Training guide - New Products

Recommendations

Info

Recommending and applyingthe Thalgo BB Cream1/ THE THREE BB CREAM QUESTIONS1. What is your everyday make-up routine?2. Which blemishes would you like to correct?3. What kind of “beauty finish” are you looking for? Natural or Sophisticated?2/ CHOOSING THE SHADEApply a dab of product to the neck. Gently smooth it over the skin and check that it blends perfectlywith the client’s skin colour.Nota bene: the shade is darker when it comes out of the tube than after being smoothed over theface. It adapts to the skin’s natural colour from the moment of application.3/ THE APPLICATION METHOD1. Apply the skincare cream tailored to her skin type (especiallyif the skin is dry).2. Place a pea-sized amount of BB Cream on the back of yourhand.3. Apply a dab of BB CREAM to the top of the client’s hand so thatshe can appreciate the immediate skin-evening effect on herhand.YOU YOUR CLIENT1. 1. Apply Poser en in traits lines sur le on visage. the face.4. Apply half of the allocated dose to half of your client’s face.Smooth the BB Cream over the face in an outward direction,explaining what you are doing to your client. Then show herthe difference between the two sides of her face using a mirror.5. Suggest that she apply the BB Cream herself in front of the mirrorso that she can learn the application technique for herselfand imagine doing it on her own > make her want to buy it.YOU YOUR CLIENT2. Smooth Etirer la BB the Cream BB de Cream l’intérieur over du visage theface vers l’extérieur in an et outward en mouvements direction, légèrement indescendants. slightly downward movements.6. Final touch: Suggest that you apply a veil of Thalgo bronzingpowder to her face.YOU YOUR CLIENT3. 3. For Pour more les imperfections visible blemishes, plus voyantes, daban appliquer extra par dab dessus of cream et en tapotement, on top. unetouche supplémentaire de crème.6
4/ THE SALES PITCHThe BB Cream offers veritable “skin correction” thanks to its double TREATMENT & MAKE-UPfunction.Treatment > Recreates the ideal skin texture by acting on the all skin layers. It smoothes,redensifies and stimulates the skin.> Long-lasting and visible hydration for even the thirstiest skins. The skin isplumped and smoothed.> Protection against premature skin ageing thanks to effective sun protection –SPF 15.Make-up > Unique « coloured light » enhances all skin tones by re-creating the skin’s originallight; it illuminates the natural beauty of every Thalgo client.> Ideal covering, even complexion and smoothed skin texture.THALGO BB Cream, a beauty essential!Thalgo Tips• Use your mirror from the Thalgo sales kit throughout your demonstrationso that your client can follow the application steps. She will be won overby observing the before/after difference in her skin.>> Live demonstration to convince her>> Easier sale.• You can do a quick make-up application in the boutique area to showher the benefits of the BB Cream and explain to her how to apply it. Inthis way, your will undoubtedly arouse the interest and desire of the otherclients present in your boutique area.Removing the BB CreamThe BB Cream is a tinted product that has a certain degree of coverage. If the client does notcarefully cleanse her skin, she runs the risk of developing small blemishes.1. In the evening, use the cleansing lotion and toner tailored to your skin type. You can completethis make-up removal with Thalgo foaming marine cleanser.2. In the morning, use a lotion or a micellar water to rid the skin of the impurities secretedduring the night.7
Page 3 and 4: What is BB Cream?Once upon a time
Page 5: OPTIMAL HYDRATIONSève Marine ®•
Page 9 and 10: Products data sheetIvory: VT12021 -
Page 12: LABORATOIRES B.L.C.THALGO COSMETIC

Training guide - New Products

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?