Training guide - New Products

What is BB Cream?Once upon a time…BB Cream (Blemish Balm) was initially used by German dermatologiststo camouflage scars and soothe the skin after a facial peel,for example. Imported to Korea, BB Cream met with huge successin a country where women are tirelessly searching for a flawlessporcelain complexion on a daily basis.• SKINCARE MAKE-UPIncredibly comprehensive, this skin-enhancing product has beendesigned to do all of the following:1. Even out the complexion and recreate a perfect skin texture2. Blur blemishes3. Moisturise4. Protect the skin against UV raysBB Cream, a “beauty essential”to be slipped into every make-up bag!• TINTED CREAM, FOUNDATION OR THALGO BB CREAM?While a tinted cream moisturises and gives a healthy glow, it does not cover blemishes.A foundation provides very good coverage for blemishes (redness, dark spots, spots)and evens out the complexion, but it has very few moisturising properties and oftencreates a “mask” effect when it has a sun protection factor.The BB Cream, the star of skin-enhancing products, wins the vote because it offers anatural healthy glow effect, perfect coverage to blur blemishes, good hydration and UVprotection all in one.So, offer your clients the possibility of a flawless complexion in a singlestep!3

Thalgo BB CreamThe first “Perfect Glow” BB CreamTHALGO INNOVATIONVitapulp• This Verbena plant extract breathes new substance into the skin. It has a double action –smoothing and retexturing:Surface action: improved intercellular cohesion + stimulation of skin cell renewal>> smoothed and retextured skin.In depth action: increased synthesis of hyaluronic acid + stimulation of the synthesis ofanchoring proteins >> support tissues are redensified.“Coloured light”• Corrective prisms: veritable particles of light act like “micro-mirrors” to boost the skin’s naturalradiance without shine-effect.• This chromatic corrector is made up of pigments coated in lecithin for a perfectly even spreadand extraordinary covering. The skin’s complexion is evened, its texture refined with a satinyfinish. Optimal and long-lasting hydration.A multi-efficient product with visible results:> this product lasts all day without need for reapplication** 90%> the complexion is more even*** 85%> the skin’s texture is refined, more regularand redness is reduced***> the skin is smoother and irregularitiesare visibly reduced***75%80%* Test carried out on 11 women from 18 to 64 years with Thalgo BB Cream - Ivory** Test carried out on 22 women from 22 to 66 years with BB Cream - Natural*** Test carried out on 20 women from 19 to 68 years with BB Cream – Golden4

OPTIMAL HYDRATIONSève Marine ®• Extract from a small green alga calledBlindigia Minima rich in vital sugars,Sève Marine captures water and createsa “reserve” to hydrate the skin continuouslyall day long. Optimal hydrationis assured: up to +251,7% hydration andan average of +72.5% hydration 8 hoursafter application*0,80,70,60,50,40,30,20,1Hydration efficacyobjectively proven by corneometry73,30%64,70%72,50%Areas treatedAreas not treated0-0,1 -0,07 -0,03-0,081h 4h 8hHydration kinetics during 8 hours - Golden BB CreamSun Protection SPF 15Sun’Ytol ®• An extract of a red alga called Polysiphonia Ianosa, Sun’Ytol is a natural screen filter againstUV rays, from the sea! It produces amino acids that absorb the most dangerous UV sunrays.It protects the skin’s DNA from the harmful effects of UVB radiation and prevents prematureskin ageing.AN “Irresistible” Texture• This fusional, “second skin” emulsion, refined and ultra-hydrating, leaves a perfectly transparentcomplexion instantly forgotten by the skin.• A fresh fragrance with notes of Tea laced with fresh Flowers.THE RANGEThe Thalgo BB Cream is available in three coloursin order to adapt perfectly to different skin tones:1. “Ivory”>> “fair” and Asian skin2. “Natural”>> “medium” skin3. “Golden”>> “dark” skin5

Recommending and applyingthe Thalgo BB Cream1/ THE THREE BB CREAM QUESTIONS1. What is your everyday make-up routine?2. Which blemishes would you like to correct?3. What kind of “beauty finish” are you looking for? Natural or Sophisticated?2/ CHOOSING THE SHADEApply a dab of product to the neck. Gently smooth it over the skin and check that it blends perfectlywith the client’s skin colour.Nota bene: the shade is darker when it comes out of the tube than after being smoothed over theface. It adapts to the skin’s natural colour from the moment of application.3/ THE APPLICATION METHOD1. Apply the skincare cream tailored to her skin type (especiallyif the skin is dry).2. Place a pea-sized amount of BB Cream on the back of yourhand.3. Apply a dab of BB CREAM to the top of the client’s hand so thatshe can appreciate the immediate skin-evening effect on herhand.YOU YOUR CLIENT1. 1. Apply Poser en in traits lines sur le on visage. the face.4. Apply half of the allocated dose to half of your client’s face.Smooth the BB Cream over the face in an outward direction,explaining what you are doing to your client. Then show herthe difference between the two sides of her face using a mirror.5. Suggest that she apply the BB Cream herself in front of the mirrorso that she can learn the application technique for herselfand imagine doing it on her own > make her want to buy it.YOU YOUR CLIENT2. Smooth Etirer la BB the Cream BB de Cream l’intérieur over du visage theface vers l’extérieur in an et outward en mouvements direction, légèrement indescendants. slightly downward movements.6. Final touch: Suggest that you apply a veil of Thalgo bronzingpowder to her face.YOU YOUR CLIENT3. 3. For Pour more les imperfections visible blemishes, plus voyantes, daban appliquer extra par dab dessus of cream et en tapotement, on top. unetouche supplémentaire de crème.6

4/ THE SALES PITCHThe BB Cream offers veritable “skin correction” thanks to its double TREATMENT & MAKE-UPfunction.Treatment > Recreates the ideal skin texture by acting on the all skin layers. It smoothes,redensifies and stimulates the skin.> Long-lasting and visible hydration for even the thirstiest skins. The skin isplumped and smoothed.> Protection against premature skin ageing thanks to effective sun protection –SPF 15.Make-up > Unique « coloured light » enhances all skin tones by re-creating the skin’s originallight; it illuminates the natural beauty of every Thalgo client.> Ideal covering, even complexion and smoothed skin texture.THALGO BB Cream, a beauty essential!Thalgo Tips• Use your mirror from the Thalgo sales kit throughout your demonstrationso that your client can follow the application steps. She will be won overby observing the before/after difference in her skin.>> Live demonstration to convince her>> Easier sale.• You can do a quick make-up application in the boutique area to showher the benefits of the BB Cream and explain to her how to apply it. Inthis way, your will undoubtedly arouse the interest and desire of the otherclients present in your boutique area.Removing the BB CreamThe BB Cream is a tinted product that has a certain degree of coverage. If the client does notcarefully cleanse her skin, she runs the risk of developing small blemishes.1. In the evening, use the cleansing lotion and toner tailored to your skin type. You can completethis make-up removal with Thalgo foaming marine cleanser.2. In the morning, use a lotion or a micellar water to rid the skin of the impurities secretedduring the night.7

A beauty secret to shareWhether your client is 20 or 60 years old, offer her “magic beauty wand”. Introduceher to the Thalgo BB Cream and share with her this little beauty gem like a beautysecret between girls!Profile 1Emma is in a hurry and travels oftenHER MOTTO: “Perfect skin in as least time as possible!”WHAT TO SAY ABOUT IT: 3-in-1 cream: moisturising,flawless skin and a healthy glow in a single step.THE MAKE-UP TIP: Apply the BB Cream using the Thalgomethod and add a few touches of BB Cream on top of blemishesor dark circles, dabbing lightly > camouflaging effectguaranteed and an extra two hours of sleep!Lou is looking for light and natural make-upHER MOTTO: “Stay as natural as possible while making myskin look more beautiful.”WHAT TO SAY ABOUT IT: Offer a light and easy-to-useskincare make-up step.THE MAKE-UP TIP: Just a touch of loose powder, blusher orbronzing powder on top of the BB Cream and natural gloss onthe lips to look radiant in the blink of an eye!THE THALGO ADDED EXTRA: for an even lighter andmore natural result, mix one dose of day cream with onedose of BB Cream and apply using the Thalgo method.Profile 2Profile 3Judith is used to wearing make-upHER MOTTO: “Enhance my beauty with high-performancemake-up and expert products.”WHAT TO SAY ABOUT IT: Reinforces the complexioneveningaction of foundation.THE MAKE-UP TIP: for perfect coverage, lightly dab the BBCream under of your usual foundation over the areas ofthe face that most need to be camouflaged.8

Products data sheetIvory: VT12021 - Tube 30mlKT12021 - Tube 75ml• BENEFITSAll skin types> Efficacy: This product has a “second skin” texture. It offers a velvety covering andexceptional skin texture. It erases imperfections and redness in just seconds thusenhancing the beauty of your skin, whilst hydrating and protecting it from the sun(SPF 15).> Texture: Coloured “second skin” emulsion.> Fragrance: Citrus aromatic with base notes of bergamot, jasmine, rose and vanilla.• USENatural: VT12019 - Tube 30mlKT12019 - Tube 75mlGolden: VT12020 - Tube 30mlKT12020 - Tube 75ml> At home: For dry skin, apply THALGO BB Cream after application of your day serumand cream. For all skin types, apply after your serum only (see application method).> In salons: After every THALGO facial treatment, especially after a Perfect Glow Treatment,apply BB Cream as a finishing touch. Whilst applying, coach your client how shewould apply her BB Cream at home.• KEY ACTIVE INGREDIENTSTHALGO INNOVATIONPERFECT GLOWReflecting prismVitapulptechnology =“coloured light”correctionOPTIMALHYDRATIONSève Marine®SUNPROTECTIONSun’Ytol®Breathes newsubstance into alllayers of the skinCorrects andenhances complexionradianceInfuses the skinwith moisture andplumps it upProtects the skinfrom the harmfuleffects of sunradiation9

Treatment data sheetPerfect Glow Treatment> FOR WHOM? All women in search of “beauty coaching” and looking to benefit from professional advice,while enjoying a luminous radiance discovery treatment!> RESULTS: For radiant skin and exclusive beauty coaching on how to apply Thalgo BB Cream for an even andluminous complexion every day.> WHEN: A discovery treatment to suggest whenever you wish as part of an operation to give your centre a boost.45min1. PREPARE: Express make-up removalRef Product name Sales Pitch TimeKT1275 Foaming Marine Cleanser Cleanses the skin and completes make-up removal 2 minKT1280Pure Freshness TonicLotionCompletes cleansing and tones the skin2 minKT1300 Aquatic Essence Finish the cleansing and relax 2 minKT1375or KT1380Softness Exfoliator orFreshness ExfoliatorGently exfoliate the skin and rid it of its impurities and deadcells. Prepare the skin to receive the skincare products.7 min2. ENERGISE: Spray Reviving Marine Mist . 2 min3. TREATKT2115 Absolute Rehydrating Serum Intensely hydrates, restores the natural hydration reflexes 3 minKT2110 Moisture Quenching Mask Hydrates, provides the skin with comfort 15 minKT2100 Energising vitality cream Hydrates and protects the skin 2 minIvory: KT12021Natural: KT12019Golden: KT12020Thalgo BB CreamSelf make-up lesson, evens out the complexion, recreates a perfectskin texture, moisturises, protects against UV rays, and blursblemishes.10 minTreatment35 minAdvice10 min1. Once the epidermis has been carefullycleansed and energised, apply 2.5 e ofAbsolute Rehydrating Serum (2 doses)in relaxing light sweeping strokes overthe face, neck and décolleté.2. Continue with a massage lasting 10to 15 minutes with Moisture QuenchingMask (6 ml). Expand the massage to thenape of the neck, décolleté and the trapeziusmuscles.3. At the end of the massage, rinse offany excess mask and apply EnergisingVitality Cream in a fine layer.4. Give the client a mirror and applythe BB Cream to half of her face. Gether to watch your technique duringthe application and get her to note thedifferences and results between thetwo sides at the end of the demonstration.5. With the client still holding the mirrorin her hand, ask her to apply theBB Cream herself to the other side ofher face.6. Show your client the home care versionof Thalgo BB Cream and remindher of its multiple functions. Adviseher that she can enhance her complexionwith Thalgo Sun Powder and,whilst applying, don’t forget to mentiona few beauty application tips.10

LABORATOIRES B.L.C.THALGO COSMETIC S.A.83520 ROQUEBRUNE/ARGENSTEL. +33 (0)4 94 19 73 73FAX. +33 (0)4 94 81 60 12www.thalgo.comwww.thalgotravel.comTHALGO COSMETIC S.A.Rue Henri Goossens, 15B - 4431 LONCINBELGIQUETEL. +32 4 222 24 46FAX. +32 4 222 24 03www.thalgo.beE-mail: info@thalgo.beTHALGO S UISSE S.A. c/oDOYAT DIFFUSION S.A.Avenue des Paquiers 22 -B.P. 130CH - 2072 SAINT-BLAISETEL. +4132 756 88 46FAX. +4132 756 88 30E-mail: info@Doyat-Diffusion.comFT13007