Our NEW - Peugeot

THE NEWRCZ French for ‘come and get me’Passing the test of timewith not out...PLUSWelcome to our NEWbrand ambassadors!

5RCZThe RCZ is here…sleek, chic andwith a provocativeFrench look thatsays ‘come and getme’.915The 308 takes GTito a new highThe hatchback that lets youescape the ordinary.The CCs that thinkthey’re sports cars..Sports car or cabriolet coupé?Yes—to both!FEATURES & COVER STORIES17The big crossover...from showroom tovroom-vroomEveryone agrees—the 3008is the SUV you gotta luv!The 3008 squadCelebratingof Peugeot Innovation2127Meet Peugeot’s hipnew brandambassadorsBonang B, the starlet oneveryone’s A list, and Poppy, thetop performer that’s forever fresh.Our eco-heroes areso much less taxingIf it’s green credentials you’reafter, you’re looking for an HDi.

Closer togetherThe coupé benefits from a revised McPherson-type front suspensionand rear torsion beam. The newcomer’s roadholding qualities suggest anintimate relationship between car and tar-macadam. You feel so muchcloser together.That’s because the ride height has been lowered by 20mm while thecentre of gravity drops by 40mm. At the same time, the front track hasbeen widened by 54mm and the rear track by 72mm. The result is a wider,tighter ‘hug’ of the road.Hydraulic power steering eases you along the curves while all-arounddiscs let you ease off at the merest touch of the brake-pedal.This looks and feels like a thoroughbred, but on the quiet the RCZ is atechno-nut with an obsessive interest in your personal safety. Hill-assistis standard, as is traction control with ESP. Front and rear parking sensorsare standard, too.See and be seenCentral locking is automatically activated when driving. Hazardlights switch themselves on when you hit the brakes hard. If the tyrepressure is down, the automatic sensor will tell you long before youfeel it.When you buy something as upmarket as this you want to see and beseen. For the ‘seeing’ part of the proposition the directional bi-Xenonheadlights clear things up nicely.When it comes to the power pack, you can choose between the1.6-litre THP 115kw six-speed automatic and the 1.6 litre THP 147kWmanual with six-speed manual box.CO² emissions on the automatic come out at 168g/km. The manualversions bring this down to 159g/km. Fuel economy – a mundaneconsideration for most prospective purchasers – works out across amix of motoring conditions at 7.3 litres per 100km (automatic) or6.9 litres per 100km (manual).Runs on adrenalineThe RCZ comes with a five-year (or 100 000km) maintenance planand a three-year (or 100 000km) warranty. But if you’re totting up thenumbers, you’re missing the point. This is a car that runs on adrenaline– yours. This is a bold new design. All it asks is that you be bold enoughto embrace it and make it yours.Sure, the RCZ has got the features and technology, but its effect hasmore to do with seduction than calculation. This car’s for the 30- or40-something go-getter that’s arrived and is not afraid to show it.Come and get one and see…8

The 308takes GTito a newHIGHBy the looks of things, Peugeot has just expanded thecar world’s definition of ‘hatchback’. If the 308 GTi isa hatch – and it is – then it must be an escape hatch.Because this sporting little number has to be the getaway carof choice for anyone planning to escape the ordinary.Pace and performance turn you on immediately, but the safety features areequally impressive. Read the specs and check the handling and the messagesinks in. Power is balanced by responsibility.The latest Peugeot thoroughbred is the most powerful 308 ever built. Thishi-tech engine features a twin-scroll turbocharger, a rapid response systemthat permits the turbo boost to kick in at 1 000rpm. Maximum torque of275Nm is available from just 1 700 rpm. You get to grips with this sportylevel of performance via a six-speed manual transmission that assureseffortless driveability.But before accelerating into the middle distance, dwell a minute on thesafety features. The 308 GTi brings you the A-to-Z of active safety, quiteliterally…Safe my mateESP (an electronic stability programme) is standard and incorporatesintelligent traction control for improved handling in adverse road andweather conditions. On top of that you have ABS with EBD (that’s an antilockbraking system with electronic brake-force distribution) plus ASR withDSC (anti-skid regulation with dynamic stability control) and, of course,EBA (emergency brake assist).Other safety features include a collapsible steering column and side impactprotection bars. High levels of braking performance are standard, courtesyof 340mm diameter brake discs up front and 290mm at the rear. Airbagprotection could hardly be more comprehensive – what with driver andpassenger front airbags, side airbags and curtain airbags.Not surprisingly, the 308 GTi scored five stars in its EuroNCAP 2009 test,confirming that this is a class act in safety as well as performance terms.9

Innovative technologyTurbo charged variable valve timing and direct injection result in low petrolconsumption and remarkably modest CO 2 emissions for such a highperformancevehicle. Combined cycle fuel consumption is just 6,9 litres per100km while carbon emissions are only 159g/km – a level compliant withEuro 5 standards.Sporty performance and rather dashing finishes make it tough to believe, butthe GTi is based solidly on the 308 hatch platform. One clue to this heritage isthe semi-high architecture.Abundant interior spaceAmple head height and an abundance of space for driver and passengersresult in exceptional interior brightness. A glazed surface area of 4.82m²provides panoramic visibility.But once you’ve settled into your seat, the GTi’s sports credentials stare youin the face. The leather sport steering wheel with aluminium flattened loweredge and thumb rests is a reminder of the engine power at your disposal.The aluminium foot rest and gear knob reinforce the sporting ambience.The ‘sport’ lower front panel (borrowed from the 308 CC) adds a touchof class, but the overall effect is to re-emphasise the performance-chargedaesthetics.The distinction with the mainstream 308 hatch becomes even morepronounced when you check out the GTi’s round, in-your-face fog-lightsenclosed in chrome, the tailgate spoiler for improved driving efficiency atspeed and double-chromed exhaust.The 308 platform clearly makes a great base – it’s allowed the Peugeotdesigners to reach up and take the GTi to a new level… a new high.Driving pleasureThe ride’s not only safe, it’s enjoyable too – very enjoyable.The McPherson-type front suspension and rear torsion beam suspensiondeliver smooth and efficient roadholding. Driving pleasure is accentuated byelectro-hydraulic power steering that is attuned to vehicle speed and speedof steering wheel rotation.On the 308 GTi the ride height dips by 10mm, bringing the overall heightdown 1 488cm. The 18 inch Lincabur alloy wheels are standard.So far, this all sounds very persuasive, though lion lovers who fell for the207 GTi may have an understandable attachment to that definitive hot hatch.Even so, they just might like to check out its big brother. Be assured, if you’reupwardly progressive, you’ll find the 308 GTi represents upward mobilityand more...In the 308 version, power and performance have been combined withsophistication and a sense of subtle superiority. You not only sense theupgrade; you hear it. That’s right. Apparently, Peugeot massaged the car’sacoustics so when you hit the accelerator the engine tells you straight out…‘Yeah, that’s what I’m talking about’.Engine harmonics are regulated by a vibrating membrane that customisessound quality to different levels of acceleration. A more controlled hum isproduced during long-distance cruising. You’ve got to hear it to believe it,but, man, it’s impressive.THE 308 GTi COMES WITH A FIVE-YEAR OR 90 000KMSERVICE PLAN AND A THREE-YEAR OR 100 000KMWARRANTY.10

PASSINGthe test of time withnot out...“You’re kidding, right?”That’s got to be anyone’s first reaction to news that Peugeot celebrates its 200th anniversary thisyear. Peugeot means modern, contemporary, cool, sleek and chic… yet the brand has been aroundsince the days when horsepower meant simply that.The company that developed into the Peugeot automaker was founded in the early 19th centuryby brothers Jean-Pierre and Jean-Frederic Peugeot and their brother-in-law. They turned the familymill near Vandancourt in France into a steel foundry and began rolling out steel. The founders soonstarted diversifying… into products like band saws, tools, springs and, believe it or not, corset stays!By 1840, Peugeot Freres et Compagnie was producing coffee grinders and pepper mills. But forlion fans, the significant item was saw blades. Even then, Peugeot was at the cutting edge, and in1850 the first depiction of our much-loved lion appeared on a Peugeot saw. The trademark wasregistered in 1858.1532-18861889-19181919-19461948-1973From grain to steelArmand Peugeot:The automobile eraThe era of democracyThe great recovery11

Two, three and four wheelsThings really go up a gear in 1885 when Arnaud Peugeot, a genuine visionary,launched a range of chain-driven bicycles. OK, so it’s not quite the 207 CCwith 115kW under the hood, but these bikes were a big advance on thepenny-farthing.Peugeot became such a force at the two-wheel end of the market thatbicycles emerged as a major product line, soon followed by motorbikes,mopeds and scooters. Peugeot remains a leader in the field and earlier thisyear became the first brand to bring electric scooters to market.But let’s get back to Arnaud Peugeot… He spotted the automobile’s potentialfrom the outset and in 1889 put Peugeot pretty much where it’s been eversince – at the forefront of car design and production.It’s a bit of a blow to find Peugeot first came out with a steam-driventhree-wheeler, but steam was abandoned in 1890 and Peugeot embraced itstrue destiny – the internal combustion engine.That year Peugeot introduced a four-wheeler with Daimler engine. Innovationwas constant – the first tyres from Michelin were tried out on a PeugeotType 6 during the Paris-Bordeaux-Paris car race in the mid-1890s.Sporting triumphsSporting associations continue today, though early steps were a little odd. In1891 a Peugeot four-wheel car entered the Paris-Brest road race – a bicycleevent. However, the Peugeot entry proved a point. It managed an averagespeed of 14.7km/hr and on the return leg covered 2 200km!The first car race against the clock (Paris-Bordeaux-Paris, 1895) was won by aPeugeot Type 7. In 1913, Peugeot won the Automobile Club de France GrandPrix, beat the speed record at Brooklands with a speed of 170,88km/hr andwon the Indianapolis 500.Fast forward to the 1960s and the Peugeot 404 showed Africa its paces withthe brand’s first victory in the East Africa Safari, ultimately winning three in arow (1966, 1967 and 1968). In the 70s, the 504 followed up with triumphs inthe Safari, Bandama and the Tour Maroc.The 205 Turbo then took Peugeot to World Rally Championship glory in 1985and 1986. The brand returned to WRC supremacy in the early ’90s courtesyof the 206.Track success has been similarly impressive. The legendary Peugeot 905powered to its first triumph at Suzuka in 1991, followed a year later with winsat Silverstone, Le Mans 24 Hours, Donington, Suzuka and Magny-Cours.Winning ways don’t change as we saw in 2009 when the 908 HDi FAPachieved a remarkable Le Mans double.1974-19891990sThe NoughtiesAs hungry as a lion Heading into the 21st century Gathering speed12

1923193619501948Producing the goods1955But let’s get back from the track record to the historical record… Peugeotowners may be interested to learn that the first person to join this ratherselect ‘club’ was a gentleman who took delivery of a Type 3 in October 1891.Five years later, Arnaud Peugeot founded Automobiles Peugeot to specialise incar and truck manufacturing and in 1898 Peugeot became a proud exhibitorat the first Paris Motor Show.Innovation through world wars, depression and recession was constant.Brakes on all four wheels were the major advance of the early 20s. Peugeot’sfirst diesel models appeared in 1928. A year later, the 6 CV 201 introducedPeugeot’s distinctive model numbering system. In 1931, this model became thefirst car in the world with independent front wheels. The folding roof was oneof the big innovations of 1934.After WW2, the 203 carried Peugeot’s first monocoque* car body. In 1956,the 403 became the first Peugeot with a curved windscreen. Three years laterthe 403 diesel became the world’s first mass-produced diesel car. Peugeotunveiled the world’s first turbo diesel in 1979.Advances never stop. They simply get, well, more advanced. In 1994, Peugeotintroduced its first electric concept car, the iOn. In 1999, the brand fitted thefirst Particulate Filter to a diesel engine… and so it goes on.1968 19801998 2010Lion’s a shape-shifterFor constant evolution simply look at the Peugeot lion. Back in 1858 itrepresented pride in quality and still does, but the look has changed asthe brand has evolved. It has been featured by the brand as a figurine,on a mountain crag, as a close-up of head and mane and as a heraldicsymbol.To celebrate the 200th anniversary, the lion is changing again. A simpler,more dynamic logo has been conceptualised. Its arrival is imminent… onthe new RCZ.You’ll know it when you see it. This lion’s got style and panache– and 200 years of history behind it.* In case you were wondering… monocoque (meaning ‘single shell’ in French) is aconstruction technique that utilises the external skin of a vehicle to support someor most of the load, as opposed to using an internal frame or chassis that is thencovered with cosmetic body panels.13

THE CCS THATTHINK THEY’ RESPORTS CARS...Multi-tasking used to mean opening a bottle of wine and drinking it. Not anymore. These days you take snapshots with your phone, soak up Van Morrisonvia Nano during your work-out and go to your car for language lessons.So it’s a relief to find that Peugeot has pioneereda type of convergence that gives you the best ofboth worlds without driving you to distraction.The brand has developed a two-in-one package forthose of us who can’t make up our minds whetherwe want to drive a sports car or a cabriolet coupé.There’s no longer any need to be schizophrenicabout it. You simply go for the new generation ofperformance-packed Peugeot CCs with 115kW ofpower under the bonnet.15

Classy choiceYou’ll still have to choose one from two though... There’s the207 CC or the 308 CC. But in either event you get a classy CCthat thinks it’s a sports car.The 207 CC now has a beefed up six-speed manual box backedby 115kW of raw power while the 308 CC opts for an upgradedsix-speed auto with the same power output.With a high performance CC you can open her up in both sensesof the word. Retract the roof, turn on the sporting power andyou are assured of a windswept open-topped experience thatreally will blow your hair back. Alternatively, in your more sedatemoments, simply put the top down and race up the gears withoutturning a hair.Both the 207 CC and the 308 CC come loaded with the latestadvances in active and passive safety, including a minimumof four airbags. Of course, sports cars don’t usually offer youluggage space and room for groceries, but beneath the sleekstyling you will find that these beauties do.High-level comfortElevated levels of comfort and style are standard in bothmodels. That means full leather upholstery and heated seats.Your height-adjustable steering wheel comes with heightadjustabledriver and passenger seats to match.Exterior aesthetics have been subtly refined as you wouldexpect of a CC with top-end performance characteristics.Even the service plans have a rather superior look and feel.The 207 CC is packaged with a four-year/60 000km serviceplan while the 308 CC offers a five-year/90 000km serviceplan.Looks like Peugeot designers have got this multi-taskingtrend buttoned down. They were tasked with adding fieryperformance to the ultimate in cool and nailed it first time!16

Looks like Peugeot’s first crossover has goneover rather well. In fact, lots of South Africanshave been going overboard for the 3008 since ittook to our roads – and various other surfaces – earlyin 2010.It seems to be the SUV you gotta luv – when thecrossover comes to town, Peugeot’s marketers get thesame reaction: ‘Love the look and feel...’, ‘Love the Cieloroof*…’, ‘Absolutely love the heads-up display*…’. Thosecomments are typical feedback from what became athree-month love-in as Peugeot took the 3008 on anextended post-launch promotional tour.17

Steep climb from a standing startPeugeot was not previously represented in the crossover marketsegment. The challenge was to move from a standing start onthe showroom floor to a steep upward climb on the sales graph.Feedback from the national test-drive team indicates missionaccomplished.The 3008 squad ran promotions and test-drives for 78 days,conducted test-drives for 2 645 members of the public and gainedexposure to an estimated 14 million consumers all over the country!Hourly competition draws ensured massive interest, with winnerscollecting mall vouchers worth R500. Simultaneously, a national3008 contest rolled out with a crossover prize that will take thewinners over to France for the holiday of a lifetime.On the road or off the beaten trackAt the same time, the crossover was demonstrating that it really doescombine glamorous looks and rugged performance. What betterway to prove it than on tour in a rigorous sport that turns heads whileshowcasing a stunning turn of speed… professional women’s cycling.For optimum exposure Peugeot partnered team Bizhub, one of thecountry’s most successful women’s cycling teams. For the 2010season, 10 riders from four countries have been supported by twovery distinctive team cars – the rugged but rakish 3008!Champions like these put heavy demands on themselves and onyou, whether you’re on the road or off the beaten track halfway up amountainside for suspension-shaking mountain bike events. Heavyrains early in the year ensured the 3008 had a testing all-weatherworkout. Did the crossover overcome? You betcha!John Robertson, team owner and manager, was delighted with theperformance: “With four bikes in the rack up top, four or five peopleon board and a car full of gear, the 3008 performed perfectly everytime. On the road, off the road, in the mud… we never had a problem.Great roadholding… great acceleration… it packs a lot of power andyou can pack a lot in.”“When we de-fleet at the end of the season, I’ll be buying one for mypersonal use. That’s how impressed I’ve been with the 3008 – a greatcar,” John concludes.That’s pretty much what a lot of South Africans have been saying. Offroad or on, this crossover will bowl you over.*On selected models only.18

With our new hatchback 308 GTiproviding the perfect excuse to escapethe mundane, we went all out inintroducing South Africans to thisgutsy little getaway car (see p9for a rundown of its impressivefeatures).An enchantedevening of dons,divas and the ohIn cahoots with partner UrbanNoize, the evening of Thursday,30 September, was turned into agrand ‘Dons & Divas’-themed affair.Playing host to our dressed-tothe-ninesguests was the ritzy TheOxford at the Thrupps ShoppingCentre in Illovo, Jo’burg.Turning up the energy factor byseveral notches, the 308 GTi happilyshared the limelight with ourtwo new brand ambassadors,Bonang Matheba and PoppyNtshongwana (read moreabout these jetsetters onp21-22). Having alreadyhad the pleasure of thefull 308 GTi experience,Poppy didn’t need anyencouragement to shareher excitement aboutits powerful yet safeperformance.Judging by the turnout,Jozi’s glitterati certainlymanaged to escape the ordinaryfor one glorious night, thanks in nosmall part to the 308 GTi!*Feeling blue that you missed out? Perkup – we’ve decided to make ‘Dons &Divas’-evenings a Peugeot institution!Simply visit www.peugeot.co.za for thelatest dates and venues.19

What a great feeling tobe cheek to cheekwith something as chicas Peugeot.Poppy… top performerthat ’ s forever freshYouthful, confident, exuberant and a great performer… sound familiar?You could be talking about the Peugeot 308 GTi that she drives, butthese adjectives also add up to a perfect description of livewire PoppyNtshongwana.Poppy’s only 26, but she’s already a star of drive-time radio. As such she’sideal for her latest starring role… as a new Peugeot brand ambassador.She’s the perfect embodiment of youthful Peugeot brand values and anatural for the part of brand ambassador.Poppy Ntshongwana has another Peugeot quality that aligns her with thebrand – impressive but effortless acceleration that gets her where sheintends to go in very little time at all.Born in the Eastern Cape, but growing up mostly in Pretoria,Poppy returned to the Eastern Cape to complete her educationat the Grahamstown Diocesan School for Girls. There, herpassion for drama and the performing arts gave an early clue toher career choice in front of the studio mike and DJ’ing at thehottest club dates.A Fresh Drive hitHer angelic voice fitted her for radio stardom and she wassoon snapped up by 5FM where Poppy rapidly became a hit withboth the listening public and her colleagues on the Fresh Drive,one of the country’s most popular drive-time shows. For the lastfour years Poppy has been news anchor and a show contributor. Recently,drivers who make an early start will also know Poppy as the presenter of5FM’s early weekday morning show.At night, Poppy smoothly shifts gears into her energetic role as club DJ andMC. There’s just no stopping this fun-filled, action-pack of a presenter.“It’s an honour to be selected as a Peugeot brand ambassador,” says Poppy.“What a great feeling to be cheek to cheek with something as chic as Peugeot.”21

Bonang B – the starleton everyone ’ s A listBonang B’s the name, but she’s an A-list celeb whether thegig is on TV or radio, in fashion or sport. Now she’s officiallyjoined Peugeot’s A-team as a brand ambassador.Bonang ‘B’ Matheba has the sleek lines and eye-catchingaesthetics invariably associated with the 207 CC model sheis promoting. She also has style, performance and inner-drive– a perfect combination of Peugeot attributes. And at just22, she already has an amazing track-record as a successfulperformer.Bonang made her media debut aged just 15 on SABC TV as a presenterof successful kids programming. Since then you’ve seen her on some ofTV’s most popular shows, in countless TV commercials and upmarketpromo spots.She’s the new host of Kaizer Chiefs TV on SuperSport and made aseamless progression to radio as the presenter of Airborne withUR Gal B on YFM 99.2.Music fans know her as the youngest person to host a major awardsceremony at the Metro FM Music Awards. A few months later shepresented the most celebrated award at the MTN South AfricanMusic Awards.Bonang is celebrated in her own right. At the Kickoff Magazine launchshe featured as one of the SoccerBabes. She then made the FHM VIPList as an Axe Dark Angel. The same magazine’s readers voted herone of the Sexiest Women in the World, a verdict they doubtlesslyconfirmed when she appeared in the mag’s Lingerie Special.Bonang is also a Goodwill Ambassador for South Africa’s NationalYouth Services and oversees her own promotions agency. This non-stopgo-getter has also launched her own clothing range, Just B (The BonangRange) – an instant sell-out success.“I’m delighted to be a Peugeot brand ambassador, says Bonang. “It’s notenough to simply arrive; you should do it in style … like Peugeot.”I’m delighted to bea Peugeot brandambassador.22

PartnerExpert TepeeExpertBoxerGood looks aside,ThisfleetmeansBUSINESSWhile most of us consider Peugeot a personalstatement of style, businesses can sport thisdesigner brand with equal ease. Thanks to itscompact yet versatile range of commercialvehicles, as a business owner or fleet manager,you’re sure to find a Peugeot van that’ll driveyour business miles ahead.A match made in heavenGina Read, owner andMarketing Manager ofCloud9Golf, is certainlyin seventh heaven abouttheir Peugeot Boxer:“… it suits our needsperfectly! We don’tneed to do more thanone trip to a golf venuenor pull a trailer.”Specialising in the arrangement and marketing of golf related events,Gina and her team is committed to providing clients and golfers withprofessional, efficiently run tournaments. Their Boxer enables themto do just that – its maximised load space (a width of 1.422m at thewheel arch for a maximum interior width of 1.87m) makes loading“a lot of branding, prizes and goodie bags” a dream.With an all-women team, the Boxer’s drivability was another keydeciding factor – “we can all drive it with ease” – as was Peugeot’s“quick” after-sales services. Indeed, the Boxer’s wide range of activesafety features including ABS with EBD, power-steering and front andrear brake discs, enables the driver to react as effectively as possiblein even the most difficult of situations.While the Boxer’s panel van configuration is just right for Gina’s eventmanagement needs, it can also be converted into a 19-passengertaxi, an ambulance or a chassis cab – true out-of-the-box thinking!24

Partners against grime…National cleaning and security company Red Alert TSS recentlypurchased eight new Peugeot Partner 1.6 panel vans to help themrun their East London Cleaning Division.“To enable our cleaning department and their dedicated staff toachieve and exceed the levels of service excellence within thisindustry, we required a vehicle that would stand up to the challenge,”National Fleet team member Lee Williams explains.In addition, they were also looking for a vehicle that would offer themcost- and fuel-efficiency, durability and reliability, ample load spaceto transport machinery and large volumes of cleaning supplies,and easy loading to maximise productivity. “Comfort and drive alsoplayed their part,” adds Lee, “as well as having a vehicle that wouldcomplement our brand and enhance our image.”They found all this and more in the Peugeot Partner. With a payloadof 850kg and volume capacity of 3.3m 3 , the Partner’s loadingcapacity is among the best in its class. The Common Rail HDiengine delivers 66kW of power at 4 000rpm at an impressive fuelconsumption rate of only 5.8l/100km (mixed consumption). Whenit comes to looks, the Partner’s strength and power turn heads,especially in Red Alert’s customised black that complements thecompany’s recent brand revamp.Peugeot East London then sweetened this already irresistiblepackage with a financial deal to match. “Peugeot EL put togethera great deal for Red Alert, not only supplying an innovativefinance structure with pricing that sold itself, but giving us their100% commitment to ensure the Peugeot Partner met all of ourrequirements,” enthuses Lee.Asked why she would recommend a Peugeot commercial vehicleto any other business owner, Lee responds with a bit of eloquentalliteration: “In three words: price, performance, productivity!”Discover your ideal business partnerUnderstandably impressed as you are with the Peugeot Boxer andPartner, we do have two more commercial vehicles up our sleeve…The Peugeot Expert is built by professionals for professionals. Theresult? A panel van fitted with functional and practical equipmentand an interior volume that can be used to the full, large rear hingeddoors which open to 180° to facilitate loading. All of this comespackaged in an innovate design which adds zest to your company’simage each time you take to the road.Peugeot’s latest edition to the family sits in a class of its own whenit comes to getting people to where they need to be. With severalseating configurations, the Expert Tepee can adapt to comfortablyshuttle as many as eight passengers. It also comes with amplestorage space, active and passive safety features, front and rearair-conditioning and electric power-steering to ensure all-roundcomfort and security.So, what’ll it be: a Partner, a Boxer, an Expert or anExpert Tepee – or how about a handsome foursome?25

Our-heroesare so much less taxingWhat do the 207, the 308 and the 3008 crossover havein common? Yes, the aesthetics are irresistible, they’regreat to drive and they set you apart as a bit of a styleicon… but what else?The answer is that they each have an eco-warrior in the range, though they are betterknown as the 207HDi, the 308HDi and the 3008HDi. Since the introduction of carbontaxes on new vehicle sales, these vehicles have gone easier on your pocket and easieron the environment.Check out the green credentials. The 207HDi emits just 120g of CO² per kilometre.With the 308HDi the rate is 120g/km and even on the 3008HDi the emissions stillonly come out at 146g/km. This gives these HDi heroes a significant advantage overmany competitors.(While we’re on the subject of bragging about our super-low carbon emissions, wesimply have to mention the zippy Peugeot 107. With its 1.0 litre, 3 cylinder, 12V petrolengine, it emits a mere 106g of CO 2 per km – a little green warrior par excellence!)Efficient and sensitiveThis eco-edge may come as a surprise to Lion lovers who look on HDi diesel optionsas high-performance over-achievers with great top-end torque and extremely rapidacceleration. All of the above is true. But performance-junkies now have something elseto salivate over… the environmental sensitivity of these ultra-efficient engines.How’s this possible? Well, Peugeot engineers have always been blue-sky, green-fieldsthinkers, and back in 1959 they led diesel car development in France and have been atthe cutting edge ever since. They came up with Europe’s first turbo diesel in 1979 andin 2000 combined their remarkable HDi engine with a new pollution control concept,the diesel particulate filter known by its French initials, FAP.HDi achieves more complete combustion thanks to a Common Rail multiple injectionsystem at pressures of up to 1,800 bar. Extremely fine fuel atomisation then enablescomplete combustion.27

Saving the planetOn top of acceleration from low speeds (courtesy of very high torque), the enginedelivers superior sound insulation. Engineers say this is because the pre-injectionof fuel smoothes the noise of combustion and attenuates vibrations – so you’refighting noise pollution as well as saving the planet.Anyway, the new generation of HDi, high pressure, direct injection diesel enginescuts carbon dioxide emissions to levels 20% lower than classic, indirect injectionengines. There is also a 40% reduction in carbon monoxide, 50% in hydrocarbonsand 60% in particles.The most noticeable benefit of the FAP is the elimination of polluting sootparticles (the black exhaust smoke you choke on when following poorlymaintained trucks up the slightest incline).FAP destroys diesel particles and reduces emissions to a barely measurable0.004g/km. With fewer particles to choke on, the engine sucks in pureperformance and pushes out more power.Incredibly, fuel consumption falls at the same time. HDi engines provide a fuelsaving of over 20% against the previous generation of diesel engines.Clean technologySo you contribute less to the greenhouse gas effect while drawing on fewernon-replenishable carbon resources.Overseas, Peugeot gets more and more credit for the environmental benefitsbestowed by its 30-year investment in clean diesel technology. The public hascottoned on big time and increasingly applauds the company’s commitment tosustainable mobility.Peugeot’s Tremery factory in France has become the world’s biggest dieselmanufacturing plant. For two years in a row, Peugeot has been Europe’s biggestseller of low-emission cars and looks to be headed for a third straight top spot.Other accolades keep coming in. The super-efficient Peugeot 308HDi turbo-dieselcleaned up recently by achieving a new world record for fuel efficiency, achievingconsumption of 3.13 litres per 100km while covering 1 919km on one 60-litretank of diesel.Cuts emissionsDevelopments are not going to stop. It’s already been established that an HDiengine can take up to a 30% biodiesel blend, which cuts even more emissions.If governments were really serious about the environment they’d pay us todrive a Peugeot HDi…However, Peugeot did welcome spring with an offer of trade-in assistance forthose moving to eco-sensitive HDi options. A chance to customise your ownfinance package was available on some models.Owner-friendly as well as eco-friendly… that can’t be bad.All Peugeot vehicles are SABS approved, this includes test reports for fuel consumption.28

RCZ ACCESSORIES– a pick-up line with instant appeal…If you couldn’t resist the allure of the RCZ, you’re advised to quickly flip to the next page… Still with us? Then beprepared to be swept off your feet all over again – this time by our character-enhancing range of customised RCZaccessories. Manufactured according to Peugeot’s strict quality standards, these necessary extras are guaranteed toextend your RCZ’s personality and enhance its elegance, while accentuating your driving pleasure.And the final pièce de résistance? For a limited time only, you can pick up your RCZaccessories for 10% less!* Guess you could say it’s French for ‘come and get more’…10% OFFRCZ ACCESSORIES!Promotion valid until30 June 2011.Emphasise and protect your RCZ’s sporty and unique identity.Terms andconditions apply.*BOOT STORAGE RETAINERBOOT LINERFRONT SPOILERPerfect to protectyour original boottrim. 9424G7Securely hold items in place, preventingthem from slipping-’n-sliding.9414EEQuick to fit and suppliedin a shiny black finish, itcomprises 2 panels thatreinforce the audaciousstyle and highlight the RCZ’ssporty features. 9614S2MIRROR COVERPROTECTIVE STRIPSPROTECTIVE COVERDesigned to complement the RCZ’selegant style. 961361Choose between a lined polyester cover in a satin-effect withthe Peugeot logo, and a blue stretch synthetic cover sporting theRCZ logo. Peugeot cover: 9623E5 RCZ cover: 9623F1*Terms & Conditions: 1. This promotion is only available to Peugeot customers. 2. Participation is strictly prohibited for Peugeot Citroën employees, their relativesand/or anyone professionally connected with the special discount offered. 3. The 10% discount is only valid on RCZ accessories purchased. 4. The discount isnon-transferable and there are no cash alternatives.Four clear polyurethane strips for positioningon the front and rear bumpers, to discreetlypreserve your RCZ’s feline form. 9614S330

‘Crossing over’to France,thanks to the3008 SUVAs part of our exciting Peugeot 3008 crossover launch (share theexcitement on p17), the public had the opportunity to win aonce-in-a-lifetime trip to the birthplace of the lion – France.The luxury trip for two included flights, accommodation, threemeals a day, airport taxes and visa applications. A test-drive wasall it took to get your name in the running for this grand prize.At the end of the three-months entry period, our lucky drawentry bag was bulging with 2 645 entries! And the winner is…Mr Lenny Baliram – congratulations!From one TOP MODEL to anotherKnowing a thing or two about what it takes to create a top model,we jumped at the opportunity to co-sponsor a brand-new TV realityshow – SA’s Top Model Search. As reality shows go, it will followthe daily lives, tasks, training, lifestyle and grooming of 20 of SouthAfrica’s hottest wannabe models. You can look forward to sharing inthe drama, suspense, conflicts and rise to fame of the contestantsthrough a series of gruelling tasks, while having to share a homewith a bunch of competitive housemates…Facebook fans reapthe rewardsTo ensure Peugeot Facebook fans drop in time andagain – and invite their friends over too – we ran aFan Page Friday Quiz on this popular social networksite. For 12 weeks lion devotees were challenged withengaging questions and riddles, but not for nothing– they stood the chance of winning a Peugeot for aweekend. Congratulations to Varusha Manickum forwinning this weekend getaway with a difference!Over the course of 13 episodes the lovely contenders will be judgedbased on their performance, likeability and character. They willalso be travelling nationally and internationally to get exposureto the glitz and glamorous lifestyle of a top model. Talking abouttravelling… the winner will drive away in a stylish Peugeot 207, whileone lucky viewer will slide behind the wheel of a brand new 107!In addition, Facebook visitors were invited to refertheir friends to our page, offering a R5 000 rewardfor the fan who sent the most new visitors our way.Jade McKenzie took the honours – enjoy yourR5 000 shopping spree!31

Looking for athrillingPeugeot ride?Take the facebook exitoff the info highwayIf you’re a true Peugeot fan (which of course you are!) then the secondbest place you want to be – whenever you manage to separate yourselffrom your four-wheeled muse – is in the company of other like-mindeddevotees. Joining them is as easy as rocking up at our Facebook page.There you’ll come face-to-face with a constant deluge of up-to-date Peugeotnews, exciting happenings and a bunch of people who won’t think you’reweird for gushing lyrical about your precious lion.Drop in at http://www.facebook.com/PeugeotSA at 11am every Fridaymorning, and you’ll be just in time to catch the latest question in our weeklyquiz. After every round of 10 questions, one incredibly lucky fan gets to drivethe Peugeot of their dreams for an entire weekend. No wonder our statsshow an impressive acceleration in fan activity every Friday – kind of likepeak-hour traffic on the info highway… hey, where you’re off to? Oh, guesswe’ll find you at the Peugeot Facebook Group – enjoy the ride!You can also follow us on twitter for instant conversations and updates.33

All Peugeot vehicles are SABS approved, this includes test reports for fuel consumption.