Programme Schedule - IIM Raipur

สาขาวิชา กิจกรรม/โครงการ ระยะเวลา งบประมาณดุริยางคศาสตรไทย 1.โครงการปฐมนิเทศกอนฝกงาน 17 ก.ย.50HU 1307ไมใชงบประมาณ2.โครงการสัมมนานิสิตหลังฝกงาน 10 มี.ค.51 ไมใชงบประมาณHU 1201สาขาวิชา กิจกรรม/โครงการ ระยะเวลา งบประมาณภาษาญี่ปุน โครงการ Japanese Day Camp ForRelationship25 ส.ค.50ณ วัดคุงวารี ต.ทาโพธิ์9,389.75 บาทโครงการอบรมและสัมมนาเชิงปฏิบัติก 17 มี.ค.514,764 บาทภาษาญี่ปุนคณะสังคมศาสตรภาษาจีน โครงการอบรมหมากลอม 23 มิ.ย.5010,000 บาทหอง QS 2203ภาษาพมา1.โครงการเรียนรูภาษามอญ 7-9 ธ.ค.508,700 บาทหองประชุม 12012.โครงการคนคนชายแดน 3-5 ม.ค.51 13,460 บาท3.โครงการสํานึกดี ทําดี 26 ม.ค.51 ไมใชงบประมาณ4.โครงการสัมนาหลังฝกงาน 13 ก.พ.51 QS 4111ภาษาฝรั่งเศส 1.โครงการคริสตมาส 18 ธ.ค.50-10 ม.ค.51 1,000 บาท2.โครงการสักการะและลงนามถวายคว 25-26 ม.ค.51 3,000 บาทอาลัยสมเด็จพระเจาพี่นางเธอ เจาฟากัลยณิวัฒนา กรมกลวงนราธิวาสราชนครินทและรวมงานวันประชาคมโลกภาษาฝรั่ง3.โครงการศึกษาดูงานของนิสิต 9-11 ส.ค.5033,546 บาทจังหวัดเชียงราย4.โครงการแขงขันการแสดงละคร ก.พ.-ส.ค.502,900 บาทภาษาฝรั่งเศสคณะมนุษยศาสตร5.โครงการสัมมนากอนฝกงาน 20 ก.ย.50 ไมใชงบประมาณ6.โครงการสัมมนาหลังฝกงาน 5 มี.ค.51 2,000 บาท

7. Impact of Social Media on Teenagers: A Case StudyMohammad Osama, DDU Gorakhpur University, Gorakhpur8. A Study of Social Pressures Created Through Social Networking Siteson YouthAbhilasha Kapoor & Monika Srivastava, Dr. Gaur Hari SinghaniaInstitute of Management & Research, Kanpur9. Social Media Increases Intercultural Communication andUnderstanding -A Study on International Students of Doon & CSJMUniversitySomprabh Dubey, Dev Bhoomi Institute of Technology, Saharanpur10. Social Currents Vitalizing the Surroundings-A New Phenomenon forGrowth of CompanyNeha Arora, Farhan Khan & Jaspreet Kaur, Shri Ram Murti SmarakCollege of Engineering & Technology, BareillyQ & A Session4.00 pm - 6.30 pm : Technical Session 3 (TS 3):The New Age ConsumerPaper Title and Authors1. Customer Service Through Social Media: A Study on Customers’AttitudeGandham Hari Shankar Prasad & Shivkumar Belli, National Instituteof Fashion Technology, Hyderabad2. From Traditional Shopping to Online Shopping: A study of theParadigm Shift in Consumer BehaviourSilky Vigg Kushwah, IILM, Noida & Anjali Singh, JIMS, GGSIPUniversity, New Delhi3. Perception of Female Students Towards Humorous Advertisements onSocial Media and its Effect on their Pre-Purchase Decision: A Study ofFemale Students of Banaras Hindu University, VaranasiManish Kumar, Ashish Bajpai & Sweta Singh, Banaras HinduUniversity, Varanasi4. Consumer Attitude and Social Media MarketingJitendra Kumar Dixit, ,GLA University, Mathura, Sanjeev Gupta,MLB College of Excellence, Gwalior & Trapti Dixit, Dewan V.S.Institute of Management, Kunda5. Do Online Shopping Advertisements Really Work? An Analysis ofYoung India Facebook UsersPrafulla A. Pawar, Nitin B. Veer & Umesh R. Raut, Department ofManagement Sciences, University of Pune, Pune

6. A Study of the Impact of Social Media on Purchase Behaviour withSpecial Reference to Electronic GoodsS. Dogra, Anu Bhardwaj & Yamini Sachdev, Jagannath InternationalManagement School, New Delhi7. New Age Consumers’ Affinity for SMS AdvertizingAnagha Shukhre, IIM Raipur8. Business School Students: Behaviour & Usage of Social MediaT. Sai Vijay & Vinita Sahay, IIM RaipurQ & A Session4.00 pm - 6.30 pm : Technical Session 4 (TS 4):Using Social Media to Attract and Engage CustomersPaper Title and Authors1. Consumer Involvement and Transfer of Trust Through Social MediaRecommendationsTapan Kumar Panda, Great Lakes Institute of Management, Chennai2. Leveraging Sales by Social Media MarketingG. Ranjeet Kumar, IIM Raipur3. Social Media Marketing: Creating Successful Lines of Communicationand Attracting ConsumersSweta Singh, Banaras Hindu University, Varanasi & Chandan Kumar,Engineers India Limited, New Delhi4. The Role of Social Media in Engaging and Attracting CustomersNamrata Maheshwari, IIFT Kolkata5. Role of Social Media: Attracting & Engaging Customers in OnlineShoppingKhagendra Nath Gangai, & Neha Tomar, Bhartiya Vidya Bhavan’sUsha & Lakshmi Mittal Institute of Management, New Delhi6. Using Social Media to Attract and Engage New Customer BaseKarunakar Jha, Indira Global Business School, Pune7. From Social to Sales: Deriving A Framework for How Companies CanLeverage The Social Media to Drive SalesRuchi Jain, Monika Sethi, & Tanaya Shrivastava, ITM UniversityRaipur8. Using Social Media to Attract and Retain CustomerPriti Goswami, FMS, Dr Hari Singh Gour Central University, Sagar

9. Social Media: A New Weapon to Attract and Engage New CustomerBaseSyed Ahmed Wajih, Integral University Lucknow & Mohd Imtiaz,Surya College of Business Management, Lucknow10. Use of Social Media to Attract and Engage New Customer BaseBrijesh Sivathanu, Institute of Management, Wakad & RajasshrieDhobale, Indira Global Business School, Pune11. Social Media - A Persuasive Pull Marketing Tool for ConsumerEngagement.” Case Studies of Cosmetic and Beauty BrandsNeetu Singh, P.G College Ghazipur & Rashi Kesh, VBS PurvanchalUniversity, Jaunpur12. The Art of Business Relationships through Social MediaVinay Ojha, KIET, Ghaziabad13. An Empirical Research on the Role of Social Media in Attracting theCustomersJeet Singh, Moradabad Institute of Technology, Moradabad & PreetiYadav, Amity University, Jaipur14. Using Social Networking Sites to Build Relationship and Trust amongCustomersSanjiv Kumar, G.H. Raisoni College of Engineering, NagpurQ & A Session6.30 pm - 7.00 pm : Tea & Snacks7.00 pm - 8.00 pm : Cultural Programme8.00 pm - 9.30 pm : Conference Dinner

January 11, 20149.30 am - 11.30 am : Technical Session 5 (TS 5)Social Media for Building BrandsPaper Title and Authors1. Customer-Based-Brand-Equity and Social Media: The Need for anIndependent Measurement InstrumentSushant Mishra & Sujoy Bhattacharya, IIT Kharagpur2. Social Media: A Promotion Destination of 21 st CenturyChetna Kudeshia & Arun Mittal, BIT, Mesra3. Application of Social Media to Design a Consumer Based BrandEquity ModelSandeep Agarwal, ITS Management & IT Institute, Ghaziabad &Bikramjit Rishi, IMT Ghaziabad4. Social Media – The Easiest Way to Communicate and Build BrandLoyalty through AdvertisingDipanwita Roy, Academy for Professional Excellence, Kolkata5. Vitalizing Employer Brand through Social MediaSrinivasan R Iyengar, SAMS Vivekananda Education Society &Kasturi Naik, NMITD, Mumbai6. Enhancement in Business Exposure Using Web Based PromotionsToolsMonal Deshmukh, Dr. C. V. Raman University Bilaspur & AshokKumar Chandra, Bhilai Institute of Technology, Bhilai7. Creating Employer Brand Image by Social Media for TalentAcquisition - Case StudiesRashi Kesh, VBS Purvanchal University Jaunpur & Neetu Singh, P.GCollege, Ghazipur8. Brand Awareness and Brand Loyalty Tools on Social MediaMonika Dubey, University of Kota, Kota9. To Attract and Win Over the Online Consumer's BehaviourMunish Tiwari, Anand Engineering College, Agra10. Role of Social Media in Brand Performance EvaluationVinay Kumar Yadav & Sanjay Medhavi, University of Lucknow,LucknowQ & A Session

9.30 am - 11.30 am : Technical Session 6 (TS 6)Understanding Consumers through Web AnalyticsPaper Title and Authors1. An Exploration of Comprehensive Framework for Measuring SocialMedia Effectiveness for Marketing by CompaniesArpit Tripathi, Datawise & Gaurav Kumar, IIM Ranchi2. An Analysis of Usage Pattern of Facebook Users and its Relationshipwith Their Attitude towards Online Advertising on FacebookRajeev Kumar Malik & Sujit Kumar Dubey, FMS Banaras HinduUniversity, Varanasi3. Social Media Supported Marketing Campaign - Methodologies forBuilding Brand Awareness through Web AnalyticsGurdeep Singh, University Institute of Engineering & Technology,Panjab University, Chandigarh4. Effectiveness of Social Media Marketing Special Reference to KeralaTourismC Pradeep Kumar, Bharathiyar University Coimbatore, R Sakthivel,Govt Arts College, Coimbatore & Hareesh N Ramanathan, Toc HInstitute of Science and Technology, Kochi5. The Effect of Security, Trust, and Privacy Concerns in InformationSharing: An Exploratory Study on FacebookAshish Gupta, MANIT Allahabad & Suman Gupta, IIM Raipur6. Does ‘Likes’ Ignite ‘Desire’: Studying the Impact of SocialNetworking Sites on Purchase Intentions of Youth towardsSmartphones/TabsManoj Verghese, Rungta College of Engineering & Technology,Bhilai, Sushil Punwatkar & Pooja G. Luniya, GD Rungta College ofScience & Technology, Bhilai7. An In-Depth Analysis of Social Media Usage in AdvertisingMunish Kumar Tiwari, Anand Engineering College, Agra8. Impact of Internet Advertising Among Consumers of Gwalior CityKapil Raj Chandoriya & Lilesh Gautam, Jiwaji University, Gwalior9. Exploration of Factors Affecting Initial Trust in Online SocialNetworksNirankush Dutta & Anil Bhat, Birla Institute of Technology & Science,Pilani10. Employing Social Media Analytics to Predict and Improve FutureBusiness PerformanceBir Bahadur, Infosys, PuneQ & A Session

9.30 am - 11.30 am : Technical Session 7 (TS 7)Achieving Excellence through Digital RevolutionPaper Title and Authors1. Impact of Pricing and Outsourcing Models in InformationTechnology Service OutsourcingDaisy Mathur Jain, NLU – IMT CDL, Sita Mishra, IMT Ghaziabad &Reema Khurana, IMT Ghaziabad2. A Framework to Study Vendors’ Contribution in a Client VendorRelationship in Information Technology Service Outsourcing in IndiaDaisy Mathur Jain, NLU – IMT CDL, Rashmi Agarwal & ReemaKhurana, IMT Ghaziabad3. Exploring Pharmaceutical Marketing-Mix to Harness Social Media forHealth & Drug PromotionVijay Dhole & Vidya Nakhate, RTM Nagpur University, Nagpur4. Marketing Promotional Strategies for Appin Technology LabsJabalpur – An Empirical StudyAstha Bhanot, St. Aloysius College, Jabalpur5. Effective Use of Social Media RecruitingArunima Khullar & Prakhar Pandey, Narsee Monjee Institute ofManagement Studies, Mumbai6. The Role of SNS in e-Recruitment in Today’s GenerationPriyameet Kaur Keer Anand, Nagpur University, Nagpur7. Professional Networking for Improvement of Performance inBusiness: A Study of Small Business EntrepreneursRanjeev Manrao, D.Y. Patil University, New Mumbai, R. Gopal, D.Y.Patil University, New Mumbai & Rashmi Soni, Oriental Institute ofManagement, Mumbai8. Employing Privacy Preserving Technique with Improved BusinessPerformance in Social MediaRahul Ranjan, IIIT Allahabad, Devina Vyas, SSIPMT Raipur, Charul,IIIT Allahabad & Durga Prasad Guntoju, IIIT Allahabad9. Minimizing the Advertising Budgets through Social Networking Sites”An Internet Advertising Appeal: A Study in OdishaAruna Kumar Mishra, Gandhi Institute of Management Studies,Gunupur & Purabee Mishra, College of Engineering and Technology,Bhubaneswar10. Mitra-Varuna Remain Admins: The Human Constants in Social MediaAkshay Peshave, Fergusson College, Pune

11. Social Media as a Tool for CRM – A Paradigm ShiftRuby Chanda, University of Pune, Pune12. Technology Failing CRM: Current Issues in the Indian BankingIndustrySandeep Puri, IMT Ghaziabad & Rahul Verma, ICICI Bank, RaipurQ & A Session9.30 am - 11.30 am : Technical Session 8 (TS 8)E-learning and Social MediaPaper Title and Authors1. Examining the Relationship between Facebook Usage and AcademicEngagement in Context to Students of Amity Global Business School,HyderabadB K Suthar, Pacific University, Udaipur, T Latha Chakravarthi, AmityGlobal Business School, Hyderabad & Shamal Pradhan, M SUniversity of Baroda, Vadodara2. Enhancing Sophistication through E-Learning: Study of StudentsPerspectives in RajasthanChandan Medatwal, University of Kota, Kota3. A Study on 21st Century Workforce – Skype as a Corporate TrainingToolShibha Deepthi & Subramanya Rajiv Vutukuru, M. P. Birla Institute ofManagement, Bangalore4. E-Learning & Evaluation : A Cost-Benefit AnalysisAjitha Prashant, Vandana Sahu & Nistha Mukerjee, ITM University,Raipur5. Understanding Students’ Motivation of Central University ofHimachal Pradesh to Engage in Social Media Applications (SMAs)Bhagwan Singh & Himanshu Rajput, Central University of HimachalPradesh, Dharamshala6. E-Learning: Enhancing Conventional Learning with Time andLocation IndependenceSucheta Yambal, Dr. Babasaheb Ambedkar Marathwada University,Aurangabad7. Use of E- Learning in Knowledge Management: A Study fromAcademics Field to Retain Knowledge WorkersChandan Medatwal, University of Kota, Kota

8. A Study and Application of Intermediate Constraint Taxonomy forComputer Based AssessmentsVidhya Rao & Madhavi Dhole, SIES College of Management Studies,Navi Mumbai9. Critical Success Factor and Effective Pedagogy for E-LearningT Saravanan, AR School of Business, Dindigul & MeenakshiPrabakaran, Thiagarajar College, Madurai10. Transforming the E-Learning Platform: Through its Critical SuccessFactorsPuja Singhal, Amity University, Noida, Vandana Sehgal, PearsonEducation, New Delhi & Vipul Singh, JIMS, New DelhiQ & A Session11.30 am - 12.00 pm : Hi-Tea12.00 pm -1.30 pm : Panel Discussion 3:Theme: Real Time, Location-based Marketing and E-tailingStrategiesPanel Members* Deepa Thomas, Head – Corporate Communications, eBay Manuj Bajaj, Vice President (Marketing), GreyBox Technologies Sanjay Mehta, CEO, Social Wavelength Ummed Singh Kajla, COO, Color Plus Fashion Ltd.Q & A Session1.30 pm - 2.15 pm : Lunch Break2.15 pm - 3.15 pm : Panel Discussion 4:Theme: Creating and Building Brands in Digital WorldPanel Members* Ashwath Ganesan, National Strategy Director, Social@Ogilvy,Ogilvy & Mather Atulit Saxena, COO, Future Brands Rakesh Varma, AVP – Ad Sales, Naukri.com Sudhir Sharma, CEO, INDI DesignQ & A Session

3.30 pm - 4.30 pm : Valedictory Session3.30 pm - 3.40 pm : Closing Remarks by Conference Co-Chair3.40 pm - 4.00 pm : Key Note Address4.00 pm - 4.25 pm : Valedictory Address by the Chief Guest4.25 pm - 4.30 pm : Vote of Thanks by Conference Co-Chair