Illinois newspaper directory. History of the Illinois press association

Illinois Newspaper Dirfctory and History"Now, these are trying days. Confronted as we are, with telephones, telegraph,radios, automobiles and other devices for the transference of intelligence, all in directcompetition with the weekly and small daily newspapers, it behooves us to stand solidlytogether, quit fighting in unprofessional senses, quit competing unfairly, and all comeunder the white banner, of co-operation. By so doing we will last longer, be moreeffective, more powerful, more influential, more happy, and more nearly ready to meetour God; and by doing so we will perpetuate the spirit of tried and true journalism."This is my viewpoint, poorly but earnestly expressed in the spirit of ProfessionalEthics as Applied to the Newspaper Business."Arthur H. Brayton, editor of the Dry Goods Trade Journal of Des Moines, Iowa,enlivened the afternoon session with a vigorous talk on "What the Merchant Wantsfrom the Newspaper." He was followed by Frank L. Swigart of N. W. Ayer and Sons,Philadelphia, who spoke on "What the Agency Desires from the Newspaper."The general session was broken up at 3:30 to permit separate meetings of thedaily and weekly editors. The daily men held a brief session under the chairmanshipof Curtis G. Small, editor and manager of the Harrisburg Daily Register. M. W. Campbell,editor of the Moline Dispatch, and Professor Reuel R. Barlow spoke on the "EditorialPage" and Arthur W. Cooley, president of the Inland Newspaper Representatives,Incorporated, spoke on "Extra Representation in the National Advertising Field." Ageneral discussion of daily problems was held.The weekly group gave their time to a consideration of the "Accredited Plan forWeekly Newspapers." C. A. Baumgart, editor of Newspaper Advertising Service, presentedthe matter from the standpoint of the newspapers and G. V. Lowrie, spacebuyer for McCann-Erickson, Incorporated, of Chicago from the standpoint of theagencies.The banquet Friday evening was made notable by the humorous and timely remarksof Harry B. Potter, editor of the Marshall Herald, who served as toastmaster, and bythe address of Professor W. M. McGovern of Northwestern university who spoke onhis adventures in the Near East. The event took place at the Southern Tea Room, witha depression price of $1.00 as the charge, and all of the delegates and conventionvisitors were present. President Harry W. Chase of the university was "placed ontrial" and subjected to a humorous intelligence test under the direction of ArthurH. Brayton, who sought answers to the following questions: what kind of an umbrelladoes the king of England carry when it is raining; what does a goat become after itis nine years of age; and, if a boy, under circumstances over which he has no control,cats his father and mother what is he. For the benefit of those not present at theaffair and to prevent an avalanche of letters to the editor of this record the answersto these questions are duly noted here: wet; ten years old; and, an orphan.President Chase extended greetings to the members after he had recovered fromhis examination. He offered the members certain information about the universitywhich was to be made available later in published form and which dealt with thefinances and the work of the institution. Mrs. B. F. Morgan gave a reading, the Nameof Old Glory, and Miss Rachel Austin, a xylophone solo. Both responded with encoresto generous applause. Miss Austin, a student at the university, was accompanied byMrs. Evelyn Lindgren, pianist. A campus orchestra played during the banquet. Governor-electHenry Horner, who was scheduled to attend, was unable to be present as hehad left the state for a brief vacation before taking up his duties in Springfield.At the conclusion of the speaking program the banquet was adjourned but themembers retained their places to witness the showing of The Illini Trail, a campus3 36