Illinois newspaper directory. History of the Illinois press association

Ii iinois Newspaper Directory and Historyand a number of the members discussed the matter. Wil V. Tufford, Secretary ofthe Inland Daily Press Association, Clinton, Iowa, gave the final talk of the afternoonsession on the subject, "Why Every Newspaper Man in the State Should be an ActiveMember of the Illinois Press Association."About 300 were present Thursday evening at the banquet in the Louis XVI roomof the Hotel Sherman. J. E. Dertinger, Bushnell Record, was toastmaster.William D. Saltiel, the city attorney of Chicago, welcomed the editors to thecity. Mrs. Lenora Lee Tufford gave a dramatic reading. Congressman William E. Hull,Peoria, made the principal address of the evening on "Flood Control." Geraldine MaudeClemmons, daughter of Mr. and Mrs. Homer Clemmons, of the Blue Island Sun-Standard, presented a Colonial sketch in costume and also a reading, "Difficulties inPracticing." Alex Christianson, professional entertainer, proved popular with the guests.A. A. Raboin, Chatsworth Plaindealer, gave a reading in the French-Canadian dialect.After the banquet the members and their guests visited the Chicago Tribune wherethey were taken through the plant and saw a metropolitan daily "in the making."The trip through the great plant was arranged through the courtesy of Colonel RobertR. McCormick.On Friday morning the first item on the program was a trip through the plantof R. R. Donnelley & Sons, the "Lakeside Press." Homer B. Clemmons, Blue IslandSun-Standard, was in charge of this tour. For those who did not care to make thetrip to the Donnelley plant other excursions around Chicago were planned and carriedout. Some members went to the stockyards; another group to the Western ElectricCompany at Hawthorne; another to Sears, Roebuck & Co., and a last group on a generaltour which included the Art Institute, the Field Museum, the public library, the GarfieldPark conservatory, the Board of Trade, the ghetto, and other points of interest.The Friday afternoon session was devoted to the "bread and butter" problemsof advertising, circulation and job printing. Philip D. Adler, Kewanee Star-Courier,spoke on "Building Circulation," as did Benjamin Weir, Charleston Daily Courier."Need for Adequate Insurance and Appraisals," was discussed by C. W. Hinton, WatsekaIroquois County Times, after which Douglas C. McMurtrie, director of typography forthe Ludlow Typograph Company, discussed "The Production of Better Printing."J. E. Dertinger, Bushnell Record, spoke on "Mooching Advertising." Another evil,that of "The Competition of Free Circulation Newspapers," was discussed by John Udellof the Lake Forest Lake Forester. "How to Build Up Local Advertising," was thesubject treated by Howe V. Morgan, editor of the Sparta News-Plaindealer. A talkby H. J. Hirsch, a member of the newspaper advertising service of the Chicago Tribune,concluded the session. He gave the following guides for deciding on an effective advertisingprogram:1. Is it time to advertise?2. Is the product right?3. Is the management right? Is there proper window display, etc.?4. Is the medium right?5. Is the copy right? There is a moral obligation on the part of the publisherto see that the advertiser uses the space he gets to the maximum extent.On Friday evening a group of thirty dined at the Greek Cafe, 216 North Dearbornstreet, and another group of twenty-five at the Bamboo Inn. A number of editorsand their wives saw "Just Fancy," a musical comedy at the Olympic theatre thatevening.The final session, Saturday morning, was given over entirely to the problems confrontingthe Illinois Press Association and steps were taken towards solving them.