Illinois newspaper directory. History of the Illinois press association

Illinois Newspaper Directory and HistoryPress Association members that the Better Business Bureau was at their service, andlaying down three premises as a guide for the acceptance of advertising copy:1 The public has a right to believe the advertising it reads.2. The advertiser has a right to have his advertising believed.3. The publisher who accepts untrue copy is an accessory in the crime of obtainingmoney under false pretenses.The address of Albert H. Windust, of the Grier Press, Inc., Chicago, on the subject,"Steel Rule Die Cutting in Relation to Printing," was one of particular interest tooperators of larger jobbing establishments. The display of work done by his firm confirmedhis statement that the irregular outline of this form of art is eye arresting. Evenat some distance from the stage one could recognize the contented Holstein of CarnationMilk fame, the Eversharp pencil, Balkite radio batteries, and numerous other picturesknown to the reader of the advertising columns. The speaker also displayed tally cards,mechanical valentines, balloon displays, pop-ups, greeting cards, and even educational diecutsused for demonstrating algebra, which his company had prepared for the Scott,Foresman Company.A feature of the meetings was the school of instruction conducted by Martin Heir,associate editor of the Inland Printer, on "Proper Methods of Estimating Costs, Composition,Press Work, Binding, Ruling, etc." Mr. Heir, as one of the foremost authoritieson this subject in the country and one of the pioneers in that field, was accorded agenerous amount of time at each of the sessions.The meeting adjourned at noon for luncheon at the Leland hotel, where the editorsjoined with the Mid-day Luncheon club and heard addresses by United States SenatorArthur Capper of Kansas, and the Honorable Edwin T. Meredith, Meredith PublishingCompany, Des Moines, Iowa, secretary of agriculture during the Woodrow Wilson administration.The subjects treated were of particular importance to the midwest, and assuch were topics with which the Illinois Press was concerned. Senator Capper soundedthe key-note of his address with this statement: "The midwest has been ignored longenough in national legislation and the east has gotten enough. We should now fight tosee that the midwest agricultural and waterway needs are recognized and granted duelegislation by the nation."E. T. Meredith outlined his program for farm relief and the stabilization of agriculturethrough government price fixing and purchasing of surplus; the amount of suchsurplus would, he said, affect the price fixed for the ensuing year. His talk was impressivebecause of his special knowledge and the convincing arguments with which hesupported his assertions.At the afternoon session Arthur W. Cooley of the Inland Daily Newspaper Representatives,Inc., Chicago, was the first speaker. "The Advantage of Printing OfficeAppraisals," as presented by Richard I. Utter, President, the Lloyd Thomas Company,Appraisal Engineers, Chicago, was another subject of particular interest to those conductinga job-printing establishment, and it provoked so much questioning of the speakerand interesting discussion that there remained only time enough before adjournment tohear the report of the By-Laws Committee, read by S. P. Preston, Gillespie News. Thereport was accepted as read and a motion made and carried that the by-laws be printedin pamphlet form and mailed to every member of the association.Two of the speakers scheduled for the Saturday morning session, C. R. Frederick ofNokomis, who had his subject, "Community Newspapers," and M. F. Walsh, HarvardHerald and Independent, whose subject was, "How Do You Gather News?", were unableto attend. Some of the editors engaged in an informal discussion of news-gathering246