Future of Healthcare - Growth Consulting - Frost & Sullivan

Future of Healthcare - Growth Consulting - Frost & Sullivan Future of Healthcare - Growth Consulting - Frost & Sullivan

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Future of HealthcareA Frost & Sullivan White PaperBy Konstantinos Nikolopoulos, Director,Health Economics & Future Strategy Group,Frost & Sullivan

<strong>Future</strong> <strong>of</strong> <strong>Healthcare</strong>A <strong>Frost</strong> & <strong>Sullivan</strong> White PaperBy Konstantinos Nikolopoulos, Director,Health Economics & <strong>Future</strong> Strategy Group,<strong>Frost</strong> & <strong>Sullivan</strong>


TABLE OFCONTENTSTABLE OF CONTENTS .......................................................................... 2OVERVIEW ............................................................................................. 3PEOPLE .................................................................................................. 3Demographics ................................................................................. 3Disease Prevalence .......................................................................... 4Expanding Middle Class .................................................................... 4Power Patients ................................................................................ 4ECONOMICS .......................................................................................... 4Cost <strong>of</strong> <strong>Healthcare</strong> Unsustainable ............................................... 4Shifting Shares <strong>of</strong> World GDP – China/India Emerging ...................... 4Changing the Financial Gravity <strong>of</strong> Health Systems............................. 5GLOBALIZATION .................................................................................. 5Health Access in Developing Markets ........................................... 5Medical Tourism .................................................................... 5Risk <strong>of</strong> Pandemics .................................................................. 5Immigration Stresses Health Structures ........................................ 5MOLECULAR & PERSONALISED MEDICINE ........................................ 6In-Silico Drug Development ...................................................... 6Individualized & Targeted Therapy................................................ 6Personalized Care .................................................................. 6PROCESSES ............................................................................................ 6Changing Health Service Frameworks .......................................... 6Increased Focus on Wellness...................................................... 6Health for All Strategies .......................................................... 7TECHNOLOGY........................................................................................ 7Rapid Inroads <strong>of</strong> Information Technology Within <strong>Healthcare</strong> ................ 7eHealth and mHealth Emerge .................................................... 7Connected “Always on” Medical Devices ....................................... 7Innovation across the Entire Technology Value Chain ........................ 7WAY FORWARD ..................................................................................... 8ABOUT THE HEALTH ECONOMICS & FUTURE STRATEGY GROUP .. 8ABOUT FROST & SULLIVAN................................................................. 92 <strong>Frost</strong> & <strong>Sullivan</strong>


There are currently 1.5 billion people in the world between the age group12-24 out <strong>of</strong>which over 85% are in the developing world. It is estimated that 22% <strong>of</strong> the worldpopulation would be over 60 years by 2050. The population in the United Kingdom isestimated to be around 65 million by 2021 out <strong>of</strong> which around 23% will be <strong>of</strong>pensionable age and 2.5% would be over 85 years old. Many European regions willexperience population growth owing to increased inward migration and naturalpopulation growth. Central and eastern European regions will face a decline inpopulation due to high outward migration and low fertility rates.Disease PrevalenceThe balance <strong>of</strong> ratios between the young and old population is shifting. Chronicdiseases, age associated ailments and dual burden <strong>of</strong> diseases are on a significant rise.It is estimated that people aged over 60 years use 4-5 times more healthcare servicesthan younger people. Chronic diseases account for more than 60% <strong>of</strong> all health carespending.Expanding Middle ClassThe balance <strong>of</strong>ratios between theyoung and oldpopulation isshifting. Chronicdiseases, ageassociated ailmentsand dual burden <strong>of</strong>diseases are on asignificant rise.We are in the middle <strong>of</strong> an unprecedented explosion in the ‘world middle class’, but thepace will pick up significantly further. By 2030, around two billion new people may jointhe world middle class. These shifts could be a significant influence on spendingpatterns, resource use, and environmental and political pressures.Power PatientsPatients become healthcare Kings and Queens and consumerism is putting economicpurchasing power and decision-making in the hands <strong>of</strong> patients. The continueddevelopment <strong>of</strong> consumer culture and the growing availability <strong>of</strong> information will leadto increased public expectations about how care is delivered and the quality <strong>of</strong> service.Due to the internet and other media coverage, patients are becoming more informedabout healthcare issues allowing them to take more responsibility for their own health.This calls for design <strong>of</strong> customized healthcare products and services such as home care.ECONOMICSCost <strong>of</strong> <strong>Healthcare</strong> UnsustainableBy 2020, if nothing changes, healthcare spending will significantly increase, accounting to21% <strong>of</strong> U.S. GDP and 16% <strong>of</strong> GDP in other OECD countries. Chronic diseasemanagement will be a cornerstone <strong>of</strong> future health care. Health economics dictate ashift in spending patterns – away from treating and towards predicting, diagnosing andmonitoring.Shifting Shares <strong>of</strong> World GDP – China/India EmergingOver the last two decades, the global economy has witnessed a shift in shares <strong>of</strong> worldGDP towards emerging markets including China and India. It is estimated that in 2035China and India would account to a global GDP share <strong>of</strong> 27% and 15% respectively.<strong>Frost</strong> & <strong>Sullivan</strong> 4


Changing the Financial Gravity <strong>of</strong> Health SystemsShift in investment patterns from treating chronically ill end-<strong>of</strong>-life patients topreventive care for healthy or risk susceptible patients. Reduction <strong>of</strong> administrive costsand clinical wastage are prime areas <strong>of</strong> focus and appropriate investments are made toensure cost containment and enhance efficiencies.GLOBALIZATIONHealth Access in Developing MarketsHealth coverage indeveloping marketsis on the rise thusincreasing access tocare.Health coverage in developing markets is on the rise thus increasing access to care.Cost savings and efficiency gains from locating operations in emerging economies is theway forward and there are tremendous growth opportunities in underservedpopulations <strong>of</strong> rapidly growing markets.Medical TourismGlobal medical tourism markets are showing tremendous promise. Initially cosmeticsurgeries and other elective procedures were the services medical tourism used tocater to and over time, wide range <strong>of</strong> procedures including heart valve replacement,hip/knee replacement, cancer, transplants, etc. fall into the medical tourism portfolio. Itis observed that around 870,000 Americans travelled overseas for surgery in 2010 andthe numbers are expected to grow over 1.5 million by 2012. A bit <strong>of</strong> rivalry from topforeign facilities may introduce transparency and price competition into an inefficientsystem riddled with oligopolies and perverse incentives.Risk <strong>of</strong> PandemicsIt is predicted that we are likely to encounter two to three major pandemics in the nexttwo decades. Pandemics would start in regions with low public health and rapidlyspread globally demanding quick response. SARS, Avian flu, Swine flu, over the recentpast have created major concerns at an international level. The pace at which thesepandemics can spread around the world has been significantly accelerated by increasingcross country travel. These aspects contribute to a major global threat and it calls forrobust identification and management system that efficiently identifies the onset, tracksthe progress and reports the trends along with other control measures such asoutreach, medication and support.Immigration Stresses Health StructuresImmigration especially illegal immigrants are a burden to a nation’s healthcare systembecause <strong>of</strong> uncompensated care costs. It is estimated that U.S. hospitals write-<strong>of</strong>f morethan $2 billion per year in uncompensated costs. It is estimated that U.S. hospitals<strong>Frost</strong> & <strong>Sullivan</strong> 5


write-<strong>of</strong>f more than $2 billion per year in uncompensated costs. According to the U.SCongress, it is noted that hospitals in counties along the Mexican border provided $190million in uncompensated care to illegal immigrants. The high immigration trendsobserved and the illegal routes associated with it stress the healthcare systems to agreat extent.MOLECULAR & PERSONALISED MEDICINEIn-Silico Drug DevelopmentIn-silico technologies predict failure in drug development and prevent wasting time,money and resources. Late-stage (phase III or post approval) drug failures <strong>of</strong>f late havebecome a scenario <strong>of</strong> the past with In-silico drug development gaining prominence at afast pace.Wellness is a keyarea <strong>of</strong> increasedfocus, and is drivinga shift fromremedial topredictive andpreventative care.Individualized and Targeted TherapyMolecular Diagnostics and disease sub-typing would be the future line <strong>of</strong> therapy anddrug choice based on comprehensive molecular pr<strong>of</strong>iling <strong>of</strong> individuals is gainingprominence.Personalized CareThere is a shift towards integrated framework <strong>of</strong> longitudinal data on individual healthstatus. There is a compelling need for real time remote health status monitoring therebytracking patient’s health status periodically to achieve high degrees <strong>of</strong> clinicalexcellence. <strong>Healthcare</strong> delivery models are transitioning towards disease predictionand pre-emption programs thereby controlling long-terms costs associated withtreatments.PROCESSESChanging Health Service FrameworksEarly identification and prevention <strong>of</strong> diseases and access to new forms <strong>of</strong> care deliveryto improve patient knowledge enables shift in outcomes <strong>of</strong> a health system. Reducingadministrative costs and clinical wastage would be a prominent aspect <strong>of</strong> the new caredelivery setting.Increased Focus on WellnessWellness is a key area <strong>of</strong> increased focus, and is driving a shift from remedial topredictive and preventative care. Benefits design <strong>of</strong> a health system are moving towardsincreasing coverage for those services which prevent disease and improve health overlong term.<strong>Frost</strong> & <strong>Sullivan</strong> 6


Health for all StrategiesAccording to the WHO, Out-<strong>of</strong>-pocket payments in healthcare push more than 100million people into poverty every year in countries that heavily rely on this mode <strong>of</strong>healthcare financing. Governments <strong>of</strong> virtually all countries are striving towardsachieving health for all in varying degrees. These initiatives include expansion <strong>of</strong>infrastructure base, alterations in service delivery approach and so on.TECHNOLOGYRapid Inroads <strong>of</strong> Information Technology within <strong>Healthcare</strong>Riding on a wave <strong>of</strong> technical innovations, healthcare will change from an acute “find itand fix it” system to a “wellness tracking” system. Developments in information andbiomedical technology in the field <strong>of</strong> sensors and remote monitoring will mean thatbasic diagnostics, interventions, rehabilitations and nursing care will move out <strong>of</strong>hospitals into home and community settings. 80% <strong>of</strong> healthcare is currently provided inor near the homes and technology would continue to push care delivery in thisdirection.Strong foundationsrequired to fosterwidespread adaptation<strong>of</strong> e-health models,medical technologiesindustry has theopportunity to buildand shape the future.eHealth and mHealth EmergeStrong foundations required to foster widespread adaptation <strong>of</strong> e-health models,medical technologies industry has the opportunity to build and shape the future. Videoconferencing will be developed at a number <strong>of</strong> levels. They could range between the“home and the clinical worker” to “primary and specialist care”. ‘Store and forward’systems such as emailing text, images and sound recordings will allow medicalinformation to be sent from primary to specialist care for opinion.Connected “Always on” Medical DevicesRemote monitoring <strong>of</strong> care using information and biomedical sensor technologies willprovide information about the patient’s condition and allow patients to self-administermedication using automated drug delivery systems.Innovation Across the Entire Technology Value ChainConvergence in healthcare enables personalisation, targeted medicines, new drugdelivery mechanisms, virtual patient monitoring tools, allowing a preventative approachto healthcare. State <strong>of</strong> the art healthcare infrastructure with system integrations wouldresult in regional/country-wide connectivity and would eliminate inefficiencies and costwastages out <strong>of</strong> the system.<strong>Frost</strong> & <strong>Sullivan</strong> 7


WAY FORWARDWith smarter drugs, virtual hospitals and cyber documents, the healthcare industry ispoised for a radical change with information technology taking the forefront inresearch & development, diagnostics and monitoring. In the future, diagnostics willbecome less invasive, preventative, and image based and medicines will be marketed asmolecular and personalized drug cocktails.<strong>Frost</strong> & <strong>Sullivan</strong> believes that the uncertainty <strong>of</strong> these trends and developments doesnot preclude the ability – or the necessity – to explore them in a strategicallymeaningful way. Thinking proactively about the future <strong>of</strong> <strong>Healthcare</strong> will informdecisions today and lay the groundwork for a competitive advantage tomorrow.We would be more than happy to discuss any <strong>of</strong> this further and explore ways we canwork together in realising your preferred future.ABOUT THE HEALTH ECONOMICS & FUTURE STRATEGY GROUPThe <strong>Frost</strong> & <strong>Sullivan</strong> Health Economics & <strong>Future</strong> Strategy Group provides fact-basedstrategic support for senior executives on critical healthcare issues and globalmegatrends. The group brings together partners, principal consultants, strategists andhealth economists to provide advice on current and future developments inhealthcare, assist companies with their strategic planning and strengthen theirvisionary power.<strong>Frost</strong> & <strong>Sullivan</strong> 8


AucklandBangkokBeijingCONTACTUSBengaluruBogotáBuenos AiresCape TownChennaiColomboDelhi / NCRDhakaDubaiFrankfurtHong KongIstanbulJakartaKolkataKuala LumpurLondonMexico CityMilanMoscowMumbaiManhattanOxfordParisRockville CentreSan AntonioSão PauloSeoulShanghaiSilicon ValleySingaporeSophia AntipolisSydneyTaipeiTel AvivTokyoTorontoWarsawOxford4100 Chancellor CourtOxford Business ParkOxford, OX4 2GX, UKTel: +44 (0) 1865 398600Fax: +44 (0) 1865 398601London4, Grosvenor Gardens,London SWIW ODH,UKTel 44(0)20 7730 3438Fax 44(0)20 7730 3343Silicon Valley331 E. Evelyn Ave.Suite 100 Mountain View, CA 94041Tel 650.475.4500Fax 650.475.1570San Antonio7550 West Interstate 10, Suite 400,San Antonio, Texas 78229-5616Tel 210.348.1000Fax 210.348.1003enquiries@frost.comhttp://www.frost.comThis white paper is based on <strong>Frost</strong> & <strong>Sullivan</strong>’s ongoing strategic research into future <strong>of</strong>healthcare. <strong>Frost</strong> & <strong>Sullivan</strong> regularly publishes strategic analyses <strong>of</strong> many markets relatedto products and services in the field <strong>of</strong> healthcare. <strong>Frost</strong> & <strong>Sullivan</strong> also provides customgrowth consulting to a variety <strong>of</strong> national and international companies.The information presented in this publication is based on research conducted solely by<strong>Frost</strong> & <strong>Sullivan</strong> and, therefore, is subject to fluctuation. <strong>Frost</strong> & <strong>Sullivan</strong> takes noresponsibility for any incorrect information. All copyright and other proprietary noticesmust be retained. No license to publish, communicate, modify, commercialise or alter thisdocument is granted.For information regarding permission, write to:<strong>Frost</strong> & <strong>Sullivan</strong><strong>Sullivan</strong> House4 Grosvenor GardensLondon SW1W 0DHABOUT FROST & SULLIVAN<strong>Frost</strong> & <strong>Sullivan</strong>, the <strong>Growth</strong> Partnership Company, enables clients to accelerate growth andachieve best-in-class positions in growth, innovation and leadership. The company's <strong>Growth</strong>Partnership Service provides the CEO and the CEO's <strong>Growth</strong> Team with disciplinedresearch and best-practice models to drive the generation, evaluation, and implementation<strong>of</strong> powerful growth strategies. <strong>Frost</strong> & <strong>Sullivan</strong> leverages 50 years <strong>of</strong> experience inpartnering with Global 1000 companies, emerging businesses and the investment communityfrom over 40 <strong>of</strong>fices on six continents. To join our <strong>Growth</strong> Partnership, please visithttp://www.frost.com.9

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