Regional development strategy - RDA South

4DEVELOPMENT STRATEGYPriority 3MEASURE 3.3:Providing improved informationand promotion of tourism offer ofthe region (product marketing,communication).Expected result: Data on tourism base andproducts collected and processed in the formof publications, marketing tools for the promotionof tourism potential developed andused, information (in the form of signposting,producing and distributing publicationsetc.) provided.Rationale: This measure has been primarilyidentified through a combination of the followingSWOT/SENA elements: poor image ofKosovo worldwide as a weakness in the regionalSWOT analysis, and rich historical,cultural resources and hospitality of local peopleas a strength, plus lack of tourist informationin the municipalities as a threat as wellas potential to access donor assistance fortourism development as an opportunity.AS A GENERAL COMMENT:all of the above Measures taken together constitute a comprehensive set that the developmentpartners of the Economic Region South regard as necessary to move the region forwardin terms of sustainable economic development. They regard this set of measures as anintegrated blueprint for development of this region over at least the next 3 years and, mostlikely, beyond.REGIONAL DEVELOPMENT STRATEGY FOR THE ECONOMIC REGION SOUTH30