Regional development strategy - RDA South

PRIORITY 3: Development of tourismDEVELOPMENT STRATEGYPriority 34PHOTO: ARBEN LLAPASHTICAOverall Goal is the development ofthe region’s tourism sector throughthe use of tourism opportunities,natural endowments, historicaland cultural monuments that thisregion has, protected environment and biodiversity,always in function of economic developmentand well-being of the residents.MEASURE 3.1:Improving the existing tourism base(hard: hotels, restaurants, ski areas,hiking paths etc. as well as soft:capacity building of human resourcesinvolved in tourism through trainingand education).Expected result: Capacities of tourism-relatedbusinesses (tourist agencies, transport organisations)are increased and improvement ofhotel and restaurant services has taken place,the tourism base (hotels, restaurants and otherfacilities) has increased and is standardizedaccording to EU criteria.Rationale: This Measure has been identifiedprimarily through a combination of the followingSWOT/SENA elements: low level oftraining opportunities, growing demand increasesthe employment and job opportuni-ties in tourism sector, as well as potential foryear-round tourism and recreation linked toskiing, hunting, mountaineering, hiking,fishing, agro tourism etc.MEASURE 3.2:Highly enriching and diversifying theexisting tourism offer (productdevelopment for tourism).Expected result: Development of innovativetourism products for individual and grouptourism has taken place, recreational activitiesrelated to skiing and mountain tourismare being offered. Tourism offer includes wineroutes combined with tasting, seasonal grapeharvesting. Traditional sport events (classicwrestling contests, horse racing) are re-establishedad developed.Rationale: The Measure has been identifiedthrough a combination of the followingSWOT/SENA elements: inadequate currenttourism infrastructure as a weakness, and accessto donor assistance for tourism developmentas an opportunity, plus lack of incentivesfor tourism investments as a weakness,and opportunity to increase level of tourismentrepreneurship in order to create moreSMEs.Old hamamin Prizren.REGIONAL DEVELOPMENT STRATEGY FOR THE ECONOMIC REGION SOUTH29