Regional development strategy - RDA South

4DEVELOPMENT STRATEGYPriority 2PRIORITY 2: Development of Agricultureand Food ProcessingThe overall goal of this priority is to usethe region’s agricultural resources toincrease the employment level andstandard of living of the populationinvolved in agriculture in the region,particularly in the non-urban areas.REGIONAL DEVELOPMENT STRATEGY FOR THE ECONOMIC REGION SOUTHMEASURE 2.1:Increasing production of and storageand processing capacities for fruits,vegetables and berriesExpected Result: Increased production of vegetableand fruit as well as increased output ofprocessed fruit and vegetables, in particular,increased outputs of viticulture and of winesas well as growth and improvement of livestock.Rationale: This Measure is identified througha combination of the following SWOT/SENAelements: current lack of proper land management,but availability of the land withproper agro-climate conditions, the willingnessof the rural population to be engaged inmodern agribusiness, good experience in vegetableproduction, viniculture and livestock.MEASURE 2.2:Improvement of production qualityof regional agro-businesses in themedium term.Expected Result: Quality of produced fruit,vegetables as well as wines and processedfoods increased through application of highquality inputs, modern technologies andadoption of international standards (ISO andHACCP) as well as certifying eco-products.Rationale: This Measure is identified primarilythrough a combination of the followingSWOT/SENA elements: lack of internationalstandards in regional agribusinesses (weakness)and existence of certified local consultantsfor development and implementation ofmodern technologies and standards combinedwith relatively low level of skills of peopleinvolved in agriculture, but on the otherhand there is a continued presence of internationalorganizations and programmes providingtechnical assistance related to agriculture.MEASURE 2.3:Securing profitable markets forregional agriculture products.Expected Result: Marketing tools are developedand offered to producers, capacities forconducting market research are developedand available, packaging and distributionchannels (domestic and international) are developed.Rationale: This Measure has been identifiedthrough a combination of the following SWOT/SENA elements: current lack of marketing toolsin regional agribusinesses, no research of newmarket opportunities, need for establishmentof advanced marketing agencies or cooperativeswith marketing capabilities.28