Rudy Project Press Kit 2013-2014 - GoExpo

TABLE OF CONTENTS0304 - 0506 - 0708 - 0910 - 1112 - 1314 - 151617181920212223242526 - 3536 - 3738Public Relations HighlightsMade in Italy Since 1985Wing 57 SpreadRudy Helmets SpreadNew Sunglasses & Helmets for 2014New RX Eyewear & ImpactRX InfoRecent Sightings of Rudy ProjectPhotos: Peter Sagan & CannondalePhotos: CyclingPhotos: TriathletesBy the Numbers - Top Athlete Wins of 2013Press Release: LA Dodgers’ Yasiel Puig Signs with RudyPress Release: Free Gift with Purchase ProgramPress Release: Pete Jacobs Signs with Rudy HelmetsPress Release: Cannondale Extends PartnershipPress Release: Nordic World ChampionshipsPress Release: Stratofly Wins Men’s Journal AwardAdvertisingPhotos: From our FansBack Cover - Madi SerpicoRUDY PROJECT PR HIGHLIGHTSTOP PRODUCTS GIVEN TO THE PRESS - Jan 2013 - Aug 201327 STRATOFLY22 Shock Series 13 Genetyk19 Deewhy9 Rydon17 Firebolt7 SpaceguardAGONNew for 2014WINDMAX11,9006,7254,399Facebook Fans of Rudy Project North AmericaAverage Facebook Total Reach Per DayTwitter Followers of Rudy Project North America250 +# of Individual Press Contacts (Endemic & Non)Emailed by RPNA on Semimonthly Basis2 3

SUNGLASSESSINCE 1985In 1985 Rudy Barbazza created Rudy Project with the firm conviction to improve theperformance of athletes all over the world. Since then, a love of progress, a passion forstyle and a keen eye for quality have all contributed to give life to his Vision: the world’smost technologically advanced sports eyewear & helmets.Rudy Project works in cooperation with athletes from every field, listening to what theywant and need - working to find the perfect harmony between aesthetics and performance.Continuous research and design enable Rudy Project to utilize the latest and bestmaterials in our cutting-edge products.Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award, twice, forits cutting edge frame and lens technologies. Rudy helmets were recognized as the #1 mostworn Aero/TT brand at Kona, HI for both 2011 & 2012 - and the Wingspan time trial helmetwas selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.”Of late, Rudy Project has prided itself for providing the absolute best prescription eyewearfor athletes and outdoor enthusiasts around the world. Unparalleled customer servicestandards, cutting edge products and technological innovations, set Rudy Project apart,including award winning lens technologies utilizing ImpactX, Polar3FX and RPOptics.Rudy Project offers a Lifetime Replacement Lens Guarantee and an industry leading 3year frame warranty.Technically Cool: the two words that can best sum up this Vision; the two words that bestexpress the DNA of each and every design carrying the brand Rudy Project.4 5

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AGONNEWnew for 2014 - SUNGLASSESnew for 2014 - HELMETSPROFLOWAIRBLASTFIREBOLTNEWNEWNEWDistilling several key Rudy Project technologies into aunified, cycling specific sunglass - Agon is the ultimateunison of aesthetics and function. Years of researchwith biometric specialists have advanced the design ofthis sunglass to achieve ultimate comfort and stability.The newly integrated Vent Controller ® allows rapidadjustment of airflow to reduce thermal shock andprevent fogging. Helmet compatibility is a core designconcept - assuring the Agon fits perfectly with any lid.The Proflow is a revolutionary new sunglass thatbuilds on the success of our most popular models andincorporates several new technologies: including a newSuspended Hinge Geometry, a CarbonCore Chassis andthe Total Comfort System for full adjustability. The newAir Conditioning system uses specifically crafted airchannels on the side of each temple to reduce thermalshock and prevent fogging via the Venturi effect.Specifically engineered and designed for shootersand hunters to provide unparalleled fit and opticalsuperiority, the Airblast is the next generation ofshooting sunglass. A seamless wrap around lensprovides excellent peripheral vision while fullyadjustable and thin temple tips allow maximumcustomization and compatibility with ear muffs.WING57AIRSTORMNEWNEWThe highly anticipated update to the mostworn Aero / TT helmet worn at Kona, HI forthe last two years running, the Wing57 is theultimate new speed helmet from RudyProject. A breakthrough of scientific research,The Wing57 utilizes multiple newtechnologies including a fully integrated andremovable optical shield, a dorsal ridge tochange sideways wind force into forwardmomentum, and the new patented VortexKiller System which straightens the air flowand significantly reduces drag.21 vents allow maximum flow-throughventilation in the newest cycling helmet fromRudy Project, the Airstrom. Incrediblylightweight, easily adjustable and sharplooking - these are all defining characteristicsof this highly crafted helmet masterpiece.Included road visor, bug stop net,interchangeable padding and the removablecomfort head ring all allow this performancehead gear to push your game over the limit.SPINHAWKNEWWeighing in at an astonishing 26 grams, the Firebolt isan ultra-light wraparound sport sunglass offering theperfect balance of ergonomics and optical performancein an affordable package. Offering a completelyadjustable nose for a custom fit and fully RX-able lenses,the Firebolt lends itself to all athletics and sports.Rudy Project's Spinhawk is the lifestyle eyewear thatbest expresses an aptitude for sport, even duringmoments of relaxation. Exceptional styling elementsfrom Rudy Project's heritage have been drawn togetherwith PR Multilaser optics to give character andpersonality to these casual frames.ZUMAXNEWReengineered from one of Rudy’s all timebestselling helmets which won OutsideMagazine’s Killer Value award, the newZumax carries on this excellent price point tofeature ratio by combining maximum airflow,maximum comfort and maximum safety.With one-handed on-the-fly adjustmentthanks to the RSR 7 point retention system,and an included road visor and bug net, theZumax is sure to give you the most bang foryour buck.10 11

DNA|carbonNEWnew for 2014 - PrescriptionRudy project prescription with impact rx & FReeForm TEK Pulling elements from several leading Rudy RXsolutions, the all new DNA|carbon brings togetherexcellent style and function in an ultra lightweightpackage. Triple injected polymers, Stainless steeladjustable temple cores and Carbon / AluTech fiberinserts give this prescription eyeglass totaladjustability, extra strength and great looks.The DNA|carbon is available in multiple colors withfull-frame, half-frame and rimless options.The world’s most advanced digital back surface lenses, fullypersonalized for your lifestyle. We’ve combined Free FormTechnology with the best 8 Base wrap design, FreeFormTEK, and a superior lens material, Impact Rx to create theBest Prescription Sports Lens in the World!FreeForm TEKTMINDYONEWRydon SunglassesSafety ProjectHidden hinges & side protection.Mount any type of lens, without any limitation - that isthe power of the all new Rudy Project Indyo. AnyMaterial, Any Color, Any Treatment and up to 8.00Dtotal power of Single or Progressive lenses - all arecompatable with the Indyo. An Ultrastrong Grilamidframe is mounted to fully adjustable temple tips to givethe Indyo strength and flexability in an ultralightpackage. Perfect for high prescriptions, the Indyo isavailble in a multitude of colorsQuick ChangeInterchangeable Lens System.MAYA SUFWhen you need a prescription solution that is theperfect blend between everday and sport eyeglasses,reach for the bestselling Rudy Project Maya Suf. Ableto mount any type of lens, without limitation (Anymaterial, Any Color, Any Treatment and up to 8.00DTotal power in Single or Progressive). Utilizing an strongand light Grilamid frame, fully adjustable temple tips,and the fully adjustable Ergo V Nosepiece, the Maya Sufallows for a rapidly changed custom fit, giving the usercomplete control. Availble in many colors for theultimate RX solution.Adjustable TemplesTotal comfort & fit. Eliminates pinching.Combine FreeForm TEK Lenses with Rudy’s Technically Cool Styles Designed for Sports to Createthe Ultimate Prescription Sports Eyewear.guaranteed unbreakable for lifeLIGHTWEIGHTAdjustable NosepieceTotal comfort, no fog, non-slip.HIGH THERMAL STABILITYSPYLLOOne of Rudy Project’s all-time bestselling RX solutions,the Spyllo is comfortable, customizeable and carriesgreat style with Rudy’s award-winning technology.Wraparound Geometry protect your eyes from harmfulUV rays and debris, while the Safety Project(tm) fold-inhingesand Energized temples(tm) help to minimizeinjury in case of impacts or falls. Mountable with a widevariety of lenses, the Spyllo is availble as a half-frame orframeless RX solution in many colors.ImpactRx is stronger than any other lensmaterial, guaranteed not to break or crack, evenin complex frames.HIGH CHEMICAL RESISTANCEUnlike polycarbonate and polyamide,ImpactRx is not damaged by commonchemicals or solvents (acetone or methylalcohol).Above: Polycarbonate and ImpactRxexposed 15 sec. to gasolineImpactRx is 16% lighter than CR-39 and10% lighter than Polycarbonate.ImpactRx lenses have lower refraction indexinternal stress and chromatic dispersion thanPolycarbonate resulting in higher definitionand sharper image.ImpactRx polymer has high thermal stabilityand is not subject to optical ormechanical distorsions, even when exposed totemperatures up to 80° C.Wraparound 8-base lenses ensure a widefield of vision. Thanks to the optical design ofImpactRx lenses, there is no distortion inthe peripheral vision.12 13SUPERIOR OPTICSINCREASED FIELD OF VISIONperfectvision

RECENT SIGHTINGSRECENT SIGHTINGS CONT.MEN’S JOURNAL“Shades for Every Sport”June 2013LAVA MAGAZINE“Xena’s Kona Conquest”April 2013STRATOFLYSelected as the“Best Sunglasses for Cycling”Featured on Front Page ofMensJournal.comWINGSPANCaroline Steffen FeatureCover & Multiple PhotosOUTSIDE MAGAZINE“Buyer’s Guide”Summer 2013FIREPOWER“In Your Sights”July 2013DEEWHY“BEST FOR: Hobnobbingat the Giro d’Italia”“VERDICT: Ooh, you sexy shades.”ZYON & NOYZShooting Kits“Looking for all-purposeprotection? Look no furtherthan Rudy Project”SWITCHBACK“The Metal Issue”May 2013EYECARE BUSINESSMay 2013SABOTAGEFeatured Sunglasses in“Metal Gear”ZYONFeatured Sunglasses in“Mad for Mirrors”14 15

PHOTOS: PETER SAGAN & CANNONDALEPHOTOS: CYCLINGBrad Huffp. Meg McMahonLuis Amaranp. John SegestaBrian McCullochp. Danny MunsonTeam TIBCOp. Larry Rosa Photography16 17

PHOTOS: TRIATHLETESPETE JACOBSIRONMAN World ChampionEMMA-KATE LIDBURYANDY POTTSMATTY REEDBy TheNumbersRudy Project Athletes have been winning big in 2013Here are some substantial digits...Andy Potts#1 IM 70.3 Oceanside: 3:49:45#1 IM 70.3 Eagleman: 3:47:46#1 IM Full Lake Placid: 8:43:29Cameron Dye#1 TriRock Philadelphia: 1:49:02#1 Columbia Triathlon: 1:51:02#1 Rev3 Knoxville Tri: 1:47:53Richie Cunningham#1 IM 70.3 Galveston: 3:48:27#1 IM 70.3 St. Croix: 4:10:29Timothy O’Donnell#1 IM Brazil: 8:01:32#1 Boulder Peak Tri: 1:48:48Meredith Kessler#1IM Full New Zeland: 9:17:10#1 IM 70.3 St. George: 4:17:11#1 Vineman Triathlon: 4:13:18#1 IM 70.3 Lake Stevens: 4:18:05Emma-Kate Lidbury#1 IM 70.3 Texas 4:13:52#1 IM 70.3 Kansas 4:15:49Kikkan RandallNordic World SkiChampionships - GoldYvonne Van Velerken#1 IM Melbourne: 8:26:40#1 Challenge Kraichgau: 4:26:3518 19

Dodgers’ Yasiel Puig Signs Endorsement Dealwith Italian Sunglass Brand Rudy ProjectRudy Project North America LaunchesFree Gift with Purchase ProgramRudy Project, Italian designers andengineers of precision sunglassesand helmets, is proud to announce apartnership with Los Angeles Dodgers outfielderYasiel Puig to wear its technologicallyadvanced eyewear while on the baseball fieldfor the remainder of his rookie Major Leagueseason in 2013.technical components including a stainlesssteel perforated grill built directly into theframe which allows optimal airflow to preventfogging – a must while playing baseball. Anotherunique innovation, the Magster utilizesanti-shock pads made from megol, a highlyengineered designer plastic compound embeddedinto both the frame and lens to createa vibration dampening system. Combinedwith Rudy Project’s fully adjustable nose padsand temple tips for a precise and custom fit,the Magster becomes an indispensable pair ofsports eyewear.YASIELPUIG#66the baseball market,” remarked Rudy ProjectNorth America Co-owner Steve Wagner. “Allof us within the company are proud that Puigchose Rudy Project eyewear and sunglasses tobe his choice on and off the field. We’ll keepmaking the best eyewear in the world andhope Puig just keeps everyone in awe of hisplay.”Rudy Project North America continuesto drive consumers intooptical and sport dealers by introducingan exciting new campaign – theFree Gift with Purchase Program. Now,every pair of Rudy’s on your board orsold within your practice / shop willqualify for Free Casual Sunglasses orother gifts – including Helmets, sparepolarized lenses, cycling apparel andbags, all worth up to $175 and easilyredeemable via mail in coupon.Rudy Project has previously set itselfapart from other sunglass and helmetcompanies by introducing many industryleading technologies, offers andunparalleled warranties such as theReplacement Lens Guarantee – whichensures that if you scratch or damageyour lens for any reason whatsoever,Rudy will replace it for just shippingand handling on the new pair – noquestions asked. Individual customizationis also a Rudy staple, as Paul Craigwent on to elaborate,Free Casual Sunglass worth $175!” willbecome the icing on the cake. Furthermore,these free sunglasses could thenbe RX’d and provide you with anothersale.The 22-year-old Cuban has rocketed into stardomafter making his Major League Baseballrelaxing in his favorite casual Rudy ProjectWhen he is not in uniform, Puig can be seendebut with the Dodgers on June 3 – With 44glasses, the Skymajor. These classic aviator“We’re proud of the technology andhits in June, registering as the second-moststyle glasses bring together relaxed, vintagequality we offer, and we’ve seen the demandamong athletes who need noth-customization of a product for the“A core concept at Rudy Project is thein MLB history for a player during theircharacter with all the advanced technologydebut month, Puig became the first player in The Rudy Project Genetyk sunglasses have you would expect from Italian made sportsing but the best – we’re aiming to put activity you’re doing that day. Imaginebaseball history to simultaneously win both also become a necessity for Puig while in eyewear. Fusing chrome, gold or gunmetalthat quality in the hands of everyone,” that you’ve purchased a pair of Rudy Backed by many new eye-catchingthe National League Rookie of the Month and the outfield. With an eye-shield design, the frames with 360 degree adjustable temple tipsPlayer of the Month Awards.Genetyk offers unparalleled coverage from and Rudy Project’s award-winning ImpactXremarked President and Co-Founder Project Rydon Golf sunglasses, but on Point of Purchase counter cards andwind, debris and UV rays while remaining PhotoPolar Lenses – which allow users to cutof Rudy Project North America, Paul a particular day you’re not out on the posters, this program will leave a“I knew I could choose any sunglass brand to ultra-light. Their wraparound architecture glare like traditional polarized lenses, but stillCraig. “The Free Gift with Purchase green, you’re up on the slopes. This lasting impression and help drive yourhelp me battle the sun while on field,” related allows for unobstructed peripheral vision allow users to clearly read the LCD screen onprogram enables anyone purchasing may be a problem for other shades, but sales. Rudy Project will also be runningads in several prominent maga-the Spanish speaking Yasiel Puig via translator. and includes Rudy Project’s patented Quick their GPS, phone or gadget. This technologyRudy gear at an authorized dealer to for Rudy, all you do is clamp down the“When I first tried on a pair of Rudy’s, I knew Change system – allowing the glasses to won Rudy Project “Gear of the Year” fromthese were the shades I wanted to use. They’re effortlessly adapt in changing lighting conditions.Over 30 different lens styles ensure per-affordable prices. From our sports the nose pads so the glasses sit closer ness and impressions.esteemed Outside Magazine.receive multiple quality products at fully adjustable temple tips, open up zines / publications to increase aware-really comfortable and give everything a lotof contrast. Even at night with clear lenses in, fect customization for every sport, and include In celebration of the partnership betweenperformance prescription sunglasses to your face and voilà, your golf glassesthey give me great wrap around vision. My the Unbreakable ImpactX Photochromic the rookie sensation and Italian sportswearwhich won Outside Magazine’s ‘Gear are now ready to take punishing moguls.”Purchase Program encompass all ofItems qualifying for the Free Gift withRudy’s are totally adjustable, very light and lenses, which are based on Apache helicopter company, Rudy Project is launching the ‘Puigof the Year’, to relaxed, casual sunglassdon’t fog up. Rudy Project is simply the best.” windshield panels.Special Offer.’ This limited-time deal enables& RX styles: all will qualify for thisRudy Project’s RX solutions and popularsports performance sunglasses,those who wish to deck themselves out in theWhile smashing records on the field, one of “Although Rudy Project is more commonly same gear as Puig to buy one of his favoritegreat program. What other companies The Free Gift with Purchase ProgramPuig’s go-to glasses has been the Rudy Project known in cycling and running sports, having sports sunglass models or RX, and receive aout there are offering such an amazing looks to entice sales on all RX, sunglassesand helmets by giving custommaskand several others – and Rudy’sincluding the Rydon, Genetyk, Hyper-Magster. Crafted through a tedious but very an athlete like Yasiel Puig wear our sunglasses free casual sunglass model in the program.sell through program for dealers? Ieffective digital modeling system, the Magster while playing for the Dodgers will allow our Simply visit www.e-rudy.com/go/puig to takecan’t think of any.”ers a fantastic option. With Rudy’s cycling helmets including the WingspanTT, Windmax and Sterling.incorporates a number of breakthrough brand to be widely recognized as we enter into advantage of this special limited time offer.legendary quality, the line “You get a20 21

Ironman World Champion Pete Jacobscommits to Rudy Project Eyewear & #1 Helmet of KonaIronman® World ChampionPete Jacobs and Rudy Projectare set to extend their successfulpartnership. From 2013onward, the world-class Australiantriathlete will not only utilize theexceptional sports eyewear of theItalian company, but also rely ontheir award winning road and timetrial helmets.® Cannondale Pro Cyclingwith a legendary performance,crossing the finishing line withan expression of irrepressible joyframed by his Rudy Project Rydonglasses.“We believed in the extraordinarypotential of Pete Jacobs right fromthe very beginning, when he wasstill an upcoming athlete, andhis results have proved us right,”declared Simone Barbazza, MarketingDirector of Rudy Project. “Weare therefore extremely happy toextend our partnership to helmetsas well, since Pete is a prestigioustestimonial and an important partnerin product development.”Partners with Rudy Projectto Elevate Athletes’ Performance with Racing Optics & HelmetsThe winning partnershipbetween Rudy Project andCannondale is set to continue as,for the coming 2013 season, theywill be aiming to work togetherto stay at the top of internationalcycling. For the third year in arow, Cannondale’s professionalroad cycling team will rely on thesuperior technical characteristicsof the Rudy Project helmets andsunglasses.“Cannondale is a force to be reckonedwith, and Rudy will be thereto back them up,” remarked PaulCraig, President and Co-Founderof R.A.C.E. distributor of RudyProject in North America. “Thispartnership will solidify ourcommitment to furthering theperformance of the world’s topathletes with the best eyewear andhelmets on the planet,”The collaboration with CannondalePro Cycling is fundamentalfor the continuous improvementof the products and for the developmentof new technologies toalways provide top level performanceto athletes in every condition.The refinement of the performancelevels of Rudy Projectproducts pass through an accurateengineering of the components,a selection of advanced materialsand the use of innovative technologieswith a special vocation fortotal quality.A proof of these extraordinarytechnical features comes from thecountless successes in the 2012Pro Tour season. Rudy Projectcycling accessories have been onthe top step of the podium manytimes with the young phenomenonPeter Sagan, the expert IvanBasso, the promising MorenoMoser and the fast-sprinting EliaViviani.Cobb and is equipped with anoptimized and modular ventilationsystem. In the most challengingmoments, the members ofCannondale Pro Cycling will bealways prominent and recognizablein the group thanks to theirhelmets with the new cool andsafe yellow fluo color.For the past several years, Jacobshas trained, raced, and dominatedmultiple events while wearing his“Pete Jacobs is a powerhouse figurePeter Saganhigh performance Rudy Projectwithin the triathlon world, and anglasses. Achieving one success afterincredibly optimistic and great guyThe green and blue championsanother in brutal competitions Jacobs began testing a wide range to know,” said Paul Craig, Presidentwill also wear the unsurpassedsuch as the ITU, 5150, and Ironman of Rudy Project helmets, eventually and Co-Founder of R.A.C.E., exclusiveFor these reasons, Cannondale Noyz Racing Pro and Genetyk70.3, he eventually won the most narrowing his focus on one of thedistributors of Rudy ProjectPro Cycling chose the extraordi-Racing Pro cycling sunglasses.sought-after of them all: the Kona most popular road helmets: the in North America. “We’ve beennary performance of the top-ofthe-linecycling helmet Wind-they’ll make the difference inIncreasing visual performance,Ironman® World Championship Windmax – and the most worn amazed with his performance over2012 in Kona, Hawaii. Considered time-trial helmet in both Kona the last several years and now we’remax the perfect synthesis of racing by contributing to maximumlevels of concentration,the ‘holy grail’ triathlon, it consists 2011 and 2012: the Wingspan. The more excited than ever to backlightness, ventilation, comfort andof an extreme 2.4 mile (3.86 km) accomplished athlete’s feedback that talent with our award winningan unrivaled design. In time trial protection, peripheral visibilityocean swim, a 115 mile (185 km) will help Rudy Project – which helmets. Jacobs will certainly contributeto our design process andraces the athletes will wear the and an optimal view of the route.bike race through Hawaiian volcanolava fields, and a full 26 mile constant search for excellence in help to push our technology to newhas always been committed to thefantastic short-tailed and lightweighthelmet for racing against Cycling will aim to achieve greatRudy Project and Cannondale Pro(42.2 km) marathon in the blisteringtropic heat. An unstoppable – to further improve and develop Ironman is trademark of the WTC and notmaterials, design and performance breakthroughs.”the clock – the Wingspan, whose victories in 2013 because the topaerodynamic efficiency was tested step of the podium is their place.Pete Jacobs won this grueling event its products.affiliated with Rudy Projectin a wind tunnel by the guru John22 23

Rudy Project - The Choice ofWinners at the‘Best Sunglasses for Cycling’ Title Awarded fromMen’s Journal MagazineRudy Project’s Nordic skiersjust keep on winning! Many ofthe best athletes and teams in theinternational arena of Nordic skiinghave opted for the ultra-technologicalsolutions produced bythe Italian company, both whiletraining and during the mostimportant competitions of theseason.Team Relay and Ingemarsdotteragain in the Women’s TeamSprint) and 3 bronzes (the KazakAlexey Poltoranin in the 50 kmclassical mass start and – alongsidehis fellow countryman NikolayChebotko – in the Men’s TeamSprint).for the particular requirementsof this sport. The glasses have arapid lens change system, so thatyou have perfect vision under alllight conditions while there is alsoan adjustable elastic band thatprevents the glasses from slidingduring rapid face movements; theadjustable nose pieces also guaranteemaximum comfort and worksto prevent blurring and cloudingof the lenses after lengthy sportssessions.Stratofly Sunglasses Featured on Front Page of Men’s Journal Website“We’re thrilled the Stratoflyearned Men’s Journal highesthonor in their Gear Lab BuyingGuide,” remarked Paul Craig,President and Co-Founder ofRudy Project North America. “Inshort, the Stratofly rocks! Theyincorporate cutting-edge technologywith Italian Design, allwhile keeping the demands ofthe athlete in mind. It’s no wonderingthese remarkably lightand versatile shades have earnedtheir recognition.”All of these features and styleare also available to those withprescription needs thanks to therevolutionary Freeform TEK.This system utilizes Eyepointvisual mapping technology anddigital backside surfacing toincrease peripheral vision by upto 20% over other leading RXlenses. This highly refined RXoption brings comfort and perfectvision to anyone looking forprescription sunglass solutions.DENVER, CO – Men’s JournalA raft of excellent sporting results,Magazine have announced theirwhich was given even greater emphasisBest Sunglasses for Every SportThis was again confirmed by thethanks to the cool image of2013 and named the Rudy Proj-extraordinary medal haul at the the Rudy Project glasses: The fluoect Stratofly as their pick as the The Stratofly are available in 10Nordic World Ski Championships coloring of the frames the faces‘Best Sunglasses for Cycling’ – different frame styles, includingjust held in Val di Fiemme: 11 of these athletes stood out, giving Guaranteeing perfect vision in allfeaturing the pair in their upcomingthe Stratofly SX – a modelmedals in total, including 3 fantasticthem a trendy look and making situations may be a decisive factorGear Lab Buying Guide. specifically designed for thegolds (the Swede Johan Olsson them even more recognizable. for maximizing performance.female athlete. Every pair featurein the 50 km Classical Mass Start All of this while still putting This is why Rudy Project takes“Polarization hides slick spots several trademark Rudy Projectinnovations, including therace, which had a very exciting technical quality and product prescription visual performanceby cutting the glare from rainfinish, and the US team Kikkan performance levels in first place, so seriously. Take the case of Idaand oil, so smart cyclists opt for QuickChange system, allowingRandall-Jessie Diggins in the as always. Through the Genetyk Ingemarsdotter, considered to benonpolarized glasses,” noted the you to quickly swap your lensesWomen’s Team Sprint), 5 silvers, Mask and Noyz Mask models, one of the best in the world in herwrite up on Men’sJournal.com. depending on the weather andall Swedish (Johann Olsson again Rudy Project has developed a chosen sport – with her Noyz RacingPro Yellow Fluo glasses fitted“The Stratofly’s lenses sharpen light conditions; and the fullyin the Men’s 4x10km relay and in series of optical solutions designedspecifically for Nordic and with Hi-Index+ 1.6 prescriptionroads and trails, and an antifog adjustable Ergo IV nosepiece,the 15 kilometer freestyle intervalstart, Ida Ingemarsdotter and cross-country skiing, with func-lenses, she has the technology tocoating keeps the steam away.” giving you the frame a perfect,custom fit.Emma Wikèn in the 4×5 Women’s tions that are intended to cater back her power.24 25

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PHOTOS: FROM OUR FANSPHOTOS: FROM OUR FANS36 37

38Madi Serpicop. Kurt Hoy