Evaluation document, KoF11 Part A: Strategic aspects on research ...

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Uppsala University 7<strong>KoF11</strong>MarketingThe ground for successful marketing research has two folds. One is the scholars that coverdifferent marketing fields, and another is the employment of the business relationship andnetwork perspectives in all of the marketing fields. Specifically for the support from externalresearch funds, the marketing sector has been able to recruit an extensive number of newresearchers and introduce and infuse new theoretical views within the context of businessnetwork theory. The marketing research now involves a number of groups collaborating tocover the marketing fields from consumer, industrial and service to the behaviour of MNCsand SMEs. While the consumer group has developed the notion of consumer businessnetworks and consumers as value-creators, the group in the industrial field has put strongemphasis on the dynamic and broken ties of industrial relationships. The group studying thebehaviour of MNCs and SMEs has developed notions on the extension of the businessnetwork boundary to integrate socio-political relationships into the business network context.Within the business relationships field, we have especially contributed to the understanding ofthe emergence of new business relationships in local and international markets, as well asforeign market entry and expansion. Another successful area has dealt with the value andstrengths of relationships, including tensions and the breaking of business relationships.Within business networks new ideas on network dynamics, technological development andinnovation are developed. In this research, the role of non-business actors in businessnetworks has in recent years been emphasized. Focus has been on how MNCs and SMEsaffect and are affected by local and international business and socio-political actors. For thissuccess, collaboration with colleagues from several European and Asian countries has beenvital. Some research themes with deeper consideration include: a) Non-business organizationsand MNCs. This research has external funds over a three-year period involving a groupcomposed of professors/associate professors and several doctoral students; b) TheInternationalization of Multinational Bank Services Group. This project studies theinternationalization process of bank services and the impact of financial crises. The projectalso has external research funds over a three-year period, and involves senior researchers andPhD students. Specific research fields of a number of groups are: a) The effect of mergers andacquisitions on associated business relationships; b) Consumers’ value-creation and networkembeddedness and the impact of IT; c) Business relationship strength and relationshipdeterioration and dissolution; d) The impact of business and non-business actors onrelationship strength and the termination of relationships; f) Termination competence. Theseresearchers are mainly financed by external funds.The significant issue that makes researches in international marketing and industrial, service,and even consumers businesses to have a unique position is that researchers apply businessrelationship and network theories and challenge the existing views.Management and OrganizationSeveral of the studies in management and organization are grounded in the organizationalinstitutionalism literature, and researchers have successfully contributed to this framework.Organizational institutionalism is based on the notion that organizations are related to, anddeeply embedded in, relations and dependencies in the wider social and cultural contexts inwhich they act. Many studies take their starting point in broad societal changes, and depictthings like medialization, globalization, marketization and the quests for transparency asexpressions of such transitions (see for example Pallas & Fredriksson, 2011). Studies largelyaim to understand and investigate the forming, expressions, and consequences of such2011-02-28 Dept of Business Studies v 1.0
Uppsala University 8<strong>KoF11</strong>changes for organizations. Studies have contributed to theories on diffusion of organizationalideas, models and practices across countries, contexts and areas; imitation, translation andediting of ideas and practices (see for example Sahlin & Wedlin 2008); the spread oflegitimacy loss to innocent organizations (Jonsson, Greve and Fujiwara-Greve, 2009) as wellas to barriers and resistance to imitation. The development and forming of organizationalfields, with a particular focus on the role of rankings and accreditations, has been anotherimportant area for studies, as well as studies on higher education and knowledge production(see for instance Whitley, Gläser & Engwall, 2010). Theories on communication and the roleof actors in institutional change, as well as the role of professions and professionaldevelopment in institutional changes, have also been explored and developed (see for exampleLevay & Waks, 2009).In a national perspective, research groups at Score at the Stockholm School of Economics andGRI at the University of Gothenburg constitute particularly relevant benchmarks. Weconsider us to be at least on par with these groups in terms of research activity and quality inour selected areas of expertise. Research groups at the University of Alberta, the CopenhagenBusiness School, and Stein Rokkan Centre at the University of Bergen are also relevant forcomparisons.AccountingIn the field of auditing we have a long and successful cooperation with Stockholm Universityand with leading auditing firms. The recent merger between the Department of CommercialLaw and the Department of Business Studies, together with the recruitment of assistantprofessors with a research interest in this field, further enhances our ability to conductresearch of high quality. Our auditing research covers internal and external auditing and awide range of topics. This includes studies of different actors’ understanding of what auditingis and the perceived value of auditing, as well as studies of audit failures. But also the design,use and effects of internal control – for example how internal control affects the formulationand implementation of strategies. Another research area is the consumption of accounting andauditing. Examples of studies in this area – both ongoing and planned – are the audit tenderprocess, issues of insolvency, reconstruction and bankruptcy, and auditing of intangible assetssuch as social and sustainability accounting. The accounting groups at the Stockholm Schoolof Economics, Stockholm University and Lund University are suitable for comparison. Weconsider us to be at least on par with these research groups.In the broad research area of enterprise information systems the effects of informationtechnology on society, organizations and individual managers and employees are studied.Many of our projects are associated with the MIT research school and focus on some aspectof change. One example is a study of the implementation and use of an enterprise resourceplanning system in which <strong>aspects</strong> of conflicting requirements were investigated. Anotherexample is an ongoing project studying how organizations work with sales. A third example isa case-study of a global finance transformation that explores how global organizations initiate,lead, and sustain large-scale IT-enabled change. A final example is a large study of thechanging role of controllers in Sweden, which discusses how information technology hascontributed to the controller focusing more on business development and analysis rather thaninformation production. The informatics group and economic information systems group atLinköping University are suitable for comparison. We consider us to be at least on par withthese groups.2011-02-28 Dept of Business Studies v 1.0
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