Deccan Despatch (January - April 2010) - CII

Quarterly Newsletter from CII (Southern Region)Since 1895January - April 2010Inside the issue6 28 44CII pays Tribute toC K PrahaladSecuring Businessand BeyondCSR CornerEconomicWellbeingfor All– An Agenda for Business

Conten sContents5 Chairman’s message6 Tribute to Prof C K Prahalad –A teacher, a mentor and a friend11 CII Southern Region Annual Days14 Southern Region Office Bearers 2010-1117 Innovision22 This Will Disrupt Everything For Marketers24 Leadership – Making the Difference26 Changing Role of India in Global IT Business28 Securing Business and Beyond35 Cyber Security39 Global Health Problems: Ayurveda Solutions44 CSR Corner48 Deccan Doings• Regional, State & Zonal activities64 In Focus• Building MSMEs• International Business68 Young Indians in Action70 Southern Region NetworkEdited, Printed and Published by:Regional Director, CII Southern Region on behalf of the Confederation of Indian Industry at98/1, Velacherry Main Road, Guindy, Chennai 600038. Tel : 91-44-42 444 555; Fax : 91-44-42 444 510Email : cii.south@cii.in; Website : www.cii.in

Chairman’s Messageear Reader,It is a great privilege for me to write to you as Chairman of CII SouthernRegion for the year 2010-11.As you are aware, Southern Region continues to be in the forefront on economicdevelopment and the 5 Southern States of Andhra Pradesh, Karnataka,Kerala, Tamil Nadu & Puducherry contribute close to 26% of India’s GDP;21% of the country’s FDI flows and continues to mark our position as the idealdestination of choice for investments into new generation businesses.In order to sustain the growth, both in the economic and social spheres,we need to focus more on inclusiveness – i.e., growth in the bottom of thepyramid.Keeping this as a focal point, this year, we have chosen our theme –“Economic Wellbeing for All – An Agenda for Business” in line with ourNational theme – “Business for Livelihood – Education, Employment,Innovation & Entrepreneurship”. We have drawn up a comprehensivework plan for the current year with key focus on Agriculture, Manufacturing,Services, Infrastructure; Education & Skill Development; Inclusive Society;Entrepreneurship and Innovation; Trade, Taxation & Globalisation andClimate Change & Sustainability.As we continue to work with the Government, our priority this year wouldbe to focus on policy interventions which would aid in building sustainableenterprises, leading to job creation and improving the livelihood of themasses.This year, we would continue to give priority to the business developmentinitiatives for the benefit of our members, especially MSMEs. CII wouldlaunch sector specific initiatives with an aim to provide our membership anetworking platform to identify new global business opportunities.I look forward to your continued support and involvement to ensure thatwe provide value added services to our membership. May I request you toprovide few suggestions, at chairman.south@cii.in which we could take upthis year as part of our work agenda.S. Gopalakrishnan (Kris)Chief Exective Officer andManaging Director - Infosys Technologies Ltd.

CII pays Tribute to C K Prahalad –A teacher, a mentor and a friendThe Man, The Vision, The LegacyIn the passing away of ProfessorCoimbatore Krishnarao Prahalad,Paul and Ruth McCrackenDistinguished University Professor,Ross School of Business, the Universityof Michigan, Confederation of IndianIndustry and its members lost a greatvisionary, strategist mentor and guide.Prof. Prahalad was widely acknowledgedas one of the world’s most significantforces in corporate thinking. He appearedwithin the top ten of every managementstrategy surveys worldwide for the past10 years and was voted the world’s mostinfluential living management thinker -the first Indian-origin thinker to claimIndia on turning 75. CII on 8 May2008 launched the Mission India@75and on 30 Jul 2009 released the visiondocument “India@ 75 - The People’sAgenda” to create a movement whereineveryone contributes effectively to thesociety and Industry for the developmentand growth of India.C K Prahalad (1941-2010)“While we will miss him and alwaysfeel the void that he isleaving behind, wemust work on the greatideas, thoughts andstrategy that he hasgiven to CII. These strategies andideas, I think, are his very specialand treasured gift only to CII,”- Mr Chandrajit BanerjeeDirector General, CII.6Alumnus of Loyola College, Chennaiand IIM – Ahmedabad, Professor CKPrahalad completed his Doctorate inBusiness Administration from HarvardUniversity. An ardent academician, hetaught in premier business schools inIndia and USA, wrote many books andnumerous award winning papers on‘Core Competency and Strategy‘ andvirtually rewrote the lexicon of BusinessStrategy. His books ‘Competing for theFuture’ and ‘Fortune at the Bottom ofthe Pyramid’ were rated as best-sellersworldwide, and have been printed in 14languages.the title. Globally recognized for hisoutstanding contribution in the fieldof Business Strategy, he received LalBahadur Shastri award for Excellencein Management in 2000, was electedGlobal Indian 2004, by a blue paneljury of business leaders in India and wasconferred with Pravasi Bhartiya Sammanand Padma Bhushan in 2009.CII had long association with ProfessorPrahalad spanning more than twodecades. Inspired by his visionfor economically vital, technicallyinnovative, socially and ethically vibrantBesides being a great human being withan outstanding mind he had a deepsense of commitment for India. Hisstrategies and ideas are a very specialand treasured gift to CII. We have tolearn to live without him physically inour midst. However, the greatest tributethat we can pay him is to live his deepsense of purpose and to make his visionfor India@75 come true by following hisfamous words “Do not go where the pathmay lead, go instead where there is nopath and leave a trail behind”.

In September 2007, CII in partnershipwith the Ministry of Overseas IndianAffairs, organised the first miniPravasi Bharatiya Divas outsideIndia, in New York, to mark India’s 60thyear of independence. At a luncheonsession, Prof CK Prahalad deliveredan inspirational address that radicallychanged India’s perceptions aboutherself. Laying out a comprehensivevision for India@75, i.e. in circa 2022,Prof Prahalad proposed innovative newthoughts for achieving stretch targets.He made us believe that we could do it.A summary of that memorablepresentation….Prof Prahalad began by saying thatwhile India has a lot to celebrate at60, accomplishments are in the past.Leadership is about the future, aboutchange and about hope.India@75 can actively shape the worldorder through its economic strength,technological vitality and moralleadership. In 2022, it has the potentialfor the largest pool of trained manpower,leaders in industry and commerce,10% of world trade, global innovationsthrough new business models of lowcapital intensity, focus on the Bottom ofthe Pyramid as a source of innovations,flowering of art, science and literature,and for becoming a new benchmark forcoping with diversity and a new moralvoice for the world.To do this, India would have tobalance aspirations and resourceswhich is the essence of entrepreneurialtransformation. The mismatch ofaspirations and resources createsinnovations. India should get morefor every rupee spent or change thegame to its advantage. Secondly, it hasto imagine ‘there’ before it can get it. Itneeds to ‘fold the future’ rather thanextrapolate from the past in small clearsteps.Third, it must focus not on bestpractices but on ‘next practices’. Thisimplies amplification of weak signals.The VISION : India@75Incrementalism will not get us thereand a radical rethink is needed. The keywill be a shared commitment to goals. Adistinct point of view about opportunitiesneeds to be developed.The agenda for this will be about theissues that are emerging:• Income inequality rather thanpoverty• Income levels to lifestyles• Universality of aspirations• Impacts on price performance• Universal access to high technology• Straddling the pyramid• EnvironmentA new model of development needs tobe found for a pluralistic country such asIndia.A rapid movement away from povertyhas led to increased income inequalities.India’s Gini coefficient has increased andits HDI ranking is 121. This is a potentmixture for social revolution. Should thefocus be on increasing incomes, incomemobility or income inequality? Increasein income mobility is the antidoteto income inequality. How to makeglobalization work for all is the question,rather than whether globalization is goodor bad for the poor.There is an emergence of urbanization,lifestyle measures and universalityof aspirations, and rapid increase inincome and aspirations with dramaticchanges in price-performance levels.Price performance envelopes arechanging faster than expected due tobetter technology, leading to a changingvalue equation between BOP, middleclass and rich. This can lead to explosivegrowth in market size, and access to hightechnology for all. Thus scale, focuson costs, access to new marketsand technical insights createthe emergence of a new socialcompact for business – this involvescollaboration with civil society.Creating the conditions for growth– India ranks low in the corruptionperception index, which is linked topurchasing power parity. HDI is alsolinked to PPP. Thus human developmentis about less corruption in deploymentof resources. Good governance leads tohigher incomes. The focus on individualrights rather than group rights leads torapid economic development. In 2022,India should have a per capita incomeof $25000 PPP and rank 20 in HDIand 7.0/10.0 in Corruption PerceptionIndex.The prerequisites for this are change inmental models, data-driven not dogmadrivendebate, individual rights ratherthan group rights, principles ratherthan rituals, treatment of corruptionas treason, focus on performance andaccountability, and focus on imaginationrather than resources.Coming to environment, sustainabilityis multidimensional, including energy,waste, water, etc. The poor are the mostaffected by environmental degradation.The ecosystem provides provisioning,regulating and cultural artifacts of nature.Degradation is increasingly visible inIndia. Poverty alleviation is not possiblewithout sustainable development.Current development models are notrelevant and emerging markets mustbecome a source of innovations.The dominant themes for companies inthe future will be market based solutions,social equity in development, rule oflaw, scale, price performance levels, andecologically sustainable development.We must embrace the imperatives ofpoverty alleviation.The sandbox of economicdevelopment is constrained by zthesethemes. They must not be violated.The accountability of performance isuniversal, resting on business, politicians,civil society, and bureaucrats.In 1989, Prof Prahalad had predictedthat China, India and Brazil would haveglobal companies, and this has happened.The poor of India are ready for the newjourney, but are the leaders ready?Transformation requires imagination,passion, courage, humanity, humility,intellect and finally, luck!7

The LegacyProf CK Prahalad’s Vision for India@ 75 is best expressed in his ownwords. In this foreword to the CII-Yi-BCG report on ‘India@75: The Peoples’Agenda, ’ Prof Prahalad shared his thoughts on the progress made thus far,thus far, and the challenges ahead. Some excerptsAs I write the foreword to this reportby CII-Yi-BCG on India@75:The Peoples’ Agenda, I am filledwith optimism and hope. WhenI took the opportunity at the India@60celebrations in New York to outline myideas for India@75, little did I imaginethe impact it would have on a crosssection of Indians.The CII and Yi leadership has acceptedIndia@75 as their agenda. They havemade hundreds of presentations tovarious groups. So did I from schools topolitical leaders and senior secretaries tothe government. BCG moved the agendafurther by organizing a large number ofworkshops and conducted interviewswith a wide spectrum of individuals andorganizations. They also worked withState level India@75teams. As a result,India@75 has been stress tested as muchas any idea in recent times in India.Over 21 states have India@75 documentsrepresenting their priorities. 5,500people in more than 120 seminarsaround the country have debated theidea of India@75. They include students,farmers, poor and the rich, rural andurban, politicians, industry and religiousleaders as well.There is a singular message that is loudand clear from all Indians, all ages,all geographies and all income andeducational classes. India@75 can nowbe truly called the ‘Peoples’ Agenda.’Indians want to imagine a New India;not just a minor tweaking of the Indiathey see around them. They want anIndia that is modern, socially equitable,fair and transparent. They want anIndia full of opportunities. They wantto dream. They want to work hard tomake it a reality.Five themes are consistent and standout from all these interactions over 18months. They are:1. Education is a top priorityfor all people.They want high quality education andare willing to make sacrifices to get itfor their children. They want fair access8

and at affordable prices, not reservationsand sub-standard education. They wantto compete. One young woman said:“Give me a fair chance and access; Idon’t need reservations. I can compete.”.This attitude at the heart of rural Indiais so energizing. There is a clear focuson “fairness, not favors.” There is aclear focus on rights of individuals andindividual accomplishment; not grouprights.There is also a great desire for “English”education. English education is oftena code word for quality, employability,and access to higher educationalopportunities. They recognize thatEnglish opens up new opportunities forthem. A sweeper in Bengaluru knowsthat English and software (computereducation) can get a new opportunityfor her children. No need to convinceher. She wants it. Just make it available.The fact that 35% of Indians are illiterate(meaning that they cannot write a simplepassage in any language) and less than15% get a high school diploma is ascorecard that India can ill afford to livewith any longer.India has the world’s largest pool of trained manpower• India has the potential to build a base of 200 million college graduates(~16%)• Additionally, India should build a workforce of 500 million certified andskilled technicians (~40%)• Implicit in this future is universal literacy. This must happen for vision tosucceedIndia becomes the home for at least30 of the Fortune 100 firmsIndia accounts for 10 per cent of global trade(Indian exports/World exports ~1.35%)• India must become connected with the rest of the world• This is a critical step in influencing others and the basis of learning fromothersIndia becomes a source of global innovations• New businesses, new technologies and new forms of businessesIndia focuses on the Bottom of the Pyramid as a source ofinnovations for the world• Create leaders in Health, Education, Energy, Transportation, SustainableDevelopment for allIndia has a flowering of Arts, Science, Sports and Literature• Why can’t India have 10 Nobel Prize Winners?2. Corruption is seen as a majorcorroding influence.In all interviews and workshops,pervasive corruption was seen as acancer eating away at the very vitality ofIndia. This, participants overwhelminglyagreed, is the real impediment to whatIndia can be. Corruption affects all; notjust the people who want to win biggovernment contracts. Getting a birthcertificate, a license, and a land record,getting food from the government store,service from a public health clinic are allpoints of corruption. All contacts withthe government remind people of theproblem. Because it is so pervasive awhole generation of people have grownup thinking that that this is how “life isor can be.” They cannot avoid it. Theyunderstand its corrosive influence onall aspects of their lives. Call it poorgovernance or call it corruption, it isalienating people from their government,its institutions (police, judiciary,India has a renewal of Agriculture to reach world classproductivity levelsIndia has 500 world-class cities through plannedurbanizationIndia becomes the new moral voice for people around theworld• India as a country where Universality and Inclusiveness is widely practiced• India becomes the most benchmarked country for its capacity to acceptand benefit from its diversityadministration) and may lead to civilunrest. The Naxalite problem in 170 outof 520 districts of India has its roots inthis form of injustice. Seen in this light,corruption is a national security issue.3. Infrastructure is pitiful.This should come as no surprise toanyone. Everyone can see poor roads,poor quality of water, untreated sewage,overcrowded cities and slums, powershortages, no power, no access to cleanenergy and badly maintained schoolsand clinics. Everybody is affected byit. The sheer callousness with whichinfrastructure development is treatedis amazing. Corruption makes it worse.The questions for all of us are: Isinfrastructure a problem of resources orits efficient deployment? How much doesinfrastructure impede India’s progress? 9

• Become socially equitable (inclusive)• Focus on rule of law and individualrights (not just rights of groups whichcontinuously fragments our peopleand politics)• Develop global scale (to cover a largepopulation)• Accept the need for new price-performancerelationships or significantlyimproved value (to ensure accessand affordability for all)• Become ecologically sustainable.If we accept these constraints and innovatewithin that framework, we wouldhave moved India forward dramatically.10Imagine if infrastructure- power, roads,education or health are deployed withthe same efficiency as cell phones. Theface of India and pace of its developmentcan change dramatically. Further, ifthirty people migrate from villages tocities every minute, we need new citiesto accommodate three hundred millionIndians who will live in cities in 2030.Urbanization of India is in progress. Arewe planning 500 new cities over the next15 years? Why not?4. Sustainable developmentis the key.Everyone recognises that already ournatural resource systems are fully stressed.Water is scarce; not just availability butquality as well. Water harvesting waswelcomed. The people of India recognisethat our natural endowments are notunlimited- forests, fisheries, or qualityof clean air. Businesses and government,civil society organisations and citizensare ready for the government to act - onwater management, clean air, pollution,deforestation, planned cities, andmoving away from a fossil fuel economy.A combination of regulation, incentives,public education and private sectorinitiatives are called for.5. Innovation is thekey to progress.Almost all interviewed agree thatinnovation is at the heart of India’sprogress. Existing ways of doing businesswill not get us there. We need newinstitutional forms, new and advancedtechnology deployment, and a newapproach to gain alignment of goals atthe national and state levels. The Britishbuilt the existing institutions to managea colony. The system was orientedtoward administration and statusquo. We need to rethink institutionalarrangements that are developmentoriented and modern. Whether it ise-governance, private public partnership,or more of Panchayati Raj, India mustdecentralize decision-making, holdpeople accountable and become moretransparent. Institutional forms thatimpede these are “anti developmental.”Innovation in how we manage our wayto India@75 is crucial.In India@75, I developed an economicdevelopment sandbox - the nonnegotiablesthat we must all agree to.They are fairly obvious and are worthrepeating here. The non-negotiables arethat we must• Become market based (transparent)The voice of the people of India is clearand unambiguous. At a minimum theywant better and more education, lesscorruption, an infrastructure that worksand institutional innovations that cansupport it. Needless to say, each statehas its own priorities, as it should be. Weneed to capture the moment. The processof socializing the concept of India@75and working with state level plannersand a large cross section of society mustnow translate into a standing groupof volunteers who will work full time- a India@75 Peace Corps- if you will.We need young people with passion,dedication, and a willingness to devotea few years of their time to build a newIndia: the India@75.CII has internalized the dream to turnhis ‘vision for India’ into a reality. Hemade CII think, through his vision, of itswork in almost all spheres and guidedit to add new dimensions to existingefforts. His strategy for CII can take it along way in its aspiration to contributeeffectively to society and industry. CIIwas truly fortunate to have experiencedProf Prahalad’s boundless genius andaffection at close quarters.I do hope we can work together torealize the dreams of millions of Indianswho struggle with hope and belief thattomorrow will be better than today. Thepoor are ready for the journey. It is nowup to the elites to deliver.

CII Southern Region Annual DaysAnnual Regional MeetingIn his special addressMr. Venu Srinivasan, President, CII saidthat the next wave of growth would happenin the East wherein India and China arepoised to emerge as dominant players inthe global economy. Within this changedscenario, he said that Indian industry needsto redouble its efforts at leadership, visionand innovation.The CII Southern Annual RegionalMeeting in Chennai was celebrated withthe theme Innovision 2010. A specialsession with Visionary Leaders wasorganized for membership to focus on ‘Roleof Industry in Nation Building’; ‘CorporateGovernance – Leadership Challenges andOpportunities’ and ‘Inclusive Growth –Challenges & Opportunities’. The sessionhelped membership realize the importanceof constant innovation and thrust onresearch and development to enhance globalcompetitiveness of the Indian industry.The session was addressed by key governmentofficials namely Mr Dayanidhi Maran,Minister of Textiles, Government of India;Prof K V Thomas, Minister of State forAgriculture, Consumer Affairs, Food &Public Distribution, Government of India;and Mr Salman Khurshid, Minister of State(I/C) for Corporate Affairs, Government ofIndia.At the Special Plenary Sessionon Corporate Governance – TheLeadership Challenges & Opportunities,Mr Salman Khurshid, Union Ministerof State for Corporate Affairs & MinorityAffairs (Independent Charge), Governmentof India said that the proposed newCompanies Bill would give more thrust toaccountability, transparency and disclosernorms for corporates with more focus onminorities, especially in enabling them toaccess to information related to business.Mr N Vittal, IAS (Retd), Former CentralVigilance commissioner, Government ofIndia; Mr J K Dutt, Former DirectorGeneral, National Security Guards;Mr Subroto Bagchi, Gardener, MindTreeLtd provided insights on inclusive growth- challenges and opportunities for thecorporate sector at a special plenarysessionThe deliberations highlighted that growthand development of the Indian industryrequired the following : growth in thepower sector; focus on agriculture andmanufacturing; building competitivenessof farmers; inclusive approach to corporategovernance and engaging youth of Indiathrough innovative ways.Speaking at the session on Innovision 2010,Mr. Dayanidhi Maran, Minister of Textiles,Government of India said that higher GDPgrowth in India required the creation ofan ecosystem which would support andflourish high growth sectors.11

State Annual Day SessionAndhra Pradesh - Inclusive Growth in a Challenging Economyaddressed the Public Session of the AnnualDay programme, urged the industry to comeup with Vision Document and work towardsits achievements.The year 2009, has been both tough andchallenging for the Indian Industry.As in the previous years, this year aswell, CII continued its focus on buildingcompetitiveness through Cooperation andInnovation, thereby creating collaborationsacross the cross sections of the industryand providing a platform to inspire theentire industry to sustain the economic,environmental and societal growth.The inaugural session was followed by apanel discussion on “Sustaining InclusiveGrowth in a Challenging Economy”. TheGovernor also unveiled the CII ANDHRAPRADESH-TATA DOCOMO CRICKETCUP during the session and released a book“Samvriddhi”, which is a compendium ofCSR Practices of CII Member Companies.CII Andhra Pradesh had worked on itstheme “Sustaining Inclusive Growth in aChallenging Economy” for year 2009-10and focused on activities more related todeveloping people for inclusive growth inthe challenging economy.His Excellency Shri E L S Narasimhan,Hon’ble Governor of Andhra Pradesh, whoKarnataka - Brand Karnataka & Evaluating IT Options for SMEs12On the occasion of CII KarnatakaAnnual Members Day a Conferenceon Brand Karnataka was organised tocreate awareness on Brand Karnataka inits varied facets with respect to economicand industrial growth and help promoteinvestment opportunities in the State. Italso provided a platform to members toshare their thoughts and deliberations withthe Senior Government Officials as it goesforward to promote Brand Karnataka forrealising the goal of making Karnataka theModel Indian State.Speaking at the conference,Mr S V Ranganath, IAS, Chief Secretary,Government of Karnataka called upon CII’sactive support and partnership in promotingKarnataka as the preferred investmentdestination.The conference was also addressed byMr V P Baligar, IAS, Principal SecretaryIndustries and Commerce Department,Government of Karnataka, and Mr AshokKumar Manoli, IAS, Principal Secretary,Information Technology, Biotechnology,Science and Technology, Government ofKarnataka.The Chief Secretary alsoreleased the Report on DeterminingBusiness Value of IT Investments in Smalland Medium Enterprises. The report isintended as an aid for managers in SMEsresponsible for investment decisions in ITproviding them with the process, tools andguidelines to better estimate and articulatebusiness value of such investments.

Kerala - Global Health Challenges – Ayurveda SolutionsMr Sanjaya Mariwala, Chairman,Kerala State Council had made adetailed presentation on the activitiesheld during the year 2009-10. MrC R Swaminathan, Chairman, Mr SGopalakrishnan (Kris), Deputy Chairman,CII Southern Region addressed themembers about the Southern Regionalactivities.Coinciding with the Annual Daycelebration, the first edition of theGlobal Ayurveda Summit was organizedin Cochin. The summit was organizedto create a global market place, achievestandardisation and quality in rawmaterial, process and products, integratehealth and tourism and leverage IT fordelivering ayurveda servicesThe summit comprised a three dayConference and Exposition and focussedBusiness to Business meetings hadapproximately 1000 participants in total.The exposition showcased 44 stalls withparticipation from 38 companies. Apartfrom inaugural / valedictory sessions, theconference featured 5 plenary sessionsand a panel discussion with 43 speakersPuducherry - Sustaining Industrial Growth inmeeting was also organized with all theTrade Union leaders in order to get theirviews on various HR & IR related issues.CII had taken several new initiativesin Puducherry in the year 2009-10focusing on key areas such as smoothtransition of GST in the States, Powerreforms, Infrastructure & Urbandevelopment, Agriculture, HR & SkillDevelopment, etc. Regarding IR &Labour, he stated that CIISR had taken upfew important initiatives on IR & Labourand also met the Government officials ofSouthern States at various levels towardssensitizing the Government regarding thelabour issues prevailing in some of thestates. In this connection, a round tableMr G Panneer Selvam, Director ofIndustries and Commerce, Government ofPuducherry said in his inaugural addresshighlighted the Government’s initiativesto bring more foreign investment. Healso assured the Government’s supportto the growth of entrepreneurship inPuducherry.The clelebrations also includedexperience sharing of business in Chinaby Mr A Natarajan, Past Chairman, CIIPuducherry.Tamil Nadu - Spurring Growth through EntrepreneurshipInnovation is often the bridesmaid ofentrepreneurship providing the basefor paradigm-shifting entrepreneurialventures that bring about economic,social and environmental change,often accompanied by path-breakinginnovations. Given entrepreneurship’spotential to support economic growth, itis the policy goal of many governmentsto develop a culture of entrepreneurialthinking.Given the background, CII Tamil NaduState Council organized an exclusivepanel discussion on “Spurring Growth forEntrepreneurship” along with the stateannual day celebration. Key personalitieswho were a part of the panel discussionwere Mr C K Ranganathan, Chairman &Managing Director, CavinKare Pvt Ltd, DrA M Arun, Chairman, Vasan HealthcareGroup, Mrs Hema Hattangady, ViceChairman & CEO, Conzerv Systems PvtLtd, Mr Paul Basil, Founder & CEO, VillgroInnovations Foundation, Mr K P Balaraj,Managing Director, Sequoia CapitalIndia Advisors Pvt Ltd and Dr AshwinMahalingam, Professor, Indian Instituteof Technology – Madras amongst others.Mr Rajeev Ranjan, IAS, PrincipalSecretary to the Government, IndustriesDepartment, Government of TamilNadu addressed the gathering. Thesession also witnessed the release of thespecial publication - “CII EntrepreneursHandbook”.13

Office bearers for 2010-11CHAIRMAN DEPUTY CHAIRMANMr S GopalakrishnanChief Exective Officer andManaging Director - Infosys Technologies Ltd.Mr T T AshokManaging Director -Taylor Rubbers Pvt. Ltd.STATE OFFICE BEARERS 2010-11ANDHRA PRADESH KARNATAKA KERALACHAIRMAN CHAIRMAN CHAIRMANMr. Shakti SagarManaging DirectorADP Private LtdMr. Aroon RamanManaging DirectorRaman Fibrescience LtdMr P GaneshExecutive DirectorGlass & Glazing Systems P LtdVICE CHAIRMANVICE CHAIRMANVICE CHAIRMAN14Mr Jayadev GallaManaging DirectorAmara Raja Batteries LtdMr S ChandrasekharManaging DirectorBhoruka Power Corporation LtdMr Jose DominicDirectorEscapade Resorts Pvt Ltd

TRICHY TRIVANDRUAM VIZAGVIJAYAWADACHAIRMANCHAIRMAN CHAIRMAN CHAIRMANMr S GopinathGM - Planning &DevelopmentBharat Heavy Electricals LtdDr Pradeep JeothiManaging DirectorVasudeva Vilasam Herbal PvtLtdCapt. Sriram RaviChanderChief Operating OfficerVisakha Container Terminal(P) LtdMr J S R K PrasadCEO - Better CastingsVICE CHAIRMANVICE CHAIRMANVICE CHAIRMANDr S Chandra KumarManaging DirectorKavery Medical Centre &HospitalMr R V S RajuPresidentRHI Clasil LtdMr Y V Krishna MohanProprietorSurya Engineering WorksDISTRICT OFFICE BEARERS 2010-11KARURTHOOTHUKUDICHAIRMANCHAIRMANMr P GopalakrishnanManaging DirectorMetro FabricsMr R Edwin SamuelProprietorPearl Shipping AgenciesVICE CHAIRMANVICE CHAIRMAN16Mr S SusindranCEOSabare International LtdMr J P Joe VillavarayarManaging DirectorVillavarayar & Son

InnovisionIt’s manufacturing sector thatwill drive economic growthMr Dayanidhi Maran, Union Minister for Textiles, speaks of the ‘QueenBee’ effect, of having got Nokia to invest in Tamil Nadu, resulting inseveral ancillary industries following suit. Today, we can be proud ofSouth India… the private sector is mainly contributing to growth, hesays, and adds that a 25 percent growth in the power sector is neededto keep the growth going. Mr Venu Srinivasan, President, CII, says thecorporate sector has to play a key role if India is to leverage the shift ofworld economic power to the South Asian region. He is convinced that if“we get agriculture and manufacturing going”, the country can achieve12 percent economic growth, and that a larger share of world trade ispossible only if the agriculture and manufacturing sectors are strong.Mr Srinivasan is for more innovation and a high standard of professionalmanagement. Stating that corporate philanthropy is not enough, hestresses the importance of investing adequately in education and ofmeaningful development.India’s rise was due to its rapidindustrialisation policy, said MrDayanidhi Maran, Union Ministerfor Textiles, speaking at the ChennaiTrade Centre in Nandambakkam atthe inaugural of Innovision 2010: ASession with Visionary Leaders, whichcoincided with the annual meeting ofthe Confederation of Indian Industry(Southern Region). “In the early 1960s,we were limited (restrained) in openingup our markets when governmentinvestment was the only source ofindustrialisation in our country,” hesaid, pointing to the slow economicgrowth then, the Licence Raj and howthe country suffered.Mr Maran, the Chief Guest at theprogramme, talking about the role ofindustry in nation building, referredto calls from leaders such as Mr AnnaDurai and present Tamil Nadu ChiefMinister Mr Karunanidhi, highlightingthat South India was “deprived”. “It ledthe Government of India to pay moreattention to the region and industriesbegan to slowly come in. Today, we canbe proud of South India. And today, theprivate sector is mainly contributing togrowth.”Alluding to the growth of India and China,Mr Maran said that India also neededto be a manufacturing destination. Ittook a lot of convincing to get overseasinvestment into Chennai and TamilNadu, he said and referred to the ‘QueenBee’ effect, of having got Nokia to invest inTamil Nadu, resulting in many ancillaryindustries following suit. Today, Nokia’slargest manufacturing hub is nearChennai. “Countries that are flourishinghave a good manufacturing base. Statesin India having a good manufacturingbase are showing consistent growth.Today, Tamil Nadu contributes 3517

How mobile phones, micro-financehave changed the fabric of IndiaAs a generation we were not programmed to think of opportunities,we were programmed to think of constraints, says Mr Subroto Bagchi,Gardner, MindTree Ltd, pointing out that by 2014 India will not onlyovertake the GDP of Japan but also be one of the top four richestcountries in the whole world, a significant milestone in the country’shistory. Thereafter, India will progress to become a developed countryand, for the first time, India’s poor will not lack respectability, he says.Inclusiveness is not about caste, jobs and reservations, Mr Bagchistresses. It means creating value for people twice removed from youwithout a sense of quid pro quo.Mr Pradipta K Mohapatra, PastChairman, CII (Southern Region)came up with some interestingfigures while opening the stagefor discussion about ‘Inclusive Growth –Challenges & Opportunities’. Providingdetails of a CII-sponsored demographicstudy conducted among 270 of itsmembers, spread over small, mediumand large sectors, Mr Mohapatra saidthe penetration of SC/ST employmentin Southern Region companies was 15percent; OBC/MBC accounted for 54percent, while forward castes madeup for the remaining 31 percent. ForTamil Nadu, the corresponding figureswere 18 percent, 48 percent and 34percent. In Karnataka, which had nolegal mechanism for inclusiveness, thefigures were 9 percent, 68 percent and23 percent, respectively. The first-timestudy, conducted to access how inclusiveemployers were, also showed that inTamil Nadu 15 percent of those employedwere women; the IT industry in the stateemployed 33 percent women.However, it was the keynote address byMr Subroto Bagchi, Gardner, MindTreeLtd, which raised several pertinent points.According to him, most Indians had noidea that by 2014 India would overtakethe GDP of Japan. “As a generationwe were not programmed to think ofopportunities; we were programmed tothink of constraints. 2014 is significantbecause for the first time India will beone of the top four richest countries inthe whole world,” he said.Mr Bagchi said that landing in anIndian airport (in the major cities)today did not remind anyone that Indiawas a poor country. “There is a certainirreversibility. What will happen after2014? That journey is towards Indiafinally becoming a developed country.Even people in this room have notinternalised that in their and my timeIndia will become a developed country.In a developed country there is work foranybody willing to work. So, for a time,two realities will run parallel and withinour own lifetime they will begin to merge.For the first time in thousands of years,to be poor in this country will not meanyou will not have respectability.”A poor person having access to a cellphone and micro-finance had changedthe landscape. “Give a poor person acell phone, funds, information… andthe whole negotiating platform changes.The acceleration will happen in the next10 years. It has not been comprehendedeven by economists, and when thathappens patronage from governmentand industry will cease. In that context,the discussion about inclusive growthwill shift – from caste to regions,” saidMr Bagchi. He referred to increasingamounts of national space – in Kashmir,North East, Bihar, Orissa, Maharashtra,Karnataka and Tamil Nadu – that wasbecoming non-governable.Mr Bagchi cautioned about four majorthings coming in the way – politicians,business people, bureaucracy and society.19

our Constitution.” “Should they alwayshave this victimisation and reservation?”he wondered, and added: “People needto give up this feeling of victim-hood andstop perpetually looking for sops andconcessions as a matter of right.”“You must constantly change yourwords, thought and action to match yourgrandest vision. Our existing practicesdo not keep pace with the expectationsof the people of India. There is a needfor greater transparency in government.Parliamentary democracy should bemore reflective of people’s needs andaspirations. Inclusive growth meanswe move together as one. The Planning20The politician, according to Mr Bagchi,wanted to succeed at all cost. “Thenyou lose a sense of appropriateness.Politicians are emperors whom CIIcannot reform; only the emperormust choose to be reformed by selfregulation.”Businessmen, Mr Bagchisaid, could trivialise issues. As far as thebureaucracy was concerned, this was histake: “The right to govern in any societyis a moral right. When scores of peoplehave to flee places in Orissa, North Eastand Assam and they have to fear theterrorist or the uniformed services, onwhat ground are you going to talk aboutinclusion here? The government’s rightto govern has to come back before youcan talk about inclusion.” And society?“Does society have a sense of purpose?Because society breeds the politician, thebusinessman and government servant.”Mr Bagchi was clear that inclusivenesswas not about caste, jobs and reservation.“It simply means that you create value forpeople twice removed from you withouta sense of quid pro quo. Society needs tounderstand that our future generationsneed to be secure, then we will dowhat it takes to shift from this narrowconversation to building a developedcountry, which for the first time is staringat you in the face, desperate to be taken,created. We have 10-15 years to make ithappen and for the first time there is noforeign hand to be blamed. It’s a neverbeforetime. India’s time has come… theclock is ticking.”Mr N Vittal, former Central VigilanceCommissioner, said that politics was allabout managing contradictions, and yetpoliticians talked about inclusion all thetime. Business was based on a win-winsituation, he added, giving the exampleof how corporate Japan adapted toAmerican labour laws after World WarII and how a problem was convertedinto an opportunity. “We should applythe win-win principle and spread thebenefit of prosperity to all sections ofsociety,” he said. Reservation, Mr Vittalsaid, seemed to be “a perpetual part ofCommission does not plan for only oneman,” said Mr J K Dutt, former DirectorGeneral, National Security Guards, whileoutlining the various security challengesof the times. Mr Dutt mentioned howhe had “lived a lifetime” during 26/11when he led the NSG operations againstthe terrorists holed up in various hotelsand buildings in Mumbai. “Police as astate subject needs to be reviewed,” hestressed, highlighting the difficulties heunderwent in getting simple things likea forklift or an aircraft to carry the NSGteam to Mumbai during 26/11 whenspeed was of the essence.

A call for good governance,transparency, accountabilityTalking about ‘Corporate Governance– The Leadership Challenges& Opportunities’ at Innovision2010, Mr Salman Khurshid, UnionMinister of State for Corporate Affairsavnd Minority Affairs, said that corporategovernance had evolved – from controlto regulation and now, to lightenedregulation. Mentioning the specialsense of purpose, accomplishmentand determination he had felt whenhe arrived in Chennai, Mr Khurshidto bring it out from obscurity, makeit explicit, stark in black and white,”he said. Touching upon the aspects ofaccountability, transparency, disclosureand participation (voting in elections)Mr Khurshid said corporate governancehad to be about enhancing democracyand protecting minorities, partly bygiving them greater say.Moving on to the aspect of independentdecision-making, the Minister was forcoming together of corporate governanceand corporate social responsibility (CSR)and inclusiveness, in terms of greaterparticipation of the average Indian. “Weneed to talk in a language the averageIndian understands. This is not justfor some people in a hall who are wellversedwith all this. For example, thelink between corporates and farmersmust go beyond contract farming. Weneed to bring the Indian farmer into thecorporate way of thinking. That will bethe real success.”felt that corporate governance in its‘lightened regulation’ form was essentialin a free society. “We cannot dictate;in a liberal society we have to have atheory of mistake as well. But correctivemeasures have to be taken and societycompensated for mistakes made. Eventslike this will help us refine our thoughtprocesses,” he said.Corporate governance, Mr Khurshidstressed, was no different from goodgovernance in society. “The RTI Actis embedded in our Constitution, notnecessarily explicit; like Article 21, theRight to live with dignity. We are tryingcreating a gene pool of independentdirectors, people not beholden to anybody.“There is no standard formula applicableall over the world. Families have foundways of institutionalising corporategovernance,” he said. He pointed tonomination (of directors), remunerationand audit as three areas that neededindependent and objective assessmentwithin the company. Indirectly referringto the Satyam disaster (of governance),he said: “Government and industry haveto find solutions with an open mind. Weare not influenced by one black sheep.”Earlier, Mr Kris Gopalakrishnan, DeputyChairman, CII (Southern Region), saidcorporate governance was a cause CIIhad been championing for long – from1998. CII, he added, had released a setof recommendations in November 2009,building on which the Ministry hadalso released guidelines, the followingmonth. He was of the view that discourseand debate were needed for voluntaryadoption of better practices. “The Satyamfiasco led to concern about IT practices.Infosys, with CII and NASSCOM, quicklyput together a code of conduct for theindustry. Satyam was seen as a one-offthanks to corrective measures taken andproactive government intervention,” hesaid.This article has been brought out by CIIbased on the deliberations at Innovision2010– A session with Visionary LeadersMr Khurshid also spoke about the held in Chennai on 27 March 2010 21

This will disrupt everything for MarketersA Report on Marketing Disruption –A Way forward from Brand Summit 2010Whenever we hear a word‘Disruption’ – somehow it leadsto a negative feeling. After all, ashumans we are averse to changeand disruption by nature disturbs thenormal rhythm of life and forces you tochange the course. Now, let’s look at thisword from a marketer’s perspective and itbecomes even more dreaded! Who wantssome tiny David to come and disturbGoliath’s party? But, the CII Brand Summit2010 was a great success with views fromthought leaders around the globe made thisword a favorite amongst the participants.it, but the end objective is to understandand deal with the new age customers.” Hestressed the need of a quality of a service ora product and development on emotionalconnect with consumers to become winnerin the disrupted economy. He stressed thatwith a technology at hand, every consumertoday is not only a media consumer but aevery process or every discussion we have.Mr. Deepak Srinivasan, VP of Corporate &Business Development, Ankeena NetworksInc. USA ephasised the role of technologyin distributing the content and need forimproving the infrastructure to sustain theongoing growth. He believed that bettertechnology can help in increasing scale andreach of any media and gather requiredintelligence for the marketer to customisethe offering.Mr. Ivan Pollard, Partner of Naked22While the summit ChairmanMr. Srinivasan K Swamy set a stage forthe days to come, he demonstrated howthe disruption is affecting our lives usingsome humorous cartoons and hard hittingfacts from Indian and global perspective.Mr. Adi Godrej, Chairman of the GodrejGroup in his key note stressed on theneed for marketers to look beyond thetraditional media mindset and spoke abouthow his company is trying to connect with aconsumer in new world order. Dave Evans,Founder of Digital Voodoo has someinteresting facts about how people areusing newer technology and newer mediato bring in the change. He shared his richexperience and enthralled the participationwith come cool antics from his slides.The discussion on ‘Disruption by therise of new media’ saw two interestingpanelists debating about whether the newmedia has really impacted the consumersas much as we are thinking or it’s just amyth. Talking about the subject, sessionChairman and Executive Director & CEOof TV Today Network, Mr. G. Krishnan saidthat, “Disruption is a pluralistic approachand everyone has different views aboutmedia creator as well.Another panelist, Rahul Welde, VP,Media Services, Asia AMET Unilelver,Singapore clearly stated that no media isdead and going to be dead. He believedthat the media evolves with a time andno form of media will ever die. Customerswill always look for creativity and qualitycontent and whoever will provide themboth of these, they will go for that mediachannel – traditional or social. His one linemantra was ‘Media is important, the typeis irrelevant’ and marketers should go toplaces where they can find consumers andnot the other way round.The next session looked at a topic,“Disruption by Technological Advances”and the panelists shared their views on howthe technology is becoming a centerstage ofCommunications Limited, UK emphasisedon the role of technology in buildingtoday’s brands. He gave some practicalguidelines to marketers to follow for usingthe technology for marketing –a) Add to experienceb) Work togetherc) Play to learn andd) Be useful.While the consumers are evolving muchfaster with technology, he mentioned thatthe brands must follow the consumerswith insights and integration in the newtechnology driven superior world.The interesting debate on ‘End ofTelevision & Advertising as we know them’seen Dr. Saul J Berman, Partner, Global &Americas Business Strategy Leader, IBM

Business Consulting Services, USA givinginsights about his studies he conductedon consumers across the globe and sharedsome interesting facts through videos andwords. He believed that consumers havenow evolved and looking for digital videoswith a full control on where to watch themand when to watch them. He believed thatthe game has just begun and soon there willbe either integration of TV in the internetor the other way round. Only Innovationwill survive and rest everything will end.Saw an exciting start on Day II of theCII Brand Summit 2010 with some veryinteresting people on dais sharing theirexperience about ‘Co-creation of Products,Commercial Content and EnhancedConsumer Experience”Ms. Punta All, Executive Director,Marketing, PepsiCo Indiademonstrated a case where how the younggeneration can be involved with the brandwithout using TV as a prime medium andinvolving them in becoming partner or aco-creator of the product. If you give themright environment and right opportunitythey will not only engage with yourbrand but also help you grow at a muchreasonable cost. She emphasized that thebrand is not about logo any more –butit’s about consumer and what she thinksof your brand. The role of a marketer haschanged from a brand manager to theconsumer manager.Another insightful presentation by RohitBhargava, SVP, Strategy & Marketing,Ogilvy 360 Digital Influence, USAdemonstrated seven principles ofenhancing consumer experience throughhis crisp presentation –1) Have a brand personality2) offer the context3) Find your accidental spokespeople(consumers, fans)4) Always answer the unansweredquestions5) Support co-creation,6) Share controls, but don’t give it up andlast but not the least7) Create more utility for the consumers.He also gave couple of examples of howit can be done based on his experienceworking with clients in the USA and othermarkets.An interesting televised session of“Engaging with Customers throughCelebrities” saw highly interactive sessionattracted the participation of both, panelistsand audience. The main attraction of thepanel was Vivek Oberoi, a noted Bollywoodactor, who gave some witty answers topanelists who were not in favor of havingcelebrities as brand endorsers. However,the panel unanimously agreed that whilecelebrities play some role in engagingwith customers if he or she matches withthe brand values with the brand he or sheis associated with, it is important thatcreativity has to come first, even beforecelebrity. Celebrities are also havingbrand values and they have to select thebrand carefully in order to maintain theirprofile amongst their own audiences. Ifa brand can have a complete immersiveand interactive experience with customersusing celebrities, they should focus onthose aspects of branding too, rather thanjust TV commercials. The panel debated,discussed and finally reached some kindof conclusion that use of celebrity dependsupon the product, the values that brandand celebrities both share and not at thecost of creativity. Creativity comes first -celebrities come second.Mobile phones have become part of our lifeand in India almost every Indian has accessto one. ‘How can today’s marketers engagewith customers using mobile services?’was a very interesting topic addressed byRahul Singal, Chief Marketing Officer ofAircel. He spoke about how Internet onmobile has changed the marketing gameand how companies are using it veryeffectively. It’s always on and on demandmodel suits customers as well as marketersalike. He also emphasized that with mobiletelephones the cost of reaching out tocustomers reduces and time taken isreduced dramatically.Many a times, marketers forget that theyjust don’t have to market out productsor services but also enhance the overallvalue of they company so the shareholdersalso remain happy. Mr. Swaminathan,Managing Director of Customer EquitySolutions Pvt. Ltd. mentioned that brandsare becoming a very important businessassets these days and customers’ firstinteraction with your organization isyour brand and brand helps you enablethose interaction with customers, whichresults in improving companies bottomlines and making shareholders happy. Hedemonstrated the power of informationby way of having and using the right kindof database to reach out to customers,in order to know him better and servehim better using technology and variousconsumer metrics simultaneously.Concluding the summit, Mr. SrinivasanK. Swamy, Chairman, CII Brand Summit2010 and & CMD of R K SWAMY BBDOPvt. Ltd. aptly mentioned that the summitwas an attempt to get under the skin ofchallenges faced by marketers in this eraof continuous change and provided somedirection to the gathering on how to berelevant and continue building brands.The theme was potent and aptly timedat CII Brand Summit 2010 and it wasa successful attempt to provide manyunanswered questions about marketingin the rapidly changing world. Everyday,there is a new challenge and everyday thereis a new medium to deal with – where doesthe marketer go? In which direction he/shelooks? CII Brand Summit 2010, was a stepon that direction and must acknowledgethat it was one successful giant leap.This report has been prepared by CIIbased on the interactions at BrandSummit 2010 held in Bangalore on19 & 20 February 201023

Leadership – Making the Difference24No development possible without buildinga competitive societyMr Venu Srinivasan President, Confederation of Indian Industry andChairman & Managing Director, TVS Motor Company Ltd, says agricultureand factory reforms are areas that have been neglected ever since economicreforms began in India.It was the Chinese example Mr VenuSrinivasan President, Confederationof Indian Industry and Chairman& Managing Director, TVS MotorCompany Ltd, used, to drive home thepoint about competition and the needfor India to buck up. Setting the tone atthe inaugural of the TIDES LeadershipSummit in Coimbatore, he said: “Chinais desperate to catch up and there aremore students learning English in Chinathan we have in India today. The numberof people who go for secondary andtertiary education is larger in China.”According to him, the Chinese had set upa new technical university that cateredto more than 25000 students, morethan all the IITs put together, and hadprofessors from Columbia University andMassachusetts Institute of Technologyteaching. “We may be better than whatwe were but we have to look at what is leftto be done to get a competitive society.If you look at building a competitivesociety, you also look at balancing thecountry’s budget.”Likening the balancing of the country’sbudget to balancing household incomeor a company’s profit and loss account,Mr Srinivasan asked, “Do we have abalance between what we spend onpersonal welfare and what we spendon infrastructure? We are not spendingenough on our infrastructure, and notenough on the social sector in termsof delivery mechanisms.” Referring tohealth and education as critical sectors,he spoke about schools without teachersand medical centres without first aid orparamedics.“We cannot ignore in the long-term thatevery society is competing with anothersociety,” Mr Srinivasan said, giving theexample of India and China presentlyand Rome and Europe in the past. Hestressed that India would have to jockeyfor space in an economic war and createits own space. “Today, China occupiesthe manufacturing space in the world. IfIndia has to create greater employmentand 100 million jobs, we need to focus onhow do we build a competitive society,where we get a greater share of the globaltrade.”Mr Srinivasan pointed to two areasthat have remained neglected sincethe economic reforms (early 1990s) –agriculture and factory reforms. “Forwhatever jingoistic political reason”,agriculture retail was not open tointernational investment, he said, adding,“We are not exporting high-value crops;there is no extension service.” Ruing thelack of proper storage, procurement andquality checks, he was convinced that allthat would happen only if foreign foodprocessors and retailers were allowed tooperate. He was for getting the mandis(wholesale markets) opened up sothat people could buy directly withoutgoing to wholesalers who controlledthe markets and gave the farmers a rawdeal. He reminded the audience that 60percent of the work force in India wasstill directly or indirectly dependent onthe rural economy.Regarding factory reforms, Mr Srinivasansaid no reforms were initiated sincethe liberalisation of the economy in theearly 1990s, which allowed foreign directinvestment (FDI) and removed industriallicensing, allowing people to make whatthey wanted and to compete in themarket place. “India can grow to 12, 13or 14 percent if factories are managed ina rational manner,” he said, and referredto the Factories and Establishment Actof 1900 vintage. “We don’t need so manyacts; no need for multiple inspectors.There has to be some flexibility forlabour; not large-scale hire and fire,”he added. If 100 million jobs were to becreated in the coming five years, he wasin no doubt that it could be done only byproviding inclusive growth and equitableopportunity.

One second, one small step canmake a big differenceMr Vijay Menon, academician and competency enabler, says that forexcellence to manifest, human thought has to reach a certain levelof sublimity and grace. He gives the example of Swami Vivekananda,a wandering monk in search of a way, who makes a mark at theParliament of Religions.Dwelling on the aspect of HumanExcellence, Mr Vijay Menon,academician and competencyenabler, gave the audience atthe TIDES Summit in Coimbatore theexample of a conversation between adisciple and his guru, with the discipleasking the guru what the differencewas between success and failure andhappiness and sorrow. The guru repliedthat as far as happiness and sorrowwas concerned, the difference was onlyone second; and that between successand failure, one step. The guru’s replyreflected the “profundity” of Indianculture and the depth in terms ofconceptualisation and thinking, MrMenon said, adding, “The human bodyis an amazing thing. The flow of bloodhappens at a sub-consciousness level;one second of impediment in the flow ofblood can be disastrous.”Mr Menon provided the example ofHitler conquering nine countries inless than three years, countries such asFrance, Poland and Czechoslovakia thattottered under his might, finally endingin Nazi Germany’s invasion of Russia andOperation Barbarossa, which signaledhis death-knell. The invasion of Russiamade all the difference – it was a singlestep that led to failure, he said.Mr Menon gave yet another example –of two children in hospital, one criticallyill. The one that was reasonably well wasnone too happy though. When askedthe reason for the “bleak countenance”,the child said: “In my case there is apostponement of the inevitable. I’mnot showing my happiness becausemy happiness at this point of time isacceptable but not justified.” “Excellencedawns the moment thought reaches thatlevel of sublimity and grace,” the speakersaid, “This is the tradition of our country.We never looked at outer personificationalone. It has always valued, respected andacknowledged the quality of thought.”Urging the audience to look at the life ofSwami Vivekananda with dispassion, MrMenon spoke about the young monk in arobe with only five dollars to spare, who“goes all the way from Bengal to Chicagoto participate in the World’s Parliamentof Religions in 1893, who representsIndia that was not known, an Indiathat was misunderstood, misconstrued,an India that was looked upon withtremendous amount of disdain, contemptand skepticism.”young woman, Katherine Abbot Sanborn,on a train to Boston (Chicago, Swamijifound too expensive to stay) and herinviting him home after being impressedby his noble bearing and charmingconversation. There Swamiji meetsProf John Henry Wright, a professor ofGreek at Harvard University, supposedto represent the mighty Americanintellect. Eventually, the professor sawin the mendicant a lot of originality,a person of candour and honesty, andthey ended talking for about four hours.So impressed was the professor thathe took it upon himself to arrange forSwami Vivekananda’s admittance to theParliament of Religions. When Swamijisaid he had no credentials to cite, theprofessor said: “To ask you, Swami, forcredentials, is like asking the sun tostate its reason to shine.” Writing to thechairman of the committee for selectionof delegates, the Prof Wright wrote:“Here is a man who is more learned thanall our professors put together.”“We are so obsessed with the Westernworld, we have neglected, abused,and undermined the great heritage ofthis country. Go back to the Puranas,scriptures, epics, itihasas, we find peoplewho stand head and shoulders above therest – because of nobility and sacrifices.Our small acts of kindness radiate theperson we are,” Mr Menon said, givingthe example of Jamsetji Tata for whomsuccess was laced with purpose.Referring later to which was moreimportant, GDP or GNH, Mr Menonspoke about the King of Bhutan’s thruston Gross National happiness (GNH). Hewondered whether, despite all the talkabout GDP growth, India was really ahappy country.Mr Menon went on about the “penniless These articles have been prepared byCII based on speeches at the CII TIDESwanderer who has come to representLeadership Summit held in Coimbatorethe cause of India in Chicago” meeting a on 12 & 13 March 2010 25

client markets, financial analysis and areable to tie all of these in, to provide uniquesolutions by leveraging technology.“There are no IT projects, there are onlyBusiness projects. Never think IT, thinkonly Business Processes”- Mr Paul Coby,CIO, British Airways,United Kingdom.Work with governments –Governments globally are tacklingproblems related to resource utilization,traffic management in cities, pollutionreduction and security. InformationTechnology forms a major part of anysolution to address these challengesin modern times. IT service providerswould have to increasingly adapt toworking with government entities asthey could represent a significant portionof future markets.“The competencies required for thechanging role of IT are those thatfacilitate inclusiveness and innovation.”Dr Ajay Kumar,IAS Principal Secretary,Information Technology Department,Government of Kerala.Service the domestic market - TheIndian market represents one of thelargest potential markets for globalbusinesses – including the IT industry.The market is one of the most dynamicwith a lot of “exciting problems” forentrepreneurs to solve. In addition to thegreater focus on efficiency improvementby Indian industries and greater demandby consumers, the Indian governmenthas started to embrace the benefitsof Information Technology. Largee-governance initiatives are currentlyunderway across the country.“In the next ten years, Global IT industrywill grow at 4% CAGR from USD 2.33Trillion to 3.57 Trillion while Indian ITIndustry is forecasted to grow at 11%CAGR from 82 Billion to 234 Billion”– Mr VK Mathews,Chairman,IBS Group.The role of government IT will create200,000 direct jobs and approximatelyone million indirect jobs every year inthe next 10 years (1) . This promise of longterm job creation has got the interest ofpolicymakers globally. Governments arecourting IT firms to create jobs in theircountries, sponsoring research withineducational institutions and fosteringincubators all in an effort to improve localemployment. Favorable governmentpolicies continue to be essential for Indiato remain competitive. The next waveof IT revolution provides tremendousopportunity for India, given its largenumber of educated youth.“Supporting IT is supporting people”,Mr Sanjaya Mariwala,Immediate Past Chairman CII KeralaState Council.To ensure that Indian businesses canbenefit from the projected growth, IndianGovernment would have to address thefollowing challenges -Address workforce shortage - Theneed for skilled professionals continuesto grow in all industries. While the Indiantertiary education system graduateslarge number of students each year, theemployable workforce remains a lowpercentage. The government needs toimprove the quality of college graduatesto supply the growing industry or riskmigration of jobs to other countries.“Only 10% of government run ITIGraduates, many of whom comefrom humble backgrounds, opt forcomputing skills development. Industry-Government partnership is essential toimprove quality and employability.”Mrs. Neela Gangadharan,Former Chief Secretary,Government of KeralaEncourage research andcommercialization - While Indiahas not been a traditional research &design hub, this is slowly changing.Fundamental research and developmenthas started to happen in India. However,a majority of research is conducted inhousefor international firms with verylow focus on commercialization.“We should encourage more meaningfulresearch through industry/ academialinks”- Dr. M S Ananth,Director, IIT – MadrasStrengthen corporate governanceand security concerns – In the wakeof the Satyam corporate governancescandal and 26/11 attacks in Mumbai,companies are looking at alterativelocations to India. In order to allayfears of outsourcing, India would haveto strengthen its corporate governanceframework and provide greaterassurances of safety and businesscontinuity.Ensure more equitable growth –India’s IT Industry is concentrated inthe Tier I cites putting large pressures oninfrastructure. To encourage equitablegrowth, reduce urbanization pressuresand reduce cost of operations;“Tier-II and Tier-II Cities have the abilityto provide nearly 40% of the manpowerrequirements of the IT/ITES Industry.Industry should support Government todevelop these alternative destinations”- Mr C R Swaminathan,Immediate Past Chairman,CII Southern RegionEncourage Entrepreneurship– Current government procurementpolicies do not encourage adoptionof innovative or novel solutions.Entrepreneurs constantly challengethe status quo and provide new valuepropositions to clients. India Incneeds to encourage entrepreneurs andentrepreneurships in order to incubatenew businesses and business models.“While India has pockets of excellencein certain parts, it lacks the ecosystemthat provides for consistent delivery ofexcellence and entrepreneurship.”- Prof. Kumar ParakalaKPMG IndiaThis article has been prepared by CII and KPMG India based on interactions and deliberations at India IT Summit 2009 held in Trivandrum,Kerala on 10 & 11 Dec, 2009, Works Cited : 1. India IT Summit. V K Mathews, IBS. Trivandrum : CII, 20092. NASSCOM Perspective 2020 : Transforming Business, Transforming India: NASSCOM, 200927

Securing Business and BeyondNo more fire-fighting;it’s time to get basics right, use technologyMr R. Srikumar, Chairman, CII (Southern Region) Task Force on InternalSecurity and former DG of Police, says archaic rules and blunt tools arehampering the effectiveness of the police force. Rothin Bhattacharya,Chief Executive Officer, HCL Security Ltd, feels “guns and guards” isnot the solution, but thought leadership, technology and integration.Brigadier J. Anantharaman, Deputy Commandant, Officers TrainingAcademy, Chennai, and Commodore Rajeev Girotra, Naval OfficerIn-charge (Tamil Nadu) point to the external and internal threats India face.Mr A. Hemachandran, Inspector General of Police, Thiruvananthapuram,says it is high time India pays attention to the basic structure of policing,how to strengthen it and what ails the police force.New Delhi, the former police officer saidthat security threats had existed for morethan two decades but there was nothingquite like 26/11, and it was after the latterthat people began to talk about securityin a different vein. “Terrorism is a fact oflife now and we have to do something toincrease our feeling of security. We haveto plan for our security in advance. Weare doing a fire-fighting job; we havearchaic rules, blunt tools, our hands aretied and mouths shut,” Mr Srikumar said,adding that media perceptions had tochange and reforms had to come in. “Thesecret of success in securing our borderslies in being prepared. Appropriate andaffordable technology is the key, theforce-multiplier. We have the capability,but we must work in tandem with privatesecurity forces.”Security is like an umbrella,” saidMr R. Srikumar, Chairman of theCII (Southern Region) Task Forceon Internal Security and formerDirector General of Police, Karnataka,“We take it out when there is rain andforget about it when it stops raining.”He was setting the ball rolling at theConference on Advanced Technologiesin Security Systems at the Hotel AccordMetropolitan in Chennai, which had thetheme, ‘Securing business and beyond’and had as its objectives the facilitationof knowledge flow, understanding theeffects of high technology on internalsecurity, and forging partnerships forcollaborative research and productdevelopment.28Addressing about 250 seniormanagement personnel from diverseindustries in India, some from overseas,Mr Srikumar wondered whether thecountry was prepared to face internalor external threats. Referring to theassassination of former Indian PrimeMinister Rajiv Gandhi and the morerecent attack on Parliament House inRothin Bhattacharya, Event Chairmanand Chief Executive Officer, HCLSecurity Ltd, said the end solution didnot remain with the “guns and guards”

ut with thought leadership, technology,integration and collaboration. Theintegration approach that broughttogether best-of-class thoughts,technology, IT, policing and civil defenceand ambulance forces was the key, headded.Having entered an age of constant conflict,security today encompassed political,economic, social, moral and spiritualdimensions, Brigadier J. Anantharaman,Deputy Commandant, Officers TrainingAcademy, Chennai, pointed out. “It isimportant to understand the complexitysurrounding India’s neighbourhood,one of the most populated areas in theworld. Six of nine nuclear weapon statesare in this region,” he said. BrigadierAnantharaman dwelt on the growingmight of China, Indo-Pak relations,India’s relations with Nepal, Bangladeshand Myanmar, and Naxalite activity in170 districts in several Indian states. Hedid not rule out the supply of arms to theMaoists from Nepal and China. “Internalsecurity is also a cause for concern. Thereis no substitute for good governance,with an inclusive policy,” he said.Referring to Maslow’s law of diminishingmarginal returns, Commodore RajeevGirotra, Naval Officer In-charge (TamilNadu), said shelter and security wereimportant for an individual. Pointingto India’s vast coastline of 7000 kmand an exclusive economic zone (EEZ)stretching 2 million sq km (200 nauticalmiles), he said maritime security inan area where other nations too hadthe right to resources, included theprotection of ships and fishing vessels,offshore assets, prevention of misuse ofEEZ, subversive activity and guardingvital points on the coast. India occupiedan extremely strategic location and morethan 3000 tankers transited its sea lanesevery year. He said while Singapore andHong Kong ports had the capability toscreen entire containers, India was yet todevelop such capability.“All over the world a paradigm shifthad taken place with regard to securitybut, unfortunately, we had to waitfor something like 26/11,” said Mr A.Hemachandran, Inspector Generalof Police, Thiruvananthapuram. Hereferred to how policemen who werebelittled in Hindi films finally got theirdue after 26/11 when even the elite fromMumbai came to light candles for thebeat constable. “The security concernsof the 21st century will be dominated bynon-state actors, with ideologies beingtriggered by religious fundamentalists.We cannot remain complacent; no nationis an island. Security has significantlychanged – from conventional warfare tointernal threats triggered from outsideby hostile nations. We have to look atthe basic structure of policing, how tostrengthen it, what ails it etc. It is an areawe have neglected a lot over the years. Athousand policemen get killed every year(in India), but it is just a number for allof us,” Mr Hemachandran explained.He said technology imports from theU.S. and Europe had severe limitations.“When we adapt, we need to relate itto the field. We also lack in R&D, ourinvestment (in it) is bad.”No internal security without upgradingsystems, improving communication,revamping police forceOn the aspect of security, synergy between industry and state is lacking,says Mr V.R. Raghavan, President, Centre for Security Analysis. SouthIndia is a potential target for terror attacks, he cautions. Mr Amit Verma,Head – Corporate Strategy, HCL Security, and Mr Subodh Vardhan,Director-Sales and Country Head, Enterprise Mobility, Motorola India,point to the need for adopting the latest technology and for improvedcommunication. Major General S.G. Chatterji, Director-General(Resettlement), Ministry of Defence, says security will be meaningful onlyif backed by economic clout. Making a stark presentation of daily reality,Ms Maja Daruwala, Director, Commonwealth Human Rights Initiative,calls for all-round police reform and says the state has a responsibilityto create an environment where there is rule of law and liberty.According to Mr V.R. Raghavan,former Lieutenant General andnow President, Centre for SecurityAnalysis, Chennai, who chairedthe session on ‘Internal security – anoverview of the role of the state’, nationalsecurity appeared at the bottom of thelist in a poll conducted by his institution,which sought to find concerns that wereuppermost in the minds of commoncitizens. Mr Raghavan referred to theextremely tight security employed inthe capital during Republic Day as beingsymbolic of a security apparatus that wasno longer relevant. “Synergy betweenindustry and state is lacking. CII is bestsuited to tell the state how security canbe obtained,” he said.Southern India, the best developed partof India, the best governed and havingthe highest foreign direct investmentwas a potential target, Mr Raghavan said.An attack on these parts would give theimpression that India was not safe. The29

30past 10 years, according to him, had seenexponential growth in the mushroomingof companies providing security and arise in the number of guards. “This isnot relevant. We must look at emergingtrends. All states respond too slowly, toolate. The onus is on us as individuals totell the state that in today’s times thereis huge technology to be garnered.” MrRaghavan was for a formal structure at astrategic level, with CII regularly meetingwith security agencies in regions andstates.Providing a perspective of 65000 peoplehaving been killed in terrorist attacksand 9000 in all warssince Independence andhow India was under a“severe” terror threat,Mr Amit Verma, Head –Corporate Strategy, HCLSecurity, said the countryneeded to constantlyupgrade security systems.“The terrorist now looksat creating maximumimpact with minimuminvestment. So youhave to raise the barby having integratedsystems (comprising ofsecurity and IT). Groundintelligence is important.Response in the firstcouple of hours is critical.Today’s prime targets,Mr Verma pointed out,were crowded places,critical infrastructure,hotels, schools and publictransport; the targets wereno longer only government institutions,politicians and VIPs.“Unless you have communication, youcannot command and control. To beable to communicate effectively at theright time is extremely important. Aprivate agency can be trusted to set upa network and run it. Multiple agenciesneed to respond in a given situation;there has to be a unified concept ofcommunication,” said Mr SubodhVardhan, Director-Sales and CountryHead, Enterprise Mobility, MotorolaIndia. He described the government radionetwork Motorola-HCL were readyingfor the Commonwealth Games in NewDelhi. The single-platform, two-wayradio network would support multiplegovernment organisations in a givengeographical area; it was a relatively newconcept in Asia. The network was notonly cost-effective and reliable; it scoredover the cellular network that usuallycollapsed when traffic exceeded a presetlimit during emergencies.Major General S.G. Chatterji, Director-General (Resettlement), Ministry ofDefence, in charge of a “pool of excellenttrained personnel”, linked the turmoil toglobalisation. Various parts of the worldwere in different stages of growth andalthough there was universal awareness,rules and regulations were not the sameeverywhere, he said. Security meantlittle without adequate economic clout,and the country had not worked out theelements of internal security properly,he added.Coming to brass-tacks and presenting ablunt portrayal of reality as it were, MsMaja Daruwala, Director, CommonwealthHuman Rights Initiative, asked, “Whosesecurity are we looking at?” “If nationalsecurity is far from people’s minds, theordinary citizen is concerned with his orher security,” she said, giving day-to-dayexamples of the security problems facedby the man on the street, the woman onher way to work at night, and the girlwho wants to get across two streets atnight but is afraid to do so, and is afraidof policemen too.“I have no great desire to epitomisedead people. Why are we allowing 1000policemen to be killed (in response to anearlier speaker)? I’d rather talk about thepoliceman who works andcomes back home to hisfamily. The police are ourlast line of defence but theyare not looked after well.Security cannot be leftto private enterprise; thestate has a responsibilityto create an environmentwhere there is rule of lawand liberty,” Ms Daruwalasaid. There was a need torevamp the police system,which according to her hadworked for the colonialistswho wanted to controlthe country. The policeforce, she said, had to beintelligence-led.“There are too manylateral loyalties, toomuch vested interest atall levels. The result isthe collapse of ‘commandand control’. The role ofthe political executivemust be defined by legislation and theoperational responsibility (management)must be with the head of police,” MsDaruwala pointed out. According toher, the police were hardly accountableand it was usually public outcry thatled to some result. She stressed thateveryday underperformance could notbe changed unless the substrata of policemanagement was looked at. “Today, eventhe public is for police reform. The ideais not to create a police state but a forcewe can trust – policing for the people.”

Whither good governance, effective policing?elements that triggered disruption.In an age when information relatingto an internal explosive device (IED)could be downloaded and raw materialfor assembling it was available overthe counter, Mr Nagarajan said it wasa “connected era” and the culture ofpolicing had to change accordingly.Modernisation of the police force is yet to take off in India, saysMr R. Srikumar, Chairman of the CII (Southern Region) Task Force onInternal Security, and wonders whether the country will ever see goodgovernance. Motivation and opportunity, two elements that triggerdisruption, are available in plenty in current times, says Mr RajanNagarajan, Head-Solutions, Corporate Group, Mahindra Satyam. SudhiRanjan Sinha, Director-Business Development, Building Efficiency,Johnson Controls; Mr Dato’ Tunku Izham Yusoff, Chairman, RoninSecurity Services, Malaysia; and Mr Dhruv C. Katoch, AdditionalDirector, Centre for Land Warfare Studies, dwell on various securitychallenges.Dwelling on non-traditionaldimensions of security, Mr R.Srikumar, Chairman of the CII(Southern Region) Task Force onInternal Security and former DirectorGeneral of Police, Karnataka, said policemodernisation was yet to take off inthe country. Recalling how as an IITstudent he had come up with a softwareapplication for modernisation of thepolice force, which never saw the lightof day, and how even in 2000 an ITinitiative in Karnataka had got stuck inred tape, with its user-level acceptanceyet to be tested, Mr Srikumar blamedit on lack of good governance andwondered whether India would ever getto see good governance. Money spent forall-round reform must be spent properly,he cautioned.Mr Rajan Nagarajan, Head-Solutions,Corporate Group, and Chief InformationOfficer and Business ContinuityOfficer, Mahindra Satyam, pointedto motivation and opportunity as twoSudhi Ranjan Sinha, Director-BusinessDevelopment, Building Efficiency, JohnsonControls, said a breach of securitywas very expensive and damaging forbusiness. Often corers of rupees werelost, as was reputation, business continuityand tourism. He called for a holisticand comprehensive approach, and toanalyse different threat levels.Providing a Southeast Asian perspectivewas retired Brigadier General Dato’Tunku Izham Yusoff, Chairman, RoninSecurity Services, Malaysia. “Breachof security can happen despite the bestprecaution; the world’s greatest powercan be a victim,” he said, adding thatthe security business was a business ofopportunity, mostly in private hands.His country, where Gurkhas were stillpopular as a security force and betterpaid than the locals, suffered from braindrain and antiquated thinking, he said.He suggested India explore business(security) opportunities in Malaysia.Retired Major General DhruvC. Katoch, now Additional Director,Centre for Land Warfare Studies, dwelton national security challenges andtheir impact on corporate India, theboundary dispute with China, Chinesehelp to Pakistan and China’s concernabout the presence of the Dalai Lamain India. He was convinced that, ifthere was Chinese aggression, it wouldbe preceded by a cyber attack and theattempt would be to destroy corporateIndia. Islamic terrorism also constituteda major threat, he said, and pointed toPakistan launching attacks in cities suchas Bangalore. “Internal stability is keyfor progress. There is a need for defencereforms and the private sector can playa role in defence production. We mustput pressure on government to changepolicies,” he said.31

In today’s world, ‘intelligent living’ countsSetting the tone during the briefsession on ‘Security – role oftechnology and case studies’,Mr K. Muralikrishna, Co-Chairman,CII (Southern Region) Task Force onInternal Security and Vice-President &Head, Infosys Technology Ltd, said thatirrespective of whether it was home,community, city or border, security wasvital for business opportunity.Stressing that criminal elements, too,had become “equally sophisticated”,Mr Jens Hjelmstad, Director-Technology,National Security and Public Safety,Ericsson AB, Norway, explained howthe his company provided security atthe Russian-Norwegian, Slovak-Ukraineand U.S.-Mexican borders.Retired Brigadier K.A. Cariappa, nowVice President (Operations), SDB CiscoLtd, said economic centres were theprime targets and the country couldnot afford to be circumspect regardingsecurity anymore. In the age of CCTVs,alarm devices, biometric technology andwireless data transmission, he hintedthat investigation services should adoptan integrated man-machine-methodapproach.Mr Pushkar Gokhale, General Manager,Godrej Security Solutions, said the needof the hour was a one-stop shop for allsecurity needs and a move towardsintelligent comprehensive solutionsand intelligent living. He gave theaudience an idea of what it was all aboutby showing pictures of a tyre-killer, acrash-rated barrier, 3D face recognitionsystems, the IRIS reader, biometricaccess control devices, man trap doors,swing gates, turnstiles, electro fences,perimeter intrusion detection systems,X-ray baggage scanners and inspectionsystems, and handheld metal detectors.Video analytics, DNA mapping, data mining…it’s a whole new world out thereVideo analytics or “bringing pictures ofinterest” to the forefront wasgaining importance intoday’s world of terror andclients were seeking “return oninvestments”, said Mr JuzerBharmal, Head – BusinessDevelopment, LookmanElectroplast Industries. Videoanalysis, he was confident,helped fight organised crimeor crime that went undetected;the analysis was also based onbody language of suspects. TheCCTV market in India was worth $8billion; in the U.K., the size of one largeIndian state, the market was worth $9billion, according to Mr Bharmal.Mr Venkatesh Valluri, President,Ingersoll Rand India, talked aboutpredictive security mapping and datamining, what he termed as “one of thebiggest challenges faced by the IndiaIntelligence Bureau.” The challengewas immense, he pointed out, givingexamples of how difficult it was to pickup one signal from among thousands,or similarly, a call from a terrorist. Healso spoke about how DNA mapping(based on the tiniest material or cluesuch as a strand of hair on a T-shirt)was fast gaining ground. “Ninety-eightpercent of what we do is deterrence,or prevention. Most of the corporatesector would do this,” he said. Futuristictechnology could enable people to lockor open the front doors of their homesusing a Blackberry, he added.“Over the past several years, a numberof factors have sharply increased theworldwide market for strongeridentity management in thepublic and private sectors.Terrorism is no more a farawayblip on the radar in conflictareas. It is thumping at thedoorsteps of our cities,” saidMr Biren Mahendra Shah,Managing Director, MascotSee (I) Pvt Ltd.Mr M.V. Sangameswaran,Regional Manager, SystemsEngineering, PrincipalCompliance & IncidentManagement Specialist, AsiaSymantec, stressed the need to ensurethat infrastructure was properlyprotected. “We must secure endpoints,protect email and the Web,defend critical internal servers andensure proper backup. We need todevelop and enforce IT policies,” hesaid. Information, according to him,was poorly protected and there wasa need to find out where sensitiveinformation resided and to protect it,and to monitor how data was used.32

The way ahead for security: Expert viewsEvolvingsecurity challenges are insider abuse of access to data, theft of proprietary information, misuse of Internetaccess, infringement of intellectual property, and viruses, worms and spy ware. The use of unauthorised software hasto be addressed through a right mix of governance, technology and automation. Security should be there by design, not asan afterthought.Mr K. Muralikrishna, Vice President & Group Head, Computers & Communication Division,Infosys TechnologyWeare dealing with humans, anonymous humans. They are free to set the time and place of attack; extremely capable,they monitor our systems very closely. So, first understand the threat. Security is an art needed to understand themindset of the attacker. After 26/11 we have to change perception and understand how to counter this kind of attack. Thesolution has to be holistic. We have to study past attacks to understand the threat, vulnerabilities. Constant training isessential to ensure systems are working efficiently.Mr Offer Einav, CEO, Tops Securegate, IsraelSlow, uninformed, uncoordinated incident response, ageing systems, manual processes and limited budget are thebarriers faced by security personnel.Kumaar Appan, Sr Consultant, Cisco Systems (India) Pvt Ltd33

Mr Ashish Sonal, Founder & CEO, Orkash Services Pvt LtdBy2050, city dwellers are expected to make up 70 percent of the earth’s total population, or 6.4 billion. A city is amicrocosm of the major challenges and opportunities facing the planet today. It is time to act because intelligenceis being infused into the way the world works. We now have the ability to measure, sense and monitor the condition ofalmost anything. Our world is becoming ‘instrumented’, ‘interconnected’ and ‘intelligent’. The IBM approach is to provideassurance, enable intelligence, automate processes and improve resilience.Dr Nataraj Nagaratnam, Chief Technology Officer for Software, IBM India Software LabWeTheneed to harness resources really well. There has to be decentralised thinking. We have ourselves to blame becausewe buy everything and do not develop things ourselves.Retired Vice Admiral Raman Puri, Network Centric Specialistkey challenge lies in deciphering the intent of a target individual, the travel and movement of a person, email andcommunication patterns and linkages. The present platforms do not tackle the issue of semantics fully. There havebeen several serious attacks by international hacking communicates on Indian government IT networks.TheMaoist challenge is a great threat to business and the economy. There are four major internal security threats –Jammu & Kashmir where 45000 people have been killed since 1949; the North East that has terrorist outfits wanting tosecede from India; Pak-aided terror attacks; and Maoist and Naxalite attacks, a 43-year-old problem. In June 2008, threetransmission towers in Bastar were blasted by Naxalites, resulting in a loss (business) of Rs 1500 crore. The following year,railway property, telephone towers, schools buildings, roads and culverts were destroyed by them. We do not have a singleR&D unit; Naxalites have. Dealing with ideologues and intellectuals calls for a different strategy. Communism regimeshave been junked in the countries of origin; here they are still active. We have to bring tribal people into the mainstream,have to win their hearts and minds by giving them some fruits of development.Mr M.L. Kumat, former Director General, Border Security ForceWehave lost too many lives and the frequency ofattacks has increased. If the nuclear capacity ofPakistan is not taken control of by the superpowers, itcould land in the hands of terrorists. The state policeforce is ill-equipped, ill-prepared, ill-trained. There islack of understanding of their problems. We are a weakstate, intelligence on the field is non-existent, and peopleare indifferent. We don’t have a database, don’t have thecapacity to access information, there is no coordinationor consciousness. It has taken 20 years for us to realisewe have a challenge on our hands. We need to cometogether and think as a nation.Mr A.K. Pandey,Inspector General of Police, InternalSecurity Division, Karnataka34

Cyber SecurityA collection of recommendations from the CII Conference on“Cyber Security” held in Chennai 24th April 2010Cyber attacks and cyber terrorismare the new looming threatson the horizon and the countryneeds to focus on specific areas toguarantee cyber security. There could beattacks on critical infrastructure such astelecommunications, power distribution,transportation, financial services,essential public utility services andothers. There is a need for InternationalPolice Cooperation against cybercrime here. With the number of cyberthreats escalating our nation, the needfor comprehensive security analysis,assessment, and actions have reached acritical juncture.CII (Southern Region) organised aconference on Cyber Security with atheme of “Emerging Cyber Threats& Challenges” on 24th April 2010 inChennai to address Cyber Security issuesthat affect the country. The objective ofthis conference was to discuss greatestemerging cyber threats across thenation. The conference addressed cyberpolicy, academic, industrial, governmentfor in-depth understanding of policyimplications. This conference hadpanel discussions & presentations ofexperts and think tanks. The conferencefocused on Information Security, SecureBanking & Finance Security, ICT forLaw Enforcement, Secure ElectronicTransactions, Wireless Security,Cryptography & Crypto-analysis, Threatmodelling, Intrusion detection andprevention, Intellectual Property, etc.Cyber Security:Banking, Finance,Information Technology &Security SurveillanceThe identity theft and phishing are thetwo important threats for the bankingindustry. All financial institutions shouldadopt multi factor authentication in thebanking business to protect the interestof the customers.The emerging trends in cyberspace andthe implications for online banking, thevariety of risks that are posed in onlinebanking should be looked into. There isa need to approach the issue holisticallythrough addressing people, process andtechnology.Banks usually have robust policies andgovernance structure to achieve a highlevel of security for their IT operations.Database controls to secure backendaccess by employees, channels andpartners are given required access, butothers are stopped at the periphery. Theymust be managed by professionals whodevote time and effort to keep systemssecure.There is no single agency to investigatecyber crime… CERT-IN (computer35

36emergency response team-India) is thenodal agency, but still depends on CBIand local police for feet on the street. Anodal agency needs to be created.The Banking Industry is facing internalfrauds time and again like credit / debitcard fraud, phishing & identity theft. TheImplication of such crimes is financialloss, impact to reputation, legal &regulatory implications.Initiatives should be taken tocounter cyber threats like two factorauthentication (hardware tokens,dynamically generated passwords etc.,)SMS alerts to customers as additionalvalidation, digitally signed emails, onlinefraud detection system etc.Technology can certainly play a key rolein online fraud prevention, but nothingcan substitute better customer awareness/ education when it comes to ensuringOn-line transaction security.Cyber Crimes:Digital Evidenceand Cyber ForensicsThe 5 “P” process in investigationand end to end discovery – Plan,Preserve, Pave, Process and Produceshould be looked into. Almost 75%of respondents, as compared to 60%in 2008 survey - fraud in CorporateIndia had risen in the last two years. Intoday’s technology pervasive businesses- employees are colluding with outsidersto commit financial embezzlement.Fraudulent financial reporting increasedonline presence results in far greatervulnerabilities at the network level.There is a need to share the best practicesfor cooperation in empowering lawenforcement by creating cyber forensictools.The anatomy of a data breach wherethe root cause of data breaches are wellmeaning insiders, malicious Insider andtargeted attacks, network access control.end point protection platforms; securityInformation and event management.Cyber Act :Policies & LawCompanies must adhere to the IT Act.The awareness levels of the Companieson the IT Act are a cause of concern. Thecompanies need to take notice of therelevant provision of the IT Act. Suitablepolicy initiatives are to be undertakenby the government to ensure that cybercrime risk awareness is substantiallyimproved. To achieve this private sectorcompanies need to be encouraged toeither directly or indirectly undertakepublic awareness programs as a part ofthe CSR initiatives. For this purpose,Ministry of Information Technology,through CERT-IN should send anadvisory to all companies throughthe Institute of Company Secretaries,Institute of Chartered Accountants, CIIand other industry bodies to undertakemandatory public CSR initiativestowards building awareness of cybercrimes in the community.Companies should be mandated toundertake employee training on CyberLaw Awareness. Improving the CyberLaw Compliance in the industry ismandatory. Schools and colleges need tobe encouraged to include some aspect ofcyber crime awareness in the curriculumand other activities of the School. ISPsmust be mandated to ensure that everyinternet account holder takes up a CyberLaw Awareness quiz passing of whichshould be mandatory for obtaining anInternet account. Every bank shouldensure that banking facilities are givencomplete suitable awareness quiz tothe customers before the accounts areactivated. All Banks should be mandatedto introduce digital signatures forauthentication of internet bankingtransactions. Companies should bemandated to take such due diligence stepsas are mandated in ITA 2008 to preventoccurrence of cyber crimes using thefacilities of the company by the employeesor third parties. The improvement ofcyber policing capabilities as Interstatecooperation of cyber crime policeshould be ensured through setting up ofa “National Cyber Crime CoordinationCenter” and an “Inter State CooperationArrangement” to be endorsed by all StateGovernments. The coordination centreneed not have investigation powers andhence may not require any legal changes.It should also provide an online cybercrime complaints receiving mechanismwhich may be forwarded to the DGPs ofeach state for further action.Private sector industry organizationsshould initiate setting up of an “IncidentReporting Mechanism” including“Whistle Blowing”, to capture thecyber crime incidents that go unnoticedbecause of non reporting of the incidentsdue to fear of bad publicity. Appropriatede-identification of the entitiesinvolved may be managed to assureconfidentiality through a system of“National Ombudsman for InformationSecurity breach Incident Reports”.Cyber Threats:Military, Industrial,Commercial and SocietalCommunications technology whichincludes platforms like the internet,mobile and satellite telephone networks isanother potential field for many countriesand especially developing nations. InIndia alone there are an estimated 400million mobile phone users. Moderncommunications technologies, thatmerge mobile and satellite telephoneswith the internet, heighten the quantumof disruption that could be caused by ahostile ‘attack’.India is a potential target for Chinesecyber attacks. With India and its armedforces getting increasingly ‘wired’ anda number of Indian companies goinghi-tech and global, enhancing cybersecurity must be a priority. This hasto include indigenisation of criticalcommunications networks along with thecapability to trace, disable and counterattackthe source of cyber attacks.Cyber Terrorism is referred as the WorldWide Weaponisation. The criminalstarget the critical infrastructure like

Banking, Military, Telecom, Transport,Nuclear Fuel, Health etc. The IT Actwhere cyber terrorism is explained in Sec66 F (1) of IT Act 2009 which mentionsabout the punishment for cyber terrorismis life imprisonment under Section 66 F(2) of the same Act.The tools of the cyber terrorism are:Hacking; War Dialing; IP spoofing;Viruses; Worms; DOS; DDOS; Trojans;Phreaking; Phishing. China based cyberterrorists have recently attacked Indiandefence and security establishments;Indian diplomatic missions; railwaynetwork, media houses, Times of India &commercial organisations.Individuals and firms MUST adopt safecyber practices – education & awareness.Greater co-operation and Intelligencesharing amongst nations are needed.Greater Govt-Private Sector co-operation,deterrent laws, cyber security audit ofcritical Infrastructure, creation of nodalagency in each country for monitoringand responding to cyber terrorism, R & Din technology to prevent anonymity andincrease Security, co-ordination betweenhardware & software firms should betaken into consideration.Top management of industries mustconsider cyber security as an integraland critical part of their job profile. Theyhave to develop, deploy and enforcecyber security policy to prevent damageto its critical systems. Managementshould conduct periodic cyber securityrisk evaluation. Management shouldacquire and deploy enterprise widesecurity architecture. They should investin acquiring, training and retaining inhouse talent for safe guarding criticalsystems. Management should establishenterprise wide access control systemswith varying user privileges and logs.Management should also developand deploy contingency planning anddisaster recovery.The future of cyber security is in termsof future hackers will be specialized,smart, intelligent and above all wellfunded.The hacking is provided asservice - money will be the motive forcyber attacks, future cyber attacks willbe highly targeted, well planned andfocused and people element will beexploited more and more. There must bea mechanism of monitoring hackers. Theindustries must follow the principles likeSecurity as a ‘forethought out’ process.Cyber War : The EmergingSecurity Challengesin the 21st CenturyIntelligence agencies must share dataand processed information with otheragencies. Regular Cyber Warfarecovers low intensity attacks on keyinstallations; virus & worm attacks needto be monitored.Guerilla warfare covers using specificvulnerability on target to cause damageto target. Use of attack from one countryto hit at another country, the result istraced back not to the actual attacker butto the country specific.The cyber crime threats, particularlyin phishing and identity online fraudsare increasing. Cyber challenges arecommon to all countries in the world butit is the readiness to protect and preventthat makes the difference.The stakes in security are reputation -negative public attention; loss of futurebusiness, intellectual property - exposureof company secrets, loss of productivity;decrease in stock value, customers’ andpartners’ privacy.CYBER SECURITY - RECOMMENDATIONSThis Article on cyber security seeks to crystallize the essence of discussions recorded duringthe Conference on Cyber Security to develop a set of recommendations that would need to beimplemented among industry, government, other agencies & citizens.I. RECOMMENDATIONSTO THEGOVERNMENTGovernment levelinitiatives / policy changes• The government has to take initiativesto create awareness about cybercrimes through policy initiatives.• The government should direct theprivate sector companies to undertakepublic awareness programs as a partof the CSR initiatives.• Companies should be mandatedto undertake employee training oncyber law awareness.• The coverage and definitions ofcyber law are barely in tune with thepresent day scenario - they should bebrought up to the current situationon a war footing.• The Ministry of InformationTechnology, through CERT-INshould send an advisory to all ISPsto undertake mandatory publicCSR initiatives towards buildingawareness of cyber crimes in thecommunity.• Schools and colleges should beadvised to include some aspectof cyber crime awareness in thecurriculum.• ISPs must be mandated to ensurethat every internet account holdertakes up a cyber law awareness quiz37

and pass the same for obtaining anInternet account.• Government to set up dedicated‘Cyber Cops Academy’ and traina parallel professional stream oftechnology professionals. Suchtrained personnel should be postedat all important police stations.• In order to improve cyber policingcapabilities – Inter-state cooperationof cyber crime policethrough setting up of “NationalCyber Crime coordination centre”and an “Inter State CooperationArrangement” to be endorsed by allState Governments.• Need for a powerful legal system bythe government for an internationallaw and international policemen tohandle crimes.• Need to set up an effective cybercrime cell with qualified engineers toperform in a better manner.II. RECOMMENDATIONSTO THE INDUSTRYBanking / Finance• Every bank should ensure that itscustomers to whom internet bankingfacilities are given - complete suitableawareness quiz before their accountsare activated.• Educate before you empower -mandatory course (1 hour) about thedangers of being online, speciallydoing business like banking.• Mandatory use of mobile phones as astrong authentication device as theyare pervasive by the banks.• All banks should be mandated tointroduce digital signatures forauthentication of Internet bankingtransactions.• Provide basic knowledge of internetcrimes and fundamentals to theoperators as a precaution.vendors / merchants for bankingactivityCollaborative IncedentReporting MechanismPrivate sector organizations shouldcome together and set up of an “IncidentReporting Mechanism” including“Whistle Blowing”, to capture thecyber crime incidents that they areaware of or have happened within theirorganizations.Appropriate de-identification of theentities or persons involved may bemanaged to assure confidentialitythrough a system of “NationalOmbudsman for Information Securitybeach Incident Reports”.The incident reports can also blacklistentities and individuals involved insuch crimes and help the industry tosever relationships with such entities orindividuals.38• Companies should be mandatedto take such due diligence steps asmandated in ITA 2008 to preventcyber crimes committed by itsemployees or third parties.Policing andCyber Crimes• Inter-state cooperation of cybercrime police should be ensuredthrough setting up of a “NationalCyber Crime Coordination Center”and an “Inter State CooperationArrangement” to be endorsed by allState Governments.• One of the States that has excelled inpreventing / detecting / investigationthe cyber crime can take theleadership in setting up supportservices and share best practices withother States.• The coordination center can alsoprovide an online cyber crimecomplaints receiving mechanismwhich may be forwarded to theappropriate authority (DGPs) of eachstate for further action.• Companies should use hardwareappliances which have hard codedbrowsers (do not allow anything tochange once the box is shipped) - thiswill nullify any impact of spyware,malware, Trojans etc.• Companies should address the needto protect the individual identity andthe digital assets / devices.• Companies should monitor the “flybynight operators” – insiders whoget involved in the cyber crime.• Banks should review the existing2Factor authentication process tomake it more effective• Banks should have an effectivemechanism internally to detect &mitigate the risk of internal fraud• Banks should do a effective KYC &Due Diligence process to ensure toensure authenticity of the customerand avoid external frauds• Banks should exercise caution whileintroducing any promotional offersto avoid misuse• Banks to exercise due care andcaution while engaging externalCorporate Policies• Top management must considercyber security as an integral andcritical part of their job profile.• The top management has to develop,deploy and enforce cyber securitypolicy for the corporation to preventdamage to its critical systems.• Management should conduct periodiccyber security risk evaluation.• Management should acquire anddeploy enterprise wide securityarchitecture.• Management should invest inacquiring, training and retailing inhouse talent for safe guarding criticalsystems.• Management should establishenterprise wide access controlsystems with varying user privilegesand logs.• Management should develop anddeploy contingency planning anddisaster recovery.– Document by Confederation of IndianIndustry & Scope International Pvt. Ltd.

Global Health Challenges - Ayurveda SolutionsTraditional Medicine: The defining factor1. The World Health Organisation defines traditional medicine as health practices, approaches, knowledge and beliefsincorporating plant, animal and mineral based medicines, spiritual therapies, manual techniques and exercises, appliedsingularly or in combination to treat, diagnose and prevent illnesses or maintain well-being. The sector covers a wide gamutincluding:Raw MaterialsManufacturingResearchTrainingTreatmentIdentification and sourcing of medicinal plants and herbs with a focus on standardizationand purity contentsConversion of raw materials into finished goods / drugs after preclinical studies & clinicaltrials. Also envisages procedural documentation & formulation mechanismsPharmacology for alternative formulations so as to enable faster delivery and new productdevelopmentsHospitals, Medical centers and academic institutes for researchTherapeutic treatments covering both curative and preventive solutionsIndian AYUSH Sector2. The Indian AYUSH sector comprises of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy. The sector hasbeen witnessing rapid growth and has generated great interest in the past few years. Some of the key facts about the sector forthe year 2008-09 are:ProductionManufacturing UnitsExportsEducational institutesHospitalsPractitionersRs. 23 billion with an annual growth rate of 8-9% as against production of Rs. 145 billionfor the complete Indian pharmaceutical market. The annual turnover for the Indian herbalindustry is however, around Rs. 35 billion9228 units providing a turnover of around Rs. 88 billion and with an annual growth rateof 10-12% with only around 100 firms posting a turnover of Rs. 0.05 billion and abovevalidating the dominance of small scale operating companiesRs. 10 billion with value added finished products contributing to 30% share and the restbeing contributed by medicinal plants and extracts484 educational institutions with Ayurveda representing 50% of the total, Homeopathy38% and rest spread across Unani, Siddha and Yoga & Naturopathy25861 hospitals / dispensaries with Ayurveda representing 65% of total, Homeopathyaccounting for 24% and rest spread across Unani, Siddha and Yoga & Naturopathy751,926 registered practitioners with Ayurveda representing 61%of the total, Homeopathy32% and the rest across Unani, Siddha and Yoga & Naturopathy39

Kerala Ayurveda Scenario3. Kerala, currently has around 1400 ayurvedic industries with a total turnover of Rs. 4 billion and exports of around Rs. 0.6billion. The Kerala Ayurveda industry is however valued at Rs. 6 billion and is currently adopting measures for expansion andquality improvement.Some of the key strengths of Kerala Ayurveda are:• Strengths in all areas across the value chain including availability of raw materials, manufacturing practices, research anddevelopment centers, training infrastructure and therapeutic treatments• Worldwide recognition by National Geographic Traveler and a developed healthcare delivery system helping it to create aglobal brand• Availability of a gamut of therapeutic treatments with both dedicated hospitals and Ayurvedic resorts providing authenticcurative and preventive therapies.• Presence of large amount of herbs and medicinal plants in the state helping the research and development centers formulatenewer product developments• Offering Ayurveda in tandem with tourism by focusing on huge development of resorts, spas and Ayurveda centers that offerboth treatment and comfort. The resorts see 90% of the visitors from the globe and hence, immense potential is envisaged• Focus on traditional methods with ashtavaidya tradition still being incorporated and hence, leading to production of authenticAyurvedic products• Presence of well trained medical and para-medical staff on account of established history of Ayurveda in the state4. Some initiatives taken to boost the global potential of the sector are:CARe-KeralamAlliancesExportsHealth tourismRetail chainsMarketing effortsFirst functional Ayurvedic cluster in the country with about 15 Ayurveda companiesgrouping to form a joint venture with Kerala Industrial Infrastructure DevelopmentCorporation (KIIDC) and Kerala State Industrial Development Corporation (KSIDC) andsetting up a Rs. 0.3 billion project. The objectives of the park are:Promotion of exportsUp-gradation of ayurvedic drugsHelping cosmetic manufacturers compete in international marketEstablishing a Kerala brand for Ayurvedic productsThe initiative acts as a sample case for setting up of various parks in the country as it includesa research and development center, common facility center for quality certification, benchmarking and validation center, international marketing support centers, data center forpatent protection, GMP training and technology center, common facility center for specialtyproduction and packaging centers for initiatives for NABH accreditation.Joint ventures with state agencies to ensure uniform testing and manufacturing facilitiesTie up of KTDC with Cochin based Amrita Institute of Medical Sciences that receive patientsfrom 16 countriesTie up with various foreign universities for exchange programsSetting up of Ayurveda export promotion council to boost exportsHealth centers in hotels / resorts along with Kerala Tourism Dev. CorporationOpening up various Ayurvedic resorts by tying up with societies enabling authentictherapeutic treatments along with leisureSetting up of various retail outlets across the state and country to promote the practice andincrease the usage of Ayurveda medicines and drugsParticipating in various events like Information Technology Business for AyurvedaMasseurs, organizing road shows around the world and participating in world trade marts40

Indian Ayurveda Sector : Future Potential5. The global pharmaceutical market is expected to reach USD 825 billion by the year 2010 with the Indian pharmaceuticalmarket reaching USD 13 billion. The international herbal market is estimated at around USD 61 billion with world demandgrowing annually at 1% (USD 610 million). Indian exports currently are limited to USD 100 million as against Chinese exportsof USD 3 billion. However, industry experts and practitioners feel that there is a huge potential for scaling up and rapid growthin the Indian Ayurveda sector.6. The Government as well as the private sector are focusing on diverse initiatives for harnessing the potential. One of thefundamental areas of focus has been to identify various bottlenecks facing the sector and addressing the same. Coupled withthis is greater emphasis on research and development in the sector, both for preventive and curative therapies.Export market potential for different countriesAccording to Mr Ranjit Puranik, General Secretary to Ayurvedic DMA, the different levels of export potential of variouscountries are:• SAARC & CIS – These countries have been classified as priority countries with possibility of full scope Ayurveda. Task forcesand collaborations with MoC and MEA are required to realize bilateral negotiations along with implementation of GMPs.• ASEAN – These countries have been classified for engagement purposes with a need to take advantage of Indian culture andDiaspora. Also, FDA equivalent liaison offices along with third party GMP audits are proposed.• USA – USA has been classified as global health beacon and a need for pre-shipment quality assurances have been outlinedfor tapping the growing market.• LAC & Africa – These countries are markets for the next three decades with a requirement to leverage the goodwill garneredby South-South cooperation.Key Challenges in the Indian Ayurveda Sector7. Some of the key challenges faced by the Indian Ayurvedasector include -• Sourcing of raw materials and manufacturingpractices• No standardization of raw materials• Presence of impure contents in raw materials• No standardization of manufacturing practices• Poor documentation of manufacturing practices• Lack of adequate modernization• Lack of adequate infrastructure facilities• Lack of accreditation• Fragmentation of market• Dominance of MSMEs leading to lack of awareness• Lack of adaptation to economies of scale and scope• Poor infrastructure facilities• Poor technological framework and testing equipments• Absence of shared framework leading to high costmodels• Quality control and certifications• Lack of quality assurance and quality control initiatives• Criticisms for harmful and non standard formulations• Poor evidence of efficacy of formulations on account of nodocumentation• Regulations and policy framework• Enormous trade related compliances• Partial compliance to world practice standards andmanufacturing practices• Partial compliance to regulations• Research and development with lack of investments• Lack of reliable information about medicinal plants• No incentives for research and developments leading tolimited formulations• Market development and access• No direct market access• Hesitations to cultivate medicinal plants due to lack ofawarenessDifferent level constraintsAccording to Dr A K Krishna kumar, Head – Agri Business for IL&FS Clusters, there are constraints at various levels:• At cultivation level: Sourcing of raw drugs from traders, hesitation to cultivate medicinal plants by farmers due toinadequate value of produce and lack of awareness on pre harvest and post harvest activities• At manufacturing level: Testing requirement at raw material stage, technological constraints, lack of documentation onprocesses and IPR related issues• At marketing level: Integration with mainstream markets, new market access, new product development and visibilitycoupled with branding• At policy level: Regulations/tax implications on value added processes outside the manufacturers’ premises, use of animalsources for some generic drugs and absence of insurance benefits for treatment under AYUSH41

Scaling Up : A few initiatives8. Various steps are being undertaken by different stakeholders of the sector to overcome the bottlenecks and scale-up. A fewsuch initiatives have been illustrated below.Accreditation councils and Clinical research centersAs per Mr Darshan Shankar, Executive Chairman – Institute of Ayurveda & Integrative Medicine, the foremost step for upscalingshould be creation of accreditation councils for clinics and hospitals along with steps like distributing free software forstandardized documentation for clinical management. Other measures that could help the sector are establishing world classcommon facilities for quality control and using NMPs.Raw Material Sourcing• Dr N B Brindvanam, Member – NMPB Technical Committee states that in order to increase the exports to the growingmarkets, India needs to focus on QMS with focusing on both good agricultural practices and good field collection practices.• According to Mr T Balakrishnan, IAS, Additional Chief Secretary Industries & Commerce Department, Government ofKerala, India need to promote cultivation of medicinal plants while implementing good agricultural practices and promotingsingle point sourcing of raw materials.Manufacturing and StandardizationPoor standardization results in varying characteristics in products and hence, lesser acceptability in the global market. As perDr Nimish Shroff, Director – Charak Pharma Private Limited, it is essential to achieve world standards through quality inprocess and adopting the global standards of GMPs of WHO to ensure exports to regulated markets. The GMP outlines practicesto be incorporated for:• QMS as documented in quality manual with focus on procedures, change controls, failure investigation, quality complaintsand vendor development• Personnel with focus on qualification, training and responsibility of quality assurance/control• Premises and equipment with focus on cleaning and sanitization program, pest control, air handling unit systems,equipment identification, status labeling and maintenance• Documentation with focus on standard operating procedures, master formula cards, batch manufacturing records, material,equipment, utility and product specifications• Manufacturing with focus on technology transfer, stringent manufacturing operations and environmental monitoring• Quality control and assurance with focus on control of laboratory operations, sampling procedures, analysis certificates,control of retention samples and annual product review• Inspection with focus on regulatory inspections and self inspectionIntegrating Ayurveda with TourismIntegrating Ayurveda with tourism will also help promote not only the core competencies of Ayurveda but also tap theinternational market.• According to Dr Anil Kumar, Executive Director, Kerala Ayurveda Limited, India needs to focus on curative aspects of Ayurvedawhile Mr Rajiv Vasudevan, Member -NABH Technical committee advocates Government to encourage more hospitals andmedical centres to obtaining NABH accreditation (currently only 40 hospitals and 3 nursing homes accredited).Policy and CertificationsIt is an imperative for India to work further on a stricter guideline for herbal products in line with global forces like EU (THMPD),USA (DSHEA), Canada (NHPD) and Australia (ARGCM).42• As per Mr Anil Jauhri, Director – NABCB QCI, certifications at both domestic and international levels are required. In lineto the requirements, a multi stakeholder committee has been setup by Department of AYUSH with technical and certificationcommittee setup by QCI with main elements of the scheme being certification criteria and standards, certification process,internal quality assurance protocols and rules for using certification marks• According to Ms Shobha Hegde, Advisor to QCI, the Government in association with QCI are working towards developingregulations in line with international process of regulation due to drawbacks in the traditional process. An accreditation bodywill be working with conformity assessment bodies for ensuring voluntary certification and quality assurance. The regulatorsin the process are FSSAI for accreditation of CABs, WDRA for certifications of warehouses and inspection of commoditiesand DGCI for medical devices regulation. For AYUSH regulation, professional inspection bodies accredited to ISO 17020 willsupplement the inspection machinery and primary onus of compliance will be on industry to get itself inspected by any of theinspection bodies.According to Mr Ranjit Puranik, General Secretary to Ayurvedic DMA, India needs to utilise full potential of CRISM andadopt a plan for implementation of THMPD as the current XIth year plan has outlined various promotion measures for AYUSHresearch and it is essential to work towards implementation.Development of clustersAccording to Dr A K Krishna kumar, Head – Agri Business for IL&FS Clusters, formation of clusters so as to counter thedisadvantages, like lack of economies of scale and scope, of the fragmented MSME industry is a critical step for up-scaling the sector.

Conclusion: GROW framework9. Ayurveda is slowly emerging as an independent medical knowledge system and to increase its acceptability and adaptability,India needs to focus on a GROW framework:Globalization of AyurvedaResponsible practicesOrganizational approachWealth sharingNeed for adoption of standardized western pharmaceutical methods to comply with US,Europe and WHO guidelinesCultivating a system of sustainable harvesting and protection of species together with goodagricultural, manufacturing and healthcare practicesShift from home based to mass scale production by adopting cutting edge technologiesfor identification of new pharmaceutical leads, creation of global brands and adoptingtechnology for manufacturing and service deliveryProtection of traditional inventive and creative activity against misappropriation of thirdparty patents and ensuring that the knowledge providers participate in the global marketand get benefitedAbbreviations and AcronymsAbbreviationsARGCMCABCRISMDGCIDMADSHEAFDAFSSAIGMPNABCBNABHNHPDNMPBQCITHMPDWDRAWHODetailsAustralian Regulatory Guidelines for Complementary MedicinesCertified Accreditation BodiesCentre for Research in Indian Systems of MedicineDrugs Controller General of IndiaDrugs Manufacturer’s AssociationDietary Supplement Health and Education ActFood and Drug AdministrationFood Safety and Standards Authority of IndiaGood Manufacturing PracticesNational Accreditation Board for Certification BodiesNational Accreditation Board for Hospitals & Healthcare ProvidersNational Health Products DirectorateNational Medicinal Plants BoardQuality Council of IndiaTraditional Herbal Medicinal Products DirectiveWarehousing Development and Regulation ActWorld Health OrganizationNote: This document has been prepared by CII and Deloitte based on interactions and deliberationsat the Global Ayurveda Summit 2010 held in Cochin on 25 & 26 March 2010.43

CSR CornerSneham - The CSR Wing of Infosys, ChennaiInfosys Technologies Ltd provides a complete range of services andsolutions like technology consulting, application services, systemsintergration, product engineering, custom software development,maintenance testing and re-engineering to Global 2000 companies. Infosysoperates out of two facilities in Chennai – Sholinganallur and Mahindra WorldCity. The facilities have a combined strength of over 12,000 employees.7 shiksha circles were formed to takecare of each of the 7 schools (split byIBU). Volunteers visit the schools everyweekend and take sessions (theory aswell as practical for computer sessions,interpersonal skills and English).Teachers and headmasters of the schoolshave appreciated this initiative an feelthe difference as students are moreforthcoming in the classes and exudeconfidence.Sneham, the CSR arm of Infosys Chennai, was started in 1998 and has beenhelping the underprivileged through the constant support of more than 1000employees. Sneham has moved to the next level of volunteerism from cateringto individual request community development and having holistic approach ondevelopmental issues.Successful initiatives of the year:Sneham Shiksha Camp:Sneham’s Shiksha Camp aims to trainthe children of migrated constructionworkers from Orissa, Bihar, Jharkhandand Andhra Pradesh and make themeligible for formal education in localschools. The Shiksha camp has beendesigned in a manner that attractsinterest from these children to combinetheir learning experience with morecomfort and ease.The first phase was the inaugurationof Shiksha Camp, which was conductedin Mcity DC on 10th April. The childrenwere brought to the campus and had onefull day of fun filled activities. The kidsand the volunteers were in par when itcame to the excitement level in skipping,frog jump, lemon and spoon, Tom andJerry movie, bursting balloons, etc.!Excited and exhausted, the kids weresafely dropped home after lunch.44Sneham ShikshaSneham Shiksha is a unique Initiativeof Sneham to help rural studentsunderstand their potential, be confidentand have high aspirations. It’s a 12 weeksprogram rolled out in 7 Rural Schools inand around M City and Shols DC. Over150 Volunteers trained around 500+the rural students with the interpersonalskills and computer education.Phase two consisted of a Summer Campof ten days that started on 12th April.This phase was the ice breaking phasewhich had sessions of extracurricularactivities like drawing, singing, indoorand outdoor games. Volunteers visitedthe camp everyday during the summercamp and got to know the kids better.Talents of every kid were identified

and were given more opportunities toshowcase them in these ten days. By theend of this phase, our mission to makeall kids comfortable was accomplished!The third and ongoing phase, startedon 7th May, consists of providing the kidswith some basic learning lessons. A notebook drive was organized to provide thekids with notebooks and other stationaryfor them to use during this phase. Thekids were divided into groups based ontheir knowledge levels. Accordingly, thesyllabus was framed, mainly consistingof English and Math. Volunteers visitthe camp thrice a week and spend twoto three hours in teaching the kids. Inthis process, every child’s interest andgrasping power is observed and suitablemethods of teaching are incorporated.Sanitation Facilities toRural Govt SchoolsLack of proper toilet facilities in schoolshas a definite and significant impacton the dropout rate of girl children,particularly around the time they reachClass 6th to 8th. Barely 10% of thegovernment schools in India have toiletfacilities -- and where they do, they arehopelessly inadequate. As Infosys Alwaysbelieves in Inclusive growth, IWIN alongwith Sneham has join hands togetherto help schools in Chennai especiallyin remote rural areas by improving thesanitation facilities.To start with we have constructed toiletsin Paranur School near M City. Thisschool did not have any toilet facilityand now, with this initiative the 100+girl students are benefited. Currentlythe construction is happening in anotherschool in Mahindra City.Water tank toAvanippoorGovernment SchoolIn addition to toilet construction,water facilities in the schools was alsoidentified as one of the basic needs forgood sanitation. Sneham provided waterfacility for Avanippoor GovernmentHigher Secondary School, located about120 kms from Chennai. The schoolcaters to over 1000 students from thesurrounding villages.Sneham donateswheel chairsAs a part of World disability day, Snehamdonated 10 wheel chairs to deservingphysically challenged ones through anNGO – Snegithan. All the beneficiariesare Polio affected ones and had been inneed of Wheel Chairs for quite a while.The total cost was Rs. 45,000.“SNEHAM ConductsReading Sessionfor visually impairedSneham has been associated withNethrodaya for over two years now.They provide free boarding and lodgingfacilities for the visually impaired. Theywere in need of volunteers for readingout the books to the visually impairedinmates on a regular basis, during theweek ends. A team of 6 people fromSneham visit Nethrodaya every Saturdayfor 3 hrs.Nethrodaya - SouthIndia sports festival forvisually challengedSneham volunteers have been conductingreading sessions for the children duringthe weekends for the six weeks. And alsohelp with volunteers for sports festivalorganized by Nethrodaya for the visuallychallenged from South India on July 25and 26. Eight teams from Tamil Nadu,Kerala, Karnataka and Andhra Pradeshparticipated in the event. Adaptedversions of cricket, volleyball and chesswere played. Sixty members fromSNEHAM volunteered for the event.SNEHAM member received a mementofrom Nethrodaya for his services.SNEHAM Starts SpokenEnglish Center at NethrodayaSneham has started a spoken Englishcentre at nethrodaya and it has beenoperational from July 2009 onwards.All visually impaired people (Both theInmates and Non Inmates) will benefitfrom this. The Idea of starting thisSpoken English centre is to make themmore sellable. The spoken English centretrains visually impaired people 5 days aweek. Sneham’s gives out Rs 4000/- fromits kitty every month for this initiative.45

“Become a Santa” InitiativeSNEHAM organized a Christmas/Newyear gift collection drive providing anopportunity for Infoscions to play the Santa for the underprivileged kids.. Snehamcollected wish lists from 685 children across 10 orphanages in Tamil Nadu and twoslum areas in Chennai. The wish lists were made available to Chennai Infoscionsas gift chits placed in each building of Shols and MCity. The initiative was a hugesuccess with more than 685 gifts [School bags, dresses, geometry box, watercolors, shoes, crayons, toys, watches, bats, balls, etc..] collected fromChennai Infoscions. More than 650 Infoscions from Chennai DC (Shols and Mcity)participated in the ‘Become a Santa’ initiative organized by SNEHAM.SNEHAM at ChennaiDC provides foodfor flood victimsSNEHAM received a request for helpfrom the Sholinganallur Panchayat asmore than 1,500 people, whose houseshad been flooded during the cyclone,had been evacuated and put up in aGovernment school. SNEHAM decidedto provide food for the affected peopleand contributed INR 30,000 towardsthis cause. Chennai Facilities & Securityteams took up the task of distributingfood — both breakfast and dinner to thevictims.Old clothescollection driveSneham along with MFG Reach Teamconducted an Old Clothes Drive inChennai DC. The Old Clothes Drive wasa great success and ended up collectingmore than 6000 clothes of Men,Women and Children. Clothes collectedwere segregated, neatly packed anddonated to Udavum Karangal, Women’sRehabilitation Center, and to people inpattalam slum by SNEHAM volunteers.Notebooks distributionat Anoor SchoolSneham has been distributing notebooks to the students of the school for the lastfour years. This year, the team distributed 425 notebooks to the students of AnoorSchool and schools surrounding Anoor, which include P.U. Primary School Aalavai,Kolappattu and P.V. Kalathur. In Sparsh:Walkathon – Event to support thecause of Suicide PreventionSneham worked closely with Sneha, NGO that works towards suicide prevention andhelped organize the walkathon event to create awareness about the various aspectsof suicide prevention. More than 20 volunteers from Sneham actively helped withthe registrations, setting up the venue with posters, distributing water bottles to theparticipants and guiding them en-route. Around 50 Infoscions participated in thewalkathon and showed solidarity and support for the cause of suicide prevention. InConstruction ofschool for ChildLabourers in SivakasiCME- Sneham conducted a charity showon the lines of Kaun Banega Crorepathi,with the participants from delivery & BEFteams of Chennai DC. Chenfoscions wereglad to contribute, as the cause was vital &they did so, generously. The objective wasto construct a school for child labourersthus preventing child labour and alsoto educate under privileged children.Child labor being most prevalentin Sivakasi, the funds raised from thisproject (approximately Rs.50,000)is donated to build the infrastructurefor the school in Thiruthangal, Sivakasidistrict.46

SENHAM – ongoing/ continuous initiativesMedical assistanceWhenever SNEHAM receives anymedical requests, our team visit thepatient & assess the need. Snehamsponsored for various medicalinterventions like Open HeartSurgery, Kidney Transplantation,Angioplasty, Brain Tumor,Throat surgery, Acute leukemiarelapse ,Renal Failure, Wheezingproblem, Eosinophilia etc. Aftervalidating genuineness, our team makesthe payment directly to the hospital.SNEHAM volunteers are in constanttouch with these patients even after thesurgery/operation & provide emotionalsupport to their families. SNEHAMhas disbursed close Rs. 2, 75000 /-to 43 medical requests during lastone year.Educational scholarshipSNEHAM team has provided educationalscholarship to deserving school students& college students. Education requestteam has validated every single requestthat came to us by personally visiting thestudent in their own place & assessedthe family situation before grantingeducational assistance. Our criteria forselection are very stringent & only themeritorious & deserving students areoffered scholarship.Support to homes and orphanagesSNEHAM has adopted 12 orphanages/homes and our volunteers visit these homesduring weekends (atleast twice a month). In addition to spending quality time withthe inmates, our volunteers also teach various subjects to the students, particularlythe ones in which they are weak. We also conduct special events/competition duringfestival season & take care of any other emergency needs. Our volunteers have spentmore than 1000 hrs in the last one year visiting and spending time with the inmatesof the homeSNEHAM team has distributededucational scholarship to thetune of 17.8 lakh rupees to 440deserving students in the last oneyear.47

Deccan DoingsRegional, State & Zonal ActivitiesRegional ActivitiesTrain the Trainers Programme27 January – 1 February 2010 :Salem & PudukottaiThe programme was organized to train 130 master trainers onWork Skills who would in turn train 5005 youth belonging toBelow the Poverty Line (BPL) from 13 districts across TamilNadu. Post training, forward linkages would be facilitated. TheToT program was conducted in Salem for 26 trainers and for 34trainers in PudukotaiWorkshop on IR Issues for HR Managers24 February 2010, BangaloreThe workshop was organized to create awareness on thelatest issues and challenges faced by HR managers in areassuch as retention and changes brought about by technologyimprovements. The workshop dealt with the definition of IR inthe newer context in Blue Collars as well as White Collars andHR dynamics for outsourced Employees.CEO Speak: Coimbatore CollegeExcellence Cluster5 February 2010 :Coimbatore150 students from the Coimbatore cluster colleges participatedin the CEO speak session with Ms. Karuna Gopal, President ofFoundation for Futuristic Cities (FFC). Her session coveredtopics related to entrepreneurship and career development.Innovator 200912 February 2010The first edition of Innovator saw the participation of 33teams with 91 students from across the Southern Region. Theday began with an exposition wherein teams displayed theirtechnical, business or social ideas. This exposition was visitedby close to 120 delegates from various colleges, entrepreneursand industry members. The presentations were evaluated at the48Team presenting at the Elevator Pitch

Elevator Pitch of the competition. This was followed by finalpresentations and evaluations at the Elevator Pitch, subsequentto which Cognizant conducted a workshop on Innovation andentrepreneurshipAward winning projects included innovative ideas suchas Providing free lane for ambulances on Highways well inadvance; Adaptive e-learning for 3G Mobile MultimediaSystems; Innovative Shopping Assistance Cart; IntegratingRFID Technology With Existing Teaching Mechanisms ForExpedition Of The Learning Process Of Mentally ChallengedPeople; and Electronic Lavatories.Employee Volunteering Programme:Training On Environment toGovernment School Teachersthrough E-Modules26 & 27 April 2010 : KancheepuramConference on CSR 201020 March 2010 : ChennaiConference on CSR 2010, ChennaiMaster trainers from the Kancheepuram District beingtrained on the Environment e-moduleThe conference based on the theme ‘From Awareness toLeadership: Making CSR an Actionable Business Agenda’ aimedat enabling corporate houses from the Kancheepuram Districtto take up social development projects in line with the needsof the Kancheepuram District Administration. A Compendiumof CSR Practices titled, ‘Samvriddhi – Kancheepuram’ wasreleased by the Mr T R Baalu, Member of Parliament to highlightCSR practices of companies from the Kancheepuram District.The Tamil version of the Environmental Series, ‘Stop! In thename of Earth’ was also released for distribution among the 2lakh students from schools in the Kancheepuram District.“STOP IN THE NAME OF EARTH” is an animated, activitybased advocacy initiative on environment by CII in an effortto connect with the younger generation. Under this initiative,the E-module training session was organized for 130 teachersfrom government schools in Kancheepuram district to increaseawareness on Global Warming, Effects of EnvironmentalPollution and Protection of the Environment. These 130teachers would in turn train other teachers from their respectiveblocks and thereby help reach out to all government schools inthe district.College Excellence Cluster : CEO SessionAn Interaction with Mr Subroto Bagchi5 March 2010 : CoimbatoreThe Coimbatore cluster colleges had an opportunity to interact with Mr Subroto Bagchi, Vice Chairman and Gardener, MindTreeLtd. Mr Bagchi addressed the students / faculty of the colleges on the need to develop quotients other than IQ and EQ. He dweltat length on the need for compassion, honesty, interpersonal relationships, work-life balance, commitment to a purpose, andprofessionalism.49

State ActivitiesAndhra PradeshSeventh Meeting of TQM Forum forOrganisational Excellence : 2009 - 109 January 2010 : HyderabadThe forum of business executives and change agents fromvarious companies met to informally discuss and exchangeideas relating to building excellence in the organization throughQuality in everything that they do. Mr K Pradeep Kumar, Head(HRD), ITW India Limited & Mr Emmanual David, Group HRHead, Ramky Group were made the presentations on “BestPractices in Human Resources Management”.Seventh Meeting of TQM Forum for OrganisationalExcellence : 2009 – 10, HyderabadConference on Green Buildings13 February 2010 : VisakhapatnamMs D. Purandeshwari, Union Minister of Statefor Human resource Development, Delivering theInaugural Address at the conferenceMs D Purandeswari, Hon’ble Minister of State for HumanResource Development, Government of India inaugurated theConference. The conference highlighted the Green BuildingMovement in India and dealt in detail on LEED Rated Buildings;Air Tight Building Envelops; VOC in Paints and its effect onHuman Health & Environment; Energy Efficiency in ExistingCommercial Buildings; Green Energy (Solar PV, heating, Geothermal,LED etc); Green Building Materials (bricks, paints);Soft loans for Green Building; and Building automation forenergy efficiency.Seminar on Engaging Workforce forOrganizational Excellence13 February 2010 : HyderabadFocusing on the role of management in engaging workforcein the process of organizational excellence, the seminar dealtwith topics such as : Leadership and Motivation; ProductivityImprovement at the Shop floor level; Material Handling andMaterial Management; Innovation at Workplace; EnergyManagement; Technology for Excellence; Shop Floor SafetyPractices; 5S & Total Quality Management; Team Work andCommunication at work place.Mr D Sreenivasulu, IAS, Commissioner, Department of Labour,Government of Andhra Pradesh addressing the Seminar on EngagingWorkforce for Organizational Excellence, HyderabadSeminar on Clean Energy 2010 – Opportunities & Challenges Ahead19 February 2010 : Hyderabad50The seminar provided a platform for participants fromindustry, government agencies, academia, and NGOs to reporton research and developments in the Clean Energy sector. Itfocused on the importance of alternative energy sources likeWind energy, Solar energy, biomass, Hydro & Renewable energycertification, Feed-in-Tariffs and Clean Energy Technologies.

Agri Conclave 201020 February 2010 : VijayawadaThe conclave was a focused interaction on the challenges,latest developments and international practices adopted inAgriculture. It gave opportunity to meet experts from Industry,Government, Scientists, Technologists, and ProgressiveFarmers for evolving more effective strategies to boostagricultural production and enhance earnings.Skills Development Conclave 201020 March 2010 : HyderabadOrganized in association with the Government of AndhraPradesh, the conclave focussed on how educational / vocationaltraining institutions can improve partnership working withdevelopment agencies & industry to drive innovation andenterprise for economic growth. Sessions at the conclavecovered: leveraging technology for quality and scale in skilldevelopment, sectoral manpower demand in major sectors forthe year 2010 and the role of private sector in harnessing SkillsProjects.Mr Anil Kumar V Epur, Past Chairman, CII (SR) &Convenor, Task Force on Agriculture, CII Andhra Pradesh,addressing Agri Conclave 2010, VijayawadaCXO Advice28 March 2010 : TirupatiCII in association with IIM A Alumni Association organizedCXO Advice (Chief Experience Officer) as a career guidanceprogramme for MBA graduates. It was well attended by morethan 1600 students from Chittoor, Cuddapah and NelloreDistricts.Participants of the Mission at Saint-GobainGlass India Ltd, ChennaiSkills Development Conclave 2010, HyderabadBest Manufacturing Practices Missionto Chennai (Hyundai Motor India Ltd,Saint-Gobain Glass India Ltd, Orchid Chemicals &Pharmaceuticals Ltd and Lucas TVS Ltd)7 - 8 April 2010 : ChennaiThe study mission on best manufacturing practicesenabled member companies from Andhra Pradesh to equipthemselves with insight on world class practices adopted in the 4organizations and thereby increase their competitiveness in themarket. It also motivated participating companies to undertakeambitious manufacturing initiatives, acquire specialized skillsand improve manufacturing performance.51

CII - Andhra Pradesh Tata DocomoCricket Cup 201013 March – 17 April 2010: HyderabadThe month long corporate cricket cup tournament of CII AndhraPradesh ended with the Finals being played between Deloitteand Karvy teams. Karvy clinched the title by convincinglydefeating Deloitte with an all-round performance.Mr. Komati Reddy Venkat Reddy, Minister for IT&C, YouthServices & Sports, Government of Andhra Pradesh, gaveaway the winner’s trophy to the Winning team – Karvy andcongratulated CII Andhra Pradesh for organizing such events.Mr Komati Reddy Venkat Reddy, Minister for IT&C,Youth Services & Sports, Government of AndhraPradesh with participants of the tournamentKarnatakaIndustry Awareness Session onSecurity Threats: Possible Solutionsand Approaches18 January 2010 : BangaloreThe session was organised to sensitize industry, especiallySMEs on the various forms of security threats, the variousmeasures available to counter these risks and sharing of bestpractices adopted by corporates.Seminar on Goods andService Tax (GST)22 January 2010 : HubliThe awareness building seminar was addressed by Mr AmiteshBharat Shetty, Joint Commissioner Central Excise, Customsand Service Tax, Belgaum Commissionerate Government ofIndia and Mr Keyur Shah, Manager, BMR Advisors.Special Session for Promotion and Developmentof the Aero Space Sector in Karnataka11 February 2010 : BangaloreThe session was organized in partnership with the Government of Karnataka to get views from the industry in finalising theagenda for attracting investment, promotion and development of the Aero Space sector in Karnataka.52Mr S V Ranganath, IAS, Chief Secretary, Government of Karnataka at the Special Session on Aerospace Sector, Bangalore

Interactive Session on EmployeesProvident Fund24 February 2010 : HubliThe session was organized to seek clarification on theprocedural issues and to understand new initiatives ofEmployees Provident Fund. Mr P Veerabhadraswamy, RegionalProvident Fund Commissioner, Employees Provident FundOrganisation interacted with members and participated in thedeliberations.CII KarnatakaNational CSR Seminar onOpportunities for Inclusive GrowthMeeting with Dr C S Kedar, IAS,Director General, ESI Corporation1 April 2010 : BangaloreThe CII Karnataka Chairman, Mr Aroon Raman and ViceChairman, Mr S Chandrashekar, along with representativesfrom Member companies met with Dr C S Kedar, DirectorGeneral of ESI Corporation. The Director General informedthe gathering on the recent policy initiatives relating to ESI aswell as his ideas and perceptions to help the membership inemployee health insurance.28 January 2010 : BangaloreThis Seminar attended helped increase awareness amongcorporates about the importance of adopting CSR as a part oftheir Corporate Governance initiative and provided a platformfor sharing of knowledge on global trends in CSR, PPP role inCSR and employee volunteering.Dr C S Kedar, IAS, DG, ESI Corporation addressing the participantsThe Chief Secretary releasing the Guideon Employee VolunteeringIndia 2039 – An AffluentSociety in One GenerationDiscussion on India 2039 - An AffluentSociety in One Generation12 April 2010 : BangaloreAt the discussion on the thought-provoking book “India2039-An Affluent Society in One Generation”, the Author,Mr Harinder Kohli elucidated that economic successes areprimarily due to India’s dynamic and competitive privatesector and to the newly found can-do spirit of the newlyconfident middle class and youth, despite significant failures ofgovernment on many fronts. A discussion also emphasized theneed for improvement in the delivery of basic services and thestructural changes in administrative and governance systemsto achieve this objective.53

KeralaOne-Day Attitudinal Seminar onSimple Ways to Make Your CustomersHappy30 April 2010 : ThrissurThe seminar was organized for members to learn the waysto satisfy the customers of today, whose behaviour andexpectations have changed and are better aware of their rights.The topicsProf. (Er.) S A W Bukari, Management Educator &Consultant addressing the participantsPuducherryWorkshop onSupply Chain Management23 January 2010,PuducherryThe workshop focussed on Supply-chain management,Purchasing, Outsourcing, E-procurement, Materialsmanagement, Keiretsu, Virtual companies.Interactive Session with the officials ofCentral Excise and Service Tax,Puducherry28 January 2010, PuducherryThe interactive session was organized to discuss various issueson Central Excise, Service Tax and Customs. Mr M V B Rao,I.R.S., Commissioner of Central Excise, Puducherry was theChief Guest and interacted with Members on various issues.Workshop on Supply Chain Management,PuducherryInteractive Session with the officials of Central Excise andService Tax, Puducherry54Session on ‘Kit for Navigating for aChaotic World’29 January 2010, PuducherryThe session was organized to upgrade the personal operatingsystem, to understand the big shifts in today’s world and toprotect oneself from systemic financial, economical, social andecological crises.Meeting with the Officials from Air India8 February 2010 : PuducherryThe objective of the meeting was to discuss and get viewson starting Air Service from Puducherry to other cities.Recommendations from members included early morningflight connectivity from Chennai to New Delhi and nightlanding facility at Puducherry airport.

First meeting of Task ForceCommittee of Higher and TechnicalEducation, Government of Puducherry10 February 2010 : PuducherryProgramme on Value Engineering18 February 2010 : PuducherryThe session deliberated on value engineering for costimprovements and process improvements. The session dealtThe meeting with Mr MO H F Shahjahan, Hon’ble Minister forHigher Education, Government of Puducherry, was organizedto discuss the suitability of establishing higher educationalinstitutions in the UT of Puducherry, to suggest the marketneed for introduction of various courses /institutions and tosuggest man power requirement in the primary, secondary andtertiary sector for the next 5 yearsProgramme on BuildingCompetitiveness inHigher Education : The TQM Way25 February 2010 : PuducherryThe programme was organized for senior faculty members fromvarious colleges to understand improved results (academicand non academic), better utilization of assets and resources,optimization of time, enhancing participation and synergy ofvarious stakeholders (Internal & external) and improvementin their satisfaction level, Imbibing the ‘Process Approach’ forcontinual improvement, improved communication across theInstitution and common framework for excellence journeywith shared vision, mission & values.Programme on Value Engineering, Puducherrywith the functional requirements from the customer point ofview; contribution of every component to function and cost;and identifying non value adding components or functions.Meeting with the Chief Secretary,Government of Puducherry17 Mar 2010 : PuducherryThe meeting with Mr R Chandramohan, I.A.S., Chief Secretarywas held to share information on industrial scenario ofPuducherry.Meeting on Formation of IndustrialCluster in Karaikal5 April 2010 : PuducherryProgramme on Building Competitiveness in HigherEducation : The TQM Way, PuducherryThe meeting was held to discuss the modalities of various Jobwork to be outsourced by BHEL, Trichy by setting up Industrialcluster in 550 acres of land in Karaikal. Mr V Vaithilingam,Hon’ble Chief Minister of Puducherry, Mr E Valsaraj, Hon’bleMinister for Industries, Government and key governmentofficials participated in the meeting.55

Job Opportunities Session18 April 2010 :PuducherryA total of 241 students from various Government HigherSecondary Schools in Puducherry attend this session whichgave them adequate information on the job opportunities atmember companies under different trades.Programme on Realising and UsingOne’s Inner Potential for Success21 April 2010 : PuducherryThe programme was organized for member participantsto realize the hidden powers within themselves and themethods to unleash it. Participants were elaborated on Howto attract success and failure without our knowledge, Goodcommunication skills through sound and body, Attitudecorrections for better inter-personal skills, Creating and leadingan effective team and Creating a ‘comfort zone’ for the Mind tolearn and perform effectively.Meeting with the Director ofIndustries & Commerce, Governmentof Puducherry - Puducherry IndustrialScenario26 April 2010 : PuducherryStudents from Government Higher Secondary Schoolsattending the Job Opportunities SessionThe meeting with Mr G Panneerselvam, Director, Departmentof Industries & Commerce, Government of Puducherry, Mr M SVijayaraghavan, Chairman, CII Puducherry, other Governmentofficials and industrialists was organized to brief them on thecurrent industrial scenario in Puducherry and discuss futureplans for industrial development.Distribution of Appointment letters to the Vocational Stream students26 April 2010 : Puducherry64 vocational stream studentswere given job opportunitiesat Rajsriya AutomotiveIndustries Pvt. Ltd., Hosur. MrV Vaithilingam, Chief Ministerof Puducherry, presented theappointment letters to thestudents.56Mr Meenakshi Kumar,Vice Chairman, CII Puducherry,Mr T Rajarajan, Past Chairman,Mr M S Vijayaraghavan,Chairman andMr V. Vaithilingam,Hon’ble Chief Minister ofPuducherry issuing anappointment letter to a student

State Activities Tamil NaduCII Tamil Nadu Emerging Entrepreneur AwardsThe entrepreneurial spirit is an ongoing characteristic ofIndia’s history, particularly visible in a number of communitiesengaged primarily in trading. In a view to showcase the Spirit ofEntrepreneurship in Tamil Nadu, the first edition of the awardswas organized to showcase the achievements of EmergingEntrepreneurs in the state.This first time initiative sought to nurture, cherish andrecognize the “cream of the cream” of emerging entrepreneurswho would scale up to be national and global players in thenext two decades. The awards received overwhelming responsewith close to 170 entries from across Tamil Nadu. 24 uniqueentrepreneurs were shortlisted as finalists based on severalcriteria out of which 9 received the awards. The awards selectionprocess was administered with great care and diligence by aninclusive jury committee.18 April 2010 : ChennaiDr M K Stalin, Hon’ble Deputy Chief Minister of Tamil Nadu presentedthe awards to the 9 winners at the award ceremony.The nine awardees were :Dr A M Arun, Chairman, Vasan Healthcare Pvt LtdMr R Dinesh, Managing Director, TVS Logistic Services LtdMr X Durairaj, Chairman, Powergear Ltd & Reep Industries Pvt LtdMr P C Duraisamy, Managing Director, Sakthi Masala Pvt LtdMr P C Duraisamy, Managing Director, Sakthi Masala Pvt LtdMr D Sathish Babu, Founder, Univercell Telecommunications India Pvt LtdMr H R Srinivasan, Vice Chairman & Vision Holder, Take Solutions LtdMr V Sundaramoorthy, Founder, Symbiotic Infotech Pvt LtdMr T T Varadarajan, Managing Director, Maya Appliances Pvt Ltd57

Study Mission on Total EmployeeInvolvement to CarborundumUniversal Ltd & Ashok Leyland Ltd21 April 2010 : ChennaiEducation Summit was organized. The summit focussed onattracting the talent profession in teaching and research,igniting rural India through higher education, and creatingan ecosystem for higher education through innovation andresearch.The mission provided member companies in Tamil Nadu anopportunity to learn and examine business excellence modelsin the field of manufacturing and benchmark some of the bestpractices in Total Employee Involvement.TN Education Summit 201004 February 2010 : ChennaiWith a view to foster the education sector and build Indiatowards a knowledge society, the 2nd edition of the TNTN Education Summit 2010, ChennaiThe Air (Prevention and Control of Pollution) Act 1981, (Central Act 14 of 1981)– Rates of Consent Fees – Amendment of the Tamil Nadu Air(Prevention and Control of Pollution) Rules, 1983 issuedEnvironment and Forests (EC 1) Department G.O. Ms. No. 72 dated 26.5.2010The CII Tamil Nadu representation on reduction of Consent Fee has been thereby considered by the Government of TamilNadu. A Government Order (G.O) has been announced by the Environment and Forests Department of the Governmentof Tamil Nadu.In exercise of the powers conferred by clause (1) of sub-section (2) of Sction 54 of the Air (Prevention and Control ofPollution) Act 1981, (Central Act 14 of 1981), the Governor of Tamil Nadu, after consultation with the Tamil Nadu PollutionControl Board, hereby makes the following amendment to the Tamil Nadu Air (Prevention and Control of Pollution) Rules,1983.AmendmentIn the said Rules, in the Table under Rule 8, for SI Nos 21 to 23 in column (1) and the corresponding entries in columns (2)and (3) thereof, the following entries shall respectively, be substituted, namely :-(1) (2) (3)21Above Rs 5 crore and upto Rs 10 croresRs 70 per lakh Rs 45 per lakh Rs 30 per lakh22Above Rs 10 crores andup to Rs 50 croresRs 70000/- plusRs 26 per lakhRs 45,000/- plus Rs 20per lakhRs 30,000/- plusRs 8 per lakh23Above Rs 50 crores andup to Rs 100 croresRs 1,74,000/- plusRs 15 per lakhRs 1,25,000/- plus Rs10 per lakhRs 62,000/- plusRs 8 per lakh24Above Rs 100 crores andup to Rs 1000 croresRs 2,49,000/- plus Rs3.50 per lakhRs 1,75,000/- plus Rs2.50 per lakhRs 94,000/- plusRs 2 per lakh5825 Above Rs 1000 croresRs 5,64,000/- plusRs 1.75 per lakh(Rs 20,00,000/-)MaximumRs 4,00,000/- plusRs 1 per lakh(Rs 15,00,000/-)MaximumRs 2,74,000/-plus Rs 1 per lakh(Rs 5,75,000/-)Maximum

Zone ActivitiesChennaiSeminar on Effective CostManagement10 February 2010 : ChennaiThe experience sharing session on Effective Cost Managementwith leading manufacturing companies namely Wabco TVSLtd, Carborundum Universal Ltd, SRF Ltd & Rane Madras Ltdhelped understand and learn the various initiatives undertakenat different levels to tackle the effects of the global recession onthe industry.ErodeOne day session on BuildingCompetitiveness in Higher Education:The TQM Way22 January 2010 : ErodeThe main objective of the programme was to make collegefaculties aware on quality in education and educationalinstitutions. Dr A Senthil Kumar, Senior Counselor, CIIInstitute of Quality was the faculty for this programme.Awareness Programme on 5S, 3M & 7QC Tools for Textile Industry26 March 2010: ErodeThe session was organized in Erode to reach out to the textileindustry in the zone and build competitiveness by creatingawareness on Japanese concepts such as 5S, 3M and QCTools.Seminar on Effective Cost Management, ChennaiCoimbatoreTechnical Session on Tax Reforms -The New Era on Goods &Service Tax (GST)7 January 2010 : CoimbatoreAt the session, Mr P Muthusamy IRS, Additional Commissioner,Customs, Central Excise & Service Tax addressed on the issuespertaining to the policy and procedures of GST.Workshop on Contract Labour06 February 2010: CoimbatoreAt the session, Mr P C Prabhakar, an eminent advocate, aspecialist in labour laws, addressed the session on contractlabour management.Mr G Sundaram, Chairman, CII Erode Zone welcoming theParticipants. (Right) Mr Suhail Upadheya, Counselor,L M Thappar Centre for Competitiveness.KarurProgramme on Building Competitivenessin Higher Education : The TQM Way21 January 2010 : KarurThe objective of this seminar was to help institutionsunderstand the fundamental principles of Quality, TQM andtheir application in educational institutions. The sessionfocused on Developing a Road : Structure & Strategies ineducational institutions.59

Awareness Programmeon SEDEX & C-TPAT5 April 2010 : KarurThe programme highlighted the requirements of SupplierEthical Data Exchange (SEDEX) & Customs Trade Partnershipagainst Terrorism (C-TPAT) and its benefits to exportingunits in Karur. The programme helped members understandthe importance of SEDEX & C-TPAT in building cooperativerelationships that strengthen and improve overall internationalsupply chain.spaces to health and identify 1000 success stories of healthchampions who have had a significant impact on health in theircities. Around 200 people from various industries,Hospitals and colleges participated in this walk.Session on Water Management6 April 2010 : MaduraiIn celebration of World Water Day, the session based on thetheme “H2O – A Healthy Perspective” covered the latest trends,techniques and the best practices in Water Management, WaterConservation, Water Management and Water Treatment.Workshop on Team Building20 April 2010 ; MaduraiAwareness Programme on SEDEX & C-TPAT, KarurMaduraiWorld Health Day 20107 April 2010 : MaduraiCelebrating World Health Day in Madurai, a “Walkathon” wasorganized to emphasize the importance of Healthcare amongthe citizens in Madurai .The theme for this year is “ 1000 cities,1000 lives” stressing the need for 1000 cities to open up publicThe workshop focussed on the Importance of Team Building,Characteristics of Successful Teams, Identifying Barriers toTeam Effectiveness, Overcoming Barriers. Participants at theprogramme helped understand how effective teamwork canproduce incredible results.Workshop on Financial Managementfor Non-Finance Managers23 April 2010 : MaduraiThe workshop deliberated on organizational objectivesand Growth, Impact of Changing Environments, FinancialManagement, Cost and Return on Capital Investments andInvestment Appraisal of New Projects.60World Health Day2010 - ‘Walkathon’at Madurai

MysoreWorkshop on Family Managed Business13 January 2010 : MysoreThe workshop began with the concept of Creation, Growth,Sustenance of Family business and dealt with finer detailsof: Professionalizing Family Business; Wealth Managementin Family Business; Grooming the next Generation; FamilyBusiness in a Global Market Place; Role of women in FamilyBusiness. Participants gained clarity on components of familyconstitution as well as a sharper understanding of the issuesconfronting individual family members.ThoothukudiExplore Export 20106 February 2010 : ThoothukudiThe session was organized with the Indo-Japan Chamberof Commerce & Industry, JETRO, Hong Kong TradeDevelopment Council to promote Thoothukudi as an exportimportdestination and also to look into unexplored businessopportunities in Japan and Hong Kong.Workshop on Family Managed Business, MysoreMeeting with Jet Airways onAir Connectivity, Mysore15 April 2010 : MysoreThe meeting helped initiate dialogue with the serviceproviders, airport users and the government on the need ofair connectivity keeping in mind the business potential ofMysore. A survey on business potential to the service providersregarding the frequency of usage, destinations, cargo & courierapart from connectivity from Mysore to other destinations wascollated from member companies and other airport users andpresented to Jet Airways.Explore Export 2010, ThoothukudiMission to Karikal Port P Ltd24 April 2010 : KaraikalThe mission to Karaikal port was organized for members tostudy the potentials and port growth strategies.Seminar on GST29 January 2010 : MysoreThe session was organized to provide a platform to bringtogether the key stakeholders, i.e., Central Government, StateGovernment and Industry. It helped members understand theproposed GST framework, the roll-out plan and the impact onvarious business sectors.TrichyDelegates at Karaikal Port on 24 April 2010Launch of First CII - BHELSSIA SME Cluster6 January 2010 : TrichyThe SME cluster was launched to pave way for nurturing theselect group of 10 companies from BHELSSIA in Trichy andencourage a healthy growth in their industry for sustainableadvantage. Mr G Ramakrishna General Manager – OutsourcingBharat Heavy Electricals Ltd, Trichy delivered the specialaddress on the quality expectation from the industries. MrRajappa Rajkumar President, BHELSSIA & Managing Director,Kumar Industries, addressed the gathering on the importanceand benefits of the cluster.Launch of First CII - BHELSSIA SME Cluster61

CII “ERA” (EmpoweringRural Areas) - Greenand Clean PudukudiVillage5 January 2010: PudukudiVillageCII Trichy Zone has adopted “PudukudiVillage in Central Tamil Nadu underthe project “CII – ERA (EmpoweringRural Areas)” to ensure the completetransformation of the Village suitingthe fast moving world with the supportof Industry. As a part of this projectfree guides were given to students ofclass X and a village cleaning initiativewas organized to clean the premises inand around the school.Students of class X cleaning the school, Pudukudi villageWorkshop on Goodsand Service Tax3 February 2010 : TrichyThe session was organized to discuss about the first paperon Goods and Service Tax for the industry to identify andunderstand some of the potential issues so as to avoid thepotential disruptions they could cause to the business. Membersfrom 70 corporates benefited out of this programme.One Day Interactive Workshop onLeadership and Team Building16 April 2010 : TrichyThe workshop was organized to remove visible and invisiblebarriers to performance, build a “Cohesive and PerformingTeam” effective for improving business results and improveteam and organizational performance through strategicplanning, organizational redesign and problem solving.Session onManagementChallenges of HighGrowth Decade8 April 2010: TrichyAt the session, Dr M B Athreya,Founder & Advisor of AthreyaManagement Systems gave aSpecial Address on ManagementChallenges of High Growth decade.He insisted that all the organizationsshould focus on Personal SocialResponsibility (PSR) and ethicsrather than concentrating more onCSR and business.62Session on Management Challenges of High Growth Decade, Trichy

Visakhapatnam & VijayawadaCII Vizag’s First CEO Forum8 January 2010: VisakhapatnamIn the first CEO’s meet held in the city, the members interactedwith Mr Raghava Naik, General Manager, District IndustriesCenter, Visakhapatnam and Dr Vijay Iyer, Patent LicensingAssociate, Temple University, USA. At the meeting, industriesemphasized the need for increased Industry – Instituteinteraction to enhance the skills of the fresh graduates seekingworthwhile opportunities in the competitive and dynamicworld.Workshop onOrganisation Brand Building12 January 2010 : VijayawadaThe workshop enabled participants to appreciate brand buildingin a holistic perspective by providing insights into activities andprocesses that contribute to brand building.Session on Sharing Safety9 March 2010 : VisakhapatnamThe session was a part of weeklong celebration of the 39thNational Safety Week announced by the National SafetyCouncil of India. Safety officers from various industriesin Visakhapatnam shared their best practices with theircounterpart to promote safety of employees and public at large.The session also deliberated on common issues of concernspertaining to industrial safety in Visakhapatnam. A workshopon ‘First Aid’ imparted by the Red Cross Society of India wasalso organized for the student representatives from variouscolleges and industries in the city.Developing Next GenerationHR Leaders25 March 2010: VisakhapatnamThe one day training workshop focused on several key areas,which included Understanding HR in the current businessscenario; Talent Acquisition; Talent Management; PerformanceManagement; Training & Development; Workplace Ethics. HRexperts from leading corporate entities like Tata ConsultancyServices, Mahindra Satyam, HDFC-SLIC, Vizag Steel Plant andother addressed the participants.Session on Quality Conceptsfor Business Excellence10 April 2010 : VijayawadaThe session focused on the concepts of 5S Management, KaizenQITs and Quality Circles and how adopting these practicesat all levels in the organization would enhance team work inprojects related to waste management, process improvementand process cycle reduction.Interactive session withMs Ratna Prabha, IAS27 April 2010 : VisakhapatnamThe interactive session with Ms. Ratna Prabha, IAS, PrincipalSecretary, Department of IT & Communication, Governmentof Andhra Pradesh to facilitate an interaction between theGovernment and IT industry. Ms Prabha highlighted thegovernment policies for promoting IT and ITES companies inthe state and addressed queries raised by members.Session onSharing Safety,Visakhapatnam63

In FocusBuilding MSMEs in the RegionSeminar on FinanceAvailability for MSMEs, HyderabadMSME Expo 2010 : VisakhapatnamAnalyzing the finance availability to the MSMEs and helpMSMEs explore funding opportunities available with the banksand financial institutions.Seminar on Empowering MSMEsthrough Computerization, KottayamExploring enormous scope for design and development ofcritical components and spares needed by various departmentsin the Defence Ministry, Railways, public and private sectorenterprises and Government departments. 165 exhibitors putup their stalls at the exhibition.CII Karnataka SME Conclave: TheWorld is Your Market, BangaloreIncreasing competitive advantage of MSMEs through adoptionof new technologies and optimisation of resources in clustersSeminar on Role of Technologyin Enhancing Competitivenessof MSMEs, KarurExposing SMEs members to the various facilities and optionsavailable for accessing marketing opportunities outsideIndia.64Leveraging technology in a cost effective manner acrossvarious business functions of MSME in order to increaseoverall productivity and competitiveness

In FocusInternational BusinessThe months January to April witnessed several interactionsorganized by CII for the Southern Region businesscommunity and international delegations from all across theglobe. This included delegations from the United Kingdom,Europe, Middle East, Africa, East Asia, South East Asia, SouthAmerica and the North Atlantic Region.Highlights of these are the visits by heads of states anddignitaries to the region :• HE Dato’ Sri Mohd Najib Bin Tun Abdul Razak,Prime Minister of Malaysia• HE Dr the Hon Ewart Frederick Brown, Premier ofBermuda and Minister of Tourism• H. E. Ms. Zilya Valeeva, Deputy Prime Minister,Republic of Tatarstan• HE Levent Bilman, Ambassador of Turkey in India• Mr Jean-Paul SOLARO, Deputy Mayor, LorientTown, France• Mr Md. Zainuddin Jalil, Consul (Trade), MalaysianEmbassyEstablishing economic ties with countries in Europe, CIIorganized the session on Doing Business in the UnitedKingdom to enable member companies in the region gainunderstanding on the investment opportunities in theUnited Kingdom. A seminar with the Netherlands BusinessMission helped discuss the business opportunities in Indiain sectors such as agro, automotive and biotechnology.CII also organized a CEOs interactionwith H E Levent Bilman,Ambassador of Turkey which servedas a platform to identify opportunitiesfor mutual cooperation. Members weregiven a glimpse into Turkey’s thrivingindustries in the country namelyInfrastructure, Automotive, Agriculture& Food Processing; Mines & Minerals;Manufacturing, ICT, BPO.Seminar on Doing Business with NetherlandsThe interactive session with Mr Jean-Paul SOLARO,Deputy Mayor, Lorient Town, France promotedpromote with the industry in Kerala. Areas of economiccooperation identified were, heritage and culture, maritimebusiness (fishing, shipbuilding, sailing, marine and costaltourism) and urban development.Exploring business and investment opportunitiesin UAE, a business forum organized was on the occasion ofthe visit of H E Sheikha Lubna Al Qasimi, Minister of ForeignTrade, United Arab Emirates and the accompanying businessdelegation. The business forum helped strengthen and promotethe UAE – India relations. Leading Indian companies wereinvited to leverage upon investment, industrial and marketaccess opportunities in Abu Dhabi, Dubai, Fujairah, Ras AlKhaimah, Sharjah. Members were also given an opportunity tointeract with H E Sheikh Ahmed Sultan Bin Saqer Al Qassimi,CEOs Round Table with Ambassador of TurkeySenior Commercial Officer, Hamriyah Free Zone, Sharjah, whowelcomed Indian companies to make use of the infrastructureat Sharjah’s Hamriyah Free Zone (HFZ).65

and services, investment by small and medium-sized Japaneseenterprises, and access to movement of people from Indiato Japan. The Seminar on Infrastructure Development forGreater Gateway Chennai explored the possibilities of PublicPrivate Partnership (PPP) and Infrastructure Development inSouth India between Japan and India. The concept of “CoreNodal Development” was proposed by Ministry of EconomyTrade and Industry, Japan to promote regional infrastructureand industry development in East Asia.Business Forum on Why UAESession on Doing Business with UAEMalaysia and Singapore have been India’s longstandingtrading partners. The CEO’s Round Table in Chennaiwith HE Dato’ Sri Mohd Najib Bin Tun Abdul Razak,Prime Minister of Malaysia helped exchange ideas onfurther strengthening bilateral co-operation with India in theareas of Biotechnology, Research & Development, RenewableEnergy, Electricity, Medical Equipments, Construction andInformation Technology. CII Members in Puducherrywere briefed on the Malaysian Economy by Mr Md.Zainuddin Jalil, Consul (Trade), Malaysian Embassy inan interactive session with CEOs from Puducherry.India-Hiroshima Prefecture BusinessMatching Seminar and B2B MeetingsChina has become one of India’s largest trade partners. TheSeminar on Business Opportunities with Jiaxing,China provided a platform for industry members to exploreopportunities for export and business development betweenJiaxing region in China and India. The seminar was organizedon the occasion of the visit of the Vice Chairman of the StandingCommittee of Jiaxing Municipal People’s Congress and theaccompanying 13 member delegation.66CEOs Round Table with Prime Minister of MalaysiaCII members in Coimbatore interacted with HE Mr SIswaran, Senior Minister of State for Trade and Industry,Singapore, to strengthen collaborations between educationalinstitutions in both countries.CII is also working to foster ties between Indian and Japaneseenterprises. The India-Hiroshima Prefecture Business MatchingSeminar discussed areas of cooperation such as technical andcollaborative research development, free movements of goodsSeminar on Business Opportunities with Jiaxing, ChinaCountries all across the world provide ample tradeopportunities for India. To take hold of these opportunitiesand further ties with the rest of the world, India is nowidentifying new markets in regions such as Africa, SouthAmerica, South East Asia and even the Bermuda Islands in theNorth Atlantic.India and Nigeria have Huge Potential for Cooperation inEnergy, Healthcare & Agri Sectors as identified in the CII –NIPC 3rd Nigeria Investment Business Forum held in Chennai.An interactive Session on Doing Business with Africa withMr Mehreteab Mulugeta Minister Counsellor, Economics& Business, Embassy of Ethiopia was also organized to givemembers in Madurai valuable information on businessopportunities in Africa.

Bermuda is the hub for financialservices and presents hugebusiness opportunities in insurance andreinsurance services in the country. Theinteractive session with HE Dr the HonEwart Frederick Brown, Premier ofBermuda and Minister of Tourismhelped explore these opportunities. Theinvestment friendly climate in the stateof Tamil Nadu, the proactive governmentand the availability of skilled man powerin Tamil Nadu were also presented to theMinister.Interactive session with Premier of BermudaNIPC 3rd Nigeria Investment Business ForumThe interactive meeting with the visiting Tatarstandelegation led by H.E. Ms. Zilya Valveea, DeputyPrime Minister, Republic of Tatarstan elaborated onthe investment opportunities in Tatarstan and called onmembers of the industry in Hyderabad to consider investingin Tatarstan.Luncheon Meeting with H.E. Ms. Zilya ValeevaCII also organized a Meeting with Meeting withH.E. Mr Carlos Abad, Ambassador of Ecuador inPuducherry to understand and exchange information onthe industrial scenario in Ecuador and in Puducherry andthereby establish bilateral trade relations. Sectors identifiedfor investment in Puducherry were IT, Solar/Wind Energy,Mining, Sea Food and Confectionaries. CII Members interactedwith Mr Carlos on the economy of Ecuador, Culture, Currency,imports and exports.Turning towards Vietnam in South EastAsia, the Vietnam - India BusinessForum ‘Towards a StrategicPartnership’ was organized inBangalore on the occasion of the visit ofH E Nguyen Phu Trong President of theNational Assembly of Socialist Republicof Vietnam on The forum provided aplatform for the Indian Industry to exploremutual areas of business and investmentopportunities in Vietnam.Vietnam - India Business Forum Towardsa Strategic Partnership67

Young IndiansBANGALOREA Transformational Agendafor Yi BangaloreThe annual day of Yi Bangalore chapter was celebrated withthe theme ‘A Transformational Agenda’. On the occasion, Mr.Aroon Raman, Chairman, CII Karnataka delivered a specialaddress on CII Karnataka and Yi – A Transformational Agenda.He exhorted the Young Indian members to take pride in beingIndian and engage in building Brand India. He emphasizedthat the success of Yi rests solely on the initiatives taken by itsmembers and their ability to make it happen.ChennaiGreen Debate on ‘Development at theCost of the Environment’The CII-YI Green Debate was organized as a platform to discussthe pressing environmental issues with an objective approachthat will lead to a wider understanding of the concerns at hand.The speakers were Mr T K Ramachandran, MD, Tamil NaduSlum Clearance Board, Mr V Jayaraman, COO, GMR Group, Msintended to give the youth of India a chance to showcase theirdreams and perceptions for India in the years to come. Withthis ‘dream’ in mind, the Net students had launched the websitehttp://www.vision75.inAn ambitious competition for the high school and collegestudents pan India was planned. Participants of the competitionhad to capture their vision for India in 2022 in their form ofvideo clips.COIMBATORELaunch of 60th Yi Student NetThe 60th Yi Student Net was launched at Bannari AmmanInstitute of Technology, Coimbatore. Members were also apart of the session on Brand India ‘2010 – A year of Hope forBrand India’ addressed by Mr Suhel Seth, Managing Partner,Counselage India & Founder, Equus.Mr Suhel Seth,Managing Partner,Counselage India& Founder, Equusaddressing the membersVidya Soundar Rajan, Senior Regional Advisor, Climate Changeand Energy, British Deputy High Commission and Dr AshwinMahalingam, Assistant Professor, IIT Madras. The debate wastelecast on NDTV-Hindu to further spread awareness amongthe masses.Student Nets Vision 75 Competition68Yi Chennai Student Nets staged a unique national event – ABillion Dreams Project and Competition - A Youth Initiativetowards Realising Their Developmental Aspiration. Based onProf. C. K. Prahlad’s vision for India at 75 and Dr. A.P.J AbdulKalam’s vision of a developed India by 2020, “A Billion Dreams”

Yi Get Together at BaralikkaduA get together for members of the Coimbatore Chapter wasorganized at Baralikkadu in the Athikkadavu range - 70 Kmfrom Coimbatore. The get together was a great way for themembers to interact with each other and understand YoungIndians as a close knit community.Understanding the Role of Educationin Modern Day IndiaThe chapter celebrated its Annual Day with a session on Roleof Education in Modern Day India - A Youth Perspective’addressed by Mr. S Gurumurthy, Eminent Thinker & CharteredAccountant.Mr. S Gurumurthy, Eminent Thinker and Charted Accountantaddressing a session on ‘Role of Education in Modern DayIndia’ at the Yi Coimbatore Annual DayLearning from the Fastest Indianin the World“The Fastest Indian in The World”, Narain Karthikeyan hadbeen honored by the Government of India by bestowing uponhim the Padma Shri Award in recognition of his distinguishedcontribution in the sphere of sports. To inspire the youth inCoimbatore to achieve their dreams, Yi Coimbatore organizeda session with Mr Narai Karthikeyan in which he spoke aboutthe need to focus on the future at a young age. He also sharedhis experiences on working his way up to the F1.HYDERABADSession with Mr Shrinivas Acharya,Principal Director, VIshwa VishwaniInstitute of Systems and ManagementYi Hyderabad organized an interactive session with Mr.Shrinivas Acharya, Principal Director of Vishwa VishwaniInstitute of Systems and Management to share with themembers a story of establishing a successful institution. Mr.Acharya shared with the members the struggle and hardshipshe encountered in establishing the institution and makingit the third largest Business School in the State of AndhraPradesh with 52nd Ranking Business School in India in A+++Category.Fun filled Networking at HyderabadThe Yi Members in Hyderabad were also taken for a retreatat Lahari Resorts along with their families. The fun fillednetworking platform included activities like special moviescreening, playing paint ball and bowling for the members.Yi members take up social causen interactive session with Mr. Raghuram, CEO, MohanFoundation Ltd was organized to share with members hisexperience on starting the first and only organization in Indiato promote cadaveric organ donations. The members showedtheir desire to take this initiative nationally and encourageother chapters across India to advocate this cause.THIRUVANANTHAPURAMExploring the world of InternetMarketingMr Narain Karthikeyan addressingYi Members and Coimbatore FansThe word change can perhaps be, exemplified best by the word‘marketing’. It is to this dynamic world of internet marketingthat Mr M R Hari of Invis Multimedia Limited transportedthe members at Thiruvananthapuram. Through the sessionmembers learnt fresh thoughts on various aspects of onlineadvertising and marketing. The session was followed by aquestion-answer session where members raised various doubtsand queries regarding the topic.69

CII Southern Region NetworkSouthern Regional Headquarters:98/1, Velacherry Main Road, Guindy, Chennai 600032.Tel : 044-42444501/555 Fax : 044-42444510. Email : cii.south@cii.inState OfficesZonal OfficesAndhra Pradesh#1-11-252/9, Plot No.7, Regal House,Motilal Nehru Nagar,Begumpet, Hyderabad 500 016Tel : 040 - 2776 5933 / 5967 / 5933Fax : 040 - 2776 6116Email : cii.hyderabad@cii.inCoimbatore:A 305 & 306, Raheja Centre, III Floor1074, Avinashi Road,Coimbatore 641018Tel : 0422 – 2248410 / 2247 456Telefax : 0422-2244709Email : ciicbe@airtelmail.inTrichy3rd Floor, GVR ComplexNo. 6A, Lawsons Road,Cantonment, Trichy-620 001Tel : 0431-2410641/4000641(D)Telfax : 0431-2410655Email : ciitry@airtelmail.inKarnatakaNo.1086, 12th Main, HAL 2nd Stage,Indiranagar, Bangalore 560 008Tel : 80-25276544 (8 lines)/65988983(D)Fax : 91-80-25276709Email : ciiblore@cii.inKeralaOpp. Passport Office,Panampilly Nagar,Kochi – 682036Tel : 0484-4012300Fax : 0484-4012800Email : cii.kerala@cii.inMadurai:Plot No 518, 1st Floor, 4th Main RoadK K Nagar, Madurai 625 020Tel : 0452 - 4391434 (D)2522 743TeleFax : 0452 - 2521705E Mail : ciimdu@airtelmail.inMysore8/1A, Temple Road,Jayalakshmipuram, Mysore - 570 012Tel : 0821- 2517003, 2516319Fax : 0821-2515513Email : ciimys@airtelmail.inThiruvananthapuramNo.2 Golf Links Road,KowdiarThiruvananthapuram 695 003Visakhapatnam10-12-1, Rednam Alcazar,Flat No. 3A, 4th Floor,Rednam GardensOpp: SBI Main BranchVisakhapatnam - 530 002Tel : 0891 – 255 5535Email : cii.vizag@cii.in70Tamil NaduSouthern Regional Headquarters,98/1, Velacherry Main Road,Guindy, Chennai - 600 032Tel : 044-42 444 516 / 555Fax : 044-42 444 510Email : cii.tamilnadu@cii.inPuducherryNo.1, First Floor, Zamindar Garden,S.V.Patel Road, Puducherry-605 012.Tel : 0413-2226201 / 94431-40772Email : cii.puducherry@cii.inDistrict OfficesErode79, State Bank RoadErode – 638001Tel : 0424 4272 460Email : ciierode@airtelmail.inKarurKarur District Office9-D/1 PKG Building50 Feet Road, RamakrishnapuramKarur - 639001Tel : 04324-230012Fax : 04324-230012Email : ciikarur@sancharnet.inThoothukudiThoothukudi District Office106J/30, First StreetMillarpuramThoothukudi - 628008Tel : 0461-2312177Email : ciithoothukudi@cii.in

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