LastweekFirstweek· Optimisati<strong>on</strong> PyramidThe optimisati<strong>on</strong> pyramid above shows how through <strong>the</strong> steady reducti<strong>on</strong> <strong>of</strong> <strong>the</strong> number<strong>of</strong> opti<strong>on</strong>s <strong>the</strong> tests will lead to a manageable number <strong>of</strong> combinati<strong>on</strong>s towards <strong>the</strong> end<strong>of</strong> <strong>the</strong> testing phase.Test PlanThe general plan planned to test 5 different f<strong>on</strong>ts and apply 5 parameter combinati<strong>on</strong>sets to each <strong>of</strong> <strong>the</strong> 5 f<strong>on</strong>ts chosen.1 Arial 32 Box l<strong>on</strong>gest line, Transparency 02 Arial 40 Box l<strong>on</strong>gest line, Transparency 1603 Arial 44 Box, Transparency 1604 Arial 40 Box, Transparency 1205 Arial 40 Text with border/shadow6 rbb Interstate 32 Box within Safe Area, Tr 07 rbb Interstate 40 Box within Safe Area, Tr 1608 rbb Interstate 45 Box within Safe Area, Tr 2249 rbb Interstate 40 Text with border/shadow10 rbb Interstate 42 Band, Transparency 12011 ARD F<strong>on</strong>t 35 Box, Transparency 14012 ARD F<strong>on</strong>t 43 Band, Transparency 12013 ARD F<strong>on</strong>t 48 Band, Transparency 8014 ARD F<strong>on</strong>t 43 1 Box, Transparency 015 ARD F<strong>on</strong>t 43 1 Text with border/shadow16 Tiresias 36 Band, Transparency 017 Tiresias 45 Band, Transparency 12018 Tiresias 50 Band, Transparency 14019 Tiresias 45 120 Tiresias 45 1 Text with border/shadow21 Segoe Print 33 Band, Transparency 022 Segoe Print 41 Band, Transparency 12023 Segoe Print 46 Band, Transparency 14024 Segoe Print 41 125 Segoe Print 41 1 Text with border/shadow26 Preferred F<strong>on</strong>t Preferred Size Positi<strong>on</strong> TOPTable 1: Test Plan Layout (state: Test week 6)Page 18
Explanati<strong>on</strong>s:Each <strong>of</strong> <strong>the</strong> five selected f<strong>on</strong>ts was to be tested:a) In at least three different sizes,• The sizes are different per each f<strong>on</strong>t, as <strong>the</strong> “same size” e.g. 10 pt. mayappear quite different <strong>on</strong> <strong>the</strong> screen. Therefore, <strong>the</strong> sizes were chosen so that<strong>the</strong> actual size <strong>on</strong> <strong>the</strong> screen is <strong>the</strong> same• Much greater than weeks 4-5 per f<strong>on</strong>t were left open to wait for feedback andadapt accordingly.b) With up to five different appearances,• “Box within Safe Area” is labelled as a variant <strong>of</strong> “Band”, so that each f<strong>on</strong>twould be tested with variati<strong>on</strong>s <strong>of</strong> “box” and “band”Analysis:This approach causes some difficulties when it comes to analysing <strong>the</strong> test results:1. In <strong>the</strong> questi<strong>on</strong>naires <strong>the</strong> appearance was to be evaluated with <strong>on</strong>ly <strong>on</strong>e checkbox, although it actually comprises two different parameters: <strong>the</strong> backgroundtype (box, band, and border) and <strong>the</strong> transparency <strong>of</strong> this background. Ideally,this should have been tested in all possible combinati<strong>on</strong>s in order to get separateresults for <strong>the</strong> individual parameters. This, however, would have deterrednumerous testers who tend to feel bored and under-challenged if <strong>the</strong>y do not see<strong>the</strong> differences between test weeks, etc.2. Some opti<strong>on</strong>s have been omitted relatively early (e.g. “text <strong>on</strong>ly”, “band”) as <strong>the</strong>feedback in <strong>the</strong> comment fields so<strong>on</strong> showed clearly that <strong>the</strong>se opti<strong>on</strong>s wouldnot be accepted. If <strong>the</strong>se opti<strong>on</strong>s cannot be replaced by o<strong>the</strong>rs, but are omitted,<strong>the</strong> set <strong>of</strong> combinati<strong>on</strong>s will have to be adapted. O<strong>the</strong>rwise, ei<strong>the</strong>r <strong>the</strong>re would berepetiti<strong>on</strong>s <strong>of</strong> former combinati<strong>on</strong>s or sets would have to be omitted so that thisf<strong>on</strong>t would be tested for less than five weeks.To react to <strong>the</strong> users’ feedback as so<strong>on</strong> as possible, ideally almost instantly, complicates<strong>the</strong> analysis <strong>of</strong> <strong>the</strong> tests but is absolutely necessary as experience shows that <strong>the</strong> testusers tend to feel not taken seriously if <strong>the</strong>ir comments are not resp<strong>on</strong>ded to directly.It is already difficult, if not dangerous, to ignore <strong>the</strong>ir more general recommendati<strong>on</strong>s,even though <strong>the</strong> introductory letters and talks about <strong>the</strong> test and its objectives statedclearly that <strong>the</strong> test will not involve editorial issues such as <strong>the</strong> number <strong>of</strong> programmeswith subtitling or <strong>the</strong> ways <strong>the</strong> texts are written and presented. The general comments,however, are replied to instantly in pers<strong>on</strong>al letters / mails. They are also forwarded to<strong>the</strong> RBB subtitling editorial team which is very happy to hear directly what users maywant or not want in terms <strong>of</strong> subtitle c<strong>on</strong>tent.According to regular analysis <strong>of</strong> <strong>the</strong> quantitative and qualitative feedback from <strong>the</strong>questi<strong>on</strong>naires, those opti<strong>on</strong>s with <strong>the</strong> lowest marks and <strong>the</strong> most c<strong>on</strong>vincing c<strong>on</strong>traargumentswill be taken <strong>of</strong>f <strong>the</strong> list. C<strong>on</strong>sequently, <strong>the</strong>se opti<strong>on</strong>s will be replaced byo<strong>the</strong>r comparable parameters.Page 19