COMPANY BACKGROUNDER Year Founded 2002 ... - Rally Software

COMPANY BACKGROUNDERYear Founded 2002OwnershipFundingPrivately heldMajor investors are Boulder Ventures, Mobius Venture Capital andVista Ventures.Employees 45Headquarters 1050 Walnut Street, Suite 202, Boulder, Colorado 80302Phone: 303-565-2800 Fax: 303-226-1179WebOverviewwww.rallydev.comRally helps thousands of software professionals in hundreds oforganizations respond faster to changing customer needs byhelping them shorten their software development cycles. How? Byusing one of the fastest growing trends in the technology industry –Agile development practices – to increase velocity, agility andinnovation. Rally’s unique combination of Agile lifecyclemanagement products, expert coaching services and communityresources provides a proven, incremental and results-orientedadoption path to becoming a truly Agile organization.From a small pilot project to enterprise-wide deployment, Rally’sAgile lifecycle management solutions give teams the visibility andcollaboration needed to formalize and scale Agile developmentpractices that deliver high-value software in rapid iterations.Winner of the prestigious Jolt Award in 2006 for productexcellence, Rally unites Agile project management with trackingof requirements, tests and defects so everyone has a real-timepicture of a project’s features and quality, priorities, roadblocksand risks. Its deep support for all roles and activities in thesoftware development lifecycle provides an alternative toexpensive and poorly integrated point tools. Rally is deliveredthrough a highly secure, hosted Web service that starts fast andscales easily across platforms and geographies for low-risk, lowcostdeployment.

As part of a total solution for helping organizations succeed withAgile development, Rally complements its tooling with worldclasscoaching services that help development teams define,develop and deliver their first Agile projects within 60 days.Delivered on-site and via phone and Web conference, Rally’scoaching services range from one-day Agile workshops to threepartmentoring programs where coaches actively participate inrelease planning, iteration scheduling, management demos andteam retrospectives.Target MarketsProductsSoftware Vendors (ISVs), Internet companies and corporate ITteams. Rally is ideally suited for software development teams whowant to drive early and consistent delivery of customer value byefficiently planning and managing their software releases usingrapid iterations.Rally’s three complementary editions – Team, Program andEnterprise – are uniquely suited to provide the right functionalityfor each customer’s size and stage of Agile adoption and provide astraightforward upgrade path to scale Agile throughout theorganization.Rally Team Agile Project ManagementRelease and iteration planning, scheduling and tracking thatsupports a team's natural signaling so the entire organization gainsreal-time visibility into status of features, quality, priorities,roadblocks and risks.Rally Program Agile Program ManagementScales Agile to plan and track feature delivery across multipleprojects and teams with automatic roll-up of schedules, status andprogress.Rally Enterprise Agile Lifecycle ManagementSupport all roles and activities across the software developmentlifecycle with a continuous flow of functionality to business users,giving all stakeholders the real-time decision support needed toguide project success.

RecentDevelopments1) Launched Rally Enterprise and Agile Accelerators – RallyEnterprise, the latest version of Rally’s solution, is designed tohelp organizations simplify the enterprise-wide adoption of Agilesoftware development. Rally Enterprise includes full requirementsversioning and traceability, Agile product management and theflexibility of both on-demand or on-premise deployment options.In addition, Rally launched its new Agile Accelerator services thatmap a proven, incremental and results-oriented path to successfulAgile adoption.2) Expanded Roster of Rally-Enabled Partners – Rally added fournew partners to the Rally-Enabled Partner program. Newdevelopment partners include Intellinet and Prototest, withEnthiosys and SCRUM creator Jeff Sutherland joining as newcoaching and training partners. Rally actively partners withindustry-leading companies to help customers acquire thedevelopment and project management skills needed to succeedwith Agile.3) Launched Rally Agile Product Manager – As one of the firstapplications delivered through salesforce.com’s new AppExchangeOEM Edition, Rally Agile Product Manager increases the reachand benefits of agility further into the organization by enablingproduct managers and business analysts to easily create featureroadmaps driven directly from customer requests and competitivewin/loss reports from CRM systems. With Rally Agile ProductManager, organizations using salesforce.com or other CRMsolutions can extend the benefits of Agile methodologies beyondjust software development teams.Pricing ModelManagementRally offers a subscription-based, hosted Web service with peruserpricing as well as an on-premise deployment option. Prices forRally’s on-demand products are: Rally Team starting at$19/user/month and Rally Program starting at $39/user/month.Rally Enterprise will be available on August 28, 2006, and pricingis available by contacting Rally Sales.Tim Miller, CEO – Miller has more than 13 years experiencebuilding distributed software systems for Fortune 500 customersand high-tech startups. He has worked in four software startups

over the past 12 years, most recently as the CEO and founder ofAvitek, a 40-person, Boulder-based custom software developmentfirm. Miller guided Avitek’s growth to over $10 million inannualized revenues. After BEA Systems acquired Avitek in thefall of 1999, Miller then served as vice president of BEA’sAccelerated Development Centers. At BEA he managed more than150 employees and more than $40 million in revenue.Ryan Martens, Founder and Chief Technology Officer – Martens isin his fourth software start-up, where he leads the productdevelopment and operations duties. His past experiences includestrategic consulting and software product management, as well assales and service management. In the mid-1990’s, Martens directedthe corporate adoption of Internet technologies within US West(Now Qwest). Martens then helped co-found Avitek, a Boulderbasedcustom software development firm where he served as vicepresident, leading the marketing and business development effortsthat culminated in Avitek’s acquisition by BEA Systems. At BEA,Ryan served as director of product management for theeCommerce application division, where he was instrumental ingrowing that division to more than $50 million in revenue withinits first 12 months.Don Hazell, Executive EVP Sales and Marketing – Hazell hasmore than 23 years of experience taking technology companiesinto new markets and establishing leadership positions. During hissix years at Weblogic and BEA Systems, Hazell held several vicepresident positions where he was responsible for strategicplanning, new business penetration and major accountmanagement. Hazell helped build BEA's WebXpress Divisionwhere he directed over 200 employees and drove revenue increasesthat exceeded 400 percent annually while securing many of thelargest sales contracts in BEA's history. Hazell’s experienceincludes 12 years at Unisys Corporation and four years in therelational database and tools marketplace as a sales manager withSybase and Ingres.Richard Leavitt, VP Partners & Alliances – Leavitt is a seasonedsoftware executive and entrepreneur with deep experience increating successful application development tools and enterprise