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NEWS RELEASEFor Immediate PublicationPRUDENTIAL WELCOMES KHOO AI LIN AS ITS NEW HEAD OFPARTNERSHIP DISTRIBUTION & GENERAL INSURANCEKuala Lumpur, 2 March 2010 – Prudential Assurance Malaysia Berhad (PAMB) welcomesKhoo Ai Lin as its new Chief Officer of Partnership Distribution and General Insurance, whohas assumed the position effective from 8 February 2010.Khoo takes over from Abhishek Bhatia who has recently taken up a new role at PrudentialCorporation Asia as Regional Director, Insurance Management.Reporting to the Chief Executive Officer, Khoo will be responsible for building PAMB’s nonagencydistribution channels in the market as well as managing its General Insurancebusiness. She will also play a central role in strengthening further the insurer’s solidrelationships with current business partners that include Standard Chartered Bank.In a company statement, PAMB’s Chief Executive Officer, Charlie Oropeza said Khoo’sappointment further underlined the increasing strategic importance of multi-distribution channelcapability to the overall company’s business portfolio.“Both the Partnership Distribution and General Insurance areas have significant businesspotential, and we are delighted to have Ai Lin on board to take this part of our business to thenext level of success. With her 17 years of insurance industry experience and expertise indriving growth and profitability through alternative distribution channels, we are confident thatthey will continue to enjoy unprecedented growth under Ai Lin’s leadership,” he added.Commenting, Khoo said: “It is indeed a pleasure to be a part of a highly respected and wellestablished company such as Prudential. I am very excited with the opportunity to head itsPartnership Distribution and General Insurance division. Abhishek has laid a strong foundationfor both channels to grow further. I am determined to build and expand our capabilities toensure continued positive growth contributions to the company’s overall business.”Prior to joining PAMB, Khoo was the General Manager of Bancassurance, Affinity Businessand Alternative Channels at a reputable financial institution. She is a graduate of La TrobeUniversity and holds a Bachelor of Economics degree majoring in Banking and Finance.- Ends -Prudential Assurance Malaysia Berhad (107655-U) Level 17 Menara Prudential, No. 10 Jalan Sultan Ismail, 50250 Kuala Lumpur, MalaysiaP.O. Box 10025, 50700 Kuala Lumpur. Tel (603) 2031 8228 Fax (603) 2032 3939 www.prudential.com.myCustomer Service Tel (603) 2116 0228 Email: customer.mys@prudential.com.myPart of Prudential plc (United Kingdom)

About Prudential Assurance Malaysia BerhadPrudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For thefinancial year ended 2008, we achieved a record RM659 million in new business annualpremium equivalent (APE), representing a 9% growth on 2007. This new business APEcomprised retail Life Insurance sales and Takaful contributions. Takaful products distributed byour company are underwritten by Prudential BSN Takaful Berhad.As an innovative leading insurer, we serve the savings, protection and investment needs ofMalaysians by offering a full range of financial solutions through our 41 branches nationwide.With the backing of 700 employees and over 10,000 agents and wealth planners, we arecommitted to helping people achieve their hopes and dreams for a brighter and financiallysecure future.We are a subsidiary of Prudential plc of the United Kingdom. Established in London in 1848,Prudential plc is one of the world’s leading retail financial services groups providing lifeinsurance, financial services and asset management products across the United Kingdom for160 years. Prudential plc has over 22 million customers worldwide and over £245 billion ofassets under management as of 30 June 2009. It is currently Asia’s leading European-basedlife insurer with life and fund management operations in 13 markets.Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whoseprincipal place of business is in the United States of America.This news release is issued by Perception Management Sdn Bhd on behalf of PrudentialAssurance Malaysia Berhad. For more information, please contact Kelvin Boey orEra Natasha at Perception Management on tel: 03-4256-2834/35 OR email atkelvin@perceptionmanagement.com.my / era@perceptionmanagement.com.my2