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Vol 7 No 1 - Roger Williams University School of Law

Vol 7 No 1 - Roger Williams University School of Law

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Association (WIPO) will administer a challenge procedurethrough which any third party may challenge thesesunrise period registrations to ensure that they complywith the applicable requirements. This challenge processwill be available for approximately 120 days after Afiliasbegins accepting applications for .info domain names fromthe general public, ending in <strong>No</strong>vember.2. Domain Name Application and Registration. Within15 days after the conclusion <strong>of</strong> the sunrise period, Afiliaswill begin accepting applications for .info domain namesfrom the general public. To ensure that ordinary Internetusers have an equal chance to register names during theinitial launch phase, .info names will be registered usinga multi-round batch process similar to the one used forsunrise period applications. Using this process, Afiliaswill randomly select applications from batches submittedby each registrar. This process is an alternative to a purefirst-come-first-served system which could operate to theunfair advantage <strong>of</strong> those with mechanized registrationscripts. This batch process will last approximately threeweeks, after which Afilias will process applications on areal-time basis.3. .info Begins Operations. Names awarded during thesunrise period will become operational one week after thebeginning <strong>of</strong> the general application and registrationprocess. The remainder <strong>of</strong> the awarded info names willbecome operational promptly after Afilias processesthem.374These policies are contractual in nature and already there hasbeen concern over their implementation; NeuLevel was reportedlythreatened with legal action over the random allocation <strong>of</strong> .biz inthe face <strong>of</strong> competing trademark holders. Such a challenge willcall into question the power <strong>of</strong> this new contractually basedinformational property regime to effectively operate. In this type<strong>of</strong> challenge, the power <strong>of</strong> contract to allocate “some” <strong>of</strong> the value<strong>of</strong> digital property created under statute will be closely considered.This may, in turn, lead parties to further contemplate the values374. Id.

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