mammoth mountain ski area's response to global warming
mammoth mountain ski area's response to global warming
mammoth mountain ski area's response to global warming
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• Facts:– The climate will change– Our guests want <strong>to</strong> enjoy the outdoorsMoving Forward• Implication:– Without consistent snowfall, we must find new innovative ways <strong>to</strong> “entertain”our guest in the outdoor, alpine environment– If we don’t innovate then the company is not sustainable• Strategy– Mammoth must foster a culture that rewards and capitalizes on innovation– No idea is <strong>to</strong>o nebulous nor <strong>to</strong>o small– We must be agile and able <strong>to</strong> adapt <strong>to</strong> changing business conditions
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