Caterpillar - Finning Canada

The Finning FocusA New Identity, anEnduring CommitmentAfter 72 years of operation, Finning hasarrived at another milestone. The 35-year-old double bars of our old logo willbe traded for a new, fresh look at FinningInternational operations in Canada, theUnited Kingdom and South America. We’llphase in this new brand identity over thenext couple of years.The new look keeps Finning in step withour business partner Caterpillar, whichadopted its new scheme three years ago.The move to a more consistent brand imagemirrors what we’re striving for in our relationshipswith you, our valued customers.Namely, we always want to help you getmore out of the business you’re in – whetherit’s doing landscape work in a residentialneighbourhood or moving tonnes of overburdenat a mine site.Looking back, that’s been our focus sinceEarl B. Finning hung the first Finning signon a Vancouver building back in 1933. Hismotto was: “We service what we sell.” Thoseare our roots, the groundwork of our business,even today.Since that time, the Finning team hasdeveloped a sophisticated range of servicesdesigned to keep owners of rugged, dependableCat equipment running at full capacity.Finning’s innovative approaches continueto attract the best and the brightest problem-solversin the industry. From the earlypioneers who kept customers’ equipmentup and running as they built a province,we have evolved into a modern tech-savvyinternational workforce. Today, Finningdeploys industry-specific solutions to maximizemachine productivity.I trust you’ll view our new brand identityas evidence of our continued commitmentto your success. We’re here to help you experiencethe thrill that comes from achievingand surpassing the goals you’ve set for yourselfand your business.Your partner along the journey, is the resourceful,professional, approachable, andnow, new look Finning team. We look forwardto serving you – for the next 70 yearsand beyond.The New Face of FinningIAN REID, PRESIDENT, FINNING (CANADA)THE NEW LOOK will be phased in at all Finning International operations worldwide over thenext few years.(Below) Original Finning sign goes up on a Vancouver building early in Finning’s history.4 TRACKS & TREADS • Summer 2005 www.finning.ca