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<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Contents03WelcomeMark Otty — EMEIA AreaManaging Partner05 Interviews12Philip HourquebieRegional Managing Partner — CSE21Vladislav SeveraHead of TAS — CSE04 Executive summary of top tipsfrom our <strong>leaders</strong> on how tomake <strong>the</strong> <strong>mix</strong> <strong>work</strong>05Andy BaldwinRegional Managing Partner — FSO14Donato lacovoneRegional Managing Partner — Med23Manjot SinghExecutive Director, Tax — MENA07Cameron CartmellEMEIA Head of Hospitalityand Leisure15Pieter JongstraPartner, Assurance — BeNe25Joe WattRegional Managing Partner — CIS09Andy EmburyEMEIA Advisory Leader17Vishal MalhotraPartner, Tax — India27 What will be different whenwe achieve a breakthrough indiversity and inclusiveness?10Harry GaskellAdvisory Managing Partner — UK&I19Kuben MoodleyPartner, Assurance — Africa2


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014WelcomeMark OttyEMEIA AreaManaging PartnerSince 2009, when we started to focus on Diversityand Inclusiveness (D&I) collectively across Europe,Middle East, India and Africa (EMEIA), we haveseen some impressive progress in our journey toachieving a diverse and inclusive <strong>work</strong>place. Wehave seen <strong>the</strong> number of women being promotedto partner increase from 15% to 21%, we havemany more women in <strong>leaders</strong>hip positions thanwhen we started and, in all of our Regions, we haveexpanded our focus from purely gender to o<strong>the</strong>raspects of difference.We know from both internal and external researchthat <strong>the</strong> most effective teams are diverse, and thatis why Vision 2020 calls for us to “make differencematter.” Our success in <strong>the</strong> market will dependon <strong>the</strong> individual talent that we are able to attractand retain and how well we can leverage thistalent to <strong>work</strong> collectively as part of our highestperformingteams.There are many ways of doing this, and <strong>the</strong> criticalfactor for success is leading inclusively. I <strong>work</strong> withinclusive <strong>leaders</strong> across <strong>the</strong> organization on a dailybasis — people who seek out different perspectives,encourage a “speak up” environment and makeI see it in <strong>the</strong> way <strong>the</strong>y team, <strong>the</strong> respect <strong>the</strong>y showto <strong>the</strong>ir colleagues, <strong>the</strong> passion in <strong>the</strong> way <strong>the</strong>y goto market and <strong>the</strong>ir understanding of <strong>the</strong>ir ownframe of reference and that of o<strong>the</strong>rs.I am delighted to take <strong>the</strong> opportunity ofInternational Women’s Day to recognize some ofthose <strong>leaders</strong> who are setting <strong>the</strong> tone from <strong>the</strong>top, and we have taken <strong>the</strong> decision to focus on ourmales in this respect. Too often, <strong>the</strong> gender debatefocuses on women alone — gender, however, ismen and women, and it is only when we engagewith our men on <strong>the</strong> gender agenda that we willmake real progress.In <strong>the</strong> coming pages, you will meet 12 male<strong>leaders</strong> who have all been on personal journeysto leading inclusively and who will share withyou some of <strong>the</strong>ir thinking and some of <strong>the</strong>things that <strong>the</strong>y have done to make a difference,by valuing difference.“ Inclusive <strong>leaders</strong> encouragea ‘speak up’ environment.”“ We have seen <strong>the</strong> number ofwomen being promoted topartner in EMEIA increasefrom 15% to 21%.”“ Our success in <strong>the</strong> marketwill depend on <strong>the</strong> individualtalent that we are able toattract and retain.”3


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Executive summary of top tips from our <strong>leaders</strong> on how to make <strong>the</strong> <strong>mix</strong> <strong>work</strong>1Engage at all levels of your talent pipeline — support informalmentoring, reverse mentoring and formal sponsorship.6Be bold — provide stretch assignments, question <strong>the</strong> “rules,”challenge mindset and counter assumptions.2Set targets — know what you are trying to achieve.7Be innovative with flexible non-traditional career paths.3Establish accountability for progress.8Make sure that <strong>the</strong>re are opportunities for our people tore-enter <strong>the</strong> <strong>work</strong>force at all levels.4When recruiting, insist that all short lists are gender diverseand, if <strong>the</strong>y are not, ask why?9Make sure that D&I doesn’t slip off <strong>the</strong> agenda when you arepushing for growth and high performance.5Promote flexible <strong>work</strong>ing on a non-gender basis and set <strong>the</strong>tone from <strong>the</strong> top.10Engage with your clients on this topic and share what youare doing.4


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Leading inclusively across multiple locations1,000 staff <strong>work</strong>ing outside <strong>the</strong>ir home countryat any one time, we are now a highly internationaland mobile business, and having a multiculturalmindset is a prerequisite for us. While we havedriven home <strong>the</strong> ‘international’ message across<strong>the</strong> business ourselves, initially we encouraged <strong>the</strong>Financial Services Organization (FSO) partners andpeople to follow <strong>the</strong> lead from our host country,in terms of messaging and focus on genderdiversity,” says Andy Baldwin.Around 18 months ago, <strong>the</strong> FSO <strong>leaders</strong>hip teamdecided to shift strategy around gender andbecome more active and directive — no leavingpartners and staff to “opt into” host countryinitiatives in countries such as Germany, Spainand Italy. They decided gender needed to be given<strong>the</strong> same emphasis and importance in <strong>the</strong> FSOa relatively poor performance around <strong>the</strong> genderagenda and also <strong>the</strong> changing nature of <strong>the</strong>more female executives.In <strong>the</strong> marketplace, it is about how better toleverage and connect with clients. “In <strong>the</strong> FSO,we have always had more partner engagementwhen we link any initiatives to clients. We have <strong>the</strong>organization’s largest concentration of multinationalaccounts — so we have tried to leverage this. Wenow have a <strong>work</strong> stream looking at how to createnet<strong>work</strong>s for clients across borders, <strong>work</strong>ing withwomen in senior roles in <strong>the</strong> industry.”Andy is emphatic: “Top-down targets for mybusiness don’t <strong>work</strong>. You arrive at an overall targetdifferences. As a team, we have set ourselves<strong>the</strong> challenge to at least match <strong>the</strong> host countryperformance on gender. Once we have done this,we <strong>the</strong>n set a target to go beyond that (for gender)in terms of ‘best in class.’”He is also having <strong>the</strong> FSO business look at talent onall levels. “We have 13% female partners overall —that is <strong>the</strong> average across 12 countries in verypromoted 121 partners, hired approximately 70and transferred a few, but I think, out of our directentry partners, only a handful were women. Whichmeans that we have been much more successful atgrowing ourselves,” he says.“Whereas, before, <strong>the</strong> FSO was promoting a highpercentage of those women who had alreadywas happening at senior and manager level,” headds. We now have programs in place to identifyhigh-potential female seniors to help <strong>the</strong>m gainmore visibility and support <strong>the</strong>ir choices for<strong>work</strong>-life balance.“We are also now insisting that direct entry partnershortlists are gender diverse,” he says. “Werecognize now that, if you’re drawing from a poolwhich we probably hire 20–25 a year, we need tosee a couple of hundred individuals. In some partsof <strong>the</strong> advisory business where we are trying togrow — such as technology — <strong>the</strong>re may be fewerwomen, but <strong>the</strong>re are more female candidates instrategy or tax.”Paying attention to culture means including bothsexes in <strong>the</strong> conversation. “We also have a <strong>work</strong>stream looking at how to promote agile <strong>work</strong>ing ona non-gender basis: when you have men and womenwilling to engage in agile <strong>work</strong>ing, it stops beingseen as ‘<strong>the</strong> woman’s option,’” he says.Andy BaldwinRegional ManagingPartner — FSOAndy Baldwin is <strong>the</strong> Regional Managing Partnerfor <strong>the</strong> EMEIA Financial Services Organization(FSO), a diverse region made up of over a dozencountries. He is also Chair of <strong>the</strong> Global FSOMarkets Executive. Previously AIBD leaderfor EMEIA FSO, he has held a number of o<strong>the</strong>r<strong>leaders</strong>hip positions at <strong>EY</strong>.“ We insist that short lists aregender diverse.”Interview5


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Leading inclusively across multiple locationsLeadership on setting <strong>the</strong> right tone has to comefrom <strong>the</strong> top, he suggests. “I don’t do meetings ona Monday before 10:30 because I usually take mydaughters to school. People who have <strong>work</strong>ed withme know this is part of my routine. The same is truefor some of <strong>the</strong> team who leave earlier on a Fridayto pick up <strong>the</strong>ir children from school,” he adds.There is change in <strong>the</strong> air, he believes. “Now, peopledo say ‘I want to <strong>work</strong> four (or even three) days as apartner.’ There is also more recognition that a highlymotivated individual <strong>work</strong>ing three to four dayscan be far more effective: if we can manage clientrelationships, <strong>the</strong>n it is a great result.”In his own <strong>leaders</strong>hip team of around 20 people,<strong>the</strong>re are four women leading service lines,functions or market segments. “It is important <strong>the</strong>yare seen to be playing key roles on <strong>the</strong> <strong>leaders</strong>hipteam. However, we have used <strong>the</strong> creation of some‘deputy roles’ across <strong>the</strong> business to build a pipelineof future female <strong>leaders</strong>,” he says.“A number of <strong>the</strong> FSO Regional Leadership teamhave been toge<strong>the</strong>r for a while; by most KPIs wehave been quite successful,” says Andy. But ata recent <strong>leaders</strong>hip <strong>work</strong>shop led by a diversityconsultant nine months ago, he had a bit of ashock. “I had thought as a team we were all on <strong>the</strong>same page regarding <strong>the</strong> nature of our genderchallenge and <strong>the</strong> priority we collectively attachedto improve it. I realized during that session wehadn’t created <strong>the</strong> (right) baseline as a <strong>leaders</strong>hipteam. We were also so focused on achieving growth,our performance culture and all our objectiveswere based on <strong>the</strong> numbers. The drive of energywas going into achieving <strong>the</strong> objective and notnecessarily on how it was being achieved. While all<strong>the</strong> team accepted gender was important, it feltlike we were prepared to compromise on genderprogress to achieve <strong>the</strong> growth goal.“It constantly needs to be reprioritized. In <strong>the</strong>years that FSO has been a success, internationaldiversity has progressed — but gender progresshas not moved forward in <strong>the</strong> way we would haveexpected. As a team, we now recognize we need tokeep putting it among <strong>the</strong> targets we want to hit asa business. If you don’t have a target, <strong>the</strong>n whenyou focus on <strong>the</strong> top three things you are trying toachieve, it falls away …“It was a real lesson for me. If you grow a businesswith a certain cadence, you have to make sure of <strong>the</strong>agenda all <strong>the</strong> way through it. It’s not that <strong>the</strong> issueis not important to people, it’s just that achieving<strong>the</strong> goal can become more important ra<strong>the</strong>r thanhow you achieve it, unless you pay real attention.”“ ... when you have menand women willing toengage in agile <strong>work</strong>ing,it stops being seen as ‘<strong>the</strong>woman’s option.’”InterviewAndy Baldwin6


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Using new ways of <strong>work</strong>ing to retain your high potentialsCameron Cartmell takes little credit for what hecalls a “relatively balanced” EMEIA team by genderat quite a senior level — four of <strong>the</strong> country leadsout of eight or nine key countries are women.“It is nothing I have done,” he says, but hisattitudes to both gender and <strong>the</strong> <strong>work</strong>place speakfor <strong>the</strong>mselves.make it <strong>work</strong> for <strong>the</strong> team and get it right that is<strong>the</strong>y move up to more senior levels, even if <strong>the</strong>yevenings are sacred and I leave at 17:00 unlesssomething falls off a cliff. Everyone knows that.It is undeniably harder when you are more junioras you have to be on site with a client for <strong>the</strong>interaction, but in order to retain people, we have to“In all of what we do, we mustn’t draw blackClients can sometimes be quite concerned aboutyou can do it and be honest about what you aredoing. The more mature clients are having to dealwith <strong>the</strong>se same issues. The feedback I have hadfrom my key ‘retains’ in this space shows thatdealing with <strong>the</strong> <strong>work</strong>load in a different way is<strong>work</strong>ing,” he says.He suggests <strong>the</strong>re is no real reason why someonecannot be a partner if <strong>the</strong>y wish to <strong>work</strong> only fourdays — or even three — a week. “I would imagineit may be easier in certain parts of <strong>the</strong> businessa week, you need to be incredibly disciplined asan individual. You also need to put contingenciesin place. It needs a great deal of careful planningon project delivery-type <strong>work</strong> when everyoneis resource-restrained.”When it comes to <strong>the</strong> UK team, he has a largenumber of women <strong>work</strong>ing for him. Is it becausehe is keen on “having open conversations”? “Well,I counsel two or three women and I was not doingthat two years ago, so maybe it is because <strong>the</strong>ynatural development. Once you get senior rolemodels in a team, it becomes self-perpetuating,”he says.However, three of <strong>the</strong> most senior members on histeam are currently all on maternity leave. “Whenit happens, we deal with it by bringing o<strong>the</strong>r seniorpeople onto teams and tapping a breadth of peopleat <strong>the</strong> level below with some experience. We alsodeliberately make sure <strong>the</strong>re are men available in<strong>the</strong> pipeline.”Crossing levels of grading when promoting peoplemay be essential for gender diversity, he suggests.“You can have a woman with partner potentialwho is anxious at <strong>the</strong> prospect because of familycommitments. So she is interested and does notwant to stand still in her career because of a thirdchild. The question here may be to create a newoption to suit her,” he says.Cameron CartmellEMEIA Head ofHospitality and LeisureCameron Cartmell is an Assurance Partner in<strong>EY</strong> UK and Head of Hospitality & Leisure forEMEIA. He has specialized in <strong>the</strong> sector for <strong>the</strong>past 16 years with a particular focus on <strong>the</strong>hotel and betting and gaming industries. Untilhe handed over <strong>the</strong> responsibility at <strong>the</strong> startof 2014, he also co-chaired <strong>the</strong> UK and Ireland(UK&I) Gay, Lesbian, Bisexual and Transgender(<strong>EY</strong>GLES) Net<strong>work</strong> for over six years.“ The feedback I have hadfrom my key ‘retains’ in thisspace shows that dealingwith <strong>the</strong> <strong>work</strong>load in adifferent way is <strong>work</strong>ing.”Interview7


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Using new ways of <strong>work</strong>ing to retain your high potentials“How can we promote <strong>the</strong> concept of <strong>EY</strong> as apeople and say: ‘You have a choice between twooptions’?” he asks. “We have to practice whatwe preach. There are points in a person’s careerwhere key decisions have to be made about <strong>the</strong>irprogression. They can’t be given a binary choice.We are a business and, as business people, weThe model for <strong>the</strong> partner role also looks verydifferent now from how it did 10 years ago, and10 years on it will look different again, he suggests.“In order to retain a diverse <strong>work</strong>force, <strong>the</strong>yhave to look different from how <strong>the</strong>y do now,”says Cameron.His active involvement in <strong>the</strong> <strong>EY</strong> UK Net<strong>work</strong><strong>EY</strong>GLES was a time of considerable change. Whileseven years ago <strong>the</strong>re were between 30–40members, today <strong>the</strong>re are about 270. “One of<strong>the</strong> biggest challenges was engagement of <strong>the</strong>lesbian community. Originally, none of <strong>the</strong> eventswere focused on women, so we changed that, butmembership is around 30%. I do think it is a little bittougher for women to ‘come out’ in <strong>the</strong> <strong>work</strong>place.”His own experience suggests, however, that beingsupported — and feeling that you are — is key to<strong>the</strong> link between inclusion and progress for <strong>the</strong>business. “I came out when I started <strong>work</strong>ingfor <strong>EY</strong>, and seeing <strong>the</strong> importance of a supportmechanism for people was critical in that decision.Communication on all fronts helps, whe<strong>the</strong>r it isThe biggest challenge lies in ensuring that oursenior people and <strong>leaders</strong> educate <strong>the</strong>mselveson what <strong>the</strong>y need to do to create <strong>the</strong> righta leader, you need to realize it is about takingfrom clients — until you demonstrate it <strong>work</strong>ingfor <strong>the</strong>m.”“ There are points in a person’scareer where key decisionshave to be made about <strong>the</strong>irprogression. They can’t begiven a binary choice.”InterviewCameron Cartmell8


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Combining personal sponsorship with a more policy- and data-driven approachWhen it comes to gender diversity and opportunity,concentrates <strong>the</strong> mind,” says Andy Embury, EMEIAAdvisory Leader. He has an 18-year-old daughtercurrently doing subjects at A level that havetraditionally been regarded as “male dominated:”maths and science. “She’s every bit as good asany guy — and I would like to think she will have <strong>the</strong>same opportunity,” he adds.Giving women opportunities all <strong>the</strong> way up to<strong>the</strong> top of <strong>the</strong> ladder in more senior positions isnot just an argument about “fairness,” he says.“In <strong>the</strong> last few years, we have seen a shift in <strong>the</strong>debate around gender diversity. Of course, <strong>the</strong>reis merit to <strong>the</strong> argument that it is about equality,but <strong>the</strong> business logic is also compelling. In ourkind of business, we <strong>work</strong> alongside clients everyday. As <strong>the</strong> makeup of our clients’ executive rankschange, if we show up with a team that does notcompetitive disadvantage.“While <strong>the</strong> intellectual argument has beenassimilated into <strong>the</strong> received wisdom, <strong>the</strong>re isa lot to do to move <strong>the</strong> dial at <strong>the</strong> pace we needand want. It takes a long time to grow people,but I think <strong>EY</strong> has picked up <strong>the</strong> pace in <strong>the</strong> last18 months and moved from a situation where wehad lots of good but isolated initiatives in differentparts of <strong>the</strong> world to a position where we havea much more cohesive strategy. Ano<strong>the</strong>r wayof putting it is that we’ve moved from having anumber of senior people who are committed anddriving a number of interesting initiatives to havingcommitted <strong>leaders</strong>hip with a joined-up plan.”Sitting on two <strong>EY</strong> management boards — <strong>the</strong> EMEIAOperating Executive and <strong>the</strong> Global AdvisoryExecutive Committee — he says, “With close to30,000 people in our Global Advisory businessand more than 13,000 in EMEIA, we have tocombine personal sponsorship with a more policyanddata-driven approach in <strong>making</strong> sure we aretackling unconscious bias and driving systemiccultural differences. Taking a global perspective,we will come unstuck if we try to apply <strong>the</strong> samepractice everywhere, irrespective of local customs,laws and cultures. We should be deploying leadingpractice — and seeing some competitive advantagefrom it — in each of <strong>the</strong> societies in which weoperate. In that sense, <strong>the</strong> common <strong>EY</strong> policy isto be deploying market-leading practice.“Women who are capable and have <strong>the</strong> ‘rawmaterial’ to progress also need to play <strong>the</strong>ir partin putting forward a convincing proposition for<strong>the</strong>mselves,” he says. In recognition that “<strong>the</strong>re isAndy sponsored a pilot program three years agothat has since been extended to o<strong>the</strong>r servicelines. Women considered to be within a year or soof being a candidate for promotion to partner areoffered an event that helps <strong>the</strong>m approach andprepare for <strong>the</strong> promotion process in <strong>the</strong> best waypossible. “We’ve had fantastic feedback from thosewomen attending this event — and we completed<strong>the</strong> third annual program across all EMEIA servicelines in November,” he says. “It’s just one piece in<strong>the</strong> jigsaw, but one that has made a difference fora number of our senior women.”Andy EmburyEMEIA Advisory LeaderAndy joined <strong>EY</strong> in 2008 from IBM, wherehe was General Manager of Global BusinessServices for <strong>the</strong> UK, <strong>the</strong> Ne<strong>the</strong>rlands, <strong>the</strong> MiddleEast and South Africa. Before that he wasManaging Partner of PwC Consulting in <strong>the</strong> UK.He has been EMEIA Advisory Leader since 2009.“If we show up with a teamour client, it puts us at acompetitive disadvantage.”“ There is sometimes aglass ceiling.”Interview9


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Achieving a diverse business run by inclusive <strong>leaders</strong>Harry Gaskell is very clear on <strong>the</strong> need to settargets for change, even if <strong>the</strong>y are some way in to<strong>the</strong> future. Rolling three-year targets continue toset <strong>the</strong> tone for UK&I, aiming for 30% female newentrants to <strong>the</strong> partnership and 10% from black,minority and ethnic (BME) backgrounds.“Targets express commitment and are a way todeliver accountability. We’re hoping <strong>the</strong>se twotargets mean our senior partners create whatevermechanism <strong>work</strong>s for <strong>the</strong>m to achieve <strong>the</strong> targets.In Transactions, for example, it is very hard tofrom ethnic minority backgrounds as it is aninternational business — so which target you hityou are in. The onus is on <strong>the</strong> partners to keep“This shift of accountability to <strong>the</strong> senior partnersmeans that we are carrying out about 20 separateinitiatives at <strong>the</strong> moment, because each programneeds to be tailored to particular needs of aservice line. We are ratcheting up pressure on allmanagement to take charge, asking: who is on<strong>the</strong> short list? Can I hire someone a level belowand move her up, with training? These are <strong>the</strong>questions we must all ask ourselves every day.”On <strong>the</strong> “supply side,” reverse mentoring is onemeans of getting one’s hands on what exactlyis going on in <strong>the</strong> business, he suggests. Thereality of a junior person’s life is made clearin a mentoring session with someone who ismany levels apart. “You need that distancebecause <strong>the</strong>n, once a relationship of trust hasbeen established, you get honesty. If <strong>the</strong>re is aare in <strong>the</strong> hierarchy, your reverse mentor is morelikely to tell <strong>the</strong> truth, as you have no direct impacton <strong>the</strong>ir career. In my own reverse mentoring, asa ‘mentee,’ I am learning how partnership at <strong>EY</strong>comes across to a young woman.”Sponsorship programs are ano<strong>the</strong>r key means ofbringing about change. Career Watch is one thattargets women at <strong>the</strong> level at which <strong>the</strong>y usedto leave, and a “more muscular” program hasbeen created for those about to be considered forpartnership. “We are well aware that this year’spipeline will have a certain number of women,but if we looked fur<strong>the</strong>r back, <strong>the</strong>re were more.We need to ask ourselves: where did <strong>the</strong>y go?”he says.“We are giving each woman at a senior level asponsor and <strong>making</strong> it clear to <strong>the</strong> sponsor: ‘If <strong>the</strong>yhave not progressed — why not?’ We are trying toincrease accountability again.“We also need to crack external hiring next. Werecruit 50:50 by gender now at graduate level,but not when we recruit externally — over <strong>the</strong> next12 months, we’ll be revamping senior hiring.”Harry GaskellAdvisory ManagingPartner — UK&IHarry leads <strong>the</strong> Advisory Services practicefor UK&I and has over 25 years’ consultingexperience. He helps organizations make majorchanges to <strong>the</strong>ir business or department,focusing on strategy, process, people and IT.These have included major outsourcing, costreduction and new business creation programs.Sectors he has <strong>work</strong>ed closely with include<strong>the</strong> public sector, retail, pharmaceuticals and“ Targets express commitmentand are a way to deliveraccountability.”Interview10


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Achieving a diverse business run by inclusive <strong>leaders</strong>However, focusing on <strong>the</strong> “supply side” won’t<strong>work</strong> “unless everyone believes that diversity isgood for <strong>the</strong>m as an individual, so we need alsoto keep <strong>work</strong>ing on <strong>the</strong> ‘demand’ of this changeside,” says Harry and persuade partners thatchange is good for <strong>the</strong>m. “Over 18 months, wehave created an Inclusive Leadership Programfor partners. You don’t have to go on it, but youare encouraged to do so. We make a case thatwe will be more successful as a organization if allsenior people become inclusive <strong>leaders</strong> ra<strong>the</strong>r thantraditional <strong>leaders</strong>.”The Inclusive Leadership Program is essential, hesays, to educate <strong>EY</strong>’s <strong>leaders</strong>hip on unconsciousbias and <strong>the</strong> dynamics of recognizing, nurturingand promoting talent every day. “We believe <strong>the</strong>program is unique. There was nothing out <strong>the</strong>re sowe had to develop it ourselves, with <strong>the</strong> help of anexternal consultant — and already half <strong>the</strong> partnershave gone through it.”Harry’s own experience at <strong>EY</strong> suggests <strong>the</strong> needto remind everyone on International Women’s Day2014 why <strong>the</strong>y need to take ownership for change,even if it should be blindingly obvious.“Six or seven years ago, I was running two bigprogram teams <strong>work</strong>ing with <strong>the</strong> UK Government.One was a diverse team and <strong>the</strong> o<strong>the</strong>r one was atraditional team full of white males. The diverseteam was doing a lot better than <strong>the</strong> o<strong>the</strong>r … andthat was no coincidence.“A diverse business run by inclusive <strong>leaders</strong> willmake us <strong>the</strong> best in <strong>the</strong> market. The sooner we canbecome that, <strong>the</strong> better for all of us.”“ Reverse mentoring is onemeans of getting one’shands on what exactly isgoing on in <strong>the</strong> business.”InterviewHarry Gaskell11


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Overcoming myths and preconceptions to change mindsetPhilip Hourquebie does not believe it takes “rocketscience” to bring about fundamental change in<strong>work</strong>ing environments, but he is very sensitiveHe says, “Diversity is a very powerful tool inbusiness and getting diversity through genderparity is a sound business strategy,” but <strong>the</strong>key lies in creating <strong>the</strong> right environment. “It iscritical to create <strong>the</strong> right structure and processesin changing culture: we need to engage our<strong>leaders</strong>hip to ensure <strong>the</strong> way in which evaluationsand promotions are put into effect is considered,”he adds.Moving to CSE three-and-a-half years ago fromAfrica was quite a transition for him. “Africahas a younger population and it has more of a‘can do’ environment. There tends to be moreconservatism here. Nei<strong>the</strong>r is necessarily better,<strong>the</strong>y are just different.”“Today, <strong>the</strong>re are often more female graduatescoming out of university than males. Our problemis how to create a <strong>work</strong>place that is conducive towomen being able to progress <strong>the</strong>ir careers tosenior <strong>leaders</strong>hip positions while, at <strong>the</strong> same time,allowing <strong>the</strong>m to be active in <strong>the</strong>ir families if <strong>the</strong>ychoose to do so,” he says.Philip notes that <strong>EY</strong>’s Work Smart policy — aimed atboth men and women — was recently introduced in<strong>work</strong>ing arrangements, but mindsets can be quitebelieve <strong>the</strong>y can be partners unless <strong>the</strong>y <strong>work</strong>long hours.”“The women who believe <strong>the</strong>y cannot be bothmo<strong>the</strong>rs and partners have often relayedinformation coming from <strong>the</strong>ir line managers,” hesays, <strong>making</strong> it essential that line managers arealso reviewed in terms of <strong>the</strong>ir preconceptions.Work Smart is intended to enable both men and<strong>work</strong> in <strong>the</strong>ir lives. “Women speak of it as <strong>the</strong>organization creating a platform that allows <strong>the</strong>mto get ahead,” he says.Philip is unequivocal about what needs to be doneto bridge <strong>the</strong> gap for women at partner level in <strong>EY</strong>.“You have to identify potential and fast-track itthrough appropriate challenging experiencesand support. Progress is possible — in Turkey, 39%of our partners are women.”It’s about questioning <strong>the</strong> existing rules andrethinking <strong>the</strong>m to catch up with reality, hesuggests, but it isn’t an easy call for everyone. “Wehave a rule that certain job functions cannot be apartner if <strong>the</strong>y are not already at <strong>the</strong> right level ofhierarchy to take on a partner role,” he explains.It’s a rule, so to put forth a candidate who mightbreak it requires a lot of sponsorship — and goingout on a limb, as <strong>the</strong>re is never a guarantee that <strong>the</strong>appointment will <strong>work</strong> out.Philip HourquebieRegional ManagingPartner — CSEPhilip has extensive experience of <strong>work</strong>ing in amulticultural and multinational environment at<strong>EY</strong>, formerly as Regional Managing Partner forAfrica and now as Regional Managing Partnerfor Central and South-East Europe (CSE). He haspersonal experience in many of our service lines,has <strong>work</strong>ed with very large and entrepreneurialclients and is very engaged in developingproductive relationships with governments.“ We should recruit andpromote based on attitudeand talent, <strong>the</strong>n <strong>work</strong> outhow to accommodate anindividual’s unique needs.”Interview12


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Overcoming myths and preconceptions to change mindsetHe found that several women on maternity leavewere not being considered for promotion orperformance recognition “because <strong>the</strong> assumptionwas that <strong>the</strong>y had opted out and now <strong>the</strong>y had towait <strong>the</strong>ir turn.” He points out, “To meet diversitysenior committees, but if it isn’t done on merit,it is counterproductive. Instead, you have toput women in roles for which <strong>the</strong>y might not bepotential to succeed.”“You have to be bold. It’s about providing <strong>the</strong>right experience and realizing individual andorganizational potential — even if sometimes itgoes against all your instincts as <strong>the</strong> ‘right thingto do,’” he says.Mentoring and coaching are important processesto move careers forward. “If you want to helpyoung people at <strong>the</strong> outset of <strong>the</strong>ir careers, youmust spend time with <strong>the</strong>m sharing how youthink.” For senior management, it needs to beabout challenging <strong>the</strong>m on one level and providingsupport through sharing oneself on ano<strong>the</strong>r.With a son and a daughter who are having <strong>the</strong>irconversations” around starting a family andretaining a professional career, he understands ona personal level how demanding <strong>the</strong> young noware of <strong>the</strong>ir employers. “They need to spend timewith children, but <strong>the</strong>y also need to be connectedwith <strong>the</strong> <strong>work</strong>place: <strong>the</strong>se are not easy thingsto resolve. I think we sometimes oversimplify<strong>the</strong>se dilemmas. These are very real choices and,for women, <strong>the</strong>y are often more frequent andchallenging than for men,” he says.“It’s essential to have respectful but openconversations as often as possible,” he suggests.counter assumptions that are made; for example,when women get married, <strong>the</strong> quick judgment, hesuggests, is often, “They will have children next sowe shouldn’t consider <strong>the</strong>m for promotion.”“I have heard some people say <strong>the</strong>y will not hiresomebody who is pregnant or might possibly bepregnant sometime soon — as if anyone knowswhen this might occur! That is not <strong>the</strong> rightquestion to consider. Ra<strong>the</strong>r, we should recruitand promote based on attitude and talent, <strong>the</strong>n<strong>work</strong> out how to accommodate an individual’sunique needs.”“ You have to be bold andrealize individual andorganizational potential,even if it goes against allof your instincts.”InterviewPhilip Hourquebie13


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Engaging with your whole population — both men and women“It has proved critical for us to <strong>work</strong> toge<strong>the</strong>rwith clients as well as women’s associations —international ones — in facing <strong>the</strong> challenge ofmoving toward gender equity. As soon as westarted to do this, we realized two things at once:that we are not alone and that it is an enormousopportunity as well as a challenge,” saysDonato Iacovone.The stories people tell vary greatly as to why <strong>the</strong>reare more men in senior management positions thanwomen, he adds. “Women bring more honesty and agreater capacity to listen and understand. Men andwomen each bring something different, but it is <strong>the</strong>balance of both men and women that is crucial forsuccess. We can see in service lines that, where wehave a better gender balance, we get better results.”He goes on: “Our mistake in <strong>the</strong> past has been inbelieving that to increase <strong>the</strong> number of women insenior positions, we need to talk to men. That is not<strong>the</strong> men.”“It’s also crucial to engage existing femalepartners in ensuring that more women comethrough and so now we make sure we talk tothis is <strong>work</strong>ing much better.”Ano<strong>the</strong>r mistake has been in thinking in <strong>the</strong> pastsays. “By that point it is too late — you need to talkto people before <strong>the</strong>y get to that stage. Womenleave before that because <strong>the</strong>y feel we demand toomuch of <strong>the</strong>m in terms of time and <strong>the</strong>ir perceptionis that, in order to succeed as a woman, you needto make three times <strong>the</strong> effort put in by a man.”Talking to individual women and asking “how canwe support you?” Is <strong>the</strong> way forward, he says. “It’sa long journey from which you might see a result init’s a huge population, but it’s <strong>the</strong> only way and it’s<strong>the</strong> best way — to learn from <strong>the</strong> population itself.”Having taken an internal <strong>EY</strong> project and openedit up to include women’s associations such as<strong>the</strong> Professional Women’s Net<strong>work</strong>, he is nowtrying to involve clients as well, by inviting <strong>the</strong>mto participate in <strong>work</strong>shops. Donato is blunt: “Ifclients are involved, you have to be serious — andyou can’t make mistakes.”“For us, a partnership role equates to amanagement role in a big company. With breakoutsessions including clients, we heard things thatwere not always comfortable to listen to, but werevery helpful.”While client feedback on this initiative is good, hesays many women continue to be very skepticalabout whe<strong>the</strong>r <strong>EY</strong> has real commitment to genderequity, or whe<strong>the</strong>r it is merely following “a trend.”“The next step, <strong>the</strong>refore, is to involve <strong>the</strong> CEOs —not only human resource (HR) directors, but alsomen in <strong>the</strong> most senior positions at <strong>the</strong> top.”The annual CEO Forum in Italy has a large audience,but so far, <strong>the</strong> subject of women has not been on <strong>the</strong>table for discussion. Change toward gender equityis “about changing <strong>the</strong> culture,” he says. “There isnothing more effective than showing a good resultway to show <strong>the</strong> results of a better balanced team.”In his geographical remit, <strong>the</strong> challenges areconsiderable due to what he terms “a differentmindset” from nor<strong>the</strong>rn Europe and <strong>the</strong> UnitedStates, but <strong>the</strong>re are plans afoot for <strong>the</strong> launch of astrategic growth forum to discuss opportunities forgrowth, linked initially to <strong>the</strong> CEO Forum.Donato IacovoneRegional ManagingPartner — MedDonato is <strong>the</strong> Regional Managing Partner for<strong>the</strong> Spain, Portugal and Italy (Med). He has beenPartner and Corporate Finance Leader in 1996and Partner in charge of <strong>the</strong> public sectorin 1997. His industry experience includesextensive <strong>work</strong> in both power and utilities andgovernment and public sectors.“ We can see in service linesthat where we have a bettergender balance, we getbetter results.”“ Talking to individual womenand asking ‘how canwe support you?’ is <strong>the</strong>way forward.”Interview14


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Leveraging <strong>the</strong> power of role models, both internally and externallyrole models when it comes to <strong>the</strong> developmentand promotion of women all <strong>the</strong> way to <strong>the</strong> top.“You start with building awareness. In addition,female role models at all levels make a difference.In my previous role on <strong>the</strong> Dutch board, wehad two female partners, which immediatelymakes us more attractive to women,” he says.Within <strong>EY</strong>, Pieter has been in <strong>leaders</strong>hip roles in<strong>the</strong> Ne<strong>the</strong>rlands and in international teams for<strong>the</strong> last 14 years. It was 2005 when he started tocampaign for diversity in <strong>the</strong> Ne<strong>the</strong>rlands. “Therewas a real need for diversity,” he says. “I saw <strong>the</strong>supply and demand side issues. It was a case of‘what can we supply to our customers and whatcan we demand from our people?’”Then, as Chairman of <strong>the</strong> Dutch Assurancedivision, he started to build awareness at <strong>the</strong>top. “I was trying to set <strong>the</strong> tone in <strong>the</strong> partnergroup, where we had 3% women in partnership —which was ridiculously low and certainly not awhich we operate. We introduced Career Watchand we promoted more women. At <strong>the</strong> end of2013, <strong>the</strong> partner numbers hit 12%. Now <strong>the</strong>starting level for women coming in as graduatesfrom university is 50% — in Financial Year (FY)2009, it was 38%.”He says, “We also need to demonstrate rolemodels to <strong>the</strong> outside world.” The public face of<strong>EY</strong> women at <strong>the</strong> top of <strong>the</strong> organization is veryimportant, but with <strong>the</strong> advent of social media asa means of communication, it is critical to have aninherent culture that lifts itself out spontaneouslyvia social media as “having better chances forwomen.” “Our business needs more and more tomen and women,” he says.The LinkedIn net<strong>work</strong>, widely used now by allprofessionals, is one way, he suggests. “We haveour own diversity program and a parents programprofessionally — <strong>the</strong>se are on LinkedIn in <strong>the</strong>Ne<strong>the</strong>rlands, and <strong>the</strong> partner of <strong>the</strong> employee doesnot have to <strong>work</strong> for <strong>EY</strong> to participate.”Connecting female net<strong>work</strong>s within <strong>EY</strong> to o<strong>the</strong>rorganizations also takes place in <strong>the</strong> Ne<strong>the</strong>rlands,in Europe, he says. “Flexible <strong>work</strong>ing in <strong>the</strong>Ne<strong>the</strong>rlands is part of our DNA. We are very happyto have put into place an awareness and learningthat is part of our culture. There are more equalchances now for men as well as women to have asuccessful career within <strong>the</strong> organization at <strong>the</strong>same time as balancing home commitments.”Part of <strong>the</strong> success of moving <strong>the</strong> partner numbersfrom 3% to 12% has been achieved by settingtargets. “In <strong>the</strong> last four years, 25% of our partnerpromotions have been women. Targets mustalways be higher for <strong>the</strong> new promotions in orderto get parity,” he says.Pieter JongstraPartner, Assurance —BeNePieter Jongstra is an Assurance Partner in <strong>EY</strong>Belgium and <strong>the</strong> Ne<strong>the</strong>rlands (BeNe) and formerManaging Partner of <strong>the</strong> BeNe Region. Pieterhas been with <strong>EY</strong> since 1982. Within <strong>EY</strong> andexternally, Pieter is known for his commitmentto diversity. For <strong>the</strong> last 14 years, Pieter hasheld various management positions in <strong>the</strong>Global, EMEIA and Dutch organizations at <strong>EY</strong>.“ The public face of <strong>EY</strong>women at <strong>the</strong> top of<strong>the</strong> organization is veryimportant.”Interview15


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Leveraging <strong>the</strong> power of role models, both internally and externallyHowever, if you look at <strong>the</strong> numbers, <strong>the</strong>re is stilla big gap between seniority levels — whereas 35%of senior managers. “We need to set tough targetshere in order to achieve female participation,”he says.This may entail “breaking <strong>the</strong> rules” on promotion.“In building awareness, you want to create asituation where individuals open <strong>the</strong>ir minds tonon-traditional promotion. You should not lookat promotion criteria necessarily in <strong>the</strong> same waythat has been followed in <strong>the</strong> past.”Pieter says: “If you look at people who <strong>work</strong> for usat <strong>EY</strong>, <strong>the</strong> majority of hiring decisions are taken bymanagers and senior managers, and unconsciousbias can happen at any level. If you don’t bring in anew culture, <strong>the</strong>n men will simply promote men.”It is all about “mindbugs” — <strong>the</strong> way of thinkingto which people adhere. In order to get rid of<strong>the</strong>m and <strong>the</strong>n focus on how <strong>the</strong>y can impactdecision-<strong>making</strong>.your clients and at university — <strong>the</strong>re you see muchmore diversity than we have at <strong>the</strong> moment.” Headds, “We have come a long way, but <strong>the</strong>re is stillmore to be done. EMEIA <strong>leaders</strong>hip is simply notdiverse enough yet from a gender perspective.There are two women on <strong>the</strong> EMEIA executiveof 21 — it is not good enough.”“ In building awareness, youwant to create a situationwhere individuals open <strong>the</strong>irminds to non-traditionalpromotion.”InterviewPieter Jongstra16


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014“I believe very strongly in team<strong>work</strong> and, for <strong>the</strong>growth of a business in <strong>the</strong> consulting space, itsengine really is its people. Men here are moreprone to changing jobs while <strong>the</strong> women tend to bemore stable, very diligent and committed to <strong>the</strong>ir<strong>work</strong>. Business considerations make it essential to“When I joined Andersen in 1991, we were allexpected to <strong>work</strong> 15 hours a day, but despitethat, I never got a rating higher than three out ofHowever, <strong>the</strong>re was a woman <strong>work</strong>ing <strong>the</strong>re whowe were!”A conservative Indian culture — especially morethan 20 years ago — meant that her parentswanted her home at a reasonable hour, heexplains. Using time to best effect was a traitamong women he noted <strong>the</strong>n and has continued tonotice this through <strong>the</strong> various stages in his careerwhen <strong>work</strong>ing alongside <strong>the</strong>m. To get <strong>the</strong> best outcritical, he says.“Women in India need to deliver at home as well aslot of guilt about leaving <strong>the</strong> children at home when<strong>the</strong>y are away from <strong>the</strong>m. People are a lot morecomfortable with <strong>the</strong> possibility that <strong>the</strong>y can both<strong>work</strong> and get time to spend with <strong>the</strong>ir children.”His own experience in <strong>work</strong>ing with women onbest way forward when it comes to retaining <strong>the</strong>best people. “One woman with young childrenarrangement. While she did so, I handled someof <strong>the</strong> most complex, high-risk and high-valueengagements, which were all very well executedand I was very well supported by her. Theonly change I have made in <strong>work</strong>ing with suchindividuals is to give priority to <strong>the</strong>m and adjust my<strong>work</strong>ing such that I am <strong>the</strong>re when anyone needshelp — and in <strong>making</strong> <strong>the</strong>se adjustments, I haveClients just need <strong>the</strong> <strong>work</strong> done professionallyand on time — that is all, he suggests. “By givingI have also noticed in <strong>work</strong>ing with some of <strong>the</strong>sewomen how much <strong>the</strong>y focus on supportingand developing <strong>the</strong>ir team, which in turn helpseveryone be more effective. I have found that<strong>the</strong> performance.”Vishal MalhotraPartner, Tax —IndiaVishal Malhotra is a Tax Partner based inNew Delhi, with a focus on <strong>the</strong>telecommunications sector. In more than 20years with <strong>EY</strong>, he has played a personal rolein mentoring and coaching women to take up<strong>leaders</strong>hip roles while <strong>work</strong>ing within a culturewhere it is not always easy to do.“ I have found that <strong>the</strong> greater<strong>the</strong> performance.”Interview17


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014<strong>EY</strong> is not necessarily required to be passed onto clients. “They get services as before and, bywe can ensure <strong>the</strong> clients get appropriate facearrangement is not required to be broadcast.There is no need,” he says. “It is essential to havea good <strong>work</strong>ing relationship with your team. If youcan’t do a piece of <strong>work</strong>, it isn’t important whodoes it as long as it is done and you cover eacho<strong>the</strong>rs’ gaps. If <strong>the</strong>re is a criticality, you do have toput everything else aside.”Flexibility also means that he gets “more face timewith members of <strong>the</strong> team when senior memberscan’t make it, which gives o<strong>the</strong>rs a chance to comeforward. It means we create a more comfortable<strong>work</strong>ing environment that crosses age and o<strong>the</strong>rbarriers,” he says.He adds a cautionary note to his enthusiasmgenerally measure performance by <strong>the</strong> numberare delivering. Women get demotivated whencolleagues pass remarks and make disparagingcomments. People do talk — and <strong>the</strong>re isresentment when someone is seen ‘moving up’while not being visibly <strong>the</strong>re all <strong>the</strong> time.“We need a lot more education. Women have somany responsibilities that <strong>the</strong>y have to be viewedwithin <strong>the</strong> overall context of <strong>the</strong>m all,” he says.He also feels strongly about not doing a“hard sell” on being partner. “We should not becoaxing everyone to aim to become a partner.of revenue, of visibility and of <strong>the</strong>ir time — manywomen don’t want that pressure, <strong>the</strong>y want tobecome partners when <strong>the</strong>y are good and ready totake <strong>the</strong> plunge.“We don’t want to force people into partnership.By promoting <strong>the</strong>m to <strong>the</strong> level at which <strong>the</strong>yare comfortable, we make <strong>the</strong> best of <strong>the</strong>m and<strong>the</strong>y make <strong>the</strong> best of <strong>the</strong> position. Pressures oncareer,” he adds.“ By promoting our people to<strong>the</strong> level at which <strong>the</strong>y arecomfortable, we make <strong>the</strong>best of <strong>the</strong>m and <strong>the</strong>y make<strong>the</strong> best of <strong>the</strong> position.”InterviewVishal Malhotra18


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014“Gender equality continues to challenge us hereon <strong>the</strong> African continent. Within South Africa, thischallenge is compounded by <strong>the</strong> country’s apar<strong>the</strong>idlegacy that has left our black people, mainly blackAfrican women, at a disadvantage in as far asequal access and opportunities are concerned.To this end, our Region’s (South Africa) focusis to improve opportunities and representationof our underrepresented females, namely ourAfrican females. We understand that, in order todo this, we need to attract, engage and help ourfemale employees to see <strong>EY</strong> as <strong>the</strong> place to buildlong-term careers.“Providing <strong>the</strong> right environment is key toretaining our people. Women are different; <strong>the</strong>ybring different perspectives, ideas and solutions to<strong>work</strong> each day. They also have different challengesand employment needs. Our gender empowermentstrategy is, <strong>the</strong>refore, aligned to <strong>the</strong>se differences.Empowering men is also a big part of our strategy.This includes educating men about <strong>the</strong> need for acan bring and equipping our men with soundmanagement skills to be able to manage womenand our diverse <strong>work</strong>forces,“ says Kuben Moodley.and effort has gone into understanding <strong>the</strong> careerdevelopmental needs of women. The Regionhas invested in training programs designed toengage women in some of <strong>the</strong> organization’sstrategic initiatives. The Assurance service linehas also introduced a breakthrough programcalled Masakhane that is targeted mainly at blackwomen. The program aims at assisting youngblack accountants to orientate into <strong>the</strong> companyand into <strong>the</strong> profession by providing support,guidance and net<strong>work</strong>ing that covers topics andfocus areas such as coaching, mentoring, personalbranding and interaction with <strong>the</strong> organization’s<strong>leaders</strong>hip teams.Cultural awareness and stereotyping is alsoa key focus area, and assisting <strong>EY</strong>’s womenpersonal and family demands and professionalaspirations and business needs is important to thisorientation, Kuben explained.Kuben went on to mention that, “The statisticsfor change in South Africa are challenging. As atDecember 2013, <strong>the</strong> country had 36,000 SAICAregisteredchartered accountants. Only 1,300 wereto <strong>the</strong> profession and to any company wanting toattract and retain this under-represented group.“Net<strong>work</strong>s are proving to be a valuable wayto engage and connect our people. The BlackProfessionals Net<strong>work</strong> aims at connecting ourpeople to each o<strong>the</strong>r and to our <strong>leaders</strong>. This hasproven to be an excellent engagement tool and<strong>the</strong> starting place for many relationships. Wehave seen engaged employees remain with us andwill continue to use our net<strong>work</strong>s to improve <strong>the</strong>retention of our female talent,” Kuben says.Kuben MoodleyPartner, Assurance —AfricaKuben Moodley is a Partner in <strong>the</strong> Assuranceservice line in <strong>the</strong> <strong>EY</strong> Africa Region. Heis also <strong>the</strong> partner sponsor of <strong>the</strong> BlackProfessionals Net<strong>work</strong> in South Africa andchairs <strong>the</strong> Assurance Service Line Diversity andInclusiveness Committee.“ Women are different, <strong>the</strong>ybring different perspectives,ideas and solutions to <strong>work</strong>each day … empoweringmen is also a big part ofour strategy.”Interview19


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Kuben advised that, “A new initiative for us is ourtiming. Whereas in <strong>the</strong> past, we waited for ourpeople to settle into <strong>the</strong>ir careers, we now targetour very new recruits. We engage <strong>the</strong>m earlyin <strong>the</strong>ir careers, coach and advise our femaleemployees on career options, provide <strong>the</strong>m withfamily, etc., and assist <strong>the</strong>m with <strong>the</strong> tools tointroduce balance and to integrate life with <strong>work</strong>.”Kuben is a big supporter of “stay interviews”as opposed to “exit interviews.” In <strong>the</strong> next fewweeks, he will be interviewing “every singlemanager to ensure that <strong>the</strong>y understand whatwe need to do to be sure we interact in <strong>the</strong>best way with <strong>the</strong>se challenges. It is essentialto have <strong>leaders</strong>hip from <strong>the</strong> top — you have tolead by example through your actions and byshowing personal engagement. You are onlyable to really understand <strong>the</strong> challenges bybuilding relationships of trust. Relationships are<strong>the</strong> foundations on which we build our businesssuccess, and we know it is what will help us to builda better <strong>work</strong>ing world for our people and beyond.”“Our women who are already here also have a bigrole to play. We have formed strategic relationshipswith women’s organizations and professionalbodies, and we leverage female <strong>leaders</strong> outside of<strong>the</strong> organization as well as those within. To womenalready in <strong>EY</strong>, we say ‘you need to stay to lead<strong>the</strong> change.’”African female chartered accountants, we haveIn ano<strong>the</strong>r push for change at <strong>the</strong> younger levels,<strong>the</strong>re is <strong>the</strong> NextGen program, focusing on<strong>work</strong>ing with young women from disadvantagedcommunities — so as to open up opportunitiesfor careers in our profession. The program isnow in its second year, with pleasing results fromlevel and saying ‘let’s play a larger role in <strong>the</strong>community for change,’” he says.“ To women already in <strong>EY</strong>, wesay ‘you need to stay to lead<strong>the</strong> change.’”InterviewKuben Moodley20


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Making delivery trump visibility when assessing performanceVladislav Severa is modest about his contributionto <strong>the</strong> agenda for gender equity at <strong>EY</strong>, but as soonas he starts to speak about both <strong>the</strong> obstacles and<strong>the</strong> opportunities for women all <strong>the</strong> way to <strong>the</strong> topof a professional <strong>work</strong>ing environment, it is clearthat he has been a source of great support forwomen — and continues to lead <strong>the</strong> charge.“We had a good inheritance from <strong>the</strong> past in TAS.Seven out of 26 partners are women and moreare on <strong>the</strong>ir way. Flexible <strong>work</strong>ing arrangementsare now open to everyone and women are using<strong>the</strong>m well. You can <strong>work</strong> evenings or mornings orweekends — as long as you show commitment,”says Vlad.<strong>work</strong>ing package at <strong>the</strong> beginning of 2013. “Havinga policy is one thing — having it consistently appliedand used is ano<strong>the</strong>r. I would not describe <strong>the</strong> takeup of <strong>the</strong>se policies as having been an avalanche,but it only takes one or two pioneering colleagues tomake it a success — we need to collaborate closely tomove it forward,” he adds.It is important, he believes, to identify <strong>the</strong> risks orobstacles stopping individuals, especially women,will <strong>the</strong> rest of <strong>the</strong> team see it?” He says. “It is aimportant part in that. The big concern for womensight and out of mind.’“He thinks that perception is “rightly so. Seniorteam members still tend to be rated partly on <strong>the</strong>irvisibility. We need to get <strong>the</strong> message across thatdelivery is <strong>the</strong> most important factor and that itapplies to everyone.”The way to deliver <strong>the</strong> message, he believes, isthrough “constant talking. We need to get everyoneon <strong>the</strong> same level of understanding. When peopleactually have to think about <strong>the</strong> difference betweendelivery and visibility, <strong>the</strong>n it is time to say thatmindful efforts have to be made into how we view<strong>the</strong>m. It is not just about how <strong>the</strong>y smile at us visiblyevery day in <strong>the</strong> corridors, but how pleased, howhappy, <strong>the</strong>ir clients are with results.”He has been putting particular importance onperformance appraisals. “They have two majorcomponents: <strong>the</strong> quality of <strong>the</strong> <strong>work</strong> and <strong>the</strong>interaction, on <strong>the</strong> selling side, with clients. Flexiblecomponent than <strong>the</strong> second. You cannot avoid <strong>the</strong>interaction and <strong>the</strong> high demands of meetings withclients,” he says.Fur<strong>the</strong>rmore, when it comes to women on <strong>the</strong> clientside, it becomes complicated. “They <strong>the</strong>mselves arevery strict regarding <strong>the</strong>ir time. They mostly will notlet it intrude family space. This means that we needto have <strong>the</strong> same understanding for our own womenand make sure we do not clash with family timewhen we set up our client or team meetings.”There is a mismatch, he suggests, because “<strong>the</strong>most senior positions on <strong>the</strong> client side seem notissue for a professional services organization —how to mimic <strong>the</strong> behavior of women on <strong>the</strong> clientside. These demands are societal and men havemore freedom.”Vladislav SeveraHead of TAS — CSEVladislav Severa is Head of TransactionAdvisory Services (TAS) for Central and SouthEastern Europe. Based in <strong>the</strong> Czech Republic,he has been at <strong>the</strong> forefront when it comes toincreasing <strong>the</strong> number of women in TAS.“ The big concern for women<strong>work</strong>ing you are ‘out sightand out of mind.’”Interview21


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Making delivery trump visibility when assessing performanceIf he could dictate <strong>the</strong> level of importance givento diversity and inclusion activities, he would putin terms of importance. “When we are <strong>making</strong>university visits, we try to bring more and morewomen in as role models: <strong>the</strong>y are <strong>the</strong> visible signsof achievement,” he says.He adds, “Later on in <strong>the</strong>ir lives, we needsponsorship and coaching if we are not to lose<strong>the</strong>m. Even if we recruit 60% men and 40% womenin TAS at <strong>the</strong> moment, we lose <strong>the</strong> women fur<strong>the</strong>rup. There is unconscious bias at <strong>work</strong>.”The reputation of TAS does not help <strong>the</strong> causeof promoting women, he suggests. “TAS ishistorically equated with <strong>the</strong> scenario that, if aclient calls you and it has been two minutes since<strong>the</strong> call, you need to get on a plane at once — as ifyou are a parachutist on duty in a war. We need tobreak that perception. If it is not perception, butjust popular myth of <strong>work</strong>ing habits, <strong>the</strong>n we needactually needs to be done.”Turkey is <strong>the</strong> anomaly in CSE, which he attributesto it being “very young, very dynamic and acountry where <strong>the</strong> level of aspiration is very highfor women. They are comparatively much moredemanding of <strong>the</strong>ir future.”But if Turkey is regarded as “<strong>the</strong> exception,” <strong>the</strong>lesson for <strong>the</strong> norm in terms of <strong>the</strong> progressof women is: “To be aware, we need cautious,thoughtful, mindful thinking all <strong>the</strong> time. Whydoes it happen that women don’t get to <strong>the</strong> top asoften? Are we being unreasonable in asking thateveryone needs to be on call 24/7? Or if this is not<strong>the</strong> cause for imbalance, <strong>the</strong>n what is it?” he asks.“Tone from <strong>the</strong> top” is a key message in all of this,he says, but so is <strong>work</strong>ing from <strong>the</strong> bottom up andcome forward to take <strong>the</strong>m.“ We need to break <strong>the</strong>popular myths about<strong>the</strong> <strong>work</strong> that actually needsto be done.”InterviewVladislav Severa22


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Impacting <strong>the</strong> gender agenda in an emerging marketWhen it comes to supporting <strong>the</strong> cause of womenin <strong>the</strong> <strong>work</strong>place, Manjot Singh is a man with ahas seen <strong>the</strong> Middle East evolve, with a small,In that time, a great deal has changed in <strong>the</strong><strong>work</strong>place and around <strong>the</strong> issue of <strong>the</strong> progressionof women.“We still need to mark International Women’s Day —because if we don’t keep talking about this subject,things will not change fast enough,” he says. Whenhe arrived in Oman, it was an all-male departmentof four people. Today, it amounts to a team of 35,some 15 of whom are women. “I have never feltthat <strong>the</strong>re is any difference on performance when<strong>work</strong>ing with women, but <strong>the</strong>y bring in a humantouch as well. By including <strong>the</strong>m, we immediatelyget a different perspective,” he adds.He has been a strong supporter of young Omanigraduate recruits and women in <strong>the</strong> service lineand has facilitated training for <strong>EY</strong> in <strong>the</strong> MENARegion and at milestone events. Such programsof 1,200 people under one roof are hugelyinspirational, he says. “There are breakoutsessions with a class of 25 individuals fromdifferent cultures and nationalities, and it hasnever been divided by gender. It is about sharingexperiences across regions and touching lives. As Ialways tell my own children, that is what educationis all about.“From Oman and <strong>the</strong> entire EMEIA Area, peoplecome toge<strong>the</strong>r and, when young minds realize<strong>the</strong>y are placed equally on <strong>the</strong> same platform, <strong>the</strong>yshare <strong>the</strong> stories that cause change. As emergingmarkets have become a focal point for <strong>the</strong> West,<strong>the</strong> close-knit family obligations demanded ofwomen are changing. It is easier now for <strong>the</strong>m tolift <strong>the</strong>mselves up and focus on <strong>the</strong>ir career, with<strong>the</strong> help of an organization like <strong>EY</strong>.“The personality you wear depends on <strong>the</strong>pressures of society and <strong>EY</strong> — providing anopportunity can give individuals <strong>the</strong> ‘push toachieve,’” he says. “It is all about providingopportunity,” says Manjot. It is only in <strong>the</strong> lastemerged into <strong>the</strong> <strong>work</strong>place, he says. “If you walkinto banks, you will see that 60% of <strong>the</strong>m arewomen — it is only a matter of time until we see lotsof <strong>the</strong>m in executive positions.“Today’s women, who are married with children,would also like <strong>the</strong>m to have <strong>the</strong> opportunities<strong>the</strong>y did not have — and that is ano<strong>the</strong>r generationour women and when I go out as an executive in agrowing organization and talk to <strong>the</strong>m, it’s amazingto see <strong>the</strong> engagement. It is a great feeling when<strong>the</strong>y come back to see me saying ‘Here’s <strong>the</strong>photograph of us toge<strong>the</strong>r when I was a senior;now I am a manager … and I want to be a partner.’”Manjot SinghExecutive Director,Tax — MENAManjot Singh is an Executive Director in MuscatTax and a committed advocate for <strong>the</strong> genderagenda in MENA. He also is an experiencedfacilitator at various Tax technical andmilestone events for <strong>EY</strong> across EMEIA. He hasbeen with <strong>the</strong> Muscat practice for 16 years andis based in Oman.“ By including women,we immediately get adifferent perspective.”Interview23


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Impacting <strong>the</strong> gender agenda in an emerging marketHaving just returned after facilitating a Taxlearning event in Dubai, where he spoke to a classof 21, he says with some excitement, “Sevenwomen were from Saudi Arabia — talking to <strong>the</strong>m,<strong>the</strong>y are in no way different from anyone elsein terms of <strong>the</strong>ir aspirations. The change hasbegun and it will happen — many women are alsoeducated in <strong>the</strong> US and <strong>the</strong> UK, and when <strong>the</strong>ycome back to <strong>the</strong>ir own countries, <strong>the</strong>y want to<strong>work</strong> to help o<strong>the</strong>rs grow.”On a day-to-day level, he does a great deal of“informal mentoring.” “Sometimes, it is justgiving someone a pat on <strong>the</strong> back and thanking<strong>the</strong>m — it makes a difference. Giving your time isshould not be about your title — whe<strong>the</strong>r you are adirector or a partner — it’s just about standing byano<strong>the</strong>r individual.”More formally, <strong>the</strong>re are regular initiatives inwider health and education issues, outside <strong>work</strong>,that involve <strong>the</strong> whole individual and are aimedat inclusivity. <strong>EY</strong>’s Navigator program, whichpartnership, is also in place.For this Region, he believes <strong>the</strong> name of <strong>the</strong> gamefor change is “all about raising awareness. Wemust inspire our women and make it clear that<strong>the</strong>y can achieve <strong>the</strong> same as <strong>the</strong>ir male peers.”“ It’s all about raisingawareness. We must inspireour women and make it clearthat <strong>the</strong>y can achieve <strong>the</strong>same as <strong>the</strong>ir male peers.”InterviewManjot Singh24


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Treating people as a whole, ra<strong>the</strong>r than trying to separate <strong>work</strong> from <strong>the</strong> rest of <strong>the</strong>ir livesyour best people. I don’t see that I have gone outon a special mandate when it comes to promotingwomen,” says Joe Watt. Accounting in Russiais traditionally a women’s subject, and <strong>the</strong> bestuniversity graduates are still overwhelminglyfemale. However, by <strong>the</strong> time you get to <strong>the</strong> partnerranks, “something happens and <strong>the</strong> percentage ofwomen represented has decreased,” he adds.His own initiative currently is to look at how bestto connect to mo<strong>the</strong>rs on maternity leave toretain a <strong>work</strong>ing connection with <strong>EY</strong>. “There areleave at any given time. Some of <strong>the</strong> feedbackchild rearing, but we do have people who want tobe engaged and stay engaged. We are thinkingabout how to do this best,” he says.One of <strong>the</strong> challenges is accessing <strong>the</strong> peoplewho can <strong>work</strong> on an engagement, he explains.time. Instead of time off, we would have timeon — where new moms only want to <strong>work</strong>, say,on a Friday, or on a particular product. It’s aboutthinking how to engage with those who do want tobe engaged. Not everyone does when <strong>the</strong>y go onmaternity leave.”Joe WattRegional ManagingPartner — CISJoe Watt, <strong>EY</strong> Commonwealth of IndependentStates (CIS) Regional Managing Partner, hascumulatively spent more than 13 years in<strong>the</strong> Region and is currently based in Russia.Australian by origin, he has also spent six yearsin Indonesia with <strong>EY</strong>.Having recently returned from being part of <strong>the</strong> <strong>EY</strong>delegation to <strong>the</strong> World Economic Forum 2014 inDavos, he is keen to talk about panel discussions<strong>the</strong>re that suggested that <strong>the</strong> single mostimportant event in a domestic relationship is often<strong>the</strong> birth of a child. Opportunities for re-entering<strong>the</strong> <strong>work</strong>force and minimizing any “missedopportunities” are essential, he says, if employersare to keep some of our best talent.“I’ve also been challenging <strong>the</strong> team to thinkabout how to engage someone who hasn’t set footthat are not directly related to billable hours, forexample. We could invite <strong>the</strong>m to come in andlisten to training updates, even to facilitate <strong>the</strong>occasional lecture — as some of <strong>the</strong>m are expertson specialized topics — and be part of <strong>the</strong> trainingagenda. It might mean a break for <strong>the</strong>m from<strong>the</strong>ir home demands and <strong>the</strong>y may well be able tomake such commitments, even with a small child,”he says.make people receptive to innovation in this area,he says. “Our competitors also have lots of peopleon maternity leave. We can use social net<strong>work</strong>ingsites to approach <strong>the</strong>m too, for example, on newmo<strong>the</strong>r forums, and maybe even woo <strong>the</strong>m awayto <strong>EY</strong> in <strong>the</strong> end.”“ I want next to explore atime. Instead of time off, wewould have time on — wherenew moms only want to<strong>work</strong>, say, on a Friday, or ona particular product.”Interview25


<strong>Male</strong> <strong>leaders</strong> <strong>making</strong> <strong>the</strong> <strong>mix</strong> <strong>work</strong>To mark International Women’s Day 2014Treating people as a whole, ra<strong>the</strong>r than trying to separate <strong>work</strong> from <strong>the</strong> rest of <strong>the</strong>ir livesWith a two-and-a-half year old daughter, heknows from his wife’s experiences on new mo<strong>the</strong>rwebsites and forums how powerful <strong>the</strong>y can be asa tool of engagement. He explores <strong>the</strong> possibilityof an <strong>EY</strong> Facebook page with a young mo<strong>the</strong>r focusand speaks of possibilities ahead through <strong>the</strong>EMEIA internal social net<strong>work</strong>ing site Yammer.It’s also part of engaging people in a way thatprovides <strong>the</strong>m with relevant “life” information,ra<strong>the</strong>r than separating <strong>the</strong> <strong>work</strong> persona from <strong>the</strong>rest of <strong>the</strong>ir lives. “To fur<strong>the</strong>r <strong>the</strong> dialogue withmy own people, we have wellness lectures in <strong>the</strong>topics. It is ano<strong>the</strong>r way of adding value, but alsoof engaging with people,” he says.Despite <strong>the</strong> context of a relatively male-drivenRussian environment, he mostly does not seemany differences in how people are treated bygender. “Some of <strong>the</strong> most senior people inbusiness, government and academia are women.We need to think of practicalities. Standing backand having a look demographically, we can seethat some of those on maternity leave are amongour best employees. You can see it and you canfeel it. They are also often <strong>the</strong> main breadwinnersand <strong>the</strong>y take <strong>the</strong>ir jobs very seriously. Even if <strong>the</strong>yare not engaging with us while on maternity leave,we must keep trying to engage with <strong>the</strong>m. It’s verymuch in <strong>the</strong> interest of <strong>the</strong> organization to directproper attention to this.”“ We could invite <strong>the</strong>mto come in and listen totraining updates, even tofacilitate <strong>the</strong> occasionallecture — as some of <strong>the</strong>mare experts on specializedtopics — and be part of <strong>the</strong>training agenda.”InterviewJoe Watt26


What will be different whenwe achieve a breakthrough indiversity and inclusiveness?We will:• Consistently recruit <strong>the</strong> best people fromdifferent backgrounds, experiences, skillsand perspectives to enrich <strong>the</strong> diversity ofour organization so that our <strong>EY</strong>demographics for hiring and promotionsrepresent proportionally our internal supply oftalent and <strong>the</strong> external market to team and lead inclusively so that all teammembers can maximize <strong>the</strong>ir contribution,regardless of background• Establish mutual accountability, at all levels of<strong>EY</strong>, for <strong>the</strong> equitable development, sponsorshipand advancement of all of our people• Reward individuals who team and leadinclusively, and make <strong>the</strong>se behaviorsa key factor in promotion decisions and<strong>leaders</strong>hip appointments• Advance underrepresented talent throughfocused efforts managing <strong>the</strong> experiences andcareers of this talent to ensure that we continuallystreng<strong>the</strong>n <strong>the</strong> diverse <strong>mix</strong> of our account teamsand <strong>EY</strong> <strong>leaders</strong>• Win more in <strong>the</strong> market, as our people use <strong>the</strong>irdifferences to innovate and bring new insights andknowledge to delight our clients and differentiateour brand, and because we are viewed as, and are,a world-class D&I leaderContactsFleur BothwickEMEIA Diversity and InclusivenessDirectorfbothwick@uk.ey.comEmma DennisEMEIA Diversity and InclusivenessSenior Associateedennis@uk.ey.com<strong>EY</strong> | Assurance | Tax | Transactions | AdvisoryAbout <strong>EY</strong><strong>EY</strong> is a global leader in assurance, tax, transaction andadvisory services. The insights and quality services we deliverhelp build trust and confidence in <strong>the</strong> capital markets and ineconomies <strong>the</strong> world over. We develop outstanding <strong>leaders</strong>who team to deliver on our promises to all of our stakeholders.In so doing, we play a critical role in building a better <strong>work</strong>ingworld for our people, for our clients and for our communities.<strong>EY</strong> refers to <strong>the</strong> global organization, and may refer to one ormore, of <strong>the</strong> member firms of Ernst & Young Global Limited,each of which is a separate legal entity. Ernst & Young GlobalLimited, a UK company limited by guarantee, does notprovide services to clients. For more information about ourorganization, please visit ey.com.© 2014 <strong>EY</strong>GM Limited.All Rights Reserved.<strong>EY</strong>G no. AU2303EMEIA Marketing Agency1000883ED NoneThis material has been prepared for general informational purposes only and isnot intended to be relied upon as accounting, tax, or o<strong>the</strong>r professional advice.Please refer to your advisors for specific advice.ey.com

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