March 20 & 21 - GES

KeynoteSpeakersEsthétique SPA InternationalKEYNOTE SPEAKERS34ALVINA RYANAlvina Ryan has been practicing massagetherapy for 16 years. She has a bachelor’sdegree in Exercise Science with Honoursin Athletic Therapy. She worked in variousphysiotherapy clinics before starting her ownprivate practice in 1997. Alvina was the headmassage therapist for the Montreal AlouettesFootball Team from 1994 to 2008. She has also worked as a teacherand trainer for schools and companies since 1996. Her specialtyremains deep tissue massage and sports massage, and she is oftenasked to teach these techniques at various spas.Personnel Management: A Guideto Deal with Your TherapistsSunday 2:30 p.m. Room 13Are you having personnel problems? Are you frustrated by thatfact? Then this is the lecture not to be missed. Brainstorm on whyyou are not achieving the results you want and how to changethat. Explore simple tools that you can put in effect to bring aboutchange and create the environment and team that you want.Personnel Management: A Guideto Deal with Your TherapistsMonday 2:30 p.m. Room 13Same as Sunday1-866-772-7469DORI SOUKUPDori Soukup is the founder and CEO of InSP-Aration Management, a firm specializing inspa business development, advanced educationand BizTools.Over the past ten years, Dori has contributedto the success of spa companies worldwide.Her work encompasses consulting, coachingand educating spa entrepreneurs, executives and leaders globally.Major brands such as Pevonia Botanica, Sandals Resorts and morehave benefited from her expertise. Dori’s passion is developing innovative,effective educational programs and business strategiesleading to exponential growth and profits. She delivers clear, conciseblueprints with easy to implement methods addressing challengesand ensuring success.Prior to her current venture, Dori held key leadership positions inthe hospitality industry for 18 years, her last role as VP of Sales forWyndham Resorts. She is the recipient of the American Spa PreferredEducator award and is a sought after speaker within the spaand wellness industry. Dori Soukup is a published author, her articlesand insights are often featured in national and internationaltrade publications.Spa Reception and Profits - Are YourReceptionists Making or Breaking You?Sunday 1:30 p.m. Room 12The receptionists are the main source of revenue generation. Attendthis session and transform your receptionists from order takersto revenue and profit generators. Learn 3 steps to increasingrevenue and profits. Other topics include reception departmentstructure, innovative compensation; call management – increasethe call-to-reservation ratio; check-in and check-out. Attend andtransform your reception centre!Shoestring Marketing – IncreaseGuest Traffic with a Minimal BudgetMonday 1:30 p.m. Room 12Are you tapping into the most economical marketing strategies toincrease your spa’s traffic? Now more than ever, focusing on marketingis essential to your success. Attend Shoestring Marketingand learn 10 proven effective economical marketing strategiesto increase your spa’s traffic and positively impact your businessgrowth. Don’t miss this session!SKIP WILLIAMSSkip Williams, author of The Reluctant SpaDirector and the Mission Dream and recentrecipient of the coveted “Spa Person of theYear” award, is a recognized speaker and authorin the spa arena, with over fifteen yearsof experience in the management, financialdevelopment and operational fields, for thespa and hospitality industry as spa director, comptroller and businessproject consultant. He brings his previous years of analyticalbusiness experience in a broad variety of manufacturing, retail andservice businesses to studying resort spas, day spas, medical spas,wellness centres, and salons: their profitability, how they operate,and what makes them successful.Well known for his unique computerized business model called“Build-A-Spa” that allows financial analyses and feasibility studies,he has taken spa business modelling to new heights with “FinancialBlueprint Feasibility Consulting”. His experience as a spadirector and his direct involvement in various capacities in theopening of several day and resort spas results in a combination ofexpertise and experience beneficial to any organization. In addition,he is very active in the continuous education efforts and researchin the industry. He presently sits on the advisory board forthe Day Spa Association, where he contributes time to our industrythrough published studies and education.How Your Compensation System AffectsEverything! (Including Your Bottom Line)Sunday 11:30 a.m. Room 14Confused about compensation? Then this class is for you. Payrollis typically the biggest expense in any spa and without a doubt oneof the most complex and hotly debated business issues facing day