March 20 & 21 - GES

VANCOUVER 2011KeynoteSpeakersCAROL PHILLIPSCarol Phillips is a nationally-known keynotespeaker, trainer, industry consultant andsuccessful former spa owner. For the past 25years, she has inspired clients all over theglobe to re-focus on working smarter, usingtheir resources at hand to build traffic, sales,and customer loyalty—especially useful informationin today’s challenging business climate.Over the years, Carol’s articles and information have appeared innumerous trade and consumer publication. Her first book, In TheBag - Selling in the Salon has become the gold standard on spa andsalon sales training. Carol was on the International Spa Associationteam that wrote the definitive book, Retail Spa Management. Nowbeauty school students around the world are being trained withthe first sales and marketing beauty school curriculum designedand produced by Carol Phillips, BeauteeSmarts for Beauty Schools.Carol is the founder of BeauteeSmarts, which offers full serviceconsulting, marketing, branding, training, product developmentand sales programs. Carol and her group have done work for industryicons such as John Paul Mitchell Systems, Nexxus, Redken, MDFormulations, Eminence, JCPenneys, SuperCuts and Jane Iredale.Thousands of beauty professionals have seen her dynamic classesat ISPA’s annual conventions and knowledge networks, InternationalBeauty Shows (IBS), Midwest Beauty Shows, and InternationalEsthetics, Cosmetics and Spa Conferences (IECSE). Shehas been a keynote speaker for all of Esthétique SPA Internationalshows throughout Canada with standing room only. Attendeeshave reported doubling their business after putting her tips andtechniques to work for them.6 Fatal Sales Mistakes Most Spas MakeSunday 10:30 a.m. Room 8Most spa owners think that if they build a beautiful facility, clientswill flock to their spa. Build it and they will come? Not anymore!Great services are a given, but spa owners today cannot keep thedoors open just by offering good services. Avoid 6 common pitfallsthat almost every spa makes. You can’t survive on services alone.Find out how to boost your bottom line. Find out how to createan environment where customers want to shop and spend theirmoney — and how you can immediately improve your retail sales.Invest 50 minutes with Carol and you’ll instantly boost your retailand service sales.LUXXSale - Successful Selling Strategiesin the Luxury Spa EnvironmentSunday 1:30 p.m. Room 8Affluent luxury spa guests have raised the bar with higher expectationsof exceptional service. Carol Phillips shows you how to attractand keep these guests to make your business thrive. See howto create the ideal sales environment from services, staffing, retail,and branding. Learn how to Leverage your relationship, Understandthe mind of a luxury shopper and how to eXecute eXceptionalspa service.6 Fatal Sales Mistakes Most Spas MakeMonday 10:30 a.m. Room 8Same as SundayLUXXSale - Successful Selling Strategiesin the Luxury Spa EnvironmentMonday 1:30 p.m. Room 8Same as SundayLORI RAUDNASKLori Raudnask, author of PersistencePays – How Getting What You Want Is EasierThan You Think, is a professional speakerwho has devoted her life to teaching thousandsof people that through persistencethey can have anything they want. Yes – shemeans everything!Lori is a successful entrepreneur in her own right and has beentraining companies and individuals around the world for the pastseveral years. She has travelled across Canada, and to the UnitedStates, Australia, South Africa, Mexico, Columbia and Singaporeto train people and speak. Skillfully blending her 11 years of corporateworld along with 22 years of professional sales experiencewhere her team generated over 100 million in sales, Lori Raudnaskis able to connect with audiences immediately. Her unique coachingstyle draws the audience into an exhilarating session of informationthat makes sense. Participants leave with a blueprintthat is used to go back to “the business of business”, the results arestrategies for professional and personal growth that actually work.She has been a contributing writer to Darren Weeks’ monthly FastTrack to Cashflow publication since 2006, as well as Blair Singer’sLittle Voice Mastery publication, and writes her own monthlyPersistence Pays newsletter.Persistence Pays – How Getting WhatYou Want Is Easier Than You ThinkSunday 13:30 p.m. Room 14In this 50-minute presentation Lori Raudnask will cover three keyareas: The power of persistence, the power of knowing what youwant, and the power of value and appreciation. How can our mindsetmove us forward or hold us back? How do you develop the skillsthat you require to have what you want? How do you apply actioninto your business? How do you motivate yourself and your team?How do you ensure peak and optimal performance? Come to thisinteractive session to find out.KEYNOTE SPEAKERS33SPA-SHOW.COM