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VANCOUVER <strong>20</strong>11KeynoteSpeakersHow to Create a Team WhereEveryone Makes MoneyMonday 2:30 p.m. Room 12Don’t some days feel like you are working for your customers andyour staff? But what about you? You want to take care of your customers,and your staff, but need to take care of your bottom linetoo. You can have it all. We will discuss industry best practices andhow to create the outcomes you want by working with your team.You do not want to miss this program.DOUG COBURNAfter a 16-year career as an executive in athird generation family insurance brokerage,Doug Coburn decided he needed a change inhis life. His partner started a spa in Doug’sfamily homestead property, called “TheLittle House Spa”. Quickly Doug witnessedthe powers of spa and the healthy benefitsit bestowed on all who walked through those doors. He began tosee a window of discovery into another world and so he went backto school. In <strong>20</strong>01, Doug graduated from the Ottawa Academy ofBeauty and Aesthetics in Ottawa, Ontario. In addition, he completedan eight-month study of reflexology, and passed with honoursunder the office of the Reflexology Association of Canada. He wenton to Toronto, where he was taken to a new level of therapeuticfoot care studies, and then to Montréal, where he studied skin ingreater detail under the wing of his teacher and mentor, CaroleO’Toole. In <strong>20</strong>04, along with his business partner Daniel Francœur,Doug placed every effort possible into the rebirth of Bodé Spa forMen. Six years after the Bodé project and its emphasis on the careof men, a door opened to take Doug to the next stage of his career,which is continuing education, teaching and consulting. Douglasis a master waxing instructor and public speaker. He also has asmall acting career – so you might see him outside the spa!Feet First!Sunday 10:30 a.m. Room 18Doug Coburn brings this specially designed foot care course for thenew esthetics professional or student of an esthetics program. Hewill not only share his sincere passion of general foot care, but willhelp you develop greater confidence and reassurance that there arefirms and associations that will have you advance your skills andtrigger your mind to learn even more.A Reflective Look at the PedicureSunday 1:30 p.m. Room 18Doug hopes to draw some attention to why pedicures are so importantto a person’s general health, but also to explore the physiologyof our feet and the corresponding relationship reflexology has tothis service. You will be examining how to incorporate this intoincreasing your services. He will be demonstrating some massageapplications that come with a twist of reflexology, and will makeyour pedicure just that more special and unique.Feet First!Monday 10:30 a.m. Room 18Same as SundayA Reflective Look at the PedicureMonday 1:30 p.m. Room 18Same as SundayMICHAEL EFFLERMichael Effler, founder of International DesignConcepts, an architectural resource firm,has designed and developed spas, image centresand wellness facilities for over 25 years.With a love of nature and principles of organicdesign, Michael based IDC on BainbridgeIsland, Washington, in the eco-friendly Northwest,which has long nurtured sustainable resource management.The award-winning IDC design team’s unique style is a fusion ofworld cultures and architectural influences of extensive travel,training and experience. Michael’s career began designing for SaksFifth Avenue and Harrods of London. IDC’s client list includes luxurioushotels such as the Marriot, Hilton, Trump Towers, Sheratonand Royal Hawaiian Hotels, resorts such as Ocean Reef, Palm Island,La Jolla de Los Cabos; spas including Paul Brown Hawaii, Z Salon &Spa, Pebble Beach, and, most recently, the Chrysalis Inn and Spa.A member of AIA, the International Spa and Day Spa Associations,Green Spa Network and a founding member of the InternationalMedical Spa Association, Michael Effler is committed to creatingsuccess through building awareness. His business and designsavvy has made him a popular featured speaker at internationaltrade shows and management seminars.What They Don’t Tell YouAbout Building a SpaSunday 11:30 a.m. Room 18International Design Concepts, spa industry experts since 1984,reveal the knowledge gained in over 25 years of real project experience.What to look for — and what to look out for — in site selectionand feasibility, design and construction, timelines and custom fabrications,costs and revenue projections. Working with architects,contractors and consultants. Green opportunities and considerations.Whether starting new or adding to, this class is a must!KEYNOTE SPEAKERS29SPA-SHOW.COM

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