Corporate brochure (English) - Temsa.com

We have happy customers 

travelling in our buses in the 

world’s largest cities. 

TEMSA 2011 CORPORATE PROFILE

Contents 

02 Vision, Mission, Values 

03 Milestones 

04 TEMSA in Brief 

06 Developments in 2011 

10 The Sabancı Group in Brief 

12 Message from the CEO 

13 Board of Directors and Executive Management 

14 Product Range 

16 Production 

20 Marketing and Sales 

38 Research and Development 

38 Occupational Health and Safety 

39 Human Resources and Training 

40 Turquality 

40 Environment 

40 Quality

TEMSA 2011 CORPORATE PROFILE 

We carry passengers worldwide 

with our quality products 

TEMSA, one of Turkey’s most renowned 

companies manufacturing commercial 

vehicles, completed a successful year during 

which it increased its quality standards. 

TEMSA set customer satisfaction as its 

priority target in 2011 and has implemented 

a series of innovations by optimizing 

production and marketing strategies. TEMSA 

buses are now used in some of the world’s 

major cities in addition to home country 

cities and they have won the respect and 

admiration of new customers in a short 

period of time. TEMSA increased its brand 

perception significantly and was awarded 

“The Grand Award Midi Coach of the Year” 

in 2011 at Busworld Kortrijk, Europe’s most 

prestigious bus exhibition.

2-3 

VISION 

To Be a World Class 

GloBal Brand 

MISSION 

as a CommerCıal VehıCle ProduCer, 

ToGeTher, We CreaTe ınnoVaTıVe 

soluTıons For The CusTomers 

VALUES 

TEMSA always keeps customer needs and expectations 

at the forefront in our decision-making processes and 

choices. This customer-focused approach ensures our 

long-term success. 

Change is an indispensable part of our operations. Our 

customers, markets, products and services are evolving 

and changing more rapidly than ever before. We move 

forward by anticipating changes, pursuing continuous 

improvement, building on our experience and remaining 

innovative; as a result, we grow more quickly and 

effectively than our competitors. 

TEMSA places great importance on ethical business 

conduct, always keep its promises and makes decisions 

based on its core values at every stage of the Company’s 

operations, which are always conducted with integrity. Our 

team cooperates in a systematic, consistent and stable 

manner. 

The successes achieved in our operations make us very 

proud. Carrying out our business with passion, we are 

excited about the future. Deeply dedicated to our work, we 

strive to achieve success in every aspect. Keenly aware 

that our workforce is our strongest competitive advantage, 

we also aim to actively assist employees in their personal 

and professional development.


MILEStONES 

1968 TEMSA founded. 

1983 Entered into distributorship 

agreement with Komatsu. 

1984 Entered into distributorship licensed 

production and technical support 

agreements with Mitsubishi Motors. 

1987 Introduced first coach, Maraton to 

the market. 

1988 Introduced Prenses coach to the 

market. 

1992 Commenced production of Prestij 

midibus and Canter truck. 

2001 Introduced Safari, the first TEMSA 

designed coach, to the market. 

2002 Introduced TEMSA Euro Safari, 

the first in-house designed coach, to 

European markets. 

2003 TEMSA Europe representative office 

opened. 

2004 Manufacture of Opalin midibus 

commenced. 

2005 Introduced TEMSA Safari HD coach 

and TEMSA Tourmalin intercity bus to the 

market. 

2007 Launched new Prestij SD and Safari 

RD models. 

Received “The Busbuilder of the Year 

2008” award at Busworld Kortrijk exhibition 

in Belgium. 

TEMSA Deutschland established in 

Germany. 

2008 Participated in exhibition of TEMSA 

Avenue, the Company’s first city bus, at 

International Motor Show (IAA Hanover). 

TEMSA R&D Center organized as the 

first research and development center in 

Industrial Zones. 

TEMSA entered the US market. 

2009 Introduced renewed Safir to the 

market. 

Presented and launched TEMSA’s new 

brand identity at Busworld Kortrijk. 

2010 TEMSA’s new midibus launched at 

MD 9 at IAA Hannover, Germany. 

2011 

Temsa reCeıVed “The 

Grand aWard mıdı CoaCh 

oF The Year” For ıTs md 9 

model aT The BusWorld 

Faır orGanızed ın 

KorTrıjK, BelGıum.

4-5 

tEMSA IN BrIEf 

TEMSA recorded consolidated revenue of USD 750 

million for 2011. 

One of the leading automotive companies 

in Turkey, TEMSA designs and 

manufactures buses and midibuses; in 

addition, it is the distributors of Mitsubishi 

and Komatsu in the country. 

The Company’s total production capacity 

of 10,750 vehicles in single shift at its 

Adana Production Plant, comprises 3,250 

buses and midi-buses and 7,500 light 

trucks. 

The Adana facility, which has a total area 

of 555,000 m2, produces Safir, from 

the Intercity and Touring range; Prestij 

midi coaches; and Avenue, from the City 

range. The Company also manufactures 

TS 35 and TS 30 for the US market and 

Tourmalin, Avenue and Safari buses 

for the European market. In addition, it 

has entered the brand new Midi Coach 

segment with the MD 9 model which has 

garnered much attention in Europe. 

With its own engineering and know-how, 

the Company offers its products to Turkey 

as well as to the world’s leading markets. 

There are over 3,000 TEMSA-branded 

buses in France alone. The Company also 

has significant market share in Europe, 

including Germany, Italy and Belgium and 

rising market share in the USA. 

Providing construction equipment 

services to Turkish industry for 28 years, 

the Company’s Komatsu Construction 

Equipment Unit also operates 

distributorhips in Azerbaijan and Georgia. 

The Unit’s goal is to leverage off its 

success in Turkey and to become a 

regional player. 

Pursuant to its distributor agreement with 

Mitsubishi, the Company undertakes 

sales, service and spare parts operations 

with 40 authorized distributors across 

Turkey for the Mitsubishi Lancer Evo and 

Colt automobiles; Pajero and Outlander 

4X4 vehicles; ASX in the cross-over 

segment; and L200 pick-up and Canter 

light trucks. 

TEMSA recorded consolidated revenue of 

USD 750 million for 2011.


6-7 

DEVELOpMENtS IN 2011 

In 2011, TEMSA has reinforced its successes on the 

international stage by launching new models at fairs 

abroad. 

Grand Award to MD 9 by 

Busworld Kortrijk 

TEMSA was awarded Grand Award Midi Coach of 

the Year for its MD 9 model in the compact class 

at Busworld Kortrijk, which is considered as one of 

the most important fairs in the world. 

TEMSA participated in the Busworld 2011 fair in Kortrijk, 

Belgium which was held between 21-26 October. 

At Busworld Kortrijk, one of the world’s most prestigious fairs, 

TEMSA introduced on its 2,000 m² stand Safari HD, Safari 

RD, MD 9, Safari RD IC, Tourmalin IC, MD 9 IC, Avenue LF, 

and MD 9 LE, all produced for world markets with leading 

market positions. The 50,000 m² fair center welcomed 

71 bus manufacturers and 285 suppliers from 32 countries 

and 28,000 visitors from 110 countries. The Belgian Prime 

Minister and Minister of Justice attended the awards 

ceremony. 

Transportation Sponsor of the European 

Basketball Championship: TEMSA’s Lithuanian Dealer 

TEMSA’s dealer in Lithuania became the transportation sponsor of the European Basketball Championship which 

took place in Lithuania in September 2011 with the participation of the Turkish National Team. 

The European Basketball Championship has been sponsored by TEMSA’s dealer in Lithuania.


FranCe 

“TEMSA change la division. TEMSA s’est dirigé de la position de meilleur tiers 

sur le marché français vers les quatre marques principales.” 

Pierre Reinhart 

Dietrich Carebus Group, Owner 

“TEMSA has become one of the four most powerful players in France by strengthening its 

position in the French market.” 

BelGıum 

“In offerte face werd ik door hen uitgenodigd om de fabriek in Adana te 

bezoeken. Dat was een positieve ervaring. Ik was onder de indruk van het 

produktieproces, kwaliteitscontroles, en de sterke RVS structuur van de 

Safari. Ik was overtuigd.” 

Herman Claes 

Oostmalle Cars, Owner 

“I was quite impressed by TEMSA’s production process, quality controls and strong structure 

of Safari when I visited the production facility in Adana. In short, I was convinced.” 

unıTed sTaTes 

“The addition of TEMSA TS 35 into our fleet meant that we were not able to 

do with any other vehicle. The customer and driver reaction has been better 

than we expected.” 

Dan Shoup 

Cardinal Buses Inc., Owner 

TurKeY 

“Yıllardır özel halk otobüsçülüğü yapıyorum. İstanbul’da toplu taşımadaki tüm 

zorlukları biliyorum. Bugüne kadar birçok marka araç kullandım. TEMSA’nın 

ürettiği Avenue’nun toplu taşıma için en uygun araç olduğunu tecrübelerime 

dayanarak söylüyorum. TEMSA’nın özel halk otobüsü bayisi olmaktan gurur 

duyuyorum.” 

Kani Coşkun 

Coşkunlar Otomotiv 

“I have been working as a private city bus operator for a long time. I am well-aware of all 

the public transport problems in Istanbul. Up until now I have driven countless vehicles with 

different brands. Based on first-hand experience, I can say that TEMSA’s Avenue is the most 

convenient vehicle for public transportation. I am proud of being a private city bus dealer for 

TEMSA.”

8-9 

Developments in 2011 

Avenue has been the preferred model in public 

transportation in Europe as well as in Turkey’s major cities. 

Avenue Makes a Difference in 

Istanbul’s Public Transportation 

With 100 Avenues joining the fleet of İstanbul Public 

Transportation in 2011, İstanbul public started to 

enjoy comfortable public transportation. 

One of the most preferred bus models for public 

transportation in the rest of Turkey, due to its superior 

quality standards, Avenue has now also become 

one of the most preferred models used in Istanbul’s 

Leading Model in Transportation 

Services: Prestij Super Deluxe 

A public transportation services company based 

in Antalya, increased its institutional capacity by 

increasing the number of Prestij Super Deluxe to 100 

with new acquisitions in 2011. 

Prestij Super Deluxe, the most preferred brand by TEMSA 

customers for short-and medium-haul transportation, 

continues to be prefered by quality and profit-oriented 

companies. TEMSA delivered 60 Prestij Super Deluxes 

public transportation system. TEMSA has, in a 

period as short as one year, managed to sell 

100 Avenues to İstanbul Public Transportation. 

TEMSA is proud of having introduced Istanbul 

metropolitan municipality a measure of comfortable 

transportation. Drawing attention with its 

environment-friendly engine, in the period ahead 

the Avenue is expected to have a larger share in 

public transportation market in Turkey’s major cities 

starting from Istanbul. 

to Antalya’s leading tourism, personnel and student 

transportation company and reinforced its premier position in 

Antalya’s regional tourism transportation industry. 

With this delivery, the Company increased the total number 

of Prestij vehicles in its fleet to 100 and aims to increase its 

profitable performance even further in the coming period, by 

using benefits low operating costs and low fuel consumption 

offered by these vehicles.


Safir is available all over Turkey 

with one of Turkey’s largest highway 

transport companies 

One of Turkey’s largest highway transport companies 

added 100 units of Safir in 2011 and thereby enabled 

even more passengers to benefit from TEMSA’s high 

quality standards. 

One of Turkey’s largest highway transport companies running 

its operations with the target of carrying over 18 million 

passengers annually, is expected to strengthen its fleet with 

Safir buses in terms of quality and customer satisfaction 

offered. The Company operates Turkey’s most developed 

route network and in a recent customer satisfaction survey 

covering all the routes, the Safir model received ‘‘full points’’ 

by The Company’s passengers in terms of safety and 

comfort criteria. 

Avenue Comfort in Munich and 

Hamburg 

The total number of Avenue buses providing services in 

Germany rose to 53 with the 16 new Avenues delivered 

to a company, providing service transportation between 

Munich and Hamburg train stations in 2011. 

A German company, providing transportation services to 

Autokraft, a subsidiary of the Bundesbahn (German State 

Railways), bought 16 Avenues in 2011. The total number of 

Overseas markets add power to 

their fleets with TEMSA 

A major tourism company of Azerbaijan added 52 

TEMSA buses to its fleet in 2011. 

Various quantities were delivered in 2011 to our customers in 

France, TEMSA’s largest overseas market. Our customers in 

other focus markets such as Belgium, Germany, Italy and the 

United Kingdom conducted regular orders in 2011. 

Another country, where TEMSA achieved a significant 

breakthrough in export sales, is Azerbaijan, where we 

provided 52 buses to a major tourism company of 

Azerbaijan. TEMSA delivered these buses to the authorities 

at a ceremony held in front of the Azerbaijan Parliament 

House. TEMSA aims to enlarge its market share in Azerbaijan 

in the coming period. 

Avenues serving in Germany rose to 53 with the delivery of 

buses to be used in service transportation between Munich 

and Hamburg train stations and their respective city centers. 

TEMSA officials are both proud and delighted that the 

Avenue, a bus produced entirely by the expertise and labor of 

Turkish engineers and workers are in full service in Germany, 

one of the most demanding market in Europe.

10-11 

tHE SABANcI GrOUp IN BrIEf 

Sabancı Holding’s multinational business partners 

include the world’s leading brands such as Ageas, Aviva, 

Bridgestone, Carrefour, Citigroup, Dia, Heidelberg Cement, 

Hilton International, International Paper, Mitsubishi Motors, 

Philip Morris and Verbund. 

Hacı Ömer Sabancı Holding A.Ş. is the 

parent company of the Sabancı Group, 

one of Turkey’s leading industrial and 

financial conglomerates. Sabancı Group 

companies are market leaders in their 

respective sectors that include financial 

services, energy, cement, retail and 

industrials. Listed on Istanbul Stock 

Exchange (ISE), Sabancı Holding has 

controlling interest in 11 companies that 

are also listed on the ISE. 

Sabancı Group companies currently 

operate in 18 countries and market their 

products in regions across Europe, the 

Middle East, Asia, North Africa and North 

and South America. Having generated 

significant value and know-how in Turkey, 

Sabancı Holding has experienced 

remarkable growth in its core businesses. 

Its reputation, brand image and strong 

joint ventures, further extended its 

operations into the global market. Sabancı 

Holding’s multinational business partners 

include such prominent companies as 

Ageas, Aviva, Bridgestone, Carrefour, 

Citigroup, Dia, Heidelberg Cement, Hilton 

International, International Paper, Mitsubishi 

Motors, Philip Morris and Verbund. 

In addition to coordination of finance 

strategy, business development and human 

resource functions, Sabancı Holding 

determines the Group’s vision and 

strategies. In 2011, the consolidated 

revenue of Sabancı Holding was 

TL 22.4 billion (US$ 13.4 billion) with 

EBITDA of TL 4.5 billion (US$ 2.7 billion). 

The Sabancı Family is collectively Sabancı 

Holding’s major shareholder with 60.6% of 

the share capital. Sabancı Holding shares 

are traded in the Istanbul Stock Exchange 

with a free float of 39.4%. Depository 

receipts are quoted on SEAQ International 

and Portal.


12-13 

MESSAGE frOM tHE cEO 

TEMSA, a prestigious brand in the sector with its high quality 

standards in production and domestic and international sales and 

service network, achieved significant successes with Avenue, city 

bus. Also, the Company completed a productive year by managing 

Komatsu and Mitsubishi brands in 2011. 

Turkey continued the successful economic 

performance it achieved in the previous 

year and grew by 8.5% in 2011, despite 

the slowdown in the global economy. 

Since the growth process, which Turkey 

achieved recently, is based on domestic 

demand, production and sales figures 

in the automotive sector were also 

affected positively. Our Company, one of 

the founders of the Turkish automotive 

sector comprising coaches, trucks, 

automotives and construction equipment, 

has had profitable financial and operational 

business processes in 2011 due to the 

dynamic structure of Turkish economy and 

the experience and expertise of Sabancı 

Holding, its main shareholder. Hence, its 

consolidated turnover reached 

USD 750 million by the end of 2011. 

TEMSA holds a prestigious position in the 

sector due to its domestic and international 

sales service network and the high quality 

standards in production and R&D. The 

Company has achieved big successes 

with Avenue in 2011. All employees felt 

immensely proud and happy to have 

achieved significant sales figures in 

Avenue exports to Germany and Italy and 

about the new delivery agreements that 

were signed. We continue our marketing 

activities to promote this model in other 

major world cities since Avenue creates a 

difference by increasing quality standards 

in bus transportation, and the fact that it 

has an environmental friendly engine. We 

successfully launched MD 9 LE and 

MD 9 IC which provided a superior 

competition advantage in intercity bus and 

midibus segment at the Busworld Kortrijk 

Fair in 2011. The Grand Award won by MD 

9 at this Fair, is a clear proof of the high 

quality design and production standards of 

TEMSA. 

2011 has also been a year of progress 

for TEMSA in terms of customer relations 

management. The quality-oriented services 

approach of TEMSA covering both pre-sales 

and after-sales support to the customers 

was presented to the public with “MORE 

than Buses” campaign. 

TEMSA has an R&D center certified 

according to Turkish legal regulations and 

its Test Center continued its R&D studies on 

environmental sustainability and productivity 

throughout the year. TEMSA R&D Center 

employs 83 researcher-engineers and 6 

technicians and conducts co-projects not 

only with prominent Turkish universities but 

also with important European R&D centers. 

Therefore, it carries on developing quality 

products and improving the production 

techniques of TEMSA. 

TEMSA holds a prestigious position in the 

sector with its product range comprising 

bus, truck, automotive and construction 

equipment at international quality standards. 

Providing Domestic and international 

distribution and after sales services as 

well, TEMSA aims to create added value 

for Turkish economy in the years ahead.


The 2011 operating cycle has been a year of breakthrough 

for TEMSA in terms of customer relationship management. 

TEMSA is a Turkish company that 

continues its corporate development 

with the expertise and experience of its 

Turkish engineers and workers. In the 

face of increasing global competition, 

TEMSA targets to increase its market 

share by concentrating on R&D activities to 

manufacture more productive and energy 

saving products. 

I would like to present my special thanks 

to our customers, dealers, partners 

and employees for their contribution in 

the 2011 operating cycle. We hope to 

celebrate many other successes with 

TEMSA’s level of comfort and quality in 

the coming period. 

Sincerely yours, 

Tamer Ünlü 

CEO, President 

BOArD Of DIrEctOrS 

Temsa Board of directors 

Zafer Kurtul Chairman 

Serra Sabancı Vice Chairman 

Bekir Soytürk Executive Member 

Bülent Bozdoğan Member 

Neriman Ülsever Member 

Seyfettin Ata Köseoğlu Member 

Cezmi Kurtuluş Member 

EXEcUtIVE MANAGEMENt 

Temsa executive management 

Tamer Ünlü CEO, President 

Yusuf Soner General Manager, Marketing & Sales 

Dinçer Çelik General Manager, Operations 

İsmail Gürleyik Vice President/CFO 

Taner Köseler Vice President/Construction Equipment 

Ömer Sözütek Business Development Director 

Tekin Koçak Human Resources Director 

Sedat Kuş R&D and Purchasing Director 

Acar Kocaer International Marketing and Sales Director 

İbrahim Eserce Adana Production Director 

Ural İnal Finance Director 

İsmail Şimşek Trucks, Automotive, After Sales Services 

and Business Development Director 

Temsa europe nV 

Wim Van Hool TEMSA Executive Board Member 

Temsa deutschland Gmbh 

Metin Ataman TEMSA Deutschland GmbH Managing Director

14-15 

prODUct rANGE 

TEMSA maintains profitable business 

processes with a wide product range 

designed according to customer demand. 

TourınG 

saFarı hd 

saFarı hd rhd 

hd C 12 

saFır 

saFarı rd 

saFarı sd 

Ts 35 

Ts 30 

md 9 

oPalın 

PresTıj 

ınTerCıTY 

saFır 

saFarı rd ıC 

Tourmalın ıC 

Tourmalın 

md 9 ıC


CıTY 

aVenue lF 

aVenue CnG 

md 9 le

16-17 

prODUctION 

TEMSA is one of the most prestigious 

automotive producers in the world with 

its technologically advanced vehicles.


18-19 

production 

TEMSA manufactures buses, minibuses, 

and light trucks for international and 

domestic markets at its Adana facilities by 

using technologically equipped production 

infrastructure and expert human resources. 

The annual production capacity of the 

Adana plant is 3,250 coaches and 

midibuses, and 7,500 light trucks 

serving mainly the European and 

domestic markets. Located in Adana, on 

Turkey’s Mediterranean coast, TEMSA’s 

manufacturing facilities occupy a total 

area of 555,000 m², including 

105,000 m² of covered area. At this facility, 

favorite models such Safari, Safir, Avenue, 

Opalin, Tourmalin, MD 9, TS 35, TS 30 

and Prestij are manufactured. 

In an effort to improve collaboration with 

suppliers, TEMSA which had 1,551 

employees by 2011 founded the Adana 

Supplier Center in 2004, located 10 

kilometers east of Adana. With 30,500 m² 

of covered area, this center hosts eight 

suppliers manufacturing body parts 

exclusively for TEMSA and provides 

employment for 350 workers. Additionally, 

TEMSA established another center, TEMSA 

Supplier Center (TSC), located within 

its own premises. It hosts six suppliers, 

providing trimming components such as 

seats, luggage racks and composite parts 

for TEMSA.


GermanY 

“Mit TEMSA-Omnibussen haben wir die selben positiven Erfahrungen bei den 

Produkteigenschaften, als auch im Bereich After-Sales, wie mit unseren anderen 

Omnibussen der etablierten europäischen Hersteller. Die Verantwortlichen der 

Marke bemühen sich um eine optimale Verfügbarkeit.” 

Hort Ziem, 

Owner and General Manager of Erdmanns Reisedienst GmbH in Rathenow 

“With its product specifications, after-sales services and economic performance, TEMSA not only 

constitutes a significant alternative to its European peers, but also stands out as a key business 

partner for our future investments.” 

“Neben den Produkteigenschaften in Form eines um eine Tonne leichteren 

Omnibusses, hat uns bei TEMSA die Flexibilität der handelnden Personen sowie die 

äussert saubere Produktion der Fahrzeuge in der Türkei überzeugt.” 

Mathias D.Kampmann, 

Thies Bustouristik GmbH & Co KG, Hamburg 

“TEMSA has a praiseworthy approach with its very meticulous manufacturing, customer-oriented 

perspective and after-sales dialogue.” 

“Wir überlegen derzeit aufgrund der positiven Erfahrungen über weitere 

Investierungen bei TEMSA nach.” 

Jörg Lichterfeldt, 

Ferienglück-Sonnenschein Reisen Berlin 

“We expand our investment cooperation with TEMSA, based on positive experiences.” 

TurKeY 

“Mesleğimiz gereği birçok araçla, birçok otobüsle, midibüsle karşılaşıyoruz. 

Artık üretilen tüm araçlar belli bir seviyede ancak içlerinden hangisi siz etkiliyor 

derseniz hiç düşünmeden TEMSA Prestij derim. Yoğun şehir trafiğinde sizi 

yormayan, yakıtını çok iyi kullanan, görevini mükemmel şekilde yerine getiren, 

sağlam ve kaliteli bir araç.” 

Hasan Pilavcı 

Çavuşoğlu Otomotiv 

“During work, we come across numerous different vehicles, coaches and midi-coaches. Most 

of the vehicles manufactured today are indeed above a certain threshold; however, if you’d 

ask me to name my favorite, I would go for TEMSA Prestij without second thought. In heavy 

urban traffic, TEMSA Prestij is a very fuel-efficient, robust, and high quality coach that works 

like a clock and helps the driver to avoid fatigue.”

20-21 

MArkEtING AND SALES 

TEMSA is expanding its domestic 

and overseas market share.


22-23 

Marketing and Sales 

13% 

CoaCh marKeT share 

In 2011, TEMSA sold a 

total of 191 coaches. 

tEMSA cItY AND INtErcItY cOAcHES AND MIDI-cOAcHES 

TEMSA has a crucial mission in the sector, 

with its models developed by design and 

engineering teams in line with the latest 

trends in urban transport. 

DOMEStIc 

Products 

Thanks to soaring domestic demand, the 

Turkish automotive sector displayed robust 

sales and marketing performance in 2011. 

TEMSA has a crucial mission in the sector, 

with its models developed by design and 

engineering teams in line with the latest 

trends in urban transport. Accordingly, 

the Company undersigned successful 

domestic sales operations throughout 

the year. 

TEMSA Avenue, the contemporary face 

of modern day public city transportation; 

Safir, a leading brand in intercity and 

tourism transport; and the Prestij Super 

Deluxe, an extremely capable vehicle for 

short and middle distance travel were 

the drivers of the Company’s superior 

marketing and sales performance in the 

year 2011.


TEMSA continues to cater to the demands 

of the intercity passenger transport sector 

with its Safir coaches. 

Temsa safir 

Standing out in its segment due to its 

superior technological features and 

economic fuel consumption, Safir 

continues to reinforce its position in the 

fleets of leading transport companies. 

The design of this model couples sharp 

lines and a strong visual identity with a 

powerful engine. The 13-meter variant has 

50 standard seats that can optionally be 

increased to 54. Likewise, measuring 

12.2 meters in length, the TEMSA Safir 

which is ideal for the tourism segment, has 

46 standard seats that can optionally be 

increased to 50 seats. Even with the extra 

seat option, passengers still enjoy the 

comfort of ample leg space. 

Safir boasts high passenger capacity and 

low operational costs and allows profitable 

journeys owing to the fuel efficiency of its 

resistant, strong and economic engine. 

On account of its outstanding eco-friendly 

profile, this model is cost-efficient and 

environmentally friendly, as a result of its 

Euro5 engine. 

TEMSA continues to cater to the demands 

of the intercity passenger transport 

sector with its Safir coach, which has 

come into prominence with its low fuel 

consumption, powerful engine, ecofriendly 

characteristics, high passenger 

capacity and a new and trendy design. 

50 

numBer oF seaTs 

Even with the extra seat option, 

passengers still enjoy the comfort 

of ample leg space.

24-25 


21% 

CıTY ranGe marKeT share 

In the year 2011, 

the city range sales 

reached 107 

coaches. 

Temsa avenue 

As one of the leaders of a modern 

approach to city transport, the Avenue has 

a spacious design and the highest ceiling 

in its segment. The model’s low floor and 

stepless entry doors facilitate the easy 

entrance of pregnant, elderly, disabled 

passengers or passengers with children 

when using public transport. 

Featuring nearly 100% recyclable and 

renewable components, Avenue has further 

boosted its ecological sensitivity with lower 

emission figures and allows customers to 

make significant savings with the low level 

of fuel consumption of its Euro5 engine. 

Against the backdrop of increased noise, 

visual and environmental pollution in large 

cities owing to the rise in the number of 

private vehicles, this model promotes the 

development of public transport and has 

laid the foundation of high quality and 

eco-friendly transportation with its Euro5 LF 

and CNG versions. 

As a result of its high quality standards, 

Avenue has become a favorite brand for the 

Public Transport Company of İstanbul, as 

well as private city bus operators.


Prestij Super Deluxe is the most popular 

TEMSA model in the short, and middle 

distance travel sector on account of its fuel 

economy and robust performance. 

Temsa Prestij super deluxe 

Featuring fuel economy and a strong 

performance, Prestij Super Deluxe, 

TEMSA’s much valued midi-coach for 

short, and middle distance transport, 

continues to expand its presence in the 

fleets of major transportation and tourism 

firms of Turkey. 

This model has become prominent 

due to its eco-friendly identity, low fuel 

consumption and driving comfort. 

UNITS SOLD MARKET SHARE(%) 

Midi-coach 706 21 

Coach 

City 

191 

107 

13 

21 

21% 

marKeT share ın The 

mıdı-CoaCh seGmenT 

In 2011, the Company sold 706 

midi-coaches.

26-27 


TEMSA’s export turnover for the year 2011 

reached USD 161 million, USD 85 million 

of which was generated from sales to the 

European market. 

INtErNAtIONAL 

Owing to models produced in Adana 

facilities, TEMSA has made steady 

progress towards becoming a global 

producer in the international markets. 

The Company offered the following 

models produced at its Adana facilities 

to worldwide markets: MD 9, Safari RD, 

Prestij SD and Opalin as part of the Touring 

range; MD 9 IC, Safari RD IC, Tourmalin 

and Opalin as part of the Intercity range; 

and Avenue LF, Avenue CNG and MD 9 

LE as part of the City range. 

In this market, by year end 2011, 

Company’s exports reached USD 161 

million; USD 85 million of which was 

generated from sales to the European 

market. 

This figure corresponds to 83% of the 

total TEMSA coach and midi-bus exports, 

and as such bears witness to the strong 

position and the efficient marketing 

strategy and organization of TEMSA in the 

international markets. 

TEMSA’s main marketing strategies in 

the year 2011 were developing products 

perfectly suited to customer needs and 

reinforcing customer satisfaction and 

brand image. The Company focuses its 

marketing and sales efforts to its main 

export markets the UK, Germany, France, 

Belgium and Italy, and also persistently 

continues marketing campaigns in its other 

target export markets.


TEMSA’s specially designed midi-coach 

MD 9 achieved significant market success in 

the EU markets, thanks to its technical and 

design qualifications that have raised the bar 

in the segment. 

Temsa md 9 

As part of TEMSA’s strategy to serve its 

customers’ needs by offering continuous 

value, the new midi-coach MD 9 achieved 

significant market success in EU markets 

in a short space of time, thanks to its 

technical and design qualifications that has 

raised the bar in the segment. As a result 

of positive feedback from the market, 

the Company developed during the year 

2011 the Intercity (IC) and Low Entry 

(LE) versions of this model, which was 

introduced in September 2010 at the IAA 

Hannover Fair in Germany. 

Passenger capacity of up to 40 seats, 

280 L fuel tank, 5 m 3 luggage capacity, 

independent front suspension and 

automatic transmission are the main 

features that give a competitive edge to 

this model which delivers cost efficiency 

without compromising quality. With modern 

ergonomics and design, MD 9 offers 

passengers a comfortable journey, and 

gives operators the flexibility to transport 

a limited number of passengers with the 

same coach. With its light structure, this 

eco-friendly vehicle delivers significant 

fuel economy. Designed and produced 

by the TEMSA R&D team, MD 9 received 

the “Grand Award Midi Coach” in 2011 

at the Busworld Kortrijk, Europe’s most 

prestigious bus fair in this sector.

28-29 


TEMSA MD 9 LE is distinguished from its 

rivals through low oil consumption, strong 

performance and quality standards 

Temsa md 9 le 

MD 9 LE is TEMSA’s second city range 

vehicle after Avenue. Launched in October 

2011 at the Busworld Kortrijk Fair held 

in Belgium, MD 9 LE was valued by 

authorized dealers and end-users alike. 

The vehicle has a passenger capacity of 

63 (25 seated, 37 standing and 

one wheelchair) or 72 (25 seated, 

47 standing), as well as four seats 

specially designed for mother & child, and 

a manually controlled access ramp. 

Drawing on the fuel economy, strong 

performance and superior quality 

standards of this vehicle, TEMSA aims 

at creating a difference in European city 

range passenger transportation. 

The coach enables hassle-free boarding 

with its low entry and its seat distribution 

can be adjusted according to customers’ 

demands. As such, the multi-function 

character of MD 9 LE makes it an ideal 

solution for intercity and city range 

transportation.


Set to become the favorite model of profit 

and quality centered companies, MD 9 IC 

was launched in October 2011 at Busworld 

Kortrijk, generating significant interest and a 

high level of excitement among customers. 

Temsa md 9 ıC 

MD 9 IC has qualities similar to those 

of the MD 9. With its spacious middle 

double-door, the disabled accessible 

overall design, its elegant interior design 

and passenger capacity of 47 (35 seated 

and 12 standing), this model is primarily 

designed to deliver comfort to passengers. 

Its 4 m³ luggage capacity creates a 

difference in terms of both operator and 

customer convenience. 

Set to become the favorite model of profit 

and quality centered companies, MD 9 IC 

was launched in October 2011 at the 

Busworld Kortrijk, generating significant 

interest and a high level of excitement 

among TEMSA authorized dealers and 

end consumers. Designed and produced 

according to customer expectations, the 

value of this coach was recognized by 

numerous European customers in a very 

short span of time. 

Designed for multi-purpose use across 

Europe, in both intercity and short-distance 

travel, this coach enables the comfortable 

boarding of passengers with its spacious 

middle double-door. 

47 

md 9 ıC model PassenGer 

CaPaCıTY 

TEMSA’s MD 9 IC Model prioritizes 

passenger comfort with its spacious 

middle double-door and its disabled 

accessible features.

30-31 


A significant amount of effort was spent on marketing 

TEMSA’s city bus, Avenue, in international markets, 

mainly through test drive events. A considerable 

amount of information was collected regarding 

customer needs in different city bus markets. 

Temsa avenue 

Owing to its high engine efficiency and 

enhancing fuel economy, Avenue is the 

ideal vehicle for city range and shortdistance 

travel. Avenue promises a relaxed 

and comfortable trip for its passengers 

with its spacious interior and independent 

front suspension. 

A significant amount of effort was spent on 

marketing Avenue in international markets, 

mainly through test drive events, and a 

considerable amount of information was 

collected regarding customer needs in 

different city bus markets. This information 

was supplied to TEMSA R&D department 

and Avenue was modified to exactly 

match market demand. Accordingly, the 

external and internal design of Avenue 

was also redesigned to attain a better 

alignment with the general TEMSA touch 

and feel. As a result, Avenue has become 

a much-admired coach in European city 

range transportation. The Company further 

offers different options to meet customer 

expectations and needs. Very much in 

demand in the UK, Germany and Italy, 

Avenue is commercialized under different 

options so as to respond to varying 

customer needs and expectations.


Temsa Brand 

After launching its new brand identity in October 2009 

at Busworld Kortrijk, TEMSA has started to bring a clear 

consistency in its product design for long-term value and 

brand recognition in the market. 

Strong angular and masculine lines and lean surfaces 

evoking TEMSA’s heritage harmonically combine with elliptical 

recesses and rounded elements to yield a distinctive look 

that will characterize TEMSA vehicles for years to come. In 

the final quarter of 2011, TEMSA introduced its strapline 

“MORE Than Buses”, committing itself to delivering much 

more than just a coach to its customers. 

Temsa Brand ın 2011 

In the final quarter of 2011, 

TEMSA introduced its strapline 

“MORE Than Buses”, committing 

itself to delivering much more than 

just a coach to its customers.

32-33 


tEMSA USA 

TEMSA first entered the USA market in 

2009 with TS 35, a niche - mid size - 

coach that provides the same level of 

comfort as a large coach. In 2011, the 

Company began preparations to introduce 

the TS 30, a smaller coach that suits the 

specific needs of this market. Equipped 

with an environmental friendly EPA 10 

engine, TEMSA coaches offer ample 

space and comfort with their ergonomical 

interior layout, in addition to their superior 

safety features. 

TS 35 has found a good place for itself 

among the US tour operating companies 

who have been looking for a mid size 

coach for smaller groups with the 

amenities of a full size product. In a short 

time the demand for TS 35 has grown 

and TEMSA presence in the market is 

expected to grow further with the addition 

of TS 30 to the product line up in 2012.


INtErNAtIONAL prESENcE 

Temsa europe nV 

Located in Mechelen, Belgium, TEMSA 

Europe NV is responsible for all marketing 

and sales activities in Europe, as well as 

the coordination of after-sales services, 

warehousing and distribution of spare 

parts in the region. 

Temsa deutschland Gmbh 

TEMSA Deutschland GmbH was founded 

in 2007 under the umbrella of TEMSA 

Europe NV and within two years it became 

an important center for sales and aftersales 

services in Europe. 

Following the restructuring of the sales 

organization in Germany, TEMSA 

Deutschland GmbH has begun direct 

sales to end customers. 

ıCs-ınternational Customer services 

TEMSA’s International Customer Services 

(ICS) Department, which aims at achieving 

customer satisfaction by building lasting 

relationships with customers and providing 

services beyond expectations, manages 

the following activities: 

• Field Operations 

• Spare Parts Operations 

• Warranty Operations 

• Pre-Delivery Inspection 

• International Technical Support 

• Technical Training 

• Documentation 

In 2011, Department carried out Field 

Operations, Spare Parts Operations, 

Warranty Operations and Technical 

Support Operations in nearly 50 countries 

offering customers security, as well 

as efficient driving experience and 

satisfaction. Besides, in order to ensure 

the sustainability of customer satisfaction, 

it has continued to support TEMSA 

Authorized Services across the world and 

to provide its customers with Technical 

Training and Technical Documentation 

services. In this regard, the Company’s 

International Customer Services web site 

at “online.temsa.com” delivered customers 

round-the-clock services such as Warranty 

Notification, Spare Part Supply, Technical 

Support and Documentation in a fast and 

efficient manner. 

ICS has established spare part distribution 

centers in Germany, France, and Turkey 

so as to guarantee the timely and reliable 

delivery of original spare parts through 

an optimized logistics process. The 

Company’s USA dealer started operating 

as an authorized service in 2011 whereas 

a new authorized service was designated 

in Switzerland. TEMSA holds periodic 

audits across its authorized service 

network and organizes technical training 

seminars to improve service quality.

34-35 


trUck AND AUtOMOtIVE 

Turkey’s favorite pick-up model, the 

Mitsubishi L200 has constantly increased 

its market share and established itself as 

the market leader. 

Comprising a sales network of 

38 authorized dealers under a dealership 

agreement with Mitsubishi Motors, 

Mitsubishi Fuso Truck & Bus Corporation 

(MFTBC), TEMSA provides sales and 

marketing, services and spare parts 

operations for Mitsubishi passenger 

cars, Mitsubishi light commercial 

vehicles, Mitsubishi Fuso Canter light 

trucks. 

Within the Mitsubishi Motors category 

distributed by TEMSA, the passenger 

car group consists of ASX, Lancer, 

Lancer Evolution, Colt, Outlander and 

Pajero, and the commercial vehicles 

group features the L200 pickup truck. In 

accordance with the agreement reached 

with Mitsubishi Fuso Truck & Bus 

Corporation (MFTBC), Mitsubishi Fuso 

Canter light trucks are manufactured at 

the TEMSA Adana Factory. 

Turkey’s favorite pick-up model, the 

Mitsubishi L200 has constantly increased 

its market share and established itself as 

the market leader. As of end-2011, L200 

dominates the market with a significant 

market share. 

The TEMSA-produced Mitsubishi Fuso 

Canter truck has been the most preferred 

vehicle in its segment since it provides a 

number of advantages to the driver. The 

Fuso Canter has the best fuel economy in 

its class, not to mention elevated comfort 

and lower operating costs. In the year 

2012, the Company plans to sustain its 

leadership in the light truck segment and 

the pick-up segment with Fuso Canter 

and Mitsubishi L200 respectively. With 

the addition of the Mitsubishi ASX to its 

product range, TEMSA plans to increase 

its brand recognition and market share 

and sales in the passenger car segment.


TEMSA’s main objective in the passenger 

car segment, on the other hand, is 

boosting sales with its strong product 

range and controlling a significant market 

share. 

By becoming a dealer of Carrier 

Transicold, TEMSA has made significant 

contributions to the growth and 

development of the Turkish refrigerated 

transportation market. After three years 

of TEMSA dealership, this model has 

established itself as the leader of the 

domestic market, just as it has done 

across the world. In the period ahead, 

Carrier Transicold shall continue its 

efforts to preserve the cooling chain in 

refrigerated transport, and expand the 

market and raise its standards. 

UNITS SOLD MARKET SHARE (%) 

Fuso Canter 1,556 27.2 

L200 4,640 28

36-37 


185 

moBıle serVıCe unıT 

The TEMSA Construction 

Equipment Division offers clients 

reliable, superior quality and 

high performance products. 

cONStrUctION EqUIpMENt 

In parallel with the growth in the overall 

construction equipment market, TEMSA sustains 

its leadership in the construction equipment 

segment with a market share of 15% and in the 

forklift segment with a market share of 14%. 

Judging by the averages of the last five 

years, TEMSA has sustained its leadership 

position in the construction equipment 

segment. Active across Turkey at 47 

fully authorized service points with 292 

technicians and 185 mobile service units, 

TEMSA Construction Equipment Division 

also operates in Georgia and Azerbaijan 

via authorized service points, and in 

Iraq, Qatar, Morocco and Libya with field 

technicians. Aside from delivering its 

customers reliable, superior quality and 

high performance products, TEMSA also 

enjoys a considerable competitive edge in 

after-sales services owing to its KOMcare 

Maintenance Program. 

In parallel with the growth in the 

construction equipment market, TEMSA 

sustains its leadership in the construction 

equipment segment with a market share 

of 15% and in the forklift segment with a 

market share of 14%. TEMSA’s Construction 

Equipment Division is determined to sustain 

its market leadership in both the forklift 

and construction equipment segments 

in the period ahead, by capitalizing on its 

well-experienced workforce focused on 

customer communications and end-user 

satisfaction, and its extensive network of 

sales representatives and dealers employing 

the Samurai Marketing Model. 

Komatsu equipment, sourced from Japan, 

Germany and Italy by the Construction 

Equipment Division, was marketed to 

construction and mining companies in 

Turkey, as well as large Turkish contractors 

in Morocco, Libya, Iraq, Bulgaria, Azerbaijan, 

Ukraine, Georgia, Kazakhstan, Turkmenistan, 

Tajikistan and Algeria.

UNITS SOLD MARKET SHARE (%) 

Construction Equipment 760 15 

Forklift 720 14 

15% 

ConsTruCTıon equıPmenT 

marKeT share 

TEMSA Construction Equipment 

Division sold 760 construction 

vehicles in the year 2011.

38-39 

rESEArcH AND DEVELOpMENt 

TEMSA established Turkey’s first R&D center 

situated in an industrial area. 

The TEMSA R&D Center in Adana is a 6,500 m² facility. It is the first R&D Center in Turkey certified by Turkish 

Law No. 5746 with the sole purpose of conducting R&D activities. 

TEMSA is the first private sector company to make an application in the framework of the Law No. 5746 

on Support for Research and Development Activities and obtained its R&D certificate on October 7, 2008. 

TEMSA’s R&D facilities, initially established over a covered space of 6,500 m², were significantly expanded in 

2011 with the addition of a new 1,800 m² building. The Center employs 83 research engineers, 56 technicians 

and 10 support personnel, totaling 149 employees. The facility also includes a Test Center where R&D test and 

analyses are carried out. With the establishment of a tilt-test platform, which enables mandatory vehicle tests, 

the need to send new vehicles to Europe for tilt-tests has been eliminated. 

OccUpAtIONAL HEALtH AND SAfEtY 

Temsa r&d CenTer ToTal sPaCe 

6,500 m 2 

numBer oF r&d sTaFF 

149 

Viewing occupational health and safety as an integral part of its corporate culture, TEMSA meticulously carried 

out practices such as risk assessments, behavior based safety management, work accident analysis, site, 

supplier and OHSAS system audits, unannounced field audits, regular employee training, periodic meetings, 

compliance with legal provisions, improvements in working conditions, emergency management, fire and 

earthquake safety, employee health checks, site working checks and work permits, working equipment controls, 

ergonomic condition checks and temporary contractor management in the year 2011. In 2011, the accident 

frequency and severity rates at TEMSA were significantly lower than the sector average as a result of the 

Company’s diligent efforts in this area. 

Owing to its systematic practices, TEMSA retains its TS 18001:2008 Occupational Health and Safety 

Management System Certificate (OHSAS) issued by the Turkish Standards Institute in full compliance.


HUMAN rESOUrcES AND trAINING 

In TEMSA, human resources policies and targets are viewed 

as key factors contributing to corporate development. 

TEMSA runs its operations in line with the principle 

of continuous development, and gives its employees 

training and professional development opportunities 

through training programs. In TEMSA human 

resources policies and targets are viewed as key 

factors contributing to corporate development. 

In line with this approach, the Human Resources 

Department is responsible for; 

• Developing a management model based on 

respect and ethical values, 

• Developing required skills by establishing 

employees’ personal development interests, 

• Defining successful performance, introducing 

material and psychological measures to promote 

success, and creating objective and concrete 

performance evaluation systems, 

• Determining the necessary competencies for 

each task, providing lifetime training and selfdevelopment 

opportunities for employees, 

• Supplying sustainable motivation and satisfaction 

among employees. 

numBer oF emPloYees* 

TEMSA Turkey 

TEMSA Europe 

Temsa Total 

* As of December 31, 2011 

1,678 

63 

1,741

40 

tUrqUALItY 

TEMSA became the first automotive 

company to be accepted to the 

Turquality Program, which aims at 

creating 10 global brands in 10 years. 

TEMSA Global’s production and export brand in the coach and midi-coach segment, TEMSA is the star brand of the 

world’s only state-sanctioned brand creation program, namely Turquality. Established to support Turkish brands intent 

on gaining an international presence and to create robust brands, Turquality designated TEMSA as a star brand 

as the result of a four-category performance assessment among its 78 participating brands. This project has been 

designed in the framework of Turquality’s objective of “10 global brands in 10 years”. 

qUALItY 

TEMSA places very high priority on the security of its information assets and related processes. Accordingly, it 

implements a set of controls that include policies, processes, procedures, organizational structures, as well as 

software and hardware functions to ensure the security of proprietary information. 

TEMSA obtained ISO 27001 Information Security Management System certificate in the year 2007. Since 1997, 

the Company has been carrying out its production and sales operations in compliance with ISO 19001:2008 

Quality Management Systems. 

ENVIrONMENt 

In the year 2011, TEMSA persistently continued its 

initiatives to minimize the environmental impact of its 

operations. In this regard, the Company expended 

efforts to minimize waste, recycle waste water and 

preserve natural resources to save energy, avoid 

environmental accidents, make use of eco-friendly 

raw material, minimize environment management 

costs and carbon footprint related to energy 

consumption, comply with legal obligations, train its 

employees and improve its field organization. 

As a result of its systematic environmental efforts, 

in 2011 TEMSA has retained its TS EN ISO 

14001:2004 Environmental Management System 

Certificate issued by the Turkish Standards Institute 

in full compliance.

Production Facilities 

TEMSA Adana (Turkey) 

Yolgeçen Mah. 

Turhan Cemal Beriker Bulvarı 

No: 561, 563 

Seyhan, Adana, Turkey 

Tel : +90 322 441 02 26 (pbx) 

Fax : +90 322 441 08 74 

E-mail: info@temsaglobal.com 

Postal Code: 01355 

Branches 

TEMSA Altunizade (Turkey) 

Kısıklı Cad. Ş. T. İsmail Moray Sok. 

No: 2/1 34662 Altunizade, Istanbul, Turkey 

Tel : +90 216 544 52 00 

Fax : +90 216 544 58 10 


TEMSA Europe NV (Belgium) 

Dellinstraat 32 2800 

Mechelen, Belgium 

Tel : +32 15 44 00 00 

Fax : +32 15 44 00 09 


TEMSA Deutschland GmbH 

(Germany) 

Gottfried-Leibniz-Strasse, 3 

74172 Neckarsulm, Germany 

Tel : +49 (0) 7132 3465221 

Fax : +49 (0) 7132 3465111 


TEMSA USA 

TEMSA EUROPE NV D/B/A TEMSA USA 

3133 Maple Drive, Suite 100 

Atlanta, GA 30305, USA 

Tel : +1 404 602 0151 

Fax : +1 404 671 9140 


www.temsa.com

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