CONSULTANT BRIEF - Coffs Harbour City Council

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Woolgoolga Town Centre Study Review –Request for Quotation - Consultant AdvisorCouncil’s Business Centres Hierarchy Review Final Document 2012 identified theimportance of assisting the Woolgoolga Town Centre to improve its attractiveness as atourist destination and with an improved relationship with the beach and coastal area(which is a significant asset of the Centre). It also identified the need for acomprehensive Business Retention and Expansion (BRE) Survey to supplement theresults of the Enhance and Grow Woolgoolga: A Blue Print (Woolgoolga and NorthernBeaches Chamber of Commerce, 2010) and the Woolgoolga Township Marketing ActionPlan (R & S Muller Enterprises Pty Ltd, 2011); along with findings of the previous economicstudies including the Woolgoolga Business Lands Review (Hill PDA, 2006) and theEmployment Lands Strategy (SGS, 2009); as well as to assess potential land use changesas a result of the new LEP.The recent development of the Woolgoolga Township Marketing Action Plan hasestablished from community consultation that the vision for the Woolgoolga TownCentre is to grow Woolgoolga in a way that does not affect its unspoilt and unhurriedbeachside character, but that is proactive in supporting business growth. It will beimportant to further test and discuss this vision with the community to ensure that theland use strategies reflect this vision.The Project Plan for the updated Woolgoolga Town Centre Study proposes to reviewthese previous studies and undertake the recommended BRE Survey analysis, inconjunction with consultation with the business and wider community. The end resultwill be a revised and updated Woolgoolga Town Centre Study, taking the form of acomprehensive Masterplan and implementation program which will assist to drive thedevelopment of Woolgoolga to 2030.Council and the Woolgoolga and Northern Beaches Chamber of Commerce have beenwriting to the State government for funds towards a Social and Economic ImpactAssessment since 2011, to assist with the development of a Socio-Economic Bypass ActionStrategy. No response is yet forthcoming from Roads and Maritime Services and thecurrent project seeks to continue to lobby for funds towards such an Action Strategy.This Action Strategy is not currently part of the overall project.The study area for the project is outlined in Map 1, and is essentially unchanged from thestudy area of the original Woolgoolga Town Centre Study document. This is stillconsidered to be the appropriate study area for this revised and updated project.It is proposed that the project will be carried out predominantly by Council staff utilising acollaborative, multi-disciplinary approach, with Project Management vested in Council’sLand Use Planning branch. It is proposed to use some of the funds allocated in the2012/13 Operational Plan for this project toward funding a consultant advisor withexpertise in economic development, strategic planning and built form.- 2 -
Woolgoolga Town Centre Study Review –Request for Quotation - Consultant AdvisorMap 1: Study Area4. Scope of WorkIn order to achieve the consultancy objectives, it is anticipated that the scope of work willinclude the following:• work with the Council staff Project Team to prepare a BRE Survey (simplified versionappropriate to the Woolgoolga Town Centre locality);• analyse results of the BRE Survey and assist the Project Team to report the results forinclusion in the Woolgoolga Town Centre Study Review;• work with the Project Team to write up the economics section of the WoolgoolgaTown Centre Study Review, including recommendations that may relate toamendments to land use zonings, permissibilities, points of difference betweenbusiness zones, long-term viability, actions to achieve the community’s vision andplace activisation;• provide specialist advice to the Project Team to assist with an urban design analysis ofthe study area, including analysis of character areas, connectivity, critical views,gateways, Town Centre access and activity; and• provide specialist advice to the Project Team to contribute to strategicrecommendations including Town Centre amenity, character and built form,development opportunities , Masterplan principles and recommendations for futureamendments to draft LEP 2013 and associated draft Development Control Plan (DCP)2013.- 3 -
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CONSULTANT BRIEF - Coffs Harbour City Council

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