CONSULTANT BRIEF - Coffs Harbour City Council

Woolgoolga Town Centre Study Review –Request for Quotation - Consultant AdvisorCouncil’s Business Centres Hierarchy Review Final Document 2012 identified theimportance of assisting the Woolgoolga Town Centre to improve its attractiveness as atourist destination and with an improved relationship with the beach and coastal area(which is a significant asset of the Centre). It also identified the need for acomprehensive Business Retention and Expansion (BRE) Survey to supplement theresults of the Enhance and Grow Woolgoolga: A Blue Print (Woolgoolga and NorthernBeaches Chamber of Commerce, 2010) and the Woolgoolga Township Marketing ActionPlan (R & S Muller Enterprises Pty Ltd, 2011); along with findings of the previous economicstudies including the Woolgoolga Business Lands Review (Hill PDA, 2006) and theEmployment Lands Strategy (SGS, 2009); as well as to assess potential land use changesas a result of the new LEP.The recent development of the Woolgoolga Township Marketing Action Plan hasestablished from community consultation that the vision for the Woolgoolga TownCentre is to grow Woolgoolga in a way that does not affect its unspoilt and unhurriedbeachside character, but that is proactive in supporting business growth. It will beimportant to further test and discuss this vision with the community to ensure that theland use strategies reflect this vision.The Project Plan for the updated Woolgoolga Town Centre Study proposes to reviewthese previous studies and undertake the recommended BRE Survey analysis, inconjunction with consultation with the business and wider community. The end resultwill be a revised and updated Woolgoolga Town Centre Study, taking the form of acomprehensive Masterplan and implementation program which will assist to drive thedevelopment of Woolgoolga to 2030.Council and the Woolgoolga and Northern Beaches Chamber of Commerce have beenwriting to the State government for funds towards a Social and Economic ImpactAssessment since 2011, to assist with the development of a Socio-Economic Bypass ActionStrategy. No response is yet forthcoming from Roads and Maritime Services and thecurrent project seeks to continue to lobby for funds towards such an Action Strategy.This Action Strategy is not currently part of the overall project.The study area for the project is outlined in Map 1, and is essentially unchanged from thestudy area of the original Woolgoolga Town Centre Study document. This is stillconsidered to be the appropriate study area for this revised and updated project.It is proposed that the project will be carried out predominantly by Council staff utilising acollaborative, multi-disciplinary approach, with Project Management vested in Council’sLand Use Planning branch. It is proposed to use some of the funds allocated in the2012/13 Operational Plan for this project toward funding a consultant advisor withexpertise in economic development, strategic planning and built form.- 2 -