CONSULTANT BRIEF - Coffs Harbour City Council

Woolgoolga Town Centre Study Review –Request for Quotation - Consultant AdvisorA. APPRECIATION OF THE BRIEF1. OverviewFunds were allocated in the Coffs Harbour City Council (CHCC) 2012/13 Operational Plan tocommence a review of the Woolgoolga Town Centre Study 1996. Council resolved at itsOrdinary Meeting of 13 June 2013 to endorse a Project Plan for the study review, whichincluded a recommendation to engage a consultant to act as an advisor to Council staff.The consultant advisor will assist Council staff to prepare and analyse results of aBusiness Retention and Expansion (BRE) Survey, and also to provide independenteconomic, strategic planning and built form advice to assist in the updated outcomes forthe revised Woolgoolga Town Centre Study.2. ObjectivesProject objectives are listed in the Project Plan as being to:• update the existing Woolgoolga Town Centre Study in the form of a Masterplanwhich balances development and which is achievable;• address measures to stimulate economic, social and cultural development on thecompletion of the Pacific Highway bypass;• recommend controls and actions to strengthen the Beach Street business precinctand to facilitate a distinctive town centre character;• address measures to improve connectivity between the three existing commercialuses in the study area;• provide guidelines towards urban built form, such as urban design, streetscaping andconnectivity networks, to ensure that Woolgoolga Town Centre is an attractive placeto live, work, visit and shop; and• achieve broad community and business acceptance.3. HistoryThe Woolgoolga Town Centre Study was prepared by Council in conjunction withconsultants during 1995 and 1996. It was adopted by Council in July 1996 and has beenthe driving strategic document for the development of Woolgoolga over the period. Itcontains recommendations in relation to the urban framework, including economicvitality and streetscaping works. This document covered the Woolgoolga Town Centreand environs, which it defined as the three business and enterprise localities of BeachStreet, River Street and the Pacific Highway lands and their surrounds.In light of the forthcoming bypass of Woolgoolga by the Pacific Highway upgrade and thesoon to be made Coffs Harbour Local Environmental Plan (LEP) 2013, it is consideredtimely to undertake a review and update of the Woolgoolga Town Centre Study.- 1 -