competition in the likelihood of being recommended,with an SBA of 9.0—a numberworthy to stand with Apple’s. The next bestbrand is Toshiba at an average 8.1.Last year’s second Readers’ Choice,Lenovo, didn’t make the cut this year. Itsscore was down only slightly, but Lenovoalso fell two confidence levels, going froman SBA of 8.1 in 2008 to a 7.9 this year, ascore strictly within the average range.Lenovo did score better than average intech support and repairs, both among alllaptops and with business laptops, where itwas second only to Apple.There was little dramatic movement inscores for any of the other major players.Sony did increase its overall score to 8.1, butthat’s within the average range comparedwith all notebooks, whereas last year itearned a BA 8.0.As we’ve seen before, Dell and Toshibacontinue to get good scores in the likelihoodof being recommended category,higher than each company’s overall scores,in fact; we attribute this to the strength ofthese brand names.At the bottom of the pack this year is HP,with scores that run in tandem with Acerand Gateway. But HP’s 7.7 out of 10 is consideredsignificantly worse than average(SWA), whereas last year it was within in theaverage. For more information on how wemeasure these scores, see below.Taking a closer look at the percentageneeding repairs reveals changes for almostevery vendor; only Acer held steady at 12percent. Apple worsened slightly in this category,along with HP, but the biggest jumpswere for Lenovo, which dropped from 18percent to 22 percent, and Dell, which fellfrom 20 percent to 23 percent (earning it thedubious distinction of highest failure rate ofnotebooks). Sony, Gateway, and Toshibaall had major improvements here, however,Sony from 18 percent last year and Gatewaywith 20 percent last year, both downto 12 percent; Toshiba’s failure rates werereported as 13 percent, down from 19 lastyear. Such significant drops are all well andgood, but none of these companies couldeven touch new entry Asus: Just 6 percentof its products needed repair.METHODOLOGy We e-mailed invitations to <strong>PC</strong> <strong>Magazine</strong> readers to take our online survey, hosted by EquationResearch. Respondents told us about the technology they personally use at home and at work, and any supportor repair incidents they had within the 12 months prior. Respondents were entered into a drawing to win AmericanExpress Gift Checks or prizes provided by ThinkGeek. The survey was in the field in two parts during thesummer months.We score only those vendors represented by at least 50 responses about their products; fewer would notallow for statistically valid comparisons. We use a t-test measure on each score on each question against theaverage of all the scores and determine whether they are significantly different at a 95 percent confidence level.The t-test considers a company’s score for each measure, the total number of responses for the company oneach measure, and the variability of the responses in calculating the confidence interval for each score—therange in which we are 95 percent certain that the score is representative. If the score is more than one confidenceinterval above or below the average, we state that the score is better than or worse than this average. Formore than two confidence intervals above or below, we say that the score is significantly better or worse.56 <strong>PC</strong> MAGAZINE DIGITAL EDITION NOVEMBER <strong>2009</strong>
Notebooks less than a year old, just likedesktops of that vintage, always get highermarks. This year is no different, and, in fact,brings us to the highest number amongcomputers: Apple’s SBA 9.5 overall ratingfor one-year-old MacBooks. Its youthfullaptops received a 9.6 in reliability andlikelihood to recommend, too. Asus madeanother fine showing—after barely makingthe cut in this part of the survey with only 55responses—with an SBA of 8.9 overall, and atremendously low percentage of productsneeding repair: 2 percent. Apple itself wasat 5 percent needing repair.And what’s with Lenovo and Dell? Some16 percent of their new notebooks neededfixing, according to our readers.PrintersREADERS’ CHOICECanon Ever consistent, Canon once againcomes out on top of printers overall and inseveral printer subcategories.Brother The come-from-behind vendorof the year jumped ahead in the lineupenough to garner the second Readers’Choice in printers for <strong>2009</strong>.HP HP is the 400-pound gorilla of printers,considering the sheer number of responsesit received, but users also give the companyhigh scores.Canon’s middle name is consistent,at least when it comes to how <strong>PC</strong>Mag readers feel about its printers.The vendor’s overall score hasgone up a little, from an SBA of 8.2 in 2008to an SBA of 8.3 this year. In fact, it hadmodest gains across the board for printersoverall, with a nice jump in its tech supportnumber from a BA of 7.3 last year to a BAof 7.7 this year. That’s more than sufficientto keep the company’s status as Readers’Choice.Our second Readers’ Choice is a slightsurprise. For the previous two surveys,Brother managed a score of BA 8.0—betterthan average, but the competition is verytough. That score was usually on par withHP, but HP’s overwhelming response ratein previous years helped it get SBA scores.This year, Brother surged ahead with an SBAoverall score of 8.2 (compared with HP’sSBA 8.0 overall for 3 years running). Brotherremains a clear second place to Canon inbusiness printers, home printers, and printersunder a year old, as well.Finally, HP is back in our Readers’ Choicespotlight. Its SBA overall score of 8.0 wasnice enough (and in keeping with the company’shigh marks last year and the yearbefore), but we felt HP deserved recognitionthis year for great scores almost acrossthe board, especially a very good showingin printers for the home market, with SBAscores overall (8.0), for reliability (8.3), andin the category of likelihood of being recommended(8.4). The company takes a drubbingmost of the time for its tech support,where it is frequently the only vendor thateven earns a score (such as with businessprinters and printers less than a year old).The big surprise of last year’s survey wasKodak, which burst onto the printer sceneNOVEMBER <strong>2009</strong> <strong>PC</strong> MAGAZINE DIGITAL EDITION 57