Download - Nivelco Process Control Co., Inc.

NIVELCO’s Road Tour of IndiaAn important element of NIVELCO’s support for the salesnetwork is the help offered with marketing. Of the manyways NIVELCO may provide marketing support, we do tryto treat those companies located far away equally to thosegeographically close to headquarters, choosing an approachthat suits the market best. Our popular DemonstrationVehicle, NIVELCO’s “Level On The Road” is well suited foruse by our Central European companies, but for our Indiansubsidiary, NIVELCO INSTRUMENTS INDIA PVT. LTD.the use of such a vehicle would be totally uneconomic forlogical reasons.Having its stages in Bangalore, Hyderabad and Mumbai,the series of events were organised by the staff of NIVELCOIndia – a subsidiary of NIVELCO Process Control Co. –supported by its local distributors, Fluitec Instruments andBartem Instruments. The presentations were done by invitedexecutives from Budapest as well as by staff members ofNIVELCO India.Over the years we have developed a similar marketing tool,optimised for the Indian marketplace, and that is our socalled “Road Tour” organized in larger cities. Invited for thefull evening events are engineers and executives of existingor prospective clients of the city involved and its vicinity.The presentations we seek to do on such an event aremeant to portray the Mother Company, its achievements aswell as the same of its Indian subsidiary. Included aretechnical and application oriented presentations as well.These informative sessions are followed by a dinner givento honour the participants.Such road tours arenormally organisedbi-annually involvingthree of four Indiancities. A recent ThreeCity Road Touraimed at providinguseful informationabout the company,its products and theirapplications tookplace successfully inearly May.Drawing an average ofabout 100 visitors anight, the tour was a successwith benefits forboth sides to come.Tibor WinklerBoard MemberNIVELCO Co.twinkler@nivelco.com4