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Exhibition-series of NIVELCO RussiaNIVELCO exhibitions in RussiaAccording to the forecast of leading economists, 2010 isgoing to be the year of expansion in Russia. The statisticsof the first quarter confirms the above since all sectors ofthe economy have shown a powerful recovery, manifestingin industry especially. Using the marketing conceptof the NIVELCO group as a basis NIVELCO Russia carriesout its conscientious and dynamic marketing campaignin order to ride the upward trend of the Russianmarket. Joint participation in trade shows along with jointlyheld presentations and seminars with our distributorsare well proven and efficient vehicles of marketing. Themarketing activities are targeted to inform our businesspartners throughout Russia. Tracking the changes of theRussian market and observing the development of the differentsegments of the economy are extremely importantfor us. Our attention extends to the Belarusian, Kazakhand Ukrainian markets as being strategic partners of Russiathese countries present business opportunities for us.In this sense, we have participated on the "Automationand Electronics 2011" Fair in Minsk jointly withBelpromtehnologii, our distributor in Belorussia.One of our Russian distributors, Energopromavtomatikaexhibited on the „Metrol-Expo’2011” Fair inMoscow last May representing NIVELCO on thisprestigious show.The 20th of May is the World Metrology Day all over theworld celebrating the signature by representatives of seventeennations – including Russia – of The MetreConvention on 20 May 1875. The Convention set theframework for global collaboration in the science ofmeasurement and in its industrial, commercial and socialapplication. Metrology is the science of measurement includingall theoretical and practical aspects.Likewise life is not imaginable without mathematics andtheoretical calculations, so metrology can not be avoidedduring the realization of any calculations. This was noticedand precisely formulated by the famous Russian scientist,Dmitri Ivanovich Mendeleev: “Science of accuracyis meaningless without measurement.”10