directorate of income tax - Income Tax Department

F.No.PR-2(4)/PR,PP&OL/2011-12Ministry of FinanceCentral Board of Direct Taxes{Directorate of Income Tax (PR,PP&OL)}.....TENDER NOTICEThe Income Tax Department (ITD) intends to come out with a Mascot, preferably ananimated character, in order to build the identification of the Income Tax Department asa brand so as to have a definite recall value. The animated character should establishan immediate connect with the taxpayers, particularly young and future taxpayers, so asto communicate effectively. The Mascot is to be designed in such a manner that themessages can be conveyed to the taxpayers using various modes such as print ads,cartoon strips, short animation films, video games etc.2. The Mascot should visually embody the following values and spirit that ITDwants to promote:• payment of tax as a value norm in the society and a core duty of every citizen;• payment of tax as a contribution of citizen towards nation building and ensuringbetter future for coming generations;• participation of taxpayers in nation’s growth and progress through payment oftaxes;• the Income Tax Department as a taxpayer friendly technology driven Department;• the image of the Income Tax Department as an enforcement agency as well as afacilitator.3. ITD intends to engage an agency for carrying out a national contest for designingthe Mascot. The successful bidder shall be responsible for carrying out the contest asper the following methodology:A. Invitation of entries: The Department will invite entries for the Contest fromgeneral public as well as identified target groups. The responsibility of theagency shall be,To create awareness and interest about the Contest among general publicthrough print ad, radio spots/jingles etc. and execute them on pan-Indiabasis through different communication tools. The publicity for the Contestshall be carried out by the Directorate through print media, radio jingles etc.directly through DAVP. However, the creatives, concepts, jingles etc. shallbe created by the agency.Sending invitations through direct mailers and posters to all advertisingagencies, schools of art/architecture, to participate in the Contest (but onlyas individuals). The agency shall be responsible for designing and printingof the direct mailers as well as the posters.B. Collection of entries: The agency shall set up a mechanism for collecting theentries and also set up a panel of qualified designers and eminent artists as

judges to evaluate the final selected entries. The entries will be short listed inconsultation with the designers/artists engaged by the agency and the officialsnominated by the Income Tax Department.C. Prize money: The prize money of Rs. 1 lakh for the winning entry shall be paidby the Department directly to the winner. The winning entry will also bepublished in major newspapers, expenditure for which shall be borne directly bythe Department. However, creatives for the same shall be designed by theagency.D. 3D Model: The agency shall be responsible to adopt the winning entry into athree dimensional model of height 4 feet. to be formally launched at an awardceremony to be organized at New Delhi by the Income Tax Department.4. Terms and condition:i) The agency should have a valid PAN and TAN.ii) The agency should have an annual turnover of at least Rs. 1 crore in the lastthree years i.e. F.Y. 2008-09, 2009-10 and 2010-11. Proof to be provided alongwith the technical bid.iii) The agency should have minimum experience of 5 years in the field of creativedesigning.iv) The agency should not have ever abandoned an awarded project or should nothave been debarred /black listed for competing in any organization at any time.v) Ernest Money Deposit (EMD) - EMD of Rs. 25,000/- should be submitted alongwith the bid.vi) Bid validity: The bid submitted by the agency shall be valid for a period of 90days from the date of submission of the bid.vii) Time schedule: The agency will be required to complete the process and comeout with the Mascot within 90 days of award of the project. The 3D Model shouldbe made within 15 days of finalization of the Mascot.viii)Performance Security: The selected agency shall, within 3 days of receipt of theaward letter, furnish performance security to the Department which shall beequal to 10% of the value of the contract and shall be in the form of a guaranteebond from a nationalized/scheduled bank. The guarantee bond should be validfor one month after the completion of the entire project including development ofthe 3D Model.ix) Penalty: If the work is not completed within the allotted time to the satisfaction ofthe Directorate, penalty shall be imposed @Rs. 1000/- per day of the default.x) Payment will be made only after the project is completed to the satisfaction ofthe Department.5. The interested parties should submit technical bid & financial bid in the annexed“Proforma for Technical Bid” (Annexure-A) ‘Proforma for Financial Bid”(Annexure‘B’) duly filled in and verified along with all relevant documents. The agencies thatqualify the technical bid shall be called for making detailed presentation before theEvaluation Committee in respect of various steps enumerated in paragraph 3 above.The evaluation sheet for evaluating the presentation by the Evaluation Committeeindicating weightage of various items in the Annexure-‘C’. Bidder obtaining 70 points

or more with minimum of 35 points in each of Part-A and Part-B and minimum of 50% inall criteria i.e. (i) to (iii) of Part-A and (i) to (iv) of Part-B, shall be qualified for opening offinancial bid. The lowest bidder shall be awarded the work as mentioned in paragraph 3above.6. A pre-bid conference to clarify doubts, if any, of prospective bidders shall beheld on 12/03/2012 at 11.00 AM, in Conference Room, 5 th Floor, Mayur Bhawan,Connaught Circus, New Delhi. All interested parties may attend the same.7. Technical bids along with supporting documents and Financial bid kept inseparate Sealed envelopes superscribed “Technical Bid” and “Financial Bid”respectively should be placed in one Sealed envelope superscribed “ Tender forNational contest for designing of Mascot for Income Tax Department” and shouldbe dropped in the TenderBox placed in Room No.605, 6 th Floor, Mayur Bhawan,Connaught Place, New Delhi latest by 17:00 hrs. on 15/03/2012. . The Tender shallbe opened at 16:00 hrs on 16/03/2012 in Conference Room, 5 th Floor, Mayur Bhawan,Connaught Circus, New Delhi. The agencies may, if they so desire, send onerepresentative to be present at the time of opening of the Tender.8. The parties qualifying the technical bids shall be individually intimated the timefor making presentation before the Evaluation Committee.9. The Directorate reserves the right to cancel the Tender process at any timewithout assigning any reason.10 For dispute, if any, in the matter, the jurisdiction shall be of the Court atDelhi/New Delhi.11. For any queries in the matter, interested parties may contact at 011-23412630.{ SHAPE \* MERGEFORMAT }Jt. Director of Income Tax (Admn./PR)

ANNEXURE-‘A’1 Name of applicant2 PAN and TAN(mandatory)3 Address forcorrespondencePROFORMA FOR TECHNICAL BID4 Name of contact person5 Relationship of contactperson to the applicant6 Telephone No.(with STD code)7 Fax(with STD code)8 Email idTurn Over in each of9 the last 3 years[should be more thanRs. 1 crore]10 No. of years ofexperience (attach workorder as proof)[minimum 5 yearsrequired]11 Number of projectsundertaken for similardesign services[Attach 2 work ordersfor work done withinthe last two years]12 Does the agency havean office in Delhi (Y/N)If yes, give address13 Has the agency everabandoned theawarded project beforecompletion? If yes, givename and reasons forabandonment.14 Has the agency everbeen debarred/blacklisted for competing inany organization at anytime. If so, give details.F.Y.2010-11F.Y.2009-10F.Y.2008-09

-2-1. I am attaching the following documents:i) Audited balance sheets for 2008-09, 2009-10 and 2010-11 are attached asproof of Turn Over.ii) Proof for number of years of experience.iii) Proof for providing similar design services.2. I hereby confirm that the information mentioned above is true and correct. Iunderstand that if any information is found to be incorrect or if the agency is notable to provide any supporting document as required by the Department, the bid isliable to be rejected without any further notice.3. I hereby confirm the agreement of the agency to the Terms and Conditionsspecified in the Tender Notice.Seal of the applicant:Date:Place:Signature of the Authorized Representative

ANNEXURE-‘B’1 Name of agency2 AddressPROFORMA FOR FINANCIAL BIDS.No. Description of Work Amount (Rs.)1 Designing/developing thecreatives for the entireevent (print ad/radiospot/jingle etc.)2 Processing fee (per entry)3 Designing, printing andmailing posters/ directmailers (about 10,000)4 Engaging panel of designers(5)5 Engaging panel of judges(5)6 Development of Mascot in3D form (4 ft. high figure)TOTAL (inclusive of taxes)Seal of the applicant:Date:Place:Signature of the Authorized Representative

ANNEXURE-‘C’EVALUATION SHEET FOR EVALUATION OF PRESENTATIONBEFORE EVALUATION COMMITTEES.No. ITEMS POINTS1 PART-A Methodology(i) Invitation of Entries including spread ofcommunication, creative concepts, coverage ofinvitation through direct mailers and posters.20(ii) Collection of Entries as well as theirmanagement and archiving.(iii) Short listing and selection of entriesincluding setting up of panel of experts forselecting entries.1020Total 502. PART-B Experience etc.(i) Annual Turnover of the Agency. 05(ii) Experience of 3D modelling, preferably ofMascot.(iii) Part experience of similar designservices.1015(iv) Experience of key personnel. 20Total 50

DIRECTORATE OF INCOME TAX(Public Relations, Printing and Publication & Official Language)6 th Floor, Mayur Bhawan, Connaught Circus, New Delhi-110001TENDER NOTICEThe Income Tax Department (ITD) intends to come out with a Mascot, preferably ananimated character, in order to build the identification of the Income Tax Department asa brand so as to have a definite recall value. The animated character should establishan immediate connect with the taxpayers, particularly young and future taxpayers, so asto communicate effectively. The Mascot is to be designed through a national contest.The ITD intends to engage an agency for carrying out the contest.2. Sealed quotations from reputed parties are invited for carrying out the contest.Specifications of the work and other terms and conditions are available at our website{HYPERLINK "http://www.incometaxindia.gov.in"} and {HYPERLINK"http://www.incometaxindiapr.gov.in"} and can also be obtained from Room No. 637A, 6 thFloor, Mayur Bhawan, Connaught Circus, New Delhi-110001, on any working day from1st March, 2012 to 14 th March, 2012 between 11.00 AM and 5.00 PM.3. Sealed quotations in prescribed format alongwith EMD addressed to Director ofIncome Tax (PR,PP &OL) 6 th Floor, Mayur Bhawan, Connaught Circus, New Delhi-110001, superscribed “Technical Bid” and “Financial Bid” respectively should be placedin one Sealed envelope superscribed “ Tender for National contest for designing ofMascot for Income Tax Department” and should be dropped in the Tender Boxplaced in Room No.605, 6 th Floor, Mayur Bhawan, Connaught Place, New Delhi latestby 17:00 hrs. on 15/03/2012. . The Tender shall be opened at 16:00 hrs on16/03/2012 in Conference Room, 5 th Floor, Mayur Bhawan, Connaught Circus, NewDelhi. The agencies may, if they so desire, send one representative to be present atthe time of opening of the Tender.4. A pre-bid conference to clarify doubts, if any, of prospective bidders shall beheld on 12/03/2012 at 11.00 AM, in Conference Room, 5 th Floor, Mayur Bhawan,Connaught Circus, New Delhi. All interested parties may attend the same.5. The Directorate reserves the right to accept or reject any or all offers withoutassigning any reason. For any queries in the matter, contact may be made atTelephone No. 23412630.Joint Director of Income Tax (Admn.&PR)