HANDBOOK - Wellington Institute of Technology

Topic 4:The 4 P’sLearning Outcome(s):Understand strategic choices in developing the marketing mixAssessment criteria:4.1 Discuss the interrelationship of organisation strategy and the marketing mix4.2 Examine external and internal contextual drivers influencing the choice of amarketing mix4.3 Explore the link between the marketing mix and products / services providedTopic 5:ResearchLearning Outcome(s):Discuss approaches to market researchAssessment criteria:5.1 Evaluate market research methods5.2 Apply market research methods5.3 Discuss the implications of outsourcing marketing research5.4 Describe approaches to competitor analysisTopic 6:Ethics and LegislationLearning Outcome(s):Discuss the legal and ethical aspects of marketingAssessment criteria:6.1 Discuss the impact of legislation on the marketing management function.6.2 Examine the correlation between social responsibility, societal norms andcorporate objectives in the development of a strategic marketing plan.6.3 Discuss the ethics of marketing.Student Resources:Recommended texts and other resources are listed in the course outline.