HANDBOOK - Wellington Institute of Technology
HANDBOOK - Wellington Institute of Technology
HANDBOOK - Wellington Institute of Technology
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COURSE TITLE:Course Number:Strategic Marketing ManagementBM7003Level: 7Credits: 15Co requisites:BM5001Learning Hours:Face-to-face tuition 45Self-directed with tutorial supportavailableOnlineDistance (not online)Resource based learning (notonline)Workplace learningSupervised work experienceSelf-directed (out <strong>of</strong> class without directtutorial support)Workplace projectTests and examinations 5Other(State)……………………………..100Total learning hours 150Aim(s):To provide the student with knowledge <strong>of</strong> the management <strong>of</strong> the marketing functionand the development <strong>of</strong> strategic marketing objectives and plansTopic(s) or summary <strong>of</strong> content:Strategy and MarketingMarketing PerformanceMarketing PlansSegmentation, Targeting and Positioning StrategiesCompetitor and Customer AnalysisMarketing Mix
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