HANDBOOK - Wellington Institute of Technology

Topic 5:SegmentationLearning Outcome(s):Describe and use segmentation analysisAssessment criteria:5.1 Discuss cluster and association analysis5.2 Complete a cluster analysis5.3 Complete a market basket analysis5.4 Complete a sequence analysisTopic 6:Forecasting conceptsLearning Outcome(s):Demonstrate understanding and use of forecasting techniquesAssessment criteria:6.1 Discuss forecasting concepts including - simple, hierarchical time series andmarket mix.6.2 Prepare time series data6.3 Use simple time series models6.4 Use automatic forecasting6.5 Complete a market mix forecast6.6 Conduct a hierarchical forecastStudent Resources:Recommended texts and other resources are listed in the course outline.Assessment:Assessment Type Weighting OutcomesOne Case study 25% 1, 2,Two Case study 15% 3Three Case study 30% 4, 5Four Case study 30% 5, 6Reporting Grades:Grade Key 3