HANDBOOK - Wellington Institute of Technology

Topic(s) or summary of content:ManagementMarketingBusiness EconomicsAccounting PrinciplesBusiness CommunicationComponents of Business LawTopic 1:Business OverviewLearning Outcome(s):Explain the purpose of business in a societyAssessment criteria:1.1 Exemplify business1.2 Discuss the roles of business in contemporary society1.3 Explain the relationship between business and the economyTopic 2:ManagementLearning Outcome(s):Demonstrate knowledge and application of the fundamentals of managementAssessment criteria:2.1 Explain management theories in an organisational context2.2 Identify aspects of organisational behaviour in the contemporary workplace2.3 Identify activities in the design, production and improvement of services andgoods.2.4 Discuss human resource activities in an organisationTopic 3:MarketingLearning Outcome(s):Demonstrate knowledge and application of marketing principlesAssessment criteria:3.1 Explain the purpose of marketing management3.2 Illustrate the process of marketing plan development3.3 Identify the marketing communication tools used in different organisationalcontexts.3.4 Discuss and apply the marketing mix.