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RESEARCH ARTICLETable 1:Selection of the messages according to the need of the rural women regarding animal husbandrypracticesS. No. Messages Most Least Total weightedneeded Needed needed mean score Rank1. Farm managementand accounting 160 33 47 2.47 IV2. Breeding 180 38 22 2.65 II3. Marketing 14 181 45 1.87 VI4. Management ofcattle shed 33 75 132 1.59 VII5. Animal diseasesand their prevention 159 38 43 2.48 III6. Balanced feeding 210 29 1 2.87 I7. Health care 40 38 162 1.5 IX8. Preservation ofgreen fodder 40 44 156 1.51 VIII9. Clean milk production 161 29 50 2.46 VSelection of sub-messagesThe selected messages were further divided into sub-messages. They were then ranked in a similarmanner to find out which of the submessages have to be included and those to be eliminated. The results areshown in Table 2.Table 2: Selection of various sub-messagesS. No. Messages Most Least Total weightedneeded Needed needed mean score Rank1. Selection of sub-messages related to balanced feeding (M1)1. Calf feeding 195 36 9 2.77 III2. Change required in feedingof animals before and afterparturition/claving 176 50 14 2.67 IV3. Feeding management 198 34 8 2.79 IIJIVA Vol. 10 Issue 1 April 201233
RESEARCH ARTICLE4. Balanced ration andits composition 181 47 12 2.70 III5. Essential nutrients inanimal feed 47 49 144 1.59 VI6. Feeding of pregnant cow 179 39 22 2.65 V7. Feeding management ofmilch animals 178 42 20 2.65 V8. Mineral mixture feeding 219 19 2 2.90 I2. Selection of sub-messages related to breeding (M ) 21. Symptoms of heat 73 129 38 2.14 II2. Heat cycle and timeof breeding 97 49 94 2.01 VII3. Pregnancy diagnosis 61 108 71 1.95 VIII4. Artificial insemination 68 119 53 2.06 IV5. Time of insemination 94 90 56 2.15 I6. Importance of insemination 65 118 57 2.03 VI7. Care during pregnancy 61 137 42 2.07 III8. Care during parturition 82 95 63 2.07 III9. Care after parturition 78 97 65 2.05 V10. Care of calf 67 123 50 2.07 III3. Selection of sub-messages related to animal diseases and their prevention (M ) 3J. Ind. Vet. Assoc., Kerala. 10 (1)1. Anestrus 112 23 105 2.03 IV2. Ectoparasite infestation 60 122 58 2.01 V3. Retained placenta 98 44 98 2.00 VI4. Diarrhoea 56 108 76 1.92 IX5. Repeat breeding 59 97 84 1.90 VI34
Page 2 and 3: Vol. 10 Issue 1 April 2012 ISSN 097
Page 4 and 5: JOURNAL OF INDIAN VETERINARY ASSOCI
Page 6: POLYMERASE CHAIN REACTION BASEDDETE
Page 9 and 10: RESEARCH ARTICLEJ. Ind. Vet. Assoc.
Page 11 and 12: RESEARCH ARTICLEcontaining phytase
Page 19 and 20: RESEARCH ARTICLEMETHODOLOGYAnnual d
Page 21 and 22: Fig 3. Growth rates of milk product
Page 23 and 24: RESEARCH ARTICLEThe high correlatio
Page 25 and 26: RESEARCH ARTICLECLINICAL MANIFESTAT
Page 33: RESEARCH ARTICLEJ. Ind. Vet. Assoc.
Page 37 and 38: RESEARCH ARTICLE5. Selection of sub
Page 39 and 40: RESEARCH ARTICLEANALYSIS OF SOCIO-P
Page 41 and 42: RESEARCH ARTICLETable 1 shows that
Page 43 and 44: RESEARCH ARTICLE(2000) and Fayas (2
Page 45 and 46: CLINICAL REPORTJ. Ind. Vet. Assoc.,
Page 47 and 48: CLINICAL REPORTJ. Ind. Vet. Assoc.,
Page 49 and 50: CLINICAL REPORTSURGICAL MANAGEMENT
Page 51 and 52: CLINICAL REPORTSurgical TechniqueIn
Page 53 and 54: CLINICAL REPORTFETAL ANASARCA TWINS
Page 55 and 56: CLINICAL REPORTFETAL ANASARCA TWINS
Page 57 and 58: CLINICAL MANAGEMENT OF EXOCRINE PAN
Page 59 and 60: GENERAL ARTICLEMETHANE EMISSION FRO
Page 61 and 62: GENERAL ARTICLEJ. Ind. Vet. Assoc.,
Page 63 and 64: GENERAL ARTICLETERMINATION OF PREGN
Page 69 and 70: GENERAL ARTICLEHOW TO IMPROVE THE L
Page 75 and 76: Table 2. Drugs having EPI activityE
Page 79 and 80: ASSOCIATION NEWSVETERINARIANS ANNUA
Page 81 and 82: INSTALLATION OF IVASTATE OFFICE BEA
Page 83: ASSOCIATION NEWSSIGN POST & ACHIEVE

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