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RESEARCH ARTICLETable 1:Selection of the messages according to the need of the rural women regarding animal husbandrypracticesS. No. Messages Most Least Total weightedneeded Needed needed mean score Rank1. Farm managementand accounting 160 33 47 2.47 IV2. Breeding 180 38 22 2.65 II3. Marketing 14 181 45 1.87 VI4. Management ofcattle shed 33 75 132 1.59 VII5. Animal diseasesand their prevention 159 38 43 2.48 III6. Balanced feeding 210 29 1 2.87 I7. Health care 40 38 162 1.5 IX8. Preservation ofgreen fodder 40 44 156 1.51 VIII9. Clean milk production 161 29 50 2.46 VSelection of sub-messagesThe selected messages were further divided into sub-messages. They were then ranked in a similarmanner to find out which of the submessages have to be included and those to be eliminated. The results areshown in Table 2.Table 2: Selection of various sub-messagesS. No. Messages Most Least Total weightedneeded Needed needed mean score Rank1. Selection of sub-messages related to balanced feeding (M1)1. Calf feeding 195 36 9 2.77 III2. Change required in feedingof animals before and afterparturition/claving 176 50 14 2.67 IV3. Feeding management 198 34 8 2.79 IIJIVA Vol. 10 Issue 1 April 201233