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Worcestershire County Council - Worcestershire Hub

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Service (e.g. Highways, Revenues and Benefits), as this enabled the right people toanswer calls, by directing calls to advisors who have been specifically trained inthese areas.26. Those of us who visited the Shared Service contact centre at Perry Wood could seethe advantage of this system and we recognise the merit in being able tochannel certain calls, depending on their subject or simplicity.COUNCILLORS' KNOWLEDGE OF THE WORCESTERSHIRE HUB27. It soon became clear that councillors' knowledge of the <strong>Hub</strong> was at different levels,partly due to the complexity of the <strong>Hub</strong> arrangements and the difference in provisionacross the <strong>County</strong>. Some councillors had very little knowledge of how the <strong>Hub</strong>worked, or experience of using it, whereas others made regular use of the <strong>Hub</strong> as ameans of obtaining information, or following up enquires. Some councillorsreceived performance information on the <strong>Hub</strong> in their area; others did not, or werenot aware of it. It is also fair to say that there was a certain amount of distrustamong some councillors around the effectiveness of <strong>Worcestershire</strong> <strong>Hub</strong> SharedService and a lack of understanding about the areas that it covered.28. There was also a difference between the views and experiences of <strong>Worcestershire</strong><strong>Hub</strong> Shared Service council members (<strong>Worcestershire</strong> <strong>County</strong> <strong>Council</strong>, MalvernHills District <strong>Council</strong> and Worcester City) and non-shared service council members.Non shared service council members felt that their councils' <strong>Hub</strong> performance hadcontinued to serve their areas well, and had not been affected by the economicdownturn. However, one factor behind this could be that their councils did not usethe <strong>Hub</strong> for customer enquiries on areas such as revenues and benefits, andinstead, channelled enquiries via the service areas directly.29. To gain a better understanding and improve knowledge, we visited the majority of<strong>Hub</strong> centres across the county. These visits proved invaluable to the scrutiny, andhave informed many of the recommendations contained in this report. Indeed thescrutiny as a whole has allowed us all to see what happens in other areas, bothwithin and outside the <strong>Hub</strong> Shared Service. All of us who visited were surprised bythe volume of customer enquiries, and the range and complexity of enquiries beingdealt with by each customer service advisor. We would like to place on record ourthanks to the staff at these centres for their time, enthusiasm and professionalism infacilitating our visits.Induction Arrangements30. We asked each authority what their councillor induction arrangements includedabout the <strong>Worcestershire</strong> <strong>Hub</strong>. We found the induction programmes variedconsiderably: some councils provide <strong>Hub</strong> briefing sessions and facilitated visits totelephony and face to face centres, others provide little or no information on the<strong>Hub</strong>.31. We have been surprised by the fact that many councillors' knowledge of the <strong>Hub</strong> islimited or patchy and often restricted to what happens within his or her own area.Inevitably, the future development of the <strong>Hub</strong> will be influenced by councillorunderstanding, and if the <strong>Hub</strong> is to be increasingly used as a basis for servicetransformation across the <strong>County</strong>, it is vital that there is councillor understandingand support across all authorities. Improved councillor induction is an essential wayof increasing understanding of the <strong>Worcestershire</strong> <strong>Hub</strong>, and, crucially, the role it5

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