Brochure: Amdocs Mobile Internet Personalizer
Brochure: Amdocs Mobile Internet Personalizer
Brochure: Amdocs Mobile Internet Personalizer
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<strong>Amdocs</strong> <strong>Mobile</strong><strong>Internet</strong> <strong>Personalizer</strong>Business Need<strong>Mobile</strong> internet usage is growing, but there are still challengeswith usability and the discovery of off-portal content. Theseneed to be made easier in order for the mobile internet—and off-portal content—to reach mass adoption. If you cancontrol and enhance the browsing experience as customersmove off portal, you can improve their experience—andrealize the revenue potential for the mobile internet. To dothis, you have to provide intuitive, personalized navigationsupport that gives customers access to content they areinterested in.Product DescriptionThe <strong>Amdocs</strong> <strong>Mobile</strong> <strong>Internet</strong> <strong>Personalizer</strong> helps drive upARPU (average revenue per user) by making the mobileinternet easier to use and improving subscriber awarenessof relevant off-portal services. The product profiles off-portalbrowsing and uses it to find relevant mobile internet contentrecommendations and advertising for each subscriber.It offers on-portal alternatives for data services that customersare seeking off-portal. And, it identifies opportunities to addservices to the portal which users are fulfilling off-portal,presenting these services as personalized recommendations.INTERNET+ PORTALAMDOCSMOBILEINTERNETBRIDGEOPERATORPORTALINTERNETHITS, BOOKMARKS, USERRATINGSMain Business Benefits• Encourages mobile internet usage with targetedrecommendations and ads• Drives data revenues by promoting on-portalalternatives to off-portal data services• Enhances the mobile internet experience byrecommending popular off-portal sitesAMDOCSINTELLIGENTPORTALPLATFORM ORTHIRD PARTYAPPLICATIONRECOMMENDATIONSAMDOCSMOBILEINTERNETPERSONALIZER• Improves portal offerings by recommending serviceswhich users are fulfilling off-portalBUSINESSINTELLIGENCEBUSINESSINTELLIGENCEREPORTING
Key Features• Provides personalized site recommendationsThe <strong>Amdocs</strong> <strong>Mobile</strong> <strong>Internet</strong> <strong>Personalizer</strong> providestargeted, off-portal site recommendations and contentto customers based on a complex view of their interests.This helps them find relevant mobile content andencourages use of the mobile internet.• Tracks bookmarks & favorite sitesThe product tracks each customer’s recent browsinghistory and bookmarked sites to include in the portal orbrowser toolbar, making it easy for the customer to findtheir preferred sites. It automatically tracks favorite sitesbased on usage and bookmarks those as well.SummaryThe <strong>Amdocs</strong> <strong>Mobile</strong> <strong>Internet</strong> <strong>Personalizer</strong> enhancesyour customer’s off-portal experience by applying ourcapabilities in content discovery, subscriber intelligenceand personalization to off-portal browsing. It enablesyou to offer customers the optimum balance betweencompelling on-portal and off-portal services to keepthem coming back.• Connects recommended sitesCustomers can click through from one recommended|site to another without having to return the portal,making it easy to discover new sites.• Automatically brands sitesEach recommended site is accompanied by that site’sicon and a short title that is ideal for handset screens,making it easy for customers to recognize and find sites.• Tracks browsing statisticsThe product tracks top sites, top categories and theclick-through rates for recommendations, and providesall information to the site administrator through abrowser-based graphical user interface. This makes iteasy to track and improve your mobile internet business.• Profiles off-portal activityThe product analyzes off-portal activity to enrich customerprofiles, improving personalization of recommendations,advertisements and mobile content as a result.Copyright © 2012 <strong>Amdocs</strong>. All Rights Reserved. Reproduction or distribution other than for intended purposes is prohibited, without the prior written consent of <strong>Amdocs</strong>. The trademarks and service marks of <strong>Amdocs</strong>, including the <strong>Amdocs</strong> mark and logo, Intentional CustomerExperience, CES, Clarify, Ensemble, Enabler, Return on Relationship, Intelecable, Collabrent, XACCT, DST Innovis, Stibo Graphic Software, Qpass, Cramer, SigValue, JacobsRimell, ChangingWorlds, jNetX, OpenMarket Inc., MX Telecom Inc., MX Telecom Ltd, Streamezzo, andBridgewater Systems are the exclusive property of <strong>Amdocs</strong>, and may not be used without permission. All other marks are the property of their respective owners. CREATED 1/2012
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