Management of Art Galleries – Business Models - Universität St.Gallen

Conceptual Basis33 / 225Figure 9: Organisational FormSource: Adapted from Meinhardt & zu Knyphausen-Aufsess (2002)Cooperation ConceptCooperation plays a substantial part in every business model. The cooperation concept definesselection criteria for the partners and discusses key questions such as: how many partners? Big orsmall? Long-term vs. short-term term partnerships?Figure 10: Cooperation ConceptSource: Adapted from (Bieger, Beritelli, & Weinert, 2005)Coordination ConceptOnce the network has been established, the priority is then to coordinate all the partners.The coordination of the network must take into consideration the transaction costs involved in itsoperation. . The cooperation concept will be an extension to the classical cooperation