Management of Art Galleries Ã¢Â€Â“ Business Models - UniversitÃƒÂ¤t St.Gallen

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14 / 225 Introduction1.6 Dissertation OutlineThis dissertation is divided into four main parts. It starts with the Introduction (Chapters 1 + 2)before continuing with the empirical heart of this paper, the Analysis (Chapter 3). Results of theAnalysis lead to the Implication (Chapter 4). The Conclusion (Chapter 5) summarises our keyfindings.The Introduction consists of Chapters 1 and 2. The main purpose is to introduce the reader to thetopic and lay out the theoretical foundation for the subsequent Analysis. Chapter 1 starts with anintroduction to the topic and gives a brief description of the problem at hand. We then discussthe existing literature available on the topic and identify research gaps. Having found the gaps,research objectives and questions are formulated which lead to a description of the researchdesign. We discuss research methods only briefly because a more extended explanation is givenin subsequent chapters. In the next chapter (Chapter 2), we present the relevant theoretical basis.Firstly, success factor theory is introduced, evaluated and put in the context of this paper.Success factor research forms one theoretical pillar of this thesis. Second, we introduce thebusiness model concept – the second theoretical pillar of this dissertation. One model, which willguide us throughout this paper, is described in detail. Again, the concept is evaluated and put intothe specific context of this dissertation. Finally, we give an introduction to the art market todescribe the contextual framework of this dissertation. The composition of both market andplayers is analysed to demonstrate the complexity of the market. This also serves to describe theboundaries of this study since we do not analyse the entire art market but only a certaindimension of it.The Analysis consists of Chapter 3, the analytical heart of this paper, which applies a quantitativeresearch methodology. It deals with the examination of current business models of art galleries(Identification/Description, Explanation). It maps the status quo of art galleries by describingrelevant industry statistics, identifying existing business models and explaining success factors.Chapter 3 starts with an explanation and reasoning of the applied research methods. Thensummary statistics are presented in order to better understand the market which is stronglycharacterised by a severe lack of data. Overall statistics for the whole sample are presented, aswell as comparing the three observed countries Germany, Switzerland and Austria. Thereafterhypotheses are developed and data is analysed via a regression analysis. Finally, the discussionof empirical results identifies success factors and classifies existing business models.Chapter 4 consists of the Implication and applies a qualitative research methodology. It dealswith the findings of the Analysis to evaluate a possible new business model for art galleries(Evaluation). Chapter 4 starts with an explanation and reasoning of the applied researchmethodology. Then a general discussion on management principles leads to the presentation ofthe goal triangle of art galleries. Thereafter, the new business model for art galleries isintroduced: each dimension of the business model is addressed, with a focus on those that havethe most critical impact on success.
Introduction15 / 225Chapter 5 is the Conclusion. . Its main purpose is to compare our findings to our research questionand objective to conclude if all questions have been answered. Chapter 5 starts with the summaryof findings from both the Analysis and the Implication. . A graphic compares our findings to ourinitial research question to determine if all questions have been answered. Finally, limitations arepresented and directions for further research avenues are introduced.Figure 1: Structure of the Research Project
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194 / 225 AppendixKulturunternehmer
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196 / 225 AppendixLiebe(r) Galerist
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200 / 225 AppendixWir verfolgen die
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204 / 225 AppendixNo, there exists
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206 / 225 AppendixCompetitorsWho ar
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208 / 225 AppendixProfit in 2008Wha
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210 / 225 AppendixBox 4pca revenue_
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212 / 225 ReferencesReferencesAdam,
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214 / 225 ReferencesBortz, J., & D
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216 / 225 ReferencesFryer, R. G., K
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220 / 225 ReferencesMei, J., & Mose
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222 / 225 ReferencesSchmid, K. (200
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224 / 225 ReferencesWeckerle, C. (2
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Management of Art Galleries Ã¢Â€Â“ Business Models - UniversitÃƒÂ¤t St.Gallen

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