308 RC Z - Peugeot

ISSUE 18FEATURING THE308 RC ZGOLDEN STEERING WHEEL AWARD308 on an international winning streak.308 RC ZA dream becomes reality.AFTER SALES PROMISEOur reliability PACT with you.4 5 PEUGEOTCLUB

in briefStaying poweris a feature ofPeugeot designwhether ourcars or companies areunder scrutiny. PMSA isone example. There aremany more.We returned to South Africa in pursuit of longtermstrategic objectives. We invested for the longhaul knowing cyclical challenges would emerge atsome stage. Cyclical factors have always drivenour industry. They are no surprise.PMSA optimised the upturn and we will handlethe downturn with the same sure touch. Superiorperformance in tricky conditions is a Peugeotstrength after all.Higher interest rates, inflation and fuel prices plusrecord levels of debt have affected all consumerfacingbusiness. In our industry, the effects arecompounded by the National Credit Act whilethe strong euro creates additional challenges fora European brand like Peugeot.PMSA has reacted by reaffirming our support forbuyers, dealers and staff. Some economies haveto be made, but we never cut quality. This wasrecently demonstrated by ISO 9001 accreditation,a signal that we comply with global qualitystandards and invest in world best practice.In a tough market, a judicious balancing act isneeded. For example, our dealer network hascontracted somewhat in recent months as it isnot practical to carry operations that make asignificant loss. Yet we have not compromisedon the strategic commitment to maintain a levelof geographic coverage that enables nationwidesupport for our customers.Another form of balance is the increasing emphasison after sales as new vehicle sales come underpressure. There are now 50 000 Peugeots on theroad in South Africa, a base that permits steadybusiness volumes in parts and service.Confidence in our ability to win through isbolstered by global success. Peugeot recentlyreached the landmark of 50 million in globalunit sales while results for the first half of 2008indicate continuing profitability. We not only havea range our competitors envy; many would likeour balance sheet as well.Adverse market conditions will be with us forsome time. We don’t like it, but we can live withit. Peugeot is engineered to succeed. That goes forour operations as well as our cars.49peugeotclubi s s u e 18Director of publications : Nandi CanningContributors : Dineo Pooe & Lynden WrightPhotographs : Peugeot Motors South AfricaDPPIAll intellectual property rights relating to the information and images in Peugeot Club arethe property of Peugeot Motors South Africa (PMSA). No information or images may beused or duplicated without PMSA’s prior written permission (including (without limitation))all copyright, patents, designs, trade and service marks, rights in databases, know-how,trade secrets and confidential information, whether registered or not. All information andprices refered to in Peugeot Club are correct at time of publication, but are subject tochange at any time without prior notice. The models depicted in Peugeot Club are forguidance only. Some features are are included in Special Edition models only, others areoptional at an additional cost. Although every effort is made to keep Peugeot Club up todate, in order to avoid any misunderstandings, you are advised to check the specifications(including colour), equipment and accessories relating to any Peugeot vehicle, with yourPeugeot dealer prior to ordering.Kees Jan BoorsmaManaging DirectorPeugeot Motors South Africa

8152 LETTERSCustomer stories48913151718202224308 RC zA distinctive personalityNew BuildingInaugurationAfter SalesPromiseOur reliability PACT with youGolden SteeringWheel AwardGermany’s No.1 car is FrenchBlue WorldA Peugeot pleaseTop BillingThe perfect matchPeugeot Le ClubPrivilegeGreat offersLife in Dior60 years of excellencecompetitionS& GamesWin with PeugeotDealersPeugeot dealers’ detailsS&S/402561320insidepeugeotclubPeugeot Motors South Africa44 Saturn Crescent Linbro Business Park JohannesburgPO Box 389 Kelvin 2054Tel 0860 PEUGSA (738472) Fax 011 879 7447Email inforsa@peugeot.com Website www.peugeot.co.za

THE PEUGEOTCharlJacquesFAMILYGerhardChristaHow does it happen that four Peugeotsbelonging to one family end up underone roof? It all started in 2001 whenmy eldest son turned 16 and wanted amotorbike. Since both my wife, Christa, andI enjoyed lots of time on motorbikes on thefarm during our youth, how do you persuade a16-year-old not to have a motorbike becauseof “all the dangers”. It took some thinking butwe gave him the choice of a motorbike at16 or a motor car when he turns 18. Needlessto say, he was prepared to wait for 2 years.He inherited Mom’s car during his Grade12 year in 2003 but being off to the UK thenext year for 6 months, he sold the car, savedthe money and on his return found thatMom had bought herself a new Peugeot 206.The family was so satisfied with the Peugeotthat after a test drive Jacques, our eldest,decided that another 206 must make itsway into the family. Having three boys anda girl, Christa and I soon realised what wehad got ourselves into by setting the standardof a car when you turn 18. Luckily for us itwas a happy one, and in 2005 Charl, oursecond son, inherited Mom’s 206, and whenthe newly arrived Peugeot 207 becameavailable there was no other choice for Mom,a request from our third son, Gerhard, whowould inherit it in 2007.While at Peugeot Helderberg paying for ageneral service to one of the Peugeots(end February 2007), Mr Henre Hanekom,the General Manager, approached me andbrought to my attention that a few of thenew Peugeot 407 HDi’s were available ona special since it was the 5 th anniversaryof Peugeot in SA. Knowing that Gerhardwould take over Christa’s 207 in abouttwo week’s time, I thought it couldn’t doany harm to have a look and take it for atest drive. Needless to say it was “love atfirst sight” and the test drive proved whatMr Hanekom told me about the advancedtechnology and performance of the newgeneration diesel engines. The sale wason, but the next obstacle was to keep itquiet for the next two weeks when thechangeover was to take place on Gerhard’sbirthday, and how do you keep a transactionlike this a secret from a wife who knowseverything about your finances? Well, twoweeks later (and a few, well worked out sidestepsbetween me and the sales personnel)Christa was overwhelmed when she wascalled (needed!) at Gerhard’s party in thegarden to see the 407, with a familiar basketand bottle of champagne, compliments ofPeugeot Helderberg, waiting for her. It tookonly one drive around the block to changeher mind from “How could you do this?” toan experience she will not let go of for manyyears to come. Now, even after one year I stillhave to ask permission to drive her Peugeot.She will definitely not pass this one onto ourdaughter Jozanne, who turns 18 next year.I have a strange feeling that I will have to adda 5 th Peugeot to our collection. No wonderour friends calls us the Peugeot family. Makesme think – is there another family who havefour (or more) Peugeot’s in their household?To all the Peugeot lovers, the 407 HDi Executive(automatic) is only a pleasure to drive, andvery economical on fuel consumption.Note: Don’t buy it for your wife – she won’tlet you drive it (buy it for yourself!).Dr Hennie du Plessis

FUTURE BLUE308 RC ZDesigned as a talismanic complementto the new 308 range, the RC Zconcept car was unveiled onSeptember 13 2007, during theFrankfurt Motor Show. The 308 is somethingof a landmark for Peugeot: it’s the first newcar to break cover since Jérôme Gallix tookthe reins as the company’s chief designer.The launch of the 308 hatchback heralds anew generation of Peugeots and offers afew hints about the whole range’s futuredevelopmental direction. Introduced at thesame time as the hatchback, during theFrankfurt Motor Show, the 308 RC Z conceptcar is a potent auxiliary that emphasises the308 family’s poise and character. It wasn’t acompletely free design brief, then, becausecertain parameters had to be met. To fulfilits role as a showcase for the 308 range,its family provenance had to be apparent.Consequently, a number of styling cueslink the RC Z to the 308 hatchback andother forthcoming models within therange. The front end has been reworked,for instance, but remains fairly similar tothe standard production version, completewith distinctive Peugeot trademarks such aswide grille and “feline” headlights. The flaredwheel arches echo those on the 207 and308 – another sign of the RC Z’s Peugeotheritage – but the rest of the car is muchmore individually styled: it is packed withexaggerated design details that are theexclusive preserve of concept vehicles.Road cars are a touch more practical and,by definition, less extreme.Perfectly proportionedstill significantly lower (1.32 metres ratherthan 1.50) as well as slightly wider (by 2.5 cm).The RC Z’s platform is, in fact, wholly sharedwith the hatchback. And – as with allPeugeot prototypes – it is fully operational.This is a genuine car, not just a static exhibitthat has to be delivered to show halls onthe back of a truck. In order to achieve this,the donor car naturally had to be modifiedslightly – most notably the front suspension(a strut system, with many aluminium parts),which was borrowed from the RC Piqueand Carreau prototypes. The concept car’sfront and rear track are 5.9 cm wider thanstandard, which explains its broader footprint.The engine is an off-the-peg production unit– the 308 hatchback’s 1.6-litre four-cylinder,developed in partnership with BMW. Inthe RC Z’s case, power has been raised to218 bhp and it has 280 Nm of torque (or300 Nm in “overboost” mode). The engineis mated to a six-speed transmission withbespoke ratios, which gives the car 235 kph(146 mph) potential in top gear. It reaches100 kph from rest in just 7.0 seconds andstops equally briskly, thanks to a quartet ofventilated discs with four-piston callipers.The 19-inch wheel rims are fitted withMichelin Pilot Sport PS2 245/40 R19 tyres– high-performance equipment appropriateto a true Grand Tourer.On first acquaintance, the RC Z appears fluidand rakish. Even so, it shares its 2.60-metrewheelbase with the standard 308 and, at 4.76metres, is of identical length to the hatchback,despite appearances. This impression of sizeis the result of certain, specific proportions.The standard 308 hatchback was designedwith a fairly squat stance in mind, one ofits most striking attributes, but the RC Z is4 5 PEUGEOTCLUB

A dream becomes realityThe 308 RC Z concept car is apotent auxiliary that emphasises the308 family’s poise and character

308 RC ZDimensionsLength: 4.276 mWidth: 1.84 mHeight: 1.32 mWheelbase: 2.608 mFront overhang: 0.926 mRear overhang: 0.742 m6 7 PEUGEOTCLUB

The view from above clearly shows the interesting twin-bubble roof.Air filters through the central channel and flows down over the boot,which acts like a rear wing and ensures the rear end remains stable.The cabin reflects the original ethos of the standard 308, with its steeplyraked console. It’s a cutting-edge environment with sporting overtones.A distinctive personalityOne of the RC Z’s most individualtraits is its body styling: the plungingwaistline that typifies the 308hatchback has been abandoned in favour ofa horizontal profile, in the classic tradition.And this lower stance gives the RC Z itsdistinctive personality. A significant amountof work has also been devoted to the car’srear end, which incorporates some of theconcept’s most imaginative flourishes. Thebroad rear wings, a moulded extension ofthe side panels, are especially distinctivebecause of the way they flow into thelower bodywork. The effect is rather like astepping-stone. The curved roof and overallproportions give the RC Z the unmistakableair of a 2+2 coupé – and that didn’t happenby accident. Originally conceived as a classiccoupé, the concept then shifted towards atypically American-style pick-up. After a visitto the Las Vegas Tuning Show, in America,Jérôme Gallix’s team contemplated droppingthe coupé idea altogether and devising apick-up with a rear cargo platform. The firstrough designs had a certain quirky appeal,but objectives soon changed. After workingon this theme for a fortnight, the designersarrived at this distinctive silhouette with itsspectacularly individual rear styling. Then,however, the cargo bay was abandoned– it was felt to be too far removed fromEuropean tastes and customs – and theRC Z became a concept car that was muchmore than just another coupé. From certainangles, indeed, the source of its inspirationis still apparent. That’s how this 2+2 coupéended up with a huge boot, somethingthat did not feature on the originaldesign brief. The curved, twin-bubbleroof-cum-rear windscreen is crafted frompolycarbonate rather than glass – and thatisn’t simply a styling concept. It plays anessential role, because it channels air overthe rear bodywork and helps to generateextra downforce. This enabled the designersto do away with a rear spoiler, which wouldhave spoiled the RC Z’s purity of line. Butone question remains: could such a car reallytake to the road in this form? The answer isyes, and it could be with us as early as 2010!

NEW BUILDINGSTRONG FUTURE FORPEUGEOTMOTORS SABRANDPeugeot has always been one of Africa’sfavourite brands and this trend is set tobe maintained, as the company continuesto invest heavily in its infrastructure, as wellas in its responsibility as a corporate citizenin South Africa.2007 was a superb year for us, as the 207model became the top selling vehicle inEurope, further establishing our reputationfor quality, reliability and a dynamic modelrange. In SA, there were also some extremelypositive signs as new models were addedand as our organisation repositioned itselfin line with the worldwide strategy, namely“CAP 2010”. This strategy strongly focuseson Customer satisfaction (C), Accelerationof necessary actions (A) and a wave of newProducts (P) for all of the global markets.PSA’s global sales rose by 3.8% last year,contributing to a 7.1% increase in turnover,outperforming many competitors who feltthe pinch of a changing global market. Muchof this is as a result of growth in emergingmarkets and this new focus on areas suchas Southern Africa has led to the companymaking further commitments to enhancingits status here.Aside from the visibility of thousands of newPeugeot models gracing our roads, one othermajor sign that the company is committed toensuring it has a strong future in the country,is the new Peugeot Motors South Africa(PMSA) head office on the side of the N3 atLinbro Park in Johannesburg.In addition to the new head office, PMSAalso continually makes improvements totheir established Customer Care Centre thatguarantees a clear path of communicationbetween customers, Peugeot and itsdealer network.The opening of the new offices and partswarehouse heralds a new era for the brand.The new facility is extremely impressive asthe proud Lion symbol looks out overthe flow of traffic below. Covering some21 525 m 2 , it houses not just the companystaff, but equally importantly, it is home toan 8 010 m 2 parts distribution and storagefacility that is already drastically reducing thewaiting time for parts and further adds to thecompany’s continued commitment to settinga new standard in customer service. In fact,the parts supply rate is now just over 95%, afigure in line with international standards.Our new home not only provides parts,introduces new models to and providestechnical expertise for, over 30 dealershipsaround Southern Africa, including Swaziland,Botswana and Namibia, but also houses aninternationally accredited, state-of-the-artTraining Centre to meet the skills needswithin these dealerships.PMSA’s investment in its products and itsfuture, are certainly making many peoplesit up and take notice. This year has alreadyseen the introduction to the market of thenew 308, the first of the “8”line-up and the successor tothe popular 307. The 308 waslaunched with great acclaimto international markets, andwith its class-leading emissions,low fuel consumption, everydaypracticality and great handling,it will undoubtedly be aresounding success.As PMSA’s Managing Director,Kees Jan Boorsma recentlystated: “We know exactlywhere we are going and howwe are going to get there.”8 9 PEUGEOTCLUB

New after sales promise is OURreliability PACT WITH YOUPACTPeugeot Motors South Africa is entering intoa new after sales PACT with customers.Spell it out and PACT is a public promiseof Professionalism, Availability, Conformityand Transparency.The innovative after sales deal is designed todrive Peugeot up the customer satisfactionrankings and deliver a level of service that’scomparable to the best in the business.In the coming weeks, Peugeot after salesand service customers will see the first signsof change – quite literally. Large posters willbe positioned in all dealership receptionareas outlining a 12-point PACT (see pg. 10)covering the essential elements of a goodafter sales experience.The intention is to create a transparentprocess that captures the input of thecustomer and ensures the full involvement ofthe dealership.“We want our customersto be happy”Eric Moll, parts, service and after sales generalmanager at PMSA, explains: “Previously,improvements in after sales service weredriven by a push-model, with the brandpushing through appropriate training andtools to the dealer.“In future, this push will be complemented bythe ‘pull’ of direct customer input. Serviceadvisers will be able to see at the point ofcustomer contact exactly what needs to bedone to improve the overall experience.”Professionalism will be assured by continuedfocus on training and the appropriate toolsand systems.Availability is a function of improved partsand service availability as the PMSA networkgrows and new warehousing facilitiesincrease the volume of spares on call.The brand’s new Linbro Park warehousecovers 8 010 m² versus the 2 500 m² ofthe old building. In recent months,PMSA has achieved a 95% consistency score.(In 95% of cases, the required parts aredelivered within a day from warehouse todealership.)Conformity with a uniformly high nationalstandard is a key issue as Moll and his teamhave become concerned at the levels ofvariance between good and not-so-goodperformers within the network.Transparency will help to ensure uniformityas the new process is based on openinteraction between customers and theparts and service department.The public will know precisely what Peugeot’scontract with customers entails – a glance atthe reception area poster should be enough. Ifthey see any failings, they can make commentsthen and there to the service adviser.A key tool to glean customer feedback is aredesigned invoice-holder.In future this folder will contain a checkliston the inside front cover, listing customerexpectations. When receiving the invoice, thecustomer has an opportunity to go throughthe list and make appropriate comments.The dealer’s copy of the checklist servesas an instant set of action-points if anyfailings have been noted. The other copygoes to the customer.“We want our customers to be happy,” saysMoll. “If they are unhappy with anything at all,we and our dealers want to know as soon aspossible so we can do something about it.”Improved customer service is a PMSA priority.In 2006 at Auto Africa (South Africa’s premiermotor show), Peugeot became the firstmanufacturer to build a customer servicekiosk into its show stand.In the last 18 months, the headcount at PMSA’snational help desk has gone up from two tothree outsourced staff plus three internal staffplus one manager, with the added support ofTRM, the specialist service organisation.The average time taken to resolve customerqueries has fallen from +40 days to eight days.As a result of these and other initiatives,independently audited customer satisfactionlevels are going up at PMSA. Two industrysurveys confirm it. The 2007 Power CSISurvey published in Car magazine showedan improvement of 0.12 points and twopositions. However, the company is still belowthe industry average.“Being average has never been good enoughfor Peugeot,” says Eric Moll. “We aim to be inline with the national average by this year andup in the top three positions by 2010. Ournew after sales promise is a big step in thisdirection – it won’t be the last.”After sales

future customer promise blueTHE ESSENTIALSFrom customer reception to post repair follow-upAFTER-SALESWELCOMERECEPTION1. You will be provided with an explanation of the warranty and advice on maintenance atyour request.2. You will be given an appointment for routine services, which will be made within four daysof your call. For other repairs, an appointment within an acceptable time frame will be agreedupon. All agreed time frames will be respected.3. Protective covers will be fitted and removed in your presence.4. Your vehicle will be inspected in your presence.5. The work to be carried out will be explained to you. For repairs outside the warrantyand maintenance period, a written estimate will be provided.6. You will be given a reliable completion date and or time, and kept informed of any changethat might impact on the date and the cost of the repair.REPAIRSCHECKS7. Both the service advisor and yourself will sign a job card to ensure a common understandingof your needs. The quality of repair work carried out will be guaranteed.EXPLANAT IONS8. You will be given a detailed explanation of the repairs carried out on your vehicle andprovided with a checklist as part of the quality control process.9. Your invoice will be clear and easy to understand and will match the work you requested.ADVICE10. You will be given advice about future maintenance of your vehicle and any work that needsto be scheduled.CUSTOMERFOLLOW-UPWORKSHOPRETURNS11. Your vehicle will be clean when it is handed back to you.12. You will be contacted within 10 days to ascertain your level of satisfaction.It is our view that these essential points are the cornerstone of the Peugeot Reliability ‘PACT’ (Professionalism, Availability, Conformity,Transparency) that we would like to make to our customers.PEUGEOT.ENGINEERED TO BE ENJOYED.10 11 PEUGEOTCLUB

206 GTihead over heelsPeter goesfor his nippy, nifty and tough 206 GTiFirst time out, Superhatch driverPeter Viljoen went head overheels for his Peugeot 206 GTi.Three times to be exact. That’sthe number of rolls before thesturdy little number bounced toa halt in a tarmac rally to put thepocket rocket through its paces.Before the triple roll, Peter had seen enoughto know he had a winner on his hands.Undaunted by the freak accident, he and histeam went to work on surprisingly lightrepairs. It was a matter of replacing the lowercontrol arms, doing a little panel-beating, andjust putting on a new roof panel and the nifty206 was once again ready to rock and (ifabsolutely necessary) roll.The lack of preparatory work to turn a 206into a racing thoroughbred was the first thingto impress Peter about the car that thousands(of Peugeot buyers) fall in love with.Of course, he already knew more than theaverage buyer about the 206 and almostevery other Peugeot model.Peter Viljoen is Dealer Principal of PeugeotFourways. He’s also a high performancedriving instructor and quite a performer in hisown right on the motorsport circuit thanks,among other things, to the tutelage of multipleSA champion, Clint Weston.On top of that, he’s a mechanical engineer.So, when examining the 206 for racingpotential in Superhatch Class ‘C’ events, heand the workshop team at Peugeot Fourwaysdecided to be scientific about it.“We first checked the maths on the suspensionsetup,” he recalls. “The first generationsuspension required no work at all. I canhonestly say standard is special at Peugeot.”Peter and an enthusiastic crew obtainedracing sponsorship and entered their 206for Class ‘C’ without engine modifications.All that was required was a roll cage, racinginterior and racing tyres. Preparation time:just four weeks.Rolling the little beauty pre-season was asetback, but it was still ready in good time forracing in March.By mid-June, the Fourways Peugeot 206 hadwon three races overall and been runner-upthree times to lead Class ‘C’ by a distance.It was also second overall in Superhatchracing – not bad for a car off Peter’s lot thathad 109 000 km on the clock when he wentto work on it.With supreme confidence in Peugeot usedcars, he asked old friend Clint Weston to takea 207 GTi for a spin at a three-stage, specialevent at Zwartkops Raceway. There’s no dangerof damage on timed stages; but it makes for aninteresting test run.Weston clocked times way ahead of the highpowered,modified sports cars that wereexpected to dominate the event. But the lastword has to go to the 206 and its own heroicsagainst ‘the big boys’.“The real eye-opener for the competition camein the rain in a special event atZwartkops. Handling on slicksin the wet was exceptional;great stability braking on thestraight or into the bends,plus impressive exit speeds,”Peter said.“We kept passing Class ‘A’and ‘B’ entrants to finishthird overall. The race wasreduced to six laps. If ithad gone on a little longer,I reckon we’d have won it!”Racing

FUTURE BLUEfuture 308 RC Z blueDiscover efficiency in the Peugeot 308 X-Line.The new Peugeot 308. Efficient by nature. Are you?www.peugeot.co.za/TestDriveImagine a vehicle that adapts to the world around you, perfectly efficientin every way. It’s no wonder then that when our engineers embarked onthe revolutionary design of the new Peugeot 308, they not only created adriver experience that maximizes your life to its full potential, but also oneof the most cost-efficient vehicles on the market. With the arrival of the308 X-Line to complete the model range, there is a 308 to suit everyone’slifestyle. Discover the Peugeot 308’s high-performance engine, aerodynamicdesign and class-leading handling that won it the esteemed 2007 GoldenSteering Wheel Award in Germany. To experience how stylish efficiencycan be, test-drive one today.PEUGEOT. ENGINEERED TO BE ENJOYED.3084 5 PEUGEOTCLUB

GOLDEN STEERING WHEEL AWARD308 on an international winning streakThe Peugeot 308 is both a winner anda record-breaker, making headlinessimultaneously in Europe, Australia andhere in South Africa.The newcomer – introduced to the SouthAfrican market earlier this year – wasacclaimed in Europe for winning theprestigious Golden Steering Wheel Awardin the compact car category.This success in the notoriously choosey Germanmarket was so notable it was subsequentlyfeatured in Peugeot’s 308 advertising.Down under, the 308 diesel then founditself in the news for breaking two fuelefficiency records.The run of successes continued when theengines powering the 308 XS and XT wonthe International Engine of the Year award forthe 1.4- to 1.8-litre category.Mike Wilson, General Manager, Marketing, atPeugeot Motors South Africa, commented:“When we introduced the 308 to SouthAfrica we took it as read that the motoringpublic would expect elegance and superioraesthetics from Peugeot. As expected, theaesthetics are great, but we showcased itsmiserly fuel consumption, exceptional engineefficiency and overall reliability.“International experience since then confirmsthat the 308 is a winner in these very areas.This is extremely significant in our market asefficiency and reliability have become crucialto the South African car-buyer.”The Golden Steering Wheel, presentedby the newspaper Bild am Sonntag, isbestowed by an independent jury ofdrivers, motor industry professionalsMultiple AwardsThe top three in the compactcategory were:1. Peugeot 308 1320 points2. Toyota Auris 1268 points3. Hyundai i30 1229 pointsand media celebrities.The message about the 308’ssuperior performance was thendriven home by Australians, Helenand John Taylor, who broke Australia’sfuel economy record at the wheel of a1.6-litre HDi FAP 308.This diesel version of the 308 recordedaverage consumption of 3.13 litres per 100km with carbon emissions of only 85 g/km.The low carbon footprint serves asindependent confirmation that the 308diesel warrants the ‘Blue Lion’ bestowed onthe car by Peugeot. The insignia indicates thatthe model meets the manufacturer’s testingenvironmental criteria.The Taylors’ 308 diesel also won the recordfor the longest distance covered on a singletank – 1 919 km on 60 litres.

The couple established the records on a25-day trip across Australia. Their recordbreakingfeats are to be entered inthe next edition of the Guinness Book ofWorld Records.A police inspector verified that no originalequipment was removed or modified. Helenand John Taylor even loaded their luggageinto the vehicle for good measure.The previous fuel consumption record of3.49 litres per 100 km had been held by the308’s predecessor – the legendary 307.The 308’s diesel engine is not the only powerplant in the limelight, however.The 1.6-litre 4-cylinder direct injection,turbo petrol engine jointly developed byPSA Peugeot Citroën and BMW Group hasbeen saluted by motor industry experts forwinning its second successive victory in theInternational Engine of the Year awards. Itagain dominated the 1.4- to 1.8-litre category.This particular power plant is currently fittedin both the Peugeot 207 and 308.The Engine of the Year awards are amongthe most hotly contested in the worldwidemotor industry.The engine favoured by the 207 and 308 wasthe clear winner in its class with a total of 333points, 60 points more than in 2007. It alsofinished in the top five in the category for bestengine overall – a remarkable achievement.In case anyone forgot, the 308 is no slouchin the safety standings either. It has a five-starEuroNCAP rating – themark of safety excellencein the hypercriticalEuropean market.Mike Wilson noted: “Theawards and various otherforms of recognition areparticularly satisfying asPeugeot could not havebeen more thoroughwhen setting itself the taskof creating the perfect successor to the 307.“As we reported at the time of the 308’sSouth African launch, Peugeot factorydrivers logged an incredible 2 000 000on-road kilometres checking for everypossible snag that just might arise ineveryday driving conditions.“The 308’s looks were always going to turnheads, but its aerodynamic design is notonly stylish, it cuts drag resistance andimproves driveability and handling – keyattributes in an award scheme like theGolden Steering Wheel.“We believe the 308 offers the optimumpackage for price, safety, reliability andefficiency. This isn’t just hype. A clutch of fuelconsumption records and motor industryawards shows that all the excitement aroundthe 308 is totally justified.”The 308 is available in South Africa in threeversions: the 308 X-Line, the 308 XS andthe 308 XT.The Engine of the Year awards are among the most hotlycontested in the worldwide motor industry.14 15 PEUGEOTCLUB

A Peugeot,DESIGN COMPETITION 2007PLEASEInnovationBy: Christian DescombesPhotos: Direction Peugeot CommunicationPeugeot launched its4 th internet-based designcompetition by invitingbudding car stylists tosubmit projects, thatcomplied with a particulartheme: PLEASE Innovate!A full-size model of Flux, thewinning entry, was exhibitedat the Frankfurt Motor Showin late 2007.Since the year 2000, it has becomea Peugeot custom to launch designcompetitions during the Paris MotorShow. The fourth in the series wasannounced in September 2006, and entrantswere asked to consider thematic ideas basedaround the acronym PLEASE. The threeprevious subjects had been a Peugeot forthe year 2020, a retro-futurist Peugeot and aPeugeot of the near future.SHOWCASING PEUGEOT’SCORE VALUESEach of the word PLEASE’s six lettersrepresented an element for entrants toconsider. They stand for: pure drivingPleasure thanks to Lightness and Efficiency,yet still Accessible thanks to Simplicity andEnvironmentally friendly conception. Thesewere the themes selected as a source ofinspiration to channel candidates’ thoughtsin a particular direction. The six elementstypify a modern car that manages to beenvironmentally sensitive without sacrificinganything in terms of sheer driving enjoyment.And these are essential targets for Peugeot.The competition was not, then, aboutconjuring anything too fanciful – the goalwas to find a design steeped in reality.It had to be functional, a car packed withfeasible technology.Flux benefits from a very structured designand the two principal metal elementsappear to be suspended in the air.The cockpit’s similar aeronautical overtoneswere clearly visible when the full-size modelwas unveiled in Frankfurt.

A GLOBAL POOL OF IDEASEntrants had three months during whichto send in their ideas via the Internet.Between September and December, 4 029projects were submitted to the www.peugeotconcours-design.comwebsite and that was asignificant step in the right direction, becausethe previous competition attracted 3 800 entries.The contenders hailed from 113 differentcountries, with China (525 entrants) leadingthe way ahead of France (477), Turkey (212),Mexico (161), Russia (153), USA (123), GreatBritain (122), Italy (118), Argentina (103) andColombia (99).Of all these projects, the 30 that cameclosest to meeting the thematic briefwere selected and then put online forexamination by an Internet jury. BetweenDecember 21 2006 and January 23 2007,more than 116 000 votes weresent in and 10 finalists were chosen.Once the public had had its say,a jury met to decide the winner.Peugeot managing directorFrédéric Saint-Geours headedthe judging panel, which includeda number of professionals andspecialists – among them keymanagement representativesfrom the Peugeot Style Centreand Microsoft’s Xbox 360 team.Coming to life… in every domain.As with previous such competitions,the result was announced at theGeneva Motor Show. In March2007, Frédéric Saint-Geoursconfirmed that 20-year-oldRomanian, Mihaï Panaîtescu, adesign student in Turin, Italy, hadbeen awarded the special trophy,“La Griffe” (“The Designer” inEnglish). His Flux project wassubsequently built as a fullsizemodel and unveiled atSeptember’s Frankfurt MotorShow. It was also adapted byMicrosoft Game Studio, whoturned it into a virtual realitythat would be incorporatedwithin the new Xbox 360 game,Project Gotham Racing 4. That was anotherneat touch to embellish the €6 000 prize(plus the creation of the winning design as a1/43 scale model).THE SUCCESSFUL CONCEPT’SKEY FEATURESFlux emerged as a natural choice for thejudging panel because it was highly originaland stuck closely to the design brief.A compact car, sporting and modern yetwithout unnecessary frills, its dimensions areperfectly tailored for contemporary urbanroads. Powered by fuel cells, it combineszero emissions with complete silence on themove. Even so, hunched on its large wheels,Flux can just as easily be used as a funvehicle on the open road. It accommodatestwo people in ample comfort, thanks toenveloping bucket seats that can be adjustedto suit any individual. Although stark andbare in appearance, the cabin incorporateseverything a driver needs. The headlights,for instance, use electroluminescent diodetechnology to ensure optimal efficiency.It is packed with ideas and technologies thatPeugeot already employs – or is otherwiseevaluating for future use. It is a livingadvertisement for what could be a Peugeotof tomorrow.PEUGEOT DESIGNCOMPETITION 2008The 30 selected projects are now accessiblefrom Peugeot.comGet attuned to Peugeot’s style by surfing the site,especially the “Design and Style” section.For competition news and exclusive information,sign up for the Design Competition newsletter,by visiting www.peugeot.comOnce announced, you can still be part of theaction by voting for the top 10 finalists byselecting the projects of your choice. There willalso be a draw to win an Xbox 360!16 17 PEUGEOTCLUB

TOP BILLINGis perfect for PeugeotTop billing is natural for Peugeot inmarkets worldwide. Here in SouthAfrica, we have taken it one step furtherby sponsoring the TV show of that name.Peugeot Motors South Africa began runninga series of ads in the hit SABC3 show inApril. Exposure takes the form of one30-second corporate commercial supportedby four advertising ‘stings’, each running for10 seconds.Peugeot also features prominently in TopBilling’s monthly magazine, where it isassured of a double-page spread at the frontof the ‘book’.Peugeot owners are entitled to a 20% discounton Top Billing magazine subscriptions (seepage 18 for details).“Top Billing’s Thursday night ratings areconsistently high,” explains Dineo Pooe,PMSA Advertising and CommunicationsManager. “It’s a long-running show that isassociated in the public’s mind with glamour,class and refinement. These associationsare closely aligned with Peugeot’s brandattributes of elegance, style and flair.“It’s a perfect match as far as we areconcerned and will help us in our long-termstrategy of communicating our brand valuesto the South African public.”Six years ago Peugeot took a direct stakein the South African market after aprolonged absence. Some older consumersare well aware that the brand is knownfor safety and reliability as well as Frenchdesign flair, but a younger generation is lesswell acquainted with brand values.“The new, upwardly progressive consumerthinks of our cars as sexy and aspirational –and this is true,” says Dineo Pooe. “But thereis more to Peugeot than that.“We also design cars for the family and thesenior executive as well as delivery vehiclesfor the commercial market. Care, precisionand engineering excellence are built intoeverything Peugeot does.“Top Billing has an aspirational audience anda broad free-to-air viewership, enablingus to combine aspirational appeal with awide educational message. Peugeot is veryselective about the vehicles it uses. In acommunication sense, Top Billing is theperfect vehicle for us.”Sponsorship

LE CLUBfuture Le CLub Privilege blueAt Peugeot, we are firm believers in the power of joy. Seeing you doing the things thatmake you outrageously happy – like driving around in your chic Peugeot! – inspires usto indulge you even further.Now Peugeot’s Le Club Privilege Card gives you more freedom to pursue your joys.We have negotiated with our partners to bring you superb offers as an additionalbenefit to being a Peugeot owner. Le Club Privilege Card offers you a fabulous selectionof products and services that will make your life even more pleasurable and rewarding,like a relaxing full-body massage or superior estate wines to celebrate special moments.Enjoy a 20% discount on:• Parrot Bluetooth Car Kit• In-Car DVD System• iPod InterfaceCall 0861 HANDS FREE and quote yourLe Club membership number to takeadvantage of this offer.Offer valid until March 2009Enjoy a 35% discount on:• Best Life Magazine• Bicycling• Shape• Men’s Health• Sports Illustrated (English and Afrikaans)• Runner’s World• Golf Digest• Kick Off• Fit Pregnancy• Men’s Health LivingCall 0860 007827 and quote your Le Clubmembership number to take advantage ofthis offer.Offer valid until March 2009Enjoy a 20% discount off thecover price.Call 011 473 8700 and quote“Peugeot” to take advantageof this offer.Offer valid until endDecember 2008Zorgvliet offers you:• Silver Myn Sauvignon Blanc 2007• Silver Myn Chardonnay 2007• Silver Myn Viognier 2007• Silver Myn Merlot – Cab Franc 2004• Silver Myn Shiraz 2004• Silver Myn Cabernet Sauvignon 2004All for R318.00Call 021 885 1049 and quote your Le Club membershipnumber to take advantage of this offer.Offer valid until end December 2008Enjoy a R280 discount on:Full Day African Revitalization Spa and a complimentarythree-product gift set of body butter, shower gel andbody scrub.Call 0860 550 055 and quote your Le Club membershipnumber to take advantage of this offer.Offer valid until end December 2008Disney CompetitionWin one of two Disney Book Club Membershipsvalued at R1 500.00 each.Question:Name the latest addition to the Peugeot Family.Simply SMS the word Disney, your name,surname and answer to 32960.Validity:Competition closes 31 December 2008.18 19 PEUGEOTCLUB

Over 20 000 people registered forthe Vitalinea Plan, but only onestood a chance of winning thisamazing prize. Tanya de Kock was thevery satisfied lady who not only lost anincredible 12 kg following the VitalineaPlan, but was the lucky winner of thePeugeot 207 CC. This was a great rewardfor deciding to change her lifestyle andenjoy every aspect of healthy living.A cumulative 3,2 tons of weight was lostby all those who registered for the 2007Vitalinea plan – well done!Vitalinea Plan 2007Each year the Vitalinea Plan gives consumers the motivation and guidance tojump start their summer with a free, easy-to-follow eating and exercise plan.The 2007 Vitalinea Plan was no different, except with the added motivator ofthe new sleek and sexy Peugeot 207 CC up for grabs!Congratulations to Tanya de Kock, the winner of the Peugeot 207 CC

PIERRE-ALEXANDER BESCOSPHOTOGRAPHS: SOPHIE CARRE, CHRISTIAN DIOR,GUY MARINEAU, ASS WILLY MAYWALD/ADAGP,MUSÉE CHRISTIAN DIOR, L’OFFICIEL, SIPA, DRFashion60 years ofexcellenceThis year, the label founded by Christian Dior celebrated sixty years of existence. Much more than justa style, Dior continues to represent an idea of luxury and creative audacity, which has made it the mostfamous French label in the world.In 2007, Dior celebrated not only its sixtieth birthday but a few other anniversaries too, including40 years of the Miss Dior, Dior Monsieur and Baby Dior collections, 10 years of the Dior museum at thefamily home in Granville and a decade of John Galliano designs, so beloved by the brand.20 21 PEUGEOTCLUBThe Embodiment of French EleganceImmediately after the Liberation of Paris, justbefore the end of the Second World War, atouring exhibition called the Petit Théâtre de laMode was presented from Paris to New York.Almost 200 small mannequins were dressedby the great couturiers, among them a certainChristian Dior. On 12 February 1947, this former‘modeliste’ with Lucien Lelong organised his ownlabel’s inaugural fashion parade. That was the dayon which the Editor-in-Chief of Harper’s Bazaar,Carmel Snow, propelled him to the status ofundisputed king of an uninhibited generationof designers and ensured that his designs werethe breeding ground for a revolutionary NewLook. In Dallas, in the same year, he receivedthe Neiman Marcus award, theOscar of fashion, and continued toreign supreme with the increasingglobalisation of fashion. “Hewas not just a dress designer,”stresses Sidney Toledano, thecurrent Chairman and MD. “Heconveyed a vision. The name wasso dazzlingly famous that peopleoften thought the label wasmuch older.” A pioneer of thisinternationalisation, he developedthe licensing agreement system for stockings andversions of his collections and quickly gave hisbrand a big lead, firmly establishing it in Europe,the United States and Asia.The Dream of an International DimensionIn 1988, the Dior fashion house became part ofthe world’s top luxury goods group, LVMH, andreunited its Couture and Perfume businesses.“Just opening a bottle makes me see my dresses,”Christian Dior liked to recall. Thus, each perfumecharacterises a time in women’s fashion, from“Miss Dior” to the famous “Poison” and “Dune”.Navy blue muslin evening dressby Marc Bohan, 1989.Villa Les Rhumbs, now the Christian Diormuseum in Granville, Normandy.Today the multinational’s attention is focused asmuch on haute couture as on its ready-to-wearlines, cosmetics and accessories. “I am involved inevery aspect of the fashion house: shops, windowdisplays, advertising, etc. From haute coutureto lipstick, everything still has to be a luxuryproduct,” said John Galliano in the context of thisanniversary. Indeed, handbags –from the “Lady Dior” given toPrincess Diana by Mme Chiracin 1995, to the very latest“Gaucho” snapped up by stars,hats and various leather itemsare still the first (and often only)links that the general public haswith the brand. With more than120 haute couture collections,Dior is on show from Moscowto New Delhi. But the story ofthe empire starts far from the maelstrom of theworld on the cliffs of Normandy.Low-cut Christian Dior dress,green taffeta with whitepolka dots, Ducharme, 1948.Fuchsia pink tulle evening dressby Gianfranco Ferré,1996-97.

Saint-Laurent, Bohan, Ferré:breaks and staying powerYves Saint Laurent on the balconyof 30 Avenue Montaigne in 1958.This spirit was perpetuatedby his four successors. Takingover a leaderless companyin 1957, Yves Saint Laurent,anointed his successor by Diorhimself, successfully presentedhis Trapeze line inspired by themood of his day. Six years later,called up for national service,he allowed Dior to usher in the Bohanera. Initially artistic director of the label’sLondon branch, Marc Bohan establishedthe Slim Look beloved by Elizabeth Taylor,designed every detail of Farah Diba’swedding dress for her marriage to theShah and dressed Brigitte Bardot.Gianfranco FerréChristian DiorIn 1989 he was succeeded by thetemperamental Italian Gianfranco Ferré,then by the buccaneering thirty-six-year-oldJohn Galliano, a graduate of Saint MartinsCollege of Art & Design who made it in1996 with a deep blue dress created forPrincess Diana. Standard-setting colours, a“jungle” motif, a Dior bright red, a Gallianoblood red, the Fontanges knot or houndstooth check loved by the master withtheir variations by Ferré, are respectedand rejuvenated leitmotivs from Dior’soriginal lexicon.Marc BohanGalliano or the dawn of the new centuryJohn Galliano is the key player in the brand’sexponential popularity across the world.Bernard Arnault gave him the task of“bringing Dior into the 21 st century” and thedesigner has helped to increase the brand’sturnover by a factor of four. Some see this asnothing more than the superficial ravings of aflamboyant individual.This is far from true. Nicole Kidman andCharlize Theron are current icons and cladthemselves in Dior as did Marlene Dietrichand Ava Gardner in their day. Galliano is closerto Dior than people imagine. A visionary, likehim, he has the same taste for travel and awaspish view of life. Last July he filled theOrangery at Versailles with 45 dresses inspiredby Rembrandt, Picasso, Renoir, Goya andCHRISTIAN DIOR YEARS WORLDWIDEVelasquez, rediscoveredon a pilgrimage to Spain- and a curious nod tothe master who was inthe habit of describinghis colours as Titianbrown, Bertin pink,John GallianoVermeer blue, and soon. Galliano randomly makes reference tothe German artist, Joseph Beuys, returnsto Dior’s emblematic grey and is inspiredby fashion illustrator, René Gruau. Withthat same discretion, daring and sense offantasy, Galliano has digested his inheritanceand is pushing the brand towards the modernage. Clearly he is keeping faith with theinnovative spirit of Christian Dior.1946The Dior Maisonde Coutureopens in Paris.19471 st Dior fashion showin Sydney, Australia.1948Christian Dior opensa branch in New York.1949Signature of the firststockings license agreementin the United States.1954Opening of a shop inLondon and a fashionshow at Blenheim Palace.1959Presentation inJune of the hautecouture collectionin Moscow.1986First showin China.1990Dior shops open inNew York,Los Angelesand Tokyo.1993A Dior subsidiary setup in Hong Kong.1996Christian Dior:1947-1957 Exhibitionat the MetropolitanMuseum of Artin New York.1998Opening of shops inTokyo and Moscow.1999Opening of a shop inNew York, on the groundfloor of the LVMH Tower.2000Opening of shops in Boston,Los Angeles, Osaka, Beijing,Shanghai, Guangzhou, Seoul,Jakarta, Taipei, Kaoshiung,Singapore and Milan.2002The first Dior Homme shopopens in Milan – interiordesign by Hedi Slimane, named“International Designer” ofthe year – and new storesin Beijing, Daegu, Bangkok,Madrid, Marbella, Rome,Florence and Brussels.2003Official opening ofthe Dior building onOmotesando in Tokyo.2004Opening of shops in Deauville, Kobe,Prague, Waikiki, Taipei, Shanghai,Houston, New York, Ginza andMarrakesh. Dior takes part inthe exhibition Le luxe françaiss’expose en Chine [French luxuryon display in China] in Shanghai.

WINNERSCOMPETITIONNolaNola kicked off their summer promotion,“Get the taste, get the style”, to celebratetheir French Mayonnaise. The competitionran from the 1 st September 2007 until the31 st December 2007, and all entrants whoSMSed their details stood a chance to win ablack Peugeot 107.Dear NandiI want to take this opportunityto thank you for the fabulousPeugeot 107 I’ve received.The choice of vehicle is excellente.g. petrol consumption, powersteering and the wonderfulCD/radio player.She is one word, fantastic!Thanking you once again.RegardsHendrinaMrs. Hendrina Kent of Margate was the lucky winner and absolutely loves her new car!Montecasino CelebratesThe competition took place September 2007– October 2007 and was run to coincidewith the RWC 2007 and Montecasino’sBok Town. Our two beaming winners wereMr. Johan van Riel and Mr. Peter Ceruti, boththe proud new owners of a 207 GT Limitée.SODUKOFill in the grid so that every row,every column, and every 3x3 boxcontains the digits 1 through 9.Soduko puzzle courtesy www.sudoku.comAnswers on page 23.Mr. Peter CerutiMr. Johan van Riel22 23 PEUGEOTCLUB

Durban Motor Show & 308 Mall DisplaysThe newest lion in the Peugeot Pride, the 308went on a country wide road show recently.The aim of this road show was to showcasethis beautiful vehicle and make the public awareof all of its amazing safety features and howenvironmentally conscious Peugeot was in thedesign and production of the vehicle. Startingin Durban at the Durban Motor Show,moving to Canal Walk in Cape Town, andthen finally up to Johannesburg for a week–long display at East Rand Mall, Menlynand Sandton City. The displays were agreat success with free coffee supplied byHouse of Coffees for customers, amazinginteractive 3-D eyeware goggles and aPlaystation gaming area for the kids!Christmas WishIn December 2007, we wereapproached by 94.7 HighveldStereo to consider making aChristmas wish come true. LynetteVelloen (Pieter’s ex-wife) sent in awish for Pieter. They had been ina car accident where Pieter wasbadly injured and in which hereceived brain damage. He installssafes at fuel stations for a livingand due to his car becoming lessreliable he was losing valuableincome. Lynette’s wish was for anew car for Pieter, and we wereable to grant this wish in the formof a new Peugeot Partner togetherwith the assistance of PeugeotIsando Commercial Centre andMotorite. A 5-year maintenanceplan was also included with hisnew vehicle.WONDERBRAPMSA in conjunction with Wonderbra ran apromotion linked to National Cleavage Dayfrom the 24 March – 04 April. Ladies wereencouraged to test drive Peugeot 107’s inPeugeot dealerships throughout the countrywith an extensive radio campaign.The lucky winner, who drove off in abrand new, black 107 was Bianca Antunes.Wear the bra, drive the car!Tom Binns (DP Isando Commercial Centre)with Pieter and LynetteSOLUTIONPieter and Les Mitchell checking outthe interior of the Partner

GautengPeugeot NorthcliffTel: 011 478 1777361 Beyers Naude Drive, NorthcliffNorthern CapePeugeot KimberleyTel: 053 832 165475 Long Street, KimberleyDEALER DETAILSPeugeot WoodmeadTel: 011 800 930014 Waterfall Crescent, Woodmead Extension 5Peugeot East RandTel: 011 841 3200Bentel Street Entrance No.3, BoksburgPeugeot SouthTel: 011 682 40005 Skukuza Road, BassoniaPeugeot West RandTel: 011 668 0300Cnr. van der Kloof Road & Hendrik Potgieter Road, RuimsigPeugeot FourwaysTel: 011 467 9340Currie Road, Monte Casino Boulevard, FourwaysWestern CapePeugeot HelderbergTel: 021 841 8200Cnr. Mill Street & Langenegger Street,Helderberg, StrandPeugeot TygervalleyTel: 021 910 7272288 Durban Road, TygervalleyPeugeot Cape TownTel: 021 413 9888Corner Hertzog Boulevard and Oswald Pirow Road,Cape Town CentralEastern CapePeugeot Eden GeorgeTel: 044 873 408024 C J Langenhoven Street, GeorgePeugeot MenlynTel: 012 369 9800Cnr. Gen Louis Botha Avenue & Garsfontein Road, MenlynPeugeot Isando Commercial CentreTel: 0861 738 436Cnr. Director Road & Andre Greyvenstein Road,Kempton ParkPeugeot VereenigingTel: 016 422 11151Johannesburg Road, VereenigingKwazulu NatalPeugeot PietermaritzburgTel: 033 264 400088 Boshoff Street, PietermaritzburgPeugeot PinetownTel: 031 716 5000117 Old Main Road, PinetownPeugeot Richards BayTel: 035 789 0787124 Dollar Drive, Richards BayPeugeot Durban CentralTel: 031 335 120078 Brickhill Road, Durban CentralPeugeot UmhlangaTel: 031 575 9000192 Ridge Road, Umhlanga RocksMpumalangaPeugeot NelspruitTel: 013 752 7332Cnr. Mnotweni Avenue & Cascades Close, NelspruitLimpopoPeugeot PolokwaneTel: 015 291 970064 Hans van Rensberg Street, PolokwanePeugeot East LondonTel: 043 726 897642 Frere Road, VincentPeugeot Port ElizabethTel: 041 365 2741333 Cape Road, Newton ParkNorthwest ProvincePeugeot KlerksdorpTel: 018 462 9963Cnr. Leask Street & Bram Fischer Street, KlerksdorpFreestatePeugeot BloemfonteinTel: 051 447 5332145 Church Street, BloemfonteinPeugeot WelkomTel: 057 355 6308206 Jan Hoffmeyer Street, WelkomSwazilandPeugeot MbabaneTel: 09 268 404 0555Sheffield Road, MbabaneNamibiaPeugeot WindhoekTel: 00 264 292 4000444 Independence Avenue, WindhoekBotswanaPeugeot GaboroneTel: 09 267 319 0221Plot 22147, Kgaleview, Gaborone Westpeugeotclub

Fit Peugeot Genuine Parts at DISCOUNTED pricesat your local Peugeot DealerThe following parts are discounted from October to December 2008 *Boot TrayUniquely designed to match the interior of the vehicle protecting it in order that it remains in pristine condition.20% discount for all models (excluding 807)Goose Neck Tow BarDeveloped and tested according to stringent specifi cations to provide trouble free towing.15% discount for all models (excluding 107)AlarmMade to original fi t specifi cations, this product provides perfect integration identical to the factory fi t product.Guarantees reliability and complete safety. Plug and play installation.10% discount for the 207 XL and 308 X-Linewww.peugeot.co.zaPeugeot Genuine Parts are specifi cally designed for each vehicle model guaranteeing conformity and performance. With theseparts, we offer you quality that assures your vehicles reliability and durability.PEUGEOT. ENGINEERED TO BE ENJOYED.* At participating dealers. While stocks last.

A small price to pay for lots of attention.www.peugeot.co.za/TestDriveWith the same stylish looks that saw it become Europe’s best selling car of 2007, thePeugeot 207 is still as eye-catching as ever. Internal additions such as higher kilowattoutput, electric side mirrors and an upgraded sound system, combined with itsoriginal features like airbags and ABS, make the 207 the superior hatchback in itsclass. Starting from R127 500, style has never come with such exceptional value.PEUGEOT. ENGINEERED TO BE ENJOYED.