SJC-style-and-production-guide-2012

14. Vary throw lines. Examples: ‘Claire Smith reports’, ‘Claire Smith reports it’s the biggest fallin the past ten years’, ‘the fall is the biggest in a decade…as Claire Smith reports’, and ‘FinanceReporter Claire Smith reports from Sydney’.15. Keep the throw brief so that reporter’s or talent’s name is close to the audio.16. If there is a vital fact to the story, don’t rely on the talent to give its only mention. But whenreinforcing the vital fact, use varied wording.17. Avoid repetition of words between the intro and grab or voicer.18. Voicers and wraps should be a maximum of 35-40 seconds duration.19. Copy stories should be generally three pars, or a maximum of four. Each paragraph shouldbe no more than two lines long.20. Grabs should be between 10 and 20 seconds.21. Write names of people and places in CAPITALS.8.3.00 .......................................................................................................COLES-MYER PROFIT10.45am................................................................................................... Smith/annual reportAustralia’s biggest retailer, COLES MYER, says it’s turned rising sales volumes into a betterhalf-year profit.For the six months to January it’s reported a profit after tax and abnormal items of almost twohundred-and-ninety-five million dollars.That’s up seven-point-two per cent on the previous corresponding period.COLES MYER directors have declared an increased interim dividend of thirteen-and-a-halfcents per share.15.3.01............................................................................................................ ARMED ROBBERY5.45am ............................................................................................................ Valley/Police roundsPolice are searching for a man who used a knife to hold up and rob a video store atSOUTHPORT overnight.Police say the man threatened the attendant at the Movies 4U store in SCARBOROUGHSTREET around midnight.UQ SJC STYLEBOOK 2012 – PAGE 88