SJC-style-and-production-guide-2012

HeadlinesWrite your headline in the box that says: Enter title here.Good headline writing is an art. Headlines should be short (three to six words), true and grabattention. Avoid puns and don’t try to summarise the story. Go for maximum impact and play tothe strongest news value. If the story is well-written the first paragraph should provide suitablesubject matter for a headline.Make sure your headline contains a verb.ImagesEvery post needs an image. This needs to be 590px wide by up to 450px deep. This is a Mediumimage.WordPress will crop thumbnails – 150px by 150px – from bigger images for use on thehomepage and category pages. There is also a Large image option, 950px wide, which is the fullwidth of our theme - DO NOT use this measure.All images must be .jpg files. Do not upload other formats. Crop your image in PhotoShopbefore uploading it. Wordpress can scale down images but not up – if you upload an image thatis less than 590px wide you will not meet the production requirements.To insert an image, place your cursor at the beginning of your story, click on the first icon besidethe Upload/Insert navigation.Choose select file and navigate to your image. Click upload.Drag and drop or browse to your image file.Fill in the following details:TitleAlternate textCaptionDescriptionLink URLCreditcopyright belowAlignmentA short name that relates to your story titleA brief description in case the image does not load on a user’s computerAn appropriate caption. Include names of peopleA description, include creative commons licensing or attributionDo not editEnter the name and organisation of the person who took the image - SeeSet left for a thumbnail or centre for a larger main imagePAGE 69 – 2012UQ SJC STYLEBOOK