SJC-style-and-production-guide-2012

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• Image• main body• Excerpt• Rich media• SEO metadataFile typesOnly certain file types are acceptable for rich media. Make sure your content has one of theseextensions:Image: .jpgAudio: .pm3Video: .mov or .mp4Create a postTo create a new post go to:Dashboard > Posts > Add NewFill in the title field and enter your content in the editing panel.Use the tool bar to format text, upload images and insert hyperlinks. Highlight or put your cursorwhere you want it and click the tool.UQ SJC STYLEBOOK 2012 – PAGE 68
HeadlinesWrite your headline in the box that says: Enter title here.Good headline writing is an art. Headlines should be short (three to six words), true and grabattention. Avoid puns and don’t try to summarise the story. Go for maximum impact and play tothe strongest news value. If the story is well-written the first paragraph should provide suitablesubject matter for a headline.Make sure your headline contains a verb.ImagesEvery post needs an image. This needs to be 590px wide by up to 450px deep. This is a Mediumimage.WordPress will crop thumbnails – 150px by 150px – from bigger images for use on thehomepage and category pages. There is also a Large image option, 950px wide, which is the fullwidth of our theme - DO NOT use this measure.All images must be .jpg files. Do not upload other formats. Crop your image in PhotoShopbefore uploading it. Wordpress can scale down images but not up – if you upload an image thatis less than 590px wide you will not meet the production requirements.To insert an image, place your cursor at the beginning of your story, click on the first icon besidethe Upload/Insert navigation.Choose select file and navigate to your image. Click upload.Drag and drop or browse to your image file.Fill in the following details:TitleAlternate textCaptionDescriptionLink URLCreditcopyright belowAlignmentA short name that relates to your story titleA brief description in case the image does not load on a user’s computerAn appropriate caption. Include names of peopleA description, include creative commons licensing or attributionDo not editEnter the name and organisation of the person who took the image - SeeSet left for a thumbnail or centre for a larger main imagePAGE 69 – 2012UQ SJC STYLEBOOK
Page 1:
School of Journalism & Communicatio
Page 4 and 5:
ContentsQuick reference - page 6Sty
Page 6 and 7:
Quick referenceDates ‘March 26 20
Page 8 and 9:
StyleGRAMMAR AND SYNTAXOur business
Page 10 and 11:
(In these cases, the subjects are S
Page 12 and 13:
correct position. For imperious emp
Page 14 and 15:
Almost all singular words ending in
Page 16 and 17:
clear: a dark-skinned pickled-herri
Page 18 and 19: not change the official spelling of
Page 20 and 21: olly.) This also avoids the minor r
Page 22 and 23: have been cases where identifying c
Page 24 and 25: admissible notice -ibleadviser not
Page 26 and 27: house’, ‘the Albert-Rosses’ g
Page 28 and 29: Bbaby Mothers don’t give birth to
Page 30 and 31: Ccache/cachet are often confused.
Page 32 and 33: Avoid ‘like the plague’ the hun
Page 34 and 35: on an organisation’s image and re
Page 36 and 37: diagnosis/prognosis are sometimes c
Page 38 and 39: Eearlier, later It is a tautology t
Page 40 and 41: flyer not flier.forbear is to refra
Page 42 and 43: Writers make the mistake of general
Page 44 and 45: of rights.infamous vile or shameful
Page 46 and 47: judgment Only one ‘e’.junta som
Page 48 and 49: merino, merinosmetal processed mine
Page 50 and 51: Oobliged/obligated both are verb fo
Page 52 and 53: individual.phenomenon is the singul
Page 54 and 55: An example of (iii) is in identifyi
Page 56 and 57: chambers called carbon sinks.sewage
Page 58 and 59: eservoir, restaurant, riesling.sepa
Page 60 and 61: See also numbers.time shifting is t
Page 62 and 63: Vversus This Latin preposition is u
Page 64 and 65: JACdigital v3.1Style and production
Page 66 and 67: Meet JACWelcome to the new JACdigit
Page 70 and 71: SizeChoose Full Size or MediumFeatu
Page 72 and 73: Multiple pagesYou can create multip
Page 74 and 75: Audio files still need an image. It
Page 76 and 77: If you have a PollDaddy account, yo
Page 78 and 79: CopyrightYour stories will be visib
Page 80 and 81: has taken it further. Context shoul
Page 82 and 83: embattledexceeding speed limiteye w
Page 84 and 85: efuses to saywon’t say(on a ) reg
Page 86 and 87: JACradio News Style GuideRadio news
Page 88 and 89: 14. Vary throw lines. Examples: ‘
Page 90: ReferencesFowler, H.W. (1965) A Dic
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SJC-style-and-production-guide-2012

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