SJC-style-and-production-guide-2012

‘She was eating both from a plate and from a bowl’, OR (better) ‘She was eating from both aplate and a bowl’. Think about what ‘both’ applies to. This is even more the case with only.bottom line meaning the final addition, where all things are taken into account; another term for‘in the final analysis,’ both of which are empty. Perhaps more meaningful to say, ‘all thingsconsidered,’ but again this is meaningless unless all those things have already been discussed.Better to say ‘having considered the pros and cons,’ or ‘… strengths and weaknesses’ all ofwhich should be made transparent.bought and brought are often confused. Bought is the past tense of buy; brought is the pasttense of bring. One is a purchase. The other is the act of carrying.boyzilian wax See manscaping.Brahmin for Hindu priest and Indian-derived cattle common in Australia as pure and hybrid.Braford, for example, is a hybrid of Brahmin and Hereford cattle, with the former’sendurance and the latter’s beefiness.brake and break are sometimes confused. Brake is the device which, when applied, stopsvehicles, winches etc. A break, on the other hand is a short halt in the work day – coffee break,lunch break etc – or when something is broken. ‘The car refused to start because it had a breakin the fuel line’.brand names Many former (and existing) brand names, such as aspro, kleenex, esky, hoover,thermos, perspex, nylon, crimplene, pyrex, tarmac, corn flakes, bowser and cellophane, havebeen absorbed into the language and no longer carry the capital. But many others must berecognised as registered brand names and the capital retained. Indeed, newspapers will receivethreats of legal action from owners of registered trade names if their trade name is used as acommon noun. Such trade names include the familiar Coke, Breathalyser, Boogie board (bodyboard), Biro, Glad Wrap, Hills Hoist, Primus, Roller Blades, Vaseline, Velcro, Walkman,Polaroid, Laundromat, Stubbies (shorts), Masonite, Land-Rover, Jeep, LandCruiser, Vegemite,Weet-Bix, Hoover, Xerox, Mixmaster, Levi’s. If in doubt, use the generic name — four-wheeldrivevehicle for Land-Rover, for instance, or ball-point pen for Biro.broach is when you raise a contentious topic in a conversation. ‘The wife broached the topic ofher husband’s infidelity’ Brooch is jewellery. Same pronunciation.buildup (n) build up (v)bulkbillburka not burqa, traditional garmet for arabic women, giving full body cover including theface, with just a slit for the eyes.Burma is the preferred name for the country also known as ‘Myanma’, which was the namegiven it in 1989 by the ruling military junta.burned (v) the house burned down. burnt (adj) the burnt out house. burn-off burn undergrowthto make it fireproof. Back-burn burning from firebreak against the wind to prevent an approachingbushfire by using up its fuel. Burns victim.PAGE 29 – 2012UQ SJC STYLEBOOK