ADA Convention 2012 PHOENIX RISING Taking Audiology ABOVE ...

the ADA Annual Convention. The Professional Supervisor workshop isan intermediate-level course with a specific emphasis on the real worldapplication of audiology expertise as encountered in occupationalsettings. Lectures will include a review of the current literature andrecommended practice guidelines. In addition instructors will presentemployee case studies for participant problem solving, critical thinkingand small group discussion. Case presentations will illuminateresponsibilities of Professional Supervisors, guidelines for managing“problem audiograms”, and determination of work relatedness.This workshop is intended for audiologists and physicians whosupervise and review audiometric testing from hearing lossprevention (HLP) programs. Participants should have priorunderstanding of governmental regulations and components ofhearing loss prevention programs and interest and/or experiencein providing profession supervision in hearing loss preventionprograms. Participants should register for the course by taking thefollowing link: . Participants will be able to claim 7.5 hours ofCategory 1 PRA continuing medical education (CME) credits fromthis activity. Audiologists can claim AAA and ASHA credits for thisactivity (through CAOHC). (7.5 hour)Registration handled by CAOHC. Click here for more information.9:00 AM – 10:30 AMStudent-Only WorkshopSession I: Going Pro: From Student to Professionalin No TimeBrian Urban, Au.D. President, CounselEAR and AdvancedHearing and Balance CenterChristopher Cox, Au.D., Audiologist & Business/ProfessionalDevelopment Manager, Audigy Group, LLCGetting your AuD is a great accomplishment. But where do you go fromthere? More importantly, how do you plan for your future career while youare still getting your degree? In this session we will discuss the challengesand opportunities that await after graduation. We will review the cloud ofissues surrounding private practice and give you the chance to voice yourquestions, concerns, and ideas amongst your peers. Our primary focus isto help you walk away with a clearer picture of how you can achieve yourpersonal, professional, and financial goals. The AuD is just the start.Let’s figure out what comes next.10:45 AM – 12:15 PMStudent-Only WorkshopSession II: Who Says You’re an Audiologist?: ADiscussion on CredentialingVirginia Ramachandran, Au.D., Senior Staff Audiologist &Research Coordinator, Division of Audiology, Henry Ford HospitalStudents must understand the various means by which they arecredentialed to be considered qualified as audiologists. Thiscourse will provide students with an overview of the variouscomponents of credentials for audiologists, including academicaccreditation, academic degrees, licensure, and certification. Theevolution of these credentialing methods will be reviewed, andcredentialing will be discussed in historical and current contexts.Information will be presented to help students make informed andindependent decisions regarding their professional credentialing.12:15 PM – 1:00 PMStudent-Only EventStudent Networking Lunch1:00 PM – 2:30 PMStudent-Only WorkshopSession III: Starkey Student Course1:00 PM – 2:30 PMConcurrent SessionsHR Laws for Small BusinessSarah Laughlin, VP of Human Resources, Audigy Group LLCManaging today’s workforce is one of the most difficult endeavorsfacing today’s business owners. From addressing the hiringprocess and wage-related issues to discrimination issues andtermination of staff, it can sometimes be a very confusingprocess. This course will discuss the major federal/state laws thatimpact your business, describe what constitutes a hostile workingenvironment, and explore the implications that social media placeson your practice.Applying Acoustical Science to Digital Hearing AidFittingsRon Leavitt, Au.D., Audiologist, Corvallis Hearing CenterColette Vossler-Welch, Audiology Assistant, Corvallis HearingCenterNikki Clark, Audiology Assistant, Corvallis Hearing CenterPrior to the advent of programmable hearing aids, the audiologisthad to rely on knowledge of acoustical coupling systems toachieve modifications in the hearing aids’ output. Today’s digitalhearing aids offer much more flexibility in output modification.Nonetheless, an improperly designed earmold can waste much ofthe benefit gained from the programmable digital hearing aid andcompromise the patient’s speech audibility and speech recognition(Leavitt and Flexer, 2010). This presentation will review basicearmold acoustics and show specific examples of what can beachieved and what can be lost by various earmold designs.2:45 PM – 4:15 PMConcurrent SessionsBetter Hiring through Better InterviewingRainy Yelich, Manager of Talent Acquisition – Audiology, StarkeyHearing TechnologiesWould you rather hire with 14% accuracy or 75% accuracy?Research has shown that key elements can make recruiting lessof an art and more of a science.This course irons out the wrinklesto ensure a consistent interviewing process to increase the oddsof a good hire. This course will discuss the most importantquestions to ask in an interview, steps to increase your hiringaccuracy and what elements to include to make your employmentpostings more enticing to potential employees.Where Are They Now? Deep Insertion Devices atFive YearsMark Sanford, M.S. President, CSG Better Hearing Center, Inc.Five years ago deep insertion device came to the hearingindustry. Where are they now? Do they work? Do they help apractice grow? Have their been improvements to the devices?These questions and more will be answered during this insightfulcourse. All aspects of deep insertion devices will be discussed3

including patient benefits, disadvantages and the potential forpractice growth. After this session, audiologists will have theinformation to determine if deep insertion devices are somethingthey should be using in their practices.4:00 PM – 5:00 PMStudent-Only WorkshopStudent-Mentor Round Table DiscussionThis closed session will provide students and mentors with theopportunity to engage in a dialogue about student needs,challenges and opportunities, and to discuss important issueswithin the profession of audiology. This open discussion will kickoffthe student-mentor program at the 2012 convention.5:00 PM – 7:00 PMOpening Reception in Exhibit HallThe 2012 Opening Reception will provide attendees with their firstlook at the ADA Exhibit Hall. During this festive networking event,you can socialize with friends and colleagues and meet withrepresentatives from more than 60 different companies to discoverthe latest product and service innovations in the hearing industry.Enjoy fabulous food and a phenomenal venue.FRIDAY, NOVEMBER 9, 20128:00 AM – 9:30 AMOpening Session & Keynote PresentationCreating Strategic Success in Our Changing HealthCare World: Challenges and Opportunities forAudiologyDr. Ed O’Neil, Professor, Departments of Family & CommunityMedicine, Preventive & Restorative Dental Sciences, and Social &Behavioral Sciences (School of Nursing), University of California9:30 AM – 10:00 AMBreak10:00 AMPanel DiscussionMoving Beyond the Magic 8 Ball: Forecasting theFuture of Audiology and the Hearing IndustryDr. Ed O’Neil will moderate this important session featuring a panel ofaudiology and hearing industry thought leaders who will provideinsightful perspectives on what lies ahead for audiology and the hearingindustry. This discussion will take an honest look at the currentlandscape of our profession, the environmental factors that are shapingits future, and give audiologists the information they need today in orderto be prepared for tomorrow. Confirmed thought leaders include, KimCavitt, Au.D., Owner, Audiology Resources, Todd Murray, Chair,Hearing Industries Association, Victor Bray, Ph.D., Dean, George S.Osborne College of Audiology, Salus University, Jerry Yanz, Ph.D.,Director of Audiology, Hansaton Acoustics, and Dale Thorstad,President, Marcon Hearing Instruments.11:30 AM - 1:00 PMLunch in Exhibit Hall41:00 PM – 2:30 PMConcurrent SessionsCreate “Raving Fans” for Your Practice ThroughExceptional Patient Service (Part 1)David Citron, Ph.D., Owner/Director. South Shore HearingCenter, Inc.Kevin St. Clergy, M.S., President/CEO, Educated Patients.comPatient care is typically an emotional, subjective experience. Theexact same level of service/care may be judged as eitherexceptional or completely unacceptable by two different patients.This presentation will focus on developing strategic tools toincrease business and patient satisfaction and make your practicemore efficient and productive.We will discuss how to implement aspecific plan using patient feedback to train all staff members inthe practice to provide exceptional patient service. Examples ofexcellent and poor service management will be presented andparticipants will learn how to manage patient complaints and buildpositive relationships.MRIC: the Natural EvolutionSteve Armstrong, B Eng. , Electrical Engineering , Founder,SoundsGood LabsThe mini BTE format, in combination with various length tubes, orreceiver links, allows for a semicustom fitting solution that hasgathered major market share. However, from an acousticsperspective locating the microphone above the pinna is less thanideal. With the introduction of a device that places both themicrophone and the receiver in the canal (MRIC), the pinnalocalization cues are preserved leaving the user with a morenatural experience. This presentation will focus on the technicalperformance of MRIC and the benefits and trade offs provided tothe user. Interactive use of custom software will clarify theimportant points being discussed, and help visualize the variousconcepts throughout the presentation.Industrial Audiology 102Nancy N. Green, Au.D. Practice Owner & Industrial AudiologistThis session is the second installment of a trio of courses onindustrial audiology (attendance at Industrial Audiology 101 is not aprerequisite, however). Many audiologists who believe wholeheartedlyin the principle of hearing loss prevention havequestions about how to offer industrial audiology services in theirpractices. This seminar will answer the questions in practicalterms. Industrial Audiology 102 will explore the real-world placesthat industrial audiologists work, the hazards involved in that workand our natural fear of them, and the 10 things that everyaudiologist should know before setting foot in a factory.Sound Sensitivity: Tactfully Tiptoeing Through aTortuous Tempest of TerminologyStephen Nagler, M.D., Director of Tinnitus and HyperacusisServices, General Hearing Instruments, Inc.There are a number of useful protocols available to audiologists intheir efforts to assist individuals with various forms of soundsensitivity. Indeed, the greatest barrier to success may lie not in apaucity of effective treatment modalities but rather in an

abundance of confusing terminology. This presentation is designedto help the audiologist navigate the muddy waters of terminology,to provide a logical classification scheme for sound sensitivity, andto outline straightforward practical therapeutic approaches basedupon that classification scheme.2:30 p.m. – 3:00 p.m.Break in Exhibit Hall3:00 PM – 4:30 PMConcurrent SessionsEnhancing Net Revenue Utilizing a ComprehensivePractice Management ApproachCraig Johnson, Au.D., Audiologist, Audiology Associates, Inc.Today’s practitioner is challenged by the evolution of health care.Protocols for excellence in practice management must changewith the health care business environment and technology. Thissession is designed for the business practitioner that desires tomaximize their billing through appropriate coding and procedureselection. Likewise, it is just as important to institutionalize costsaving office measures that take advantage of technology. It isnot an easy process to reflect on one’s “routine” but in the everchangingbusiness climate it’s important that the systems thathave been put in place are reviewed periodically. This session willchange your approach on Monday morning.Create “Raving Fans” for your practice throughExceptional Patient Service (Part 2)David Citron, Ph.D., Owner/Director. South Shore HearingCenter, Inc.Kevin St. Clergy, M.S., President/CEO, Educated Patients.comPatient care is typically an emotional, subjective experience. Theexact same level of service/care may be judged as eitherexceptional or completely unacceptable by two different patients.This presentation will focus on developing strategic tools toincrease business and patient satisfaction and make your practicemore efficient and productive.We will discuss how to implement aspecific plan using patient feedback to train all staff members inthe practice to provide exceptional patient service. Examples ofexcellent and poor service management will be presented andparticipants will learn how to manage patient complaints and buildpositive relationships.Treating Tinnitus Using a Multi-Modality ApproachErin Walborn, Au.D., Owner & Audiologist, Audiologic SolutionsThis course will discuss evaluating and treating tinnitus andhyperacusis patients using a holistic approach in addition to soundtherapy and TRT management. Results have been dramatic withpatients going from sever on their THI down to mild or nohandicap in a matter of weeks or months. This course will focuson the evaluation and management of these patients usingcombined modalities including stress management, mindfulnessand physical therapy. Attendees will learn how to appropriatelyevaluate and test tinnitus and hyperacusis patients, learn to treathyperacusis and misophonia as separate problems and learn howto treat tinnitus/hyperacusis using a combined modality approach.Audiologists as Gatekeepers--and Its Not Just forHearing LossLinda S. Remensnyder, Au.D., Owner, Hearing Associates, P.C.Audiologists, by their unique position as communication experts,are poised to become the gatekeepers for identifying dementia intheir hearing impaired patient population. Because the condition isa growing epidemic, and due to the fact that dementia isgenerally not recognized by primary care physicians and is oftendismissed, unknown, or minimalized by family members,audiologists may be unprepared to deal with its ramifications ontreatment plans. Dementia screening tools will be provided andmethods to address and anticipate the occurrence of dementia willbe shared. In addition, new research from Johns Hopkinsregarding early and aggressive treatment of hearing loss inconjunction with the provision of new strategies to enhanceaudibility will be discussed.7:00 PM – 10:00 PMADA Friday Night Lawn PartyTGIF says it all, and the ADA Friday Night Pool Party has it all!Network on the historic Squaw Peak Lawn (casual attirepreferred), dine on fantastic regional food and take in the musicaltalents of Shallow Water, Arizona’s best band! This can’t misssocial event will give new meaning to “above and beyond.”SATURDAY, NOVEMBER 10, 20127:30 AM – 9:00 AMADA Membership MeetingDon’t miss the 2012 Member Breakfast and Business Meeting.ADA leaders will deliver updates on key ADA initiatives and reporton upcoming activities, opportunities and concerns that affect theorganization and its members. Newly elected board members andofficers will be installed and all ADA members will have theopportunity to provide input and share ideas about current andfuture ADA plans. There are important issues for us to discussand consider together—please make a commitment to attend theADA membership meeting.9:00 AM – 10:30 AMConcurrent SessionsLegal and Ethical Issues for Audiologists (Part 1)Robert Gippin, Esq., Partner, Roderick, Linton & Belfance, LLPAudiologists are governed by state and federal laws and by thecodes of ethics of their professional organizations. A workingunderstanding of the key provisions of the laws and codes andhow they operate is essential for any practicing audiologist. Thisseminar will present the basics of the most applicable laws,codes, and procedures, with hypothetical situations and ampleopportunity for questions and discussion.5

Thin Tubes, Thin Wires, and Earpiece Options: HowMuch Gain?Ingrid McBride, Au.D. Clinical Associate Professor,Arizona State UniversityTom Muller, Au.D., Clinical Associate Professor in Audiology,University of ArizonaDrs. McBride and Muller will review studies and their own dataillustrating the acoustics of various earpiece configurations with anemphasis on the amount of gain and output possible. The resultswill suggest, in part, that the degree of hearing loss aidable withthin tube and thin wire hearing instruments has beenoverestimated. Participants will be able to make more informedchoices regarding earpiece configurations for various degrees ofhearing loss after attending this course.From Free Service to Fee for ServiceCharlie Stone, Au.D., CEO/Owner, ESCO--Ear Service Corp.This course will examine the contemporary unbundling solutionsand then show participants another proven way to convert patientsinto a “fee for service” mentality without losing or confusing them.The process described in this session will illustrate how toseparate products from services in the minds of your patients,while maintaining your current profit margins. The course willoutline a step-by-step process for maintaining patient loyalty whileincreasing both your bottom line and your professional image.An Investigation of the Reliability of a HearingScreening “App” Compared to Traditional Screeningand AudiometryChip Hahn, Au.D., Visiting Assistant Professor, Miami University(Ohio)Samantha Lenzini, Undergraduate Student, Miami UniversitySamantha Daney, Undergraduate Student, Miami UniversityRachael Taylor, Undergraduate Student, Miami UniversityThis course will evaluate the efficacy and reliability of a mobile“app” screening tool for hearing. One hundred adult participantswere recruited from the student and staff population of aMidwestern university. All participants completed the m-Appscreening, a traditional pure tone screening and an audiogram.Results were compared to establish and compare sensitivity andspecificity of the results obtained from each method of testing.Implications of the findings and recommendations about how them-App screening can be implemented will be discussed.10:30 AM – 11:00 AMBreak in Exhibit Hall11:00 AM – 12:30 PMConcurrent SessionsLegal and Ethical Issues for Audiologists (Part 2)Robert Gippin, Esq., Partner, Roderick, Linton & Belfance, LLPAudiologists are governed by state and federal laws and by thecodes of ethics of their professional organizations. A workingunderstanding of the key provisions of the laws and codes andhow they operate is essential for any practicing audiologist. Thisseminar will present the basics of the most applicable laws,6codes, and procedures, with hypothetical situations and ampleopportunity for questions and discussion.Attracting and Motivating New UsersCreig Dunckel, M.A. Senior Training Specialist, Oticon, Inc.Attracting new patients is important to any audiology practice. Inthis presentation we will present information regarding the mindsetof first time hearing device users. The use of readinessmanagement will be discussed with different types of patients: thewilling, reluctant, and tested but not ready. Different approachesand solutions to dealing with these different attitudes will behighlighted. Videos of actual patients will be used and discussedto gather information regarding their concerns and objections topurchasing devices.Differential Diagnosis of Hemolytic Hearing LossStacy Weisend, Au.D., Director of Audiology, Ohio ENTAssociates, Professor, Kent State UniversityJason Riggs, Au.D Student, Northeast Ohio Au.D.ConsortiumHemolytic hearing loss, a condition caused by a byproduct ofhemoglobin called bilirubin, is a complex diagnosis that involves aworking knowledge of the anatomy and physiology of theperipheral and central auditory nervous systems. Audiologists whoencounter this patient population must be cognizant of theanatomical and physiological basis that proves that hearing deficitscaused by hyperbilirubinemia should not be categorized under theumbrella of auditory neuropathy spectrum disorder (ANSD).Knowledge of the central nervous system, specifically the cochlearnucleus and its clinical manifestations will help clinicianseffectively detect, manage and treat patients presenting withcentral Symptomology.Can Your Patients Hear You? 10 Social MediaMarketing Tools You Need to Know to Grow YourBusinessNoel Crosby, Au.D. Audiologist/Owner, Advanced HearingSolutions / AuDBlingTamara Patzer, M.A., Owner, TAMI, Total Audience MarketImmersionInternet and social media marketing is vital to the health andvitality of your practice. In 2012 and beyond, it is imperative thatall audiologists learn how to integrate “old school” media (print,TV, radio, direct mail) with “new media’, which includes use ofrelevant websites, blogs, Facebook, Twitter, LinkedIn, YouTubeand Google Places as well as myriad other online marketingtools. This course includes the latest information available aboutthe current state of internet marketing using an interactive liveaudience participation approach to web presence analysis.Participants can ask pertinent questions and get relevant andimmediate answers to help them with their business.12:30 PM – 1:30 PMLunch in Exhibit Hall

1:30 PM – 3:00 PMConcurrent SessionsFrom Acquisitions to Transitions: Best Practices toTransform Your Practice (Part 1)Omar Romaro, Director of Business Development, Audigy GroupLLCThe first half of this three-hour course will focus on practiceexpansion. Acquisition and expansion efforts take time, as well asemotional and financial investments. While there are manyconsiderations that factor into moving forward with a merger/acquisition opportunity, there are several key areas that a buyershould evaluate within their own business and the target businessthey hope to merge/acquire. This session will illustrate theimportance of establishing stability before expanding, particularlyin the areas of finance, operations, and systems. We will alsodiscuss the pros and cons of expanding organically versusacquiring a business.Understanding and Utilizing Benchmarking in YourAudiology PracticeEric Timm, VP of Marketing & Customer Care, Phonak LLCMost audiologists know how to manage their patients; however,many audiologists do not manage their practices using standardbusiness metrics and benchmarks. An old adage says that“without measurement, there is no management.” Withouton-going performance measures, business decisions and goalsetting are based on anecdotal information and subjectiveimpressions, which can be unreliable and misleading. Metricsprovide focus for action planning and on-going course correction.Performance metrics can be a powerful tool to improveperformance, efficiency and financial results. Metrics presentedduring this course are results from the latest Phonak-sponsoredannual hearing industry benchmarking metrics survey conductedby Customer Care Measurement & Consulting (CCMC), anindependent firm.Hearing Instrument Verification and Validation: PracticalAdvice That Will Improve Your FittingsJill Mecklenburger, Au.D. Principal Audiologist, GN ReSoundModern hearing instruments have become more feature-rich andincreasingly complicated. At the same time, manufacturers havemade fitting hearing aids quick and simple for the audiologist.This combination can lead to inadvertent fitting mistakes andfittings in which devices aren’t appropriately validated. This coursewill provide practical advice about what the hearing aid is actuallydoing that will help practitioners improve the fittings for theirpatients. Simple verification protocols using probe microphonemeasures will be presented. These protocols will allow theaudiologist to better understand settings and adjust the hearinginstrument appropriately for their patient.And the Password Is: Internet Security, HIPAACompliance, and Risk Management for the OnlineWorldBrian Urban, Au.D. President, CounselEAR and AdvancedHearing and Balance CenterLaura Prigge, Au.D. Application Specialist, Grason StadlerWhether internet technology fires you up or brings you to tears,we are all faced with the challenges of living and practicing in anonline society. Wireless routers, internet browsers, firewalls,website portals, smartphones, and cloud data have all become apart our daily lives. As a result, accurately assessing the risksand benefits of different types of technology and services can nolonger be left to an IT consultant. In this presentation we willreview internet security, HIPAA/HITECH compliance, identity theft,and risk management for the modern Audiology practice.3:15 PM – 4:45 PMConcurrent SessionsFrom Acquisitions to Transitions: Best Practices toTransform Your Practice (Part 2)Omar Romaro, Director of Business Development, Audigy GroupLLCTransition planning is a natural extension to the strategic plan forany business. Its influence can be found in decisions on whom tohire, who to promote, and in your employee mentoring andcompensation programs. Transition plans require a solidfoundation built upon finance, marketing, operations, andcommunication. The second half of this course will focus on thecomponents to support a successful transition and compare thebenefits/drawbacks of performance compensation and equity plans.Modernizing Your Practice in Uncertain EconomicTimes: 10 Take Home TipsBrian Taylor, Au.D., Director of Practice Development, UnitronBeing more productive and raising the level on quality are integralparts of any thriving practice, especially in light of distruptiveinnovations, such as over-the-counter hearing aids. This coursewill review the pros and cons associated with disruptivetechnology and offer solutions for succesfully competing in an ageof economic uncertainty. After participating in this course,attendees will be able to implement their own action plan aroundthe key drivers of productivity and quality and will be able tosuccessfully differentiate their practice from over-the-countercompetitors and other retailers who compete on price.Mind the Gap! Moving the Patient from Testing toTreatmentChristopher Hamilton, Au.D. Owner/AudiologistThis course will take a look at what happens when you take theheadphones off the patient and review test results. How do wemove from discussing the audiogram to selling the treatment?This presentation proposes a “Performance and NeedsAssessment” and will provide information on basic clinicaltechniques that can increase your close rate and grow the bottomline. Participants will have the opportunity to critique their currentconsultation process to assess for areas of potential growth, andwill be introduced to different tools for administering correctedspeech testing.Canalith Repositioning for BPPV: An Evidence-BasedReview and Practice-Centered Approach toTreatmentHenry Trahan, Au.D. Assistant Professor, A.T. Still University7

Troy Hale, Au.D., Assistant Professor, A.T. Still UniversityBenign positional vertigo (BPPV) is one of the most commonlydiagnosed vestibular disorders within the audiology practice. Itaccounts for roughly 20% of all cases and is the most frequentcause of vertigo in the geriatric population. Treating BPPV bymeans of canalith repositioning (CRT) is a safe and effectiveremedy that falls within the audiology scope of practice.Unfortunately however, there exists a lack of CRT standardization,with methodology varying significantly from practice to practice.This presentation will review recently published literature related toCRT, discuss best-practice recommendations based upon theliterature and describe how CRT outcome data can be used as aneffective marketing tool.5:00 PM – 6:30 PMADA Closing ReceptionAfter a busy week learning, networking and visiting the exhibithall, it is time to wind down and kick back at ADA’s closingreception. View conference photos and relax with your friendsbefore departing on Sunday.Arizona Biltmore ResortExperience the “Jewel of the Desert”2400 East Missouri AvenuePhoenix, Arizona 85016Tel: 1-602-955-6600Set on 39 lush acres in the heart of Phoenix, the Arizona Biltmore WaldorfAstoria Resort is one of few hotels worldwide with an architectural imprint byFrank Lloyd Wright. Exemplary Waldorf Astoria service and historical pedigreemeet with luxuriant grounds for an inspired experience.Things to DoEnjoy the surrounding Biltmore District, a scenic area ofupscale residences. Travel by hotel shuttle to BiltmoreFashion Park, a stylish shopping and dining destination.Visit Phoenix attractions such as the Wrigley Mansionand Heard Museum. Tour Taliesen West, Frank LloydWright’s former Scottsdale winter home and schoolwhich now houses the Frank Lloyd Wright School ofArchitecture and Foundation. Join the Thursday NightArtwalk, a weekly tour through Scottsdale’s galleries.Explore the Sonoran desert by RTV or Hummer. Ridehorses through the Phoenix Mountain Preserve or hikeon Camelback or Piestewa Peak. Phoenix offers avariety of outdoor activities for the most adventurousof hotel guests. Contact the hotel’s DestinationManagement Service team to plan an off-site groupexcursion to an Arabian Horse Ranch, a visit to theDesert Botanical Gardens and Phoenix Zoo, or aSedona day trip.TravelThe Arizona Biltmore is 8 miles from PhoenixSky Harbor International Airport. Averagetaxi fare to and from the Arizona Biltmore isapproximately $40. Super Shuttle is available.8Relax, dine, and play at the legendary resort where U.S. presidents, Hollywoodstars and dignitaries have stayed since the hotel’s grand opening in 1929.Designed by Frank Lloyd Wright protégé Charles McArthur, the hotel featuresWright’s signature influences throughout the property.Join every U.S. President since Herbert Hoover and celebrities who enjoyedverdant grounds and masterful architecture influenced by Frank Lloyd Wright.The story begins with Phoenix brothers Charles and Warren McArthur, Jr. whocommissioned his brother Albert, a Wright protégé, to design a ‘Jewel of theDesert.’ Influenced by Wright’s textile blocks, Albert used 250,000 BiltmoreBlocks molded from indigenous sand and water and sculpted by Southwestartist Emry Copton. Search for Biltmore Blocks and the hotel’s original gold leafceilings in the lobby as well as in the Gold and Aztec Ballrooms. When thehotel opened, the gold leaf content was second only to the Taj Mahal. AdmireFrank Lloyd Wright’s Biltmore Sprite Statues and the architect’s stained glassinstallation ‘Saguaro Forms and Cactus Flowers.’By 1930, an original investor, chewing gum magnate William Wrigley, Jr.,became sole proprietor after construction cost estimates had doubled from onemillion dollars. Wrigley, who owned Southern California’s Catalina Island, builtthe Catalina Pool, a favorite of Marilyn Monroe. Irving Berlin penned many ofhis famed songs including “White Christmas” poolside at the hotel.Under four decades of Wright family ownership, the hotel became the preferredplayground for celebrities and dignitaries. Newlyweds Ronald and Nancy Reagan,and Clark Gable and Carole Lombard honeymooned at the resort. According tolegend, Gable’s lost wedding ring was recovered by a Biltmore employee. The familysold the property in 1973. As befitting the subsequent owner’s commitment to theoriginal design, the resort has been honored with the Urban Land Institute’s ‘HeritageAward of Excellence’ for architectural integrity, landscaping and quality of service.

Course Schedule-At-A-GlanceTHURSDAY, NOVEMBER 8, 2012PRE-CONFERENCE WORKSHOPS - 8:00 A.M. - 3:30 P.M.Step-by-Step Guide to Unbundling in an Audiology Practice - Kim Cavitt, Au.D. (3 hour)Medicare and You: An Audiologist’s Tutorial - Kim Cavitt, Au.D. (3 hour)Au.D. Anatomy Lab - Tabitha Parent Buck, Au.D.; Sue Hillman, M.S., ATC, M.A.; Mia Pozzanghera, Au.D. Student; Katie Pottratz, Au.D. Student; Krystal Hulleman, Au.D.Student; Megan Ryan, Au.D. Student; Ashley Hirst, Au.D. Student (6 hour)ADA Business Management Training Program Module II: Marketing - Kevin St. Clergy, M.S.; Eric Timm; Kimberly Rawn; Vera Gaultieri (6 hour)CAOHC Professional Supervisor Workshop (7.5 hour)STUDENT ONLY WORKSHOPS - 9:00 A.M. - 5:00 P.M.Session I: Going Pro: From Student to Professional in No Time - Brian Urban, Au.D.; Christopher Cox, Au.D.Session II: Who Says You’re an Audiologist?: A Discussion on Credentialing - Virginia Ramachandran, Au.D.Session III: Starkey Student CourseStudent-Mentor Round Table DiscussionCONCURRENT SESSIONS - 1:00 P.M. - 2:30 P.M.HR Laws for Small Business - Sarah LaughlinApplying Acoustical Science to Digital Hearing Aid Fittings - Ron Leavitt, Au.D.; Colette Vossler-Welch; Nikki ClarkCONCURRENT SESSIONS - 2:45 P.M. - 4:15 P.M.Better Hiring through Better Interviewing - Rainy YelichWhere Are They Now? Deep Insertion Devices at Five Years - Mark Sanford, M.S.FRIDAY, NOVEMBER 9, 2012WELCOME & PRESIDENT’S ADDRESS - 8:00 A.M. - 8:30 A.M.KEYNOTE PRESENTATION - 8:30 A.M. - 9:30 A.M.- Dr. Ed O’NeilBREAK IN EXHIBIT HALL - 9:30 A.M. - 10:00 A.M.PANEL DISCUSSION - 10:00 A.M. - 11:30 A.M.1:00 P.M. - 2:30P.M.Create “Raving Fans” For YourPractice Through ExceptionalPatient Service (Part 1)David Citron, Ph.D.Kevin St. Clergy, M.S.MRIC: the Natural EvolutionSteve Armstrong, B Eng.Industrial Audiology 102Nancy N. Green, Au.D.Sound Sensitivity: Tactfully Tiptoeing Through aTortuous Tempest of TerminologyStephen Nagler, M.D.3:00 P.M. - 4:30P.M.Create “Raving Fans” For YourPractice Through ExceptionalPatient Service (Part 2)David Citron, Ph.D.Kevin St. Clergy, M.S.Enhancing Net Revenue Utilizing aComprehensive Practice ManagementApproachCraig Johnson, Au.D.Treating Tinnitus Using aMulti-Modality ApproachErin Walborn, Au.D.Audiologists as Gatekeepers--and Its Not Just forHearing LossLinda S. Remensnyder, Au.D.SATURDAY, NOVEMBER 10, 20129:00 A.M. -10:30 A.M.Legal and Ethical Issues forAudiologists (Part 1)Robert GippinThin Tubes, Thin Wires, andEarpiece Options: How Much Gain?Ingrid McBride, Au.D.Tom Muller, Au.D.From Free Service to Feefor ServiceCharlie Stone, Au.D.An Investigation of the Reliability of a HearingScreening “App” Compared to Traditional Screeningand AudiometryChip Hahn, Au.D.Samantha LenziniSamantha DaneyRachael Taylor11:00 A.M. -12:30 P.M.Legal and Ethical Issues forAudiologists (Part 2)Robert GippinAttracting and Motivating New UsersCreig Dunckel, M.A.Differential Diagnosis ofHemolytic Hearing LossStacy Weisend, Au.D.Jason Riggs, Au.DCan Your Patients Hear You? 10 Social Media MarketingTools You Need to Know to Grow Your BusinessNoel Crosby, Au.D.Tamara Patzer, M.A.1:30 P.M. - 3:00P.M.From Acquisitions to Transitions:Best Practices to Transform YourPractice (Part 1)Omar RomaroUnderstanding and UtilizingBenchmarking in Your AudiologyPracticeEric TimmHearing InstrumentVerification and Validation:Practical Advice That WillImprove Your FittingsJill Mecklenburger, Au.D.And the Password Is: Internet Security, HIPAACompliance, and Risk Management for the Online WorldBrian Urban, Au.D.Laura Prigge, Au.D.3:15 P.M. - 4:45P.M.From Acquisitions to Transitions:Best Practices to Transform YourPractice (Part 2)Omar RomaroModernizing Your Practice inUncertain Economic Times: 10 TakeHome TipsBrian Taylor, Au.D.Mind the Gap! Moving thePatient from Testing toTreatmentChristopher Hamilton, Au.D.Canalith Repositioning for BPPV: An Evidence-BasedReview and Practice-Centered Approach to TreatmentHenry Trahan, Au.D.Troy Hale, Au.D.