Beyond Greening - Tourism Watch
Beyond Greening - Tourism Watch
Beyond Greening - Tourism Watch
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<strong>Beyond</strong> <strong>Greening</strong>: Reflections on <strong>Tourism</strong> in the Rio-Process | PositioningpaperWhile Fairtrade is good for tourism to think with, FTTSA also believes that tourism cangenerate many lessons for Fairtrade. That Fair Trade <strong>Tourism</strong> is led from southern Africa bylocal organisations seeking high levels of coordination is historically and politically significantboth for the Fairtrade movement and for sustainable tourism certification more generally. Anyfuture marriage between Fairtrade and tourism must be based on a cooperative approach thatrespects international good practice while speaking to the needs and expectations of localdestination stakeholders.ConclusionsSince the Rio Earth Summit in 1992, the sustainable tourism certification sector has grownconsiderably, with a number of notable success stories. However the proliferation ofsustainability standards, schemes and labels in tourism has been accompanied by differentmanagement approaches and governance procedures, which need to be harmonized andprofessionalised. This will require leadership not only by the institutions being created to driveaccreditation in sustainable tourism but also by certifiers themselves. In the next decade thehallmarks of success in tourism certification will be cooperation, integration and impactassessment, all in support of improved market penetration. Schemes that cooperate are poisedfor growth, while those that continue to operate in isolation are likely to become increasingirrelevant in the market.ReferencesBien, A, 2011. Personal Communication to J. Seif [30 June 2011].CST, 2012. Available from http://www.turismo-sostenible.co.cr/en (Accessed on 29 May 2012).Eco Brazil, 2012. Brazil has done its homework, available fromhttp://www.ecobrasil.org.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=ecobrasil_eng&infoid=231&sid=38# (Accessed 28 May 2012).Fairtrade International, 2011. Monitoring the scope and benefits of fairtrade third edition, 2011, availablefromhttp://www.fairtrade.net/fileadmin/user_upload/content/2009/resources/Monitoring_the_scope_and_benefits_of_Fairtrade_2011.pdf (Accessed on 28 May 2012).FLSA, Fairtrade Label South Africa, 2012. Report Highlights Fairtrade Impact for Producers. Availablefrom http://fairtradelabel.org.za/news/report-highlights-fairtrade-impact-for-producers.108.html(Accessed on 30 May 2012).FTTSA (Fair trade in <strong>Tourism</strong> South Africa), 2011. Fair Trade Travel Standards, Trade and CompanyStandards. Available fromhttp://www.fairtourismsa.org.za/fairtradetravel/ProjectInformation/FTT_Standards.pdf (Accessed onMay 30 2012).FTTSA (Fair trade in <strong>Tourism</strong> South Africa), 2012. Fair Trade Travel- Packages. Available fromhttp://www.fairtourismsa.org.za/fairtradetravel_packages.html (Accessed on May 31 2012).Goodwin, H. 2007. Advances in Responsible <strong>Tourism</strong> ICRT Occasional Paper No. 8, LeedsMetropolitan University, available from http://www.artyforum.info/RTD/OP08.pdf (Accessed on 28May 2012).GSTC, 2012. Global Sustainable <strong>Tourism</strong> Criteria (GSTC Criteria) available fromhttp://new.gstcouncil.org/page/adopt-the-criteria (Accessed on 28 May 2012).Lamb, Harriet, 2011. Leading Fair Trade Campaigner to Open WTM World Responsible <strong>Tourism</strong> Day2011. available from73