Recipes for Systemic Change - Helsinki Design Lab

D5 – Culture of YouthTeenage culture in Finland is an entertainment free-for-all, a mix ofmessages and media, advertising and content, speed and information. Culturetoday is built around communication, interactivity, and virtual reality—staticand moving words and images. The media is embedded in consumerculture, a driving force behind materialism, celebrity, and reality TV.D5.1 TVTV SaturationTelevision endures as the primary mass-media outlet for entertainmentand information in Finland.➢ 92% of Finnish households own at least one television➢ 37% of Finnish households own at least two televisions➢ 10% of Finnish households own at least three televisions➢ Average family size in Finland: 2.8TV ConsumptionTelevision reaches nearly the entire youth population. In 2009, amongFinnish youth between the ages 10-24 years 823,000 or 85% watched televisionweekly.Daily useTotalMenWomen10-24 year-olds1h 32min1h 18min1h 43minSourceFinnpanelTV ContentBesides the popularity of nationally televised special events, majorsporting championships, and breaking news, Finnish youth are hooked ona heavy dose of Finnish and imported versions of reality TV, comedies anddrama.Top Television Shows among youth 10-24 year-olds, by genreFinnish Reality TV Reality TV (US) Drama/Comedy (US)Duudsonit (The Dudesons) The Amazing Race HouseDilli (The Apprentice) American Idol The SimpsonsBig Brother Hell’s Kitchen Gossip GirlTalent Suomi (Finland’s Got Talent) Survivor CSIHuippumalli haussa (Finland’s Next TopModel)WipeoutDesperate HousewivesSourceFinnpanel180